Inbound Marketing Your Low Cost/High Yield Alternative Infoscaler Technologies >>
Inbound marketing is a great way for small and medium sized business to be competitive Email: info@sevenatoms.com Call: 415.513.0435 Website: www.sevenatoms.com
Email: info@sevenatoms.com Call: 415.513.0435 Website: www.sevenatoms.com
Inbound Marketing
Are you a small to medium sized business that is finding it difficult to compete against larger competitors? If you are, then you are probably looking for ways that you can gain an edge without spending a lot. One of the best ways to do this is by using inbound marketing. Dollar for dollar, it is one of the most efficient ways in which your company and bring in new business.
Email: info@sevenatoms.com Call: 415.513.0435 Website: www.sevenatoms.com
Inbound Marketing
Inbound Marketing allows you to connect with prospects in a natural, unobtrusive way. It relies on attracting customers through education and openness instead of through disruptive, self-serving marketing techniques. Done right, it lets you combine all of your online marketing channels into a cohesive, well-oiled machine that generates more leads with less effort. There are four main areas under Inbound Marketing: • • • •
Getting found by ensuring your visibility across multiple online channels Converting visitors into leads Closing business by nurturing leads into customers Analyzing results to improve decision making and ROI
Email: info@sevenatoms.com Call: 415.513.0435 Website: www.sevenatoms.com
What Exactly is Inbound Marketing?
If you happen to not be familiar with this bit of marketing lingo, don’t worry, we will explain it to you. Inbound marketing is essentially any marketing that you are not paying for the ad campaign itself. If you are paying to have the advertisements distributed over a particular length of time, then it is not inbound marketing. In the past, inbound marketing consisted of word-of-mouth, news reports on a product or service, and non-paid endorsements. Today it consists of social media, blogging, email, online video, infographs, forums, and just about any other way content is distributed digitally.
Email: info@sevenatoms.com Call: 415.513.0435 Website: www.sevenatoms.com
How is it Cost Effective?
When content is distributed digitally, there is typically no extra cost to other than to have the content created. With fewer hoops to jump through and not nearly as many expenses, inbound marketing strategy becomes less expensive than traditional (outbound) marketing. In fact, according to HubSpot, inbound marketing costs 61% less per lead than traditional marketing. Another factor that makes inbound marketing more cost effective is that it doesn’t have a pre-defined lifespan. If you post a video on YouTube, it will live there indefinitely. This means that content you made years ago can still be bringing you leads. If you haven’t started developing your inbound marketing already, then you should certainly be looking into it.
Email: info@sevenatoms.com Call: 415.513.0435 Website: www.sevenatoms.com
dsdds
If you need help, then call on the experts at SevenAtoms to help grow your inbound marketing channels. Contact us at info@sevenatoms.com or call 415. 513.0435 for a free consultation
Get a FREE Consultation
Facebook – https://www.facebook.com/SevenAtoms Twitter –Email: https://twitter.com/sevenatomsbuzz info@sevenatoms.com Call: 415.513.0435 Website: www.sevenatoms.com LinkedIn - www.linkedin.com/company/SevenAtoms www.sevenatoms.com