MEDIA KIT/ 2012-2013
YOUR SOURCE FOR EVERYTHING
URBAN IN CENTRAL PENNSYLVANIA!
2012-2013
MEDIA KIT
•••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••• SEVEN1SEVEN SOUL Magazine | seven1sevensoul.com | (717) 831-8717 csBailey Media, Publisher info@csbaileymedia.com | Send all materials to: Seven1Seven Sales Dept. sales@seven1sevensoul.com
MEDIA KIT/ 2012-2013
Magazine Mission Statement Seven1Seven Soul is your connection to the Capitol Regions diverse multicultural market, spotlighting trendsetters in music, style, arts & culture, business, faith, food, and technology who ride the pulse of what’s hot and innovative in the region. Our Creative Connoisseurs will utilize our social networks to build buzz about Central PA as a travel hotspot and encourage a younger, affluent, tech-savvy crowd to visit the region. Seven1Seven Soul is not your traditional 8.5 X 11 glossy lifestyle magazine. Bold images combined with a unique digest size (5.5 X 8.5), printed on a high quality, glossy stock, Seven1Seven Soul is positioned to stand out amid any competition. Featuring Regional and National advertisers, Seven1Seven Soul Magazine is committed to maintaining a valued mix of content and sponsor messages. Seven1Seven Soul covers the entire Central Pennsylvania region, reaching Harrisburg, Lancaster, York, and all points in-between. Seven1Seven Soul eagerly guides its readers towards discovering new aspects about our region and the businesses that support it with an editorial style and focus that is detailed and fresh. Seven1Seven Soul reaches a new audience through a nontraditional, social media-focused online & print entity that spotlights boutiques, restaurants, nightlife, cultural events and more. Seven1Seven Soul successfully fosters collaboration between the Capitol Regions Multicultural community and the tourism, arts & culture, government and business communities. Seven1Seven Soul: Your source for Everything Urban in Central PA.
Website Mission Statement Seven1SevenSoul.com is the nexus of all things Urban and Multicultural in Central PA, constantly updated with exclusive content including the latest news, breaking music, the hottest style and the most crucial happenings in art and culture. Seven1SevenSoul.com features regional field reportage, features and photos from every issue of Seven1Seven Soul Magazine and much more. It is a unique space that provides a platform for expanded and immediate coverage of emerging businesses, technology and style from the fringes of the mainstream to the heart of Central Pennsylvania.
••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••• SEVEN1SEVEN SOUL Magazine | seven1sevensoul.com | (717) 831-8717 csBailey Media, Publisher info@csbaileymedia.com | Send all materials to: Seven1Seven Sales Dept. sales@seven1sevensoul.com
MEDIA KIT/ 2012-2013
Sections ARTS + CULTURE BUSINESS FAITH FOOD JUST 4 KIDS LIFESTYLE MUSIC SPORTS TECH
ALSO FEATURING ASK NIKKI? EVENT’S CALENDAR MEET THE EDITOR
••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••• SEVEN1SEVEN SOUL Magazine | seven1sevensoul.com | (717) 831-8717 csBailey Media, Publisher info@csbaileymedia.com | Send all materials to: Seven1Seven Sales Dept. sales@seven1sevensoul.com
MEDIA KIT/ 2012-2013
Audience • Our audience has “graduated” from traditional urban outlets and looks to SEVEN1SEVEN SOUL for a provocative reflection of the culture that defines them. PUBLISHED 4 TIMES A YEAR Total Audience: 264,213
Readers per copy: 5
Circulation: 52,843
DEMOGRAPHICS
Newsstand: 25%
Distribution: 75%
ETHNICITY
• Total Population - 1,956,493
• Black 60%
• Male 49%
• White 18%
• Female 51%
• Hispanic 20%
• Under 18 | 26%
• Asian 2%
• 18 to 49 | 42% • Non White | 264,213 | 14% • Median HHI | $50,245 *Source: U.S. Census
SEVEN1SEVEN SOUL’s “graduated” reader
is aging but Brand -Loyal as ever. • • • •
The 21- to -34-year-old segment within the Trend-Setting Hip-Hoppers group is growing the fastest, increasing by nearly 5%, to reach 12.7 million. This group accounts for two-thirds of the overall urban market’s aggregate income, and their income is expected to jump by 17%–from $402 billion to $468 billion–in 2012. Hip-hop seniors are more likely than their younger counterparts to be employed in management and professional jobs. Unusually high brand loyalty; a penchant for spending their money now on goods ranging from electronics to cars, and an unusually strong influence on product and fashion trends.
*Source: Packaged Facts division of Marketresearch.com
••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••• SEVEN1SEVEN SOUL Magazine | seven1sevensoul.com | (717) 831-8717 csBailey Media, Publisher info@csbaileymedia.com | Send all materials to: Seven1Seven Sales Dept. sales@seven1sevensoul.com
MEDIA KIT/ 2012-2013
2012-2013 Magazine Rate Card COVERS
1X
4X
Inside Front
$700.00
$650.00
Inside Back
$550.00
$500.00
Back Cover
$700.00
$650.00
4 COLOR
1X
4X
Full Page
$400.00
$375.00
1/2 Page
$250.00
$225.00
Double Spread
$550.00
$500.00
Center Spread
$700.00
$650.00
1X
4X
$100.00
$75.00
CALENDAR LISTING Calendar Listing
**4X Rates are for 4 consecutive issues. * All rates are Gross ••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••• SEVEN1SEVEN SOUL Magazine | seven1sevensoul.com | (717) 831-8717 csBailey Media, Publisher info@csbaileymedia.com | Send all materials to: Seven1Seven Sales Dept. sales@seven1sevensoul.com
MEDIA KIT/ 2012-2013
Specs Ad Design is included FREE of charge with EVERY insertion order. However, you are permitted to submit your custom artwork as long as it is submitted in accordance with the following specifications (and approved by the Seven1Seven Soul Magazine Creative Department): AD SIZE Full Page/Cover
BLEED
TRIM
LIVE
5.625” x 8.625”
5.75” x 8.75 ˝
5.50” x 8.50˝
1/2 Vertical
2.875” x 4.375”
3.00” x 4.50”
2.75” x 4.25”
Spread
11.125” x 8.625”
11.25” x 8.75”
11.00” x 8.50˝
PRESS
TRAPPING
• SEVEN1SEVEN SOUL Magazine is a 4-color
• All trapping is the responsibility of the
publication
printed
Specifications
for
using
Web
the
Offset
SWOP
Full Page/Cover
5.625“ x 8.625”
5.5” x 8.5”
advertiser and must be included in the file.
Printing
standards. • Advertisers
Full Page Bleed
COLORS are
required
to
submit
publisher’s standard process color (yellow,
ads received as film will be converted to a
magenta or cyan). Any other colors will be
digital format and billed to the advertiser.
matched and charged as a 4-color ad. • For
PMS
colors
there
is
a
printing
DIGITAL FILES
premium charge; please contact your sales
• All files should be in PDF (PDF/X 1A
representative.
preferred) format and supplied digitally.
Spread
1/2 Vertical
11” x 8.5”
2.75” x 4.25”
• Two-color ads consist of black plus one
advertising insertions in digital form. Any
• Fifth colors must be arranged in advance
• Please be sure that all files (high-resolution
with sales representative. If not prearranged,
images, artwork and fonts) are included
fifth colors will automatically be converted
with the file.
to CMYK.
GENERAL • Check with production department for quantity and shipping instructions. • All ads furnished should require no further typesetting, artwork, or photo service, and must be the correct size. • Any ads requiring additional design, type or layout will be billed to the advertiser. • Perfect alignment of type or design across
FONTS
PROOFS
the gutter of two (2) facing pages cannot be
• All screen and printer fonts must be on disk.
• Ads must be accompanied by two (2) color
guaranteed.
All fonts must be TYPE 1 or TYPE 3 fonts —
proofs with color bars. Acceptable formats
no Truetype fonts.
are Iris, Kodak Approval, Matchprint or Chromalin. Laser proofs are only acceptable
IMAGES
for B/W ads.
• Images must be SWOP (CMYK) TIFF or EPS format, not RGB. All RGB images will be
INSERTS
converted; conversion charge billed to the
• Paper stocks used for inserts subject to
advertiser. • Images should be no less than 300 dpi. • Do not nest EPS files into other EPS files. • Include a 1/8” (0.125) bleed on all sides, even if one side doesn’t bleed.
the Publisher’s approval. Samples/paper mockups must be submitted at least two (2) weeks prior to issue closing date. • Jog to foot. • Specifications on request.
••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••• SEVEN1SEVEN SOUL Magazine | seven1sevensoul.com | (717) 831-8717 csBailey Media, Publisher info@csbaileymedia.com | Send all materials to: Seven1Seven Sales Dept. sales@seven1sevensoul.com
MEDIA KIT/ 2012-2013
2012-2013 Website Rate Card Web Ad Rates •
Advertise on Seven1SevenSoul.com via Google Adwords
•
No minimum buy required.
•
For instructions on how to select “Seven1Seven.com” in Google Adwords, read Adwords Site Targeting.
•
Web Ad’s receive a 10% combo ad discount when purchased w/print ad in Seven1Seven Soul Magazine
FULL BANNER Just $100.00/week Just $400.00/month
VERTICAL RECTANGLE Just $75.00/week Just $300.00/month
MEDIUM RECTANGLE Just $50.00/week Just $200.00/month
Website AD Specs
Full Banner
Vertical Rectangle
468 x 60
240 x 400
Medium Rectangle 300 x 250
••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••• SEVEN1SEVEN SOUL Magazine | seven1sevensoul.com | (717) 831-8717 csBailey Media, Publisher info@csbaileymedia.com | Send all materials to: Seven1Seven Sales Dept. sales@seven1sevensoul.com
MEDIA KIT/ 2012-2013
2012-2013 Planning Calendar Your source for EVERYTHING Urban in Central PA SPECIAL SECTION CLOSE
SPECIAL SECTION ARTWORK CLOSE
SPACE CLOSE
ARTWORK CLOSE
ON SALE
WINTER/SPRING 2012
12/23/11
01/02/12
01/19/12
01/22/12
02/01/12
SPRING/SUMMER 2012
03/25/12
04/01/12
04/08/12
04/15/12
05/01/12
SUMMER/FALL 2012
06/24/12
07/01/12
07/08/12
07/15/12
08/01/12
HOLIDAY 2012-2013
09/23/12
09/30/12
10/07/12
10/14/12
11/01/12
MONTH
Editorial + Special Section Topics will be announced quarterly.
••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••• SEVEN1SEVEN SOUL Magazine | seven1sevensoul.com | (717) 831-8717 csBailey Media, Publisher info@csbaileymedia.com | Send all materials to: Seven1Seven Sales Dept. sales@seven1sevensoul.com