HubSpot SaaS Marketing 5 Ways to Boost Your Lead Generation Infoscaler Technologies >>
Learn how to get more leads with HubSpot SaaS marketing Email: info@sevenatoms.com Call: 415.513.0435 Website: www.sevenatoms.com
HubSpot SaaS Marketing
If you are in sales, marketing, or are a senior level executive for a SaaS company, then chances are good that lead generation is a big priority for you. In fact, this may be why you have (or are thinking about getting) a HubSpot account. But how do you actually use HubSpot to get more prospects? Below are five of our favorite ways you can use HubSpot for SaaS lead generation.
Email: info@sevenatoms.com Call: 415.513.0435 Website: www.sevenatoms.com
1. Start with SEO
New SaaS companies have an uphill battle when it comes to their search rankings, since they are basically starting from scratch. Building search authority takes time, so it’s a good idea to develop an SEO strategy early on. HubSpot can help you to with your strategy in a number of different ways. First, you can use HubSpot’s Competitors Report to see where you stack up against your direct competition. For SEO, you want to look at metrics such as indexed pages, linking domains, and mozRank (which ranks a site on a scale of 1-10 based on link authority and popularity). Second, you should look at the Keywords Tool to determine where you rank for relevant keywords. Want to see if there are any keywords opportunities that you may have missed? Select the “Add Keywords” button on the right and select “Get Suggestions.”
Email: info@sevenatoms.com Call: 415.513.0435 Website: www.sevenatoms.com
1. Start with SEO
Email: info@sevenatoms.com Call: 415.513.0435 Website: www.sevenatoms.com
1. Start with SEO
Finally, use the Page Performance report to drill down to individual page results. Not only will you find helpful, page specific metrics, you also get a list of recommendations for how to increase each pages SEO and overall inbound effectiveness.
Email: info@sevenatoms.com Call: 415.513.0435 Website: www.sevenatoms.com
2. Blog Regularly For Increased Exposure
According to HubSpot’s own State of Inbound 2014, “marketers who blog are 13x more likely to drive positive ROI.” Because of this, blogging was the #1 tactic that vendors and inbound marketing agencies were planning on using to help them bring in new leads. SaaS companies tend to find it challenging to blog consistently. This is usually because they run rather lean and nobody within the organization has time to sit down, think of a topic, write the article and then publish it. While HubSpot can’t actually write engaging blog content for you, it can help with some of the associated tasks. First, it makes it easier to create blog topics thanks to its blog topic generator tool, which lets you plug in some keywords and terms you would like to write about and then provides you with some suggestions. You can also come up with topics by going to your Page Performance report and selecting the “Blog Posts” filter (Image for this). This will show you how existing blog content is performing and help you to identify which topics get more traction and which don’t. Email: info@sevenatoms.com Call: 415.513.0435 Website: www.sevenatoms.com
2. Blog Regularly For Increased Exposure
Another helpful feature that HubSpot offers is its content management system, which makes uploading and scheduling blog content pretty straightforward.
Email: info@sevenatoms.com Call: 415.513.0435 Website: www.sevenatoms.com
3. Create Premium Content
Premium content such as ebooks, guides, and whitepapers are extremely useful when it comes to SaaS marketing. Frequently, prospects don’t always fully understand what your SaaS product actually does. Premium content helps to clarify your offering while at the same time addressing some of the common objections that your prospects may have. More importantly, premium content helps you to convert visitors into leads. By offering prospects something of value, you can convince them to give you their contact information. This allows you to market to them further and ultimately convert them. While HubSpot doesn’t have any features that will help you to create premium content, it does have two tools needed to promote it. These are its Call to Action (CTAs) and landing page tools, which we will talk a bit more about in the next section.
Email: info@sevenatoms.com Call: 415.513.0435 Website: www.sevenatoms.com
3. Create Premium Content
Basically, HubSpot does everything it can to help you get results from your premium content; all you need to do is put a system in place for generating it. Once that’s done, it just becomes a matter of tweaking your CTAs and landing pages to fit your offer.
Email: info@sevenatoms.com Call: 415.513.0435 Website: www.sevenatoms.com
4. Use CTAs and Landing Pages
Whether it’s an ebook, a free trial, or a demo, you have to promote your offers. This means that you will need powerful CTAs and landing pages. You can use HubSpot to create these assets and to tie them to specific marketing campaigns. Here is how HubSpot helps with both for SaaS lead generation: Calls to Actions With CTAs, you want to spend most of your time fine tuning the language and the offer, not struggling with the basic design elements. HubSpot’s CTA tool lets you quickly generate a professional looking callto action, allowing you to focus on more important things. Once you have CTAs in place, make sure to monitor their results via the CTA Dashboard.
Email: info@sevenatoms.com Call: 415.513.0435 Website: www.sevenatoms.com
4. Use CTAs and Landing Pages
Email: info@sevenatoms.com Call: 415.513.0435 Website: www.sevenatoms.com
4. Use CTAs and Landing Pages
Landing Pages Like with CTAs, the key to an effective landing page is ensuring that it has been optimized for conversions. This means that you want to spend less time on setup and more time on optimization. Creating a landing page with HubSpot is relatively simple. It’s a good idea to create a basic landing page template and then use it for multiple campaigns. If you would rather not take the time to design a template, HubSpot also offers pre-made ones that can be modified as needed. Once the landing page is live, make sure to check the Landing Page tool regularly to gauge results.
Email: info@sevenatoms.com Call: 415.513.0435 Website: www.sevenatoms.com
4. Use CTAs and Landing Pages
Email: info@sevenatoms.com Call: 415.513.0435 Website: www.sevenatoms.com
5. Nurture Leads Through Email
For SaaS companies, the buying cycle can be shorter than with other industries, especially for companies that offer a free trial. That being said, not every prospect is going to be ready to sign up right away. If you are using HubSpot for your SaaS marketing, then you are going to want to create at least a few email campaigns to help nurture those leads. With HubSpot, email campaigns are pretty simple to set up. You will need to pick a template and modify it to include your branding and preferences. Once that is in place, it just becomes a matter of determining the value the email provides, creating the content, selecting a strong subject line, and choosing a CTA. With all of your emails, you will want to give the reader the option to sign up for a free trial (if you offer one).
Email: info@sevenatoms.com Call: 415.513.0435 Website: www.sevenatoms.com
5. Nurture Leads Through Email
Email: info@sevenatoms.com Call: 415.513.0435 Website: www.sevenatoms.com
5. Nurture Leads Through Email
HubSpot SaaS Marketing 5 Ways to Boost Your Lead Generation
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