The Guide 2014
Welcome
Seven Dials brings you seven streets of independent boutiques, original brands, quality British and international labels and indulgent beauty and grooming salons, all carefully selected for modern shoppers with discerning taste.
Find contemporary menswear on Earlham Street, luxury womenswear and beauty on Monmouth Street, a food and wellbeing haven in Neal’s Yard, youth fashion on Neal Street and independent labels on Shorts Gardens. Seven Dials is also home to a diverse selection of food and drink establishments, from bustling cafés and bars to five-star brasseries, unique restaurants, new concept eateries and traditional English pubs. With five world-class theatres and two luxury hotels, Seven Dials offers the best in culture and lifestyle. Alongside its stylish residents, Seven Dials boasts a rich and varied heritage; from Dickensian times through to the birthplace of Monty Python’s Flying Circus in Neal’s Yard.
contents WELCOME FASHION
1 6– 13
SHOES & ACCESSORIES
16 – 19
BEAUTY & GROOMING
22 – 25
FOOD & DRINK
30 – 37
LIFESTYLE
40 – 43
HOTELS & THEATRES
46 – 49
Directory & map
54 – 57
My Seven Dials JEAN AXEL-PAIN Caudalie
5
Julia Oudill Compagnie des Vins Surnaturels
15
BEN MOFFITT Bailey Nelson London
21
STEPHEN BRILL B1866
29
NICKY FELL Covent Garden Hotel
39
KATE PAKENHAM Donmar Warehouse
45
JORDAN LAWSON Industrie
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MY SEVEN DIALS
Jean-Axel Pain Store Manager at Caudalie, Monmouth Street
“I love Seven Dials because it has a vibrant, cosmopolitan, creative, village-like vibe. I love all the independent stores, everyone is really friendly, it’s a very authentic and inspiring place to be. There really is no place like it in London.”
My Favourites
Moroccan Orange Blossom Jasmine & Basil Scented Candle
Beauty Elixir
Chili Chocolat
Coco de Mer
Caudalie
23 Monmouth Street
39 Monmouth Street
Hotel Chocolat Roast + Conch 4 Monmouth Street
Fashion
Seven Dials is a must visit for international labels, flagships, original stores, contemporary British brands and independent boutiques. Discover modern classics, heritage brands, fashion forward looks, designer pieces, wardrobe staples and denim labels.
Fashion
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Seven Dials
7 CAMICIE
BERGHAUS
ADOLFO DOMINGUEZ
BOLONGARO TREVOR
67 Neal Street Original Italian designed shirts, made with style and elegance for both men and women. 43 Shelton Street International design from Spain specialising in casual and formalwear.
ALL SAINTS
5 Earlham Street Originally opened in 1998, Earlham Street the brand's longest running store now doubles up as an experimental hub exploring the brand's key values, independing thinking and creative innovation.
AMERICAN APPAREL
26–28 Neal Street Fashionable basics, sweatshop-free, all made in the USA.
BASE
55 Monmouth Street Specialists in womenswear sizes 16-28.
13 Shorts Gardens Leading innovator in outdoor clothing, footwear and equipment. 1 Earlham Street British menswear, womenswear and accessories brand giving a contemporary take on classic design.
Carhartt Work In Progress
15–17 Earlham Street & 56 Neal Street Lifestyle brand paying homage to 120 years of workwear inspired garments from Detroit Michigan.
Coco de Mer
23 Monmouth Street
The home of sensual pleasure - luxuriant designer lingerie, titillating toys and education of the bedroom arts. COLLECTIF
37 Endell Street Vintage inspired 1940s and 1950s reproduction clothing, lingerie and accessories.
Fashion
CRO'JACK
38 Monmouth Street Heritage menswear brand’s UK flagship store. Focusing on recreating traditional outerwear in a range of high quality British fabrics, with all garments handmade in the UK.
D.Hedral
38 Neal Street High tech underwear and beachwear. Experience the ultimate comfort of our patented anglefit technology.
equips men for urban life. The collection includes technical tailored outerwear, shirts, jerseywear, accessories and Italian handmade footwear.
Franklin & Marshall
47-49 Neal Street The first UK store for the iconic sportwear brand inspired by American college culture. Quality casualwear, made in Italy.
Fred Perry Laurel Wreath Collection
Flagship store for this international brand's renowned quality denim, clothing and accessories.
6 & 7 Thomas Neal's Centre Men’s and women’s collections including footwear and accessories. Special collaboration and blank canvas projects can also be found alongside the exclusive Friends of Fred concept.
El Ganso
G -STAR Raw
Diesel
43 Earlham Street
27 Neal Street Spanish menswear brand offering fashion-led apparel and their iconic pump collections.
FArah
18 Earlham Street The Farah brand, born in the 1920s and renowned for classic slacks and sharp tailoring, has since been adopted by subcultures across the board. Farah retains its heritage across key collections Classic and 1920s and channels a fashion -forward line with Farah Vintage, sporting slim fitting polo shirts and bold prints.
FAT FACE
11–13 Thomas Neal’s Centre Lifestyle clothing and accessories for men, women and kids.
FOXHALL LONDON
20 Earlham Street Independent British menswear label specialising in urban technical wear with a forward-looking design that
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5–11 Shorts Gardens An energetic mix of premium unisex denim from these denim pioneers famed for their work with raw denim jeans, utilising innovative techniques to create new styles and cuts. The range now includes everything from t-shirts to coats, all in their signature utilitarian style.
Glassworks
71 Monmouth Street For women who write their own rules, Glassworks fills the gap between the style you want and the life you’re not afraid to live. Exclusive styles alongside iconic designer brands including Helmut Lang, Carven, IRO and Jeffrey Campbell.
GUDRUN SjÖDéN
65-67 Monmouth Street Swedish design with a green soul. Women’s clothing, accessories and home textiles from the cult Swedish designer.
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Industrie
19 Earlham Street Australia’s favourite menswear brand Industrie is now available in London. The exclusive Seven Dials store stocks the entire range of distinctively masculine clothing featuring signature details and an affordable price tag. Think quality shirting, chinos, denim, shorts, outerwear and leather footwear.
LE COQ SPORTIF
23 Earlham Street Lifestyle collections, performance sportswear and footwear with a French touch, from one of the world’s oldest sports brands UK flagship store.
Lee Jeans
35 Neal Street Authentic, edgy and definitive denim styles from Lee Jeans’ only UK store, including their premium denim collection Lee*101.
Maison Triumph
57/59 Monmouth Street Shop a beautiful selection of hand picked items from The Makers of Lingerie since 1886 alongside limited edition milinery and key fashion pieces from Lizzie McQuade and Roksanda Ilincic.
miss sixty
39 Neal Street European denim and fashion label for urban women.
NIKE
14-16 Neal Street Nike's flagship running store with an array of services including state of the art Performance Customisation in the NIKEiD studio.
ORION LONDON
17 Monmouth Street High quality designs inspired by current trends, combining elements of vintage and signature prints.
Fashion
ORLA KIELY
31-33 Monmouth Street
A London-based Irish designer popular at Fashion Week, famous for her distinctive patterns. Collections include ready-to-wear, bags, accessories, homeware, stationery, perfume. PEPE JEANS 33 Neal Street
Denim and casualwear jeans brand, established in London in 1973. PETER WERTH
3 Earlham Street Leading menswear brand’s only UK store. Synonymous with contemporary British clothing, footwear and accessories. Defined by effortless styling, quality and affordability.
PINEAPPLE FLAGSHIP STORE
16 Langley Street Active and casualwear created by celebrity designer Debbie Moore in her iconic dance studio.
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POP BOUTIQUE
6 Monmouth Street Original 50s, 60s, 70s, 80s clothing, accessories and furniture.
Q MEN LONDON
10 Earlham Street Eclectic and iconoclastic menswear boutique footwear and accessories from a range of English and international designers.
SLAM CITY SKATES
16 Neal’s Yard London's legendary skateboard store since 1986.
SPEEDO
41–43 Neal Street The world’s leading swimwear brand.
SUPER SUPERFICIAL
22 Earlham Street Independent clothing label collaborating with the world's best graphic artists and illustrators to create exclusive, original, high-quality garments.
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SUPERDRY
TSHIRT STORE
TABIO
UNCONDITIONAL
Units 1-3 and 23-25 Thomas Neal’s Centre Urban outerwear and denim label fusing cutting-edge Japanese design influences and vintage Americana, with a British twist. 66 Neal Street Niche and luxury Japanese socks and tights. Original designs produced and handcrafted in Japan.
TERMINAL D
19 Thomas Neal’s Centre Fashion clothing and accessories including made to order.
The Vintage Showroom
14 Earlham Street A unique selection of vintage clothing and accessories for sale and hire.
TOMCAT LEATHER
29 Neal Street Leatherwear boutique specialising in bespoke garments all made in London, also stocking branded boots, shoes, bags and accessories. Repair and alteration service available.
18 Shorts Gardens Tshirt Store stocks over 80 designs of 100% organic and Fairtrade cotton tees, as well as an edit of outerwear and accessories. 16 Monmouth Street Designed by Philip Stephens, this British label produces a unique range of luxury basics that sit alongside trend-led individual pieces.
URBAN OUTFITTERS
42–56 Earlham Street An eclectic mix of fashion, accessories, homewares and novelties.
YUMI
62 Neal Street Eye-catching womenswear and accessories with a celebrity following and influenced by London street style.
Fashion
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MY SEVEN DIALS
Julia Oudill Sommelier at La Compagnie des Vins Surnaturels
“I like Seven Dials because I feel like I'm at home in a small village where everybody knows each other, with good vibes and a friendly atmosphere surrounding us.”
My Favourites
PK376 Lipstick
Saint-Joseph Gonon 2011
Cashel Blue Cheese
Shu Uemura
LA compagnie des vins surnaturels
Neal’s Yard Dairy
15 Monmouth Street
8-10 Neal’s Yard
17 Shorts Gardens
Shoes & Accessories
Seven Dials has an extensive range of trend-led footwear, accessories and jewellery specialist stores. Discover designer and casual footwear, stylish and inventive accessories, statement pieces and delicately handmade jewellery.
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Bailey Nelson London
69 Neal Street Brand new optical store with an eye on fashion. Bailey Nelson London’s only UK store offers prescription spectacles and polarised sunglasses.
BEAD AURA
3 Neal’s Yard Specialists in beads and jewellery making accessories.
BEADWORKS
21a Tower Street One of the largest bead shops in Europe with over 6000 items in stock. Offers a wide range of glass, acrylic, bone, wood, Swarovski, semi precious, sterling silver and gold filled beads, wires, accessories and tools.
Birkenstock
70 Neal Street Iconic footwear designed to mirror the shape of a healthy foot.
Camper
FLY LONDON
37 Earlham Street Unisex fashion footwear brand, always progressive, never conventional. “Don’t walk…Fly!”
Havaianas
51 Neal Street Brazilian flip-flops brand stocking a selection of their iconic rubber sandals.
JOSEF SEIBEL
37 Neal Street Europe's leading comfort footwear brand for men and women.
LAURA LEE
42 Monmouth Street Laura Lee’s only UK store offers an eclectic mix of handmade jewellery allowing the wearer to layer and combine the signature antique coins, precious gemstones and gold charms however they wish.
LES NéRéIDES market
34 Shelton Street A family of craftsmen marrying tradition with extraordinary crafts and design from the heart of the Mediterranean!
73 Monmouth Street French luxury brand which combines tradition and modernity mixing art, culture, music and accessories with its creative and original jewellery designs.
Crazy Pig Designs
OFFICE
34 Shelton Street Independent British jewellery company establish in 1992, specialising in handcrafted silver, gold and platinum jewellery.
CROCS
48 Neal Street Comfortable footwear in every colour.
DESTINY
61 Neal Street Footwear brands including Rocket Dog, Blowfish, Hunter and Ash.
57 Neal Street All the latest high street footwear fashion trends for men, ladies and kids.
OFFSPRING
60 Neal Street Sneaker boutique offering exclusive styles from Vans, Converse, Nike and many more.
POSTE MISTRESS
61–63 Monmouth Street With the dream to create the perfect shoe store, Poste Mistress was born. Every pair of shoes at the brand’s only UK store is
Shoes & Accessories
individually handpicked from a range of designer brands and up and coming talent.
Schuh
30/32 Neal Street Schuh handpicks footwear from the very best brands (Converse, Adidas, Nike, New Balance, UGG, Red or Dead) to the more niche up-and-comers.
SIZE?
37a Neal Street Iconic sports shoe boutique where you can always find new styles and designs by Adidas, Nike and Converse first.
SOLE
72 Neal Street Hand-selected on-trend shoes, boots and trainers, offering superior collections for men and women, from vintage classics to modern originals.
SPEX IN THE CITY
1 Shorts Gardens Independent opticians and designer eyewear from unique frames to sunglasses.
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SUPERGA
53 Neal Street A concept store from the classic Italian shoe brand stocking the full collection, with limited edition trainers and accessories as well as exclusive collaborations.
TATTY DEVINE
44 Monmouth Street Famous for original Perspex jewellery, handmade in London. Design a bespoke Name Necklace and watch it being made on the spot.
The Cambridge Satchel Company
15 Shorts Gardens Offers a range of 'Brit It Bags' from traditional vintage and fluorescent satchels, to must have shoulder bags and clutches, each lovingly handmade in the UK. The flagship store offers personalised monogram services and is a celebrity favourite.
MY SEVEN DIALS
Ben Moffitt Managing Director at Bailey Nelson
“Seven Dials is true to itself. The area embraces independent retailers and original brands who are passionate about their products. It’s quite possibly the best shopping precinct in the world.”
My Favourites
The Wallace in Fiery Hawksbill
Beard Moisturiser
Tapas
Bailey Nelson London
Murdock London
Pix
18 Monmouth Street
63 Neal Street
69 Neal Street
Beauty & Grooming
Visit Seven Dials' number of award-winning salons, leading make-up stores, skincare specialists and spas for indulgent premium skincare, natural products, treatments and therapies and fashion forward hairstyling. For men, enjoy a treatment in a classic barbershop and a men-only spa.
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BARE minerals
40 Neal Street Experience the transformative power of minerals. Our Beauty Ambassadors are on-hand offering complimentary consultations and make–unders, bespoke to you.
KARINE JACKSON
24 Litchfield Street Award-winning hair and beauty salon with luxury treatments and organic colouring services.
Kiehl’s Since 1851
19 Shorts Gardens Irresistible, fun and fashion forward cosmetics. Services include brow-shaping and make-up lessons.
29 Monmouth Street Founded as on old-world apothecary in New York, Kiehl's Since 1851 is now a modern skin and hair care specialist. Personalised skincare consultations available.
Caudalie
MILLER HARRIS
BENEFIT
39 Monmouth Street Natural and luxurious leading French skincare brand’s first boutique spa in the UK, using the potent power of grapevine extract in their products and beauty treatments.
COVENT GARDEN DENTAL SPA
68a Neal Street A full range of dental treatments, cosmetic treatments and facial rejuvenation.
Eleven Hair
44-46 Shelton Street Luxury hair and beauty salon offering a wide range of treatments.
HAIR BY FAIRY
14 Monmouth Street Signature fragrances, candles and scented body products from this iconic British perfumier.
MURDOCK LONDON
18 Monmouth Street Gentleman's grooming specialists and luxury barbers. Offering haircut, traditional wet shave and beard trim services alongside a range of men's all natural shaving, skincare, fragrance and beard & moustache products.
NEAL’S YARD REMEDIES
15 Neal’s Yard Ethical and organic health and beauty destination with in-house therapy rooms.
8–10 Neal’s Yard Unisex haircuts, highlights and beauty treatments.
Nickel Spa
HOLLAND & BARRETT
SASSOON SALON
21–23 Shorts Gardens Leading retailer of vitamins, minerals and herbal supplements.
27 Shorts Gardens Spa services and grooming products for men. 45a Monmouth Street A Sassoon haircut and colour is utterly distinctive in the way it is precisely tailored for the individual. Colours are applied and perfectly blended to flatter the individual and bring the cut to life.
Beauty & Grooming
SCREEN FACE
48 Monmouth Street Professional make-up including cosmetics, theatrical make-up and body art paints.
SHU UEMURA
24 Neal Street Founded by legendary Japanese make-up artist and beauty pioneer, shu uemura breaks all boundaries in beauty creation. Seven Dials is home to its UK flagship store.
SPACE.NK. APOTHECARY
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THAI SQUARE SPA
25 Shelton Street A multi award-winning spa which brings the only traditional Thai Spa experience to the UK with the fourteen treatments including steam room and manicurepedicure facility.
THE ORGANIC PHARMACY
36 Neal Street Health and beauty pharmacy offering only organic products.
WALK IN BACK RUB
32 Shelton Street An edited selection of the most effective and exclusive beauty products.
14 Neal’s Yard London’s only shiatsu massage shop, offering 10, 20 and 30 minute fully-clothed backrubs.
STUART PHILLIPS
Windle & Moodie
25 Monmouth Street Experienced and artistic hair salon from award-winning celebrity hairdresser Stuart Philips and his team.
41-45 Shorts Gardens Award-winning London hairdressers Windle & Moodie provide professional hair colouring, cutting and styling.
MY SEVEN DIALS
Stephen Brill Store Manager at B1866
"I love Seven Dials because it is the only shopping area in London that makes you feel like you’re not in London. It has an awesome little village feel to it, where everyone says hello to each other in the morning and has a chat about how the day is going. For me, this is very hard to find in such a big city."
My Favourites
Black Tea Cologne
Islington Rucksack
Arac Short Sleeve Jersey
Murdock london
B1866
Le coq sportif
18 Monmouth street
36 Earlham street
21-23 Earlham street
Food & Drink
Seven Dials is a destination to a growing number of exciting, new-concept food and drink establishments unavailable elsewhere in the capital. From five-star brasseries and restaurants to bustling European-style cafĂŠs and bars to traditional English pubs, Seven Dials has something for every craving.
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BALI BALI
150 Shaftesbury Avenue An Indonesian/Malaysian restaurant with distinctive cooking and friendly staff.
BELGO CENTRAAL
50 Earlham Street London’s original Belgian restaurant serving up fresh mussels & frites plus a host of classic dishes with over 50 craft Belgian beers.
Brasserie Max at the Covent Garden Hotel
10 Monmouth Street Popular for breakfast and pre & post theatre dining. The restaurant also hosts the Saturday Film Club including afternoon tea or dinner followed by a screening at the hotel’s private cinema.
Café Eterno
34 Neal Street Vibrant café with an unexpected theme: Christianity.
sashimi. Small plates are also available in the cocktail bar and lounge.
Crown & Anchor
22 Neal Street Traditional English pub serving food and a selection of wines, beers and spirits.
Earlham Street Clubhouse
35 Earlham Street American themed bar offering an extensive cocktail list featuring inventive twists on American classics whilst serving NY thin crust pizza's by world champion pizza Chef Tony. Try your hand at DJing with the ‘Secret DJ app’.
EUPHORIUM BAKERY
Basement floor, Thomas Neal’s Centre One of London's finest artisan bakeries, providing high quality fresh baked products daily.
Flesh & Buns
30 Earlham Street A European style coffee house experience.
41 Earlham Street Exciting Japanese concept restaurant from the team behind Bone Daddies. Specialising in steamed hirata buns, Flesh & Buns showcases Japanese izakayas dining with Sake and signature cocktails.
CANELA
FOOD FOR THOUGHT
circus
Foundation Bar
CAFfè NERO
33 Earlham Street Stylish all-day cafe bringing the influences of Portugal and Brazil to London. 27-29 Endell Street Innovative combination of Pan Asian restaurant and cocktail bar with a sprinkling of glamorous cabaret to entertain guests while they dine.
Crazy Bear Members Club
17 Mercer Street Comprising a cocktail bar, lounge, sushi bar and a restaurant serving thai, sushi and
31 Neal Street Iconic vegan and vegetarian restaurant, established in 1974. 5 Langley Street A wide choice of wines, spirits and cocktails are offered alongside a menu of dishes inspired from around the globe.
Freud Café-Bar and Gallery 198 Shaftesbury Avenue Ambient café offering great food and freshly ground coffee by day. Buzzing bar with extensive cocktail menu by night.
Food & Drink
HAWKSMOOR SEVEN DIALS
11 Langley Street Award-winning British steakhouse and cocktail bar.
HOMESLICE
13 Neal’s Yard 20 inch pizzas whole or by the slice. Frizzante and beer on tap, wine served in magnums - just pay for what you drink!
Hotel Chocolat Roast + Conch
4 Monmouth Street Hotel Chocolat's concept bar and café links cocoa growing, chocolate making and tasting in one location.
Just Falafel
1 Monmouth Street A healthy alternative to fast food offering freshly prepared food, superb quality and exceptional service.
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KOPAPA
32-34 Monmouth Street Kopapa: Maori for a gathering, to be crowded, a building to store food. Offering finely executed, innovative cuisine serving a variety of dishes for breakfast, lunch and dinner from award-winning chef Peter Gordon.
La Bottega
36 Monmouth Street La Bottega is your local Italian caffè, bar and deli, offering fresh home-cooked food, excellent coffee, lunches and take-away panini. Relax over aperitivi with delicious platters of cured meats and cheeses.
Lab Organic
58 Neal Street Offers organic cold-pressed juices, nutritious superfood blends, mylks and raw salads, desserts and snacks, all made without any gluten, dairy or refined sugars.
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La Compagnie des Vins Surnaturels
8-10 Neal's Yard A new concept wine bar & restaurant open for breakfast, lunch and dinner from the team behind Experimental Cocktail Club.
La Compagnie Delicatessen
6 Neal's Yard A wine shop and épicerie offering hundreds of wines and fine foods. Wine tasting, garden & education space located on the first floor.
L’ATELIER DE JOËL ROBUCHON 13–15 West Street A Michelin starred experience: ground floor restaurant - L'Atelier, first floor restaurant - La Cuisine, and top floor bar - Le Salon.
Le Beaujolais
25 Litchfield Street Charming hidden wine bar with rustic French food.
MELA
152–156 Shaftesbury Avenue Authentic Indian country-style cuisine combined with a uniquely wholesome quality.
MON PLAISIR
21 Monmouth Street London's oldest surviving French restaurant.
MONMOUTH COFFEE COMPANY 27 Monmouth Street An institution for coffee lovers, supplying single origin coffee beans and filter coffee to take away.
Food & Drink
NEAL’S YARD DAIRY
SOUK BAZAAR
PIX
SOUK MEDINA
PUNJAB
THAI SQUARE
17 Shorts Gardens Stockist of over fifty different types of cheeses from Britain and beyond. 63 Neal Street Stylish Spanish bar and tapas restaurant inspired by Barcelona. 80–82 Neal Street The UK's oldest North Indian restaurant.
Rock and Sole Plaice
47 Endell Street London's oldest traditional fish and chip shop. Take away, eat in or eat al fresco.
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27 Litchfield Street Experience the best North African cuisine in London. 1 Shorts Gardens An authentic and lively Moroccan restaurant with belly-dancers at weekends. 166-170 Shaftesbury Avenue Competitively priced Thai restaurant offering traditional and contemporary menus using authentic Thai ingredients freshly flown in from Thailand.
The 10 Cases
5 Monmouth Street A relaxing recreation of a typical Italian country house that brings to you the best products from Le Marche region.
16 Endell Street An unpretentious British Bistrot with wine as its main focus and a constantly changing food menu. The wine list is made of 10 white wines and 10 red wines, all available by the glass, carafe or bottle.
ROSSOPOMODORO
the Ape & Bird
Rossodisera
50–52 Monmouth Street A Neopolitan culinary experience with pizzas, pastas and more.
SARTAJ
26 Earlham Street A vibrant balti house with an extensive food menu.
Scoff & Banter at the Mercer Street Hotel
20 Mercer Street Fast and friendly offering of Great British soul food - a place for friends to have fun.
Seven Dials Club
42 Earlham Street A friendly daytime bar, café and events space, exclusive to local members after dark.
142 Shaftesbury Avenue The Ape & Bird Public House is the sort of pub we always wanted to go to but could never find. The 5000 square foot bar, restaurant and pub by Russell Norman offers the best of modern British food.
The Crown Public House
43 Monmouth Street English pub on the Dial serving food and drinks.
The Diner
190 Shaftesbury Avenue Classic American dining in London.
The Ivy
1 West Street Famous modern European restaurant with A-list celebrity clientele.
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The Two Brewers
40 Monmouth Street Traditional British pub serving drinks and classic pub dishes. Families welcome, childrens menu, live Jazz every Sunday night, warm and friendly service.
Timberyard
7 Upper St Martin's Lane Exciting new cafe and workspace specialising in tea, coffee and wholesome food. The perfect place to relax and meet people, Timberyard has free Wifi, meeting rooms and a screening room.
Tredwell’s
4a Upper St Martin's Lane West End eatery from Marcus Wareing Restaurants, opening summer 2014. British by design with a worldly offering.
Wild Food Café
1st Floor, 14 Neal's Yard Wild Food Café is a raw-centric eatery created around the art of feeling great.
Wildwood Kitchen
2a Monmouth Street Offering freshly prepared food, including homemade sauces, pizza, salads and grills.
Food & Drink
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MY SEVEN DIALS
Nicky Fell Head Concierge at Covent Garden Hotel
"Seven Dials is a truly bespoke and unique neighbourhood. A real hidden gem amongst so many landmarks, with an international buzz, no matter the time of year."
My Favourites
Wood Fragrance Collection
Mojito
Gentlemen's Tea
Miller Harris
Freud CafÉ
14 Monmouth Street
198 Shaftesbury Avenue
covent garden hotel 10 Monmouth Street
Lifestyle
Seven Dials has a curated mix of original brands and independent lifestyle and interiors stores. Choose from a selection of homewares, soft furnishings, gifts, books and collectable items.
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Artbox
14b Thomas Neal's Centre Kawaii stationery, gifts and toys shop stocking more than 50 cute and kitsch brands such as Moomin, San-X, Hello Kitty, Domo, Sugar Hotel, etc mainly from Japan.
Astrology Shop
78a Neal Street One of a kind astrological bookshop.
BOW WOW London
50a Earlham Street The first and only dog boutique in Central London, setting a new standard for the dapper dog-around-town and showcasing a collection of some of the finest designer dog products handpicked from across the globe.
B1866
36 Earlham Street B1866 is the flagship store of esteemed saddle manufacturer Brooks England, the only location where you can find our full range of saddles, cycle bags and accoutrements under one roof.
Fopp
144-146 Shaftesbury Avenue Renowned as one of the biggest retailers of vinyl in the UK, Fopp also stock a range of specialist CDs, books, DVD's, Blu-ray & Headphones.
Freud LTD
198 Shaftesbury Avenue British design home showcasing striking, hand-crafted homeware and design objects since 1988.
Grosvenor Prints
19 Shelton Street London's largest stock of antique prints 17th to early 20th century.
London Graphic Centre
16-18 Shelton Street Leading supplier of arts and graphics materials.
Magma Books
8 Earlham Street Specialising in graphic design, web design, arts, architecture, advertising, film and fashion books.
Cath Kidston
Magma Product Shop
CK
Mysteries New Age Centre
28-32 Shelton Street Brighten up your day at the home of modern vintage with fashion, bags, accessories, homeware and things for the kids. 3 Monmouth Street Specialist newsagents.
Do Shop
34 Shorts Gardens Interior design store for modern furniture and accessories for home, work and play.
Drakes Ticket Agency
2 Monmouth Street London Theatre bookings agency.
16 Earlham Street Product design store with everything from quirky stationery to lighting, prints and homewares. Great for gifts. 9-11 Monmouth Street Books, crystals, gifts, psychic readings since 1982.
Orc's Nest
6 Earlham Street Central London's only dedicated specialist games shop. Offering a large range of Euro-style and intelligent board and card games, historical and military boardgames plus RPG games and accessories.
Lifestyle
ORLA KIELY
31-33 Monmouth Street
A London-based Irish designer popular at Fashion Week, famous for her distinctive patterns. Collections include ready to wear, bags, accessories, homeware,stationery, perfume. Pylones
54 Neal Street Vibrant accessories, jewellery, lamps and other objects for the home.
Pineapple Dance Studios
7 Langley Street Internationally renowned dance studio offering more classes and the widest variety of dance styles than any other studio in Europe.
Sainath News 4 Earlham Street Local newsagents.
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Sass & Belle
30 Shorts Gardens Find great gift ideas at Sass and Belle. Beautiful ranges of vintage gifts, interior decorations, gifts for special occasions and fabric bunting.
Scribbler
41 Monmouth Street Innovative, fun and edgy cards and gifts for all occasions.
Seven Dials Dry Cleaners 11-13 Shelton Street Seven Dials' specialist dry cleaners.
The Hospital Club
24 Endell Street The Hospital Club is an exclusive members club which include two stunning cocktail bars, a music studio and a screening room.
MY SEVEN DIALS
Kate Pakenham Executive Producer at Donmar Warehouse
"Seven Dials feels like a village in the middle of the melting pot that is London. There are always little treasures to be found in the shops, and whether you’re looking for an excellent coffee, a delicious cocktail or a special glass of wine of an evening, you can find it all within 50 yards."
My Favourites
Vital Essence by Chantecaille
Matilda the Musical
Pegasus Large Necklace
Space n.k. apothecary
cambridge theatre
Tatty Devine
32 Shelton Street
Earlham Street
44 Monmouth Street
Hotels & Theatres
A visit to Seven Dials isn't complete without a trip to one of the area's theatres. Watch sell-out independent productions featuring international stars at the Donmar Warehouse, a bill of popular musicals at the Cambridge Theatre or new projects and ground-breaking experiments at The Tristan Bates Theatre. Should you wish to extend your visit to the area, indulge in a five-star night's sleep at the sophisticated and stylish Covent Garden Hotel, or have a chic retreat at the Mercer Street Hotel. Both situated in the heart of Seven Dials overlooking the area's famous landmark - the Seven Dials monument.
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Theatres
Hotels
Ambassadors Theatre
Covent Garden Hotel
West Street Intimate venue currently showing international smash hit Stomp.
Cambridge Theatre
Earlham Street/Mercer Street Corner This Grade II listed theatre built in 1930 and noted for its elegant design has been home to sensational shows such as the award-winning Chicago, from 2006 to 2011. It is now showing the RSC's awardwinning Matilda The Musical.
10 Monmouth Street A five-star retreat and stylish place for specialty afternoon teas, cocktail, private event and meetings. The restaurant, Brasserie Max hosts a Saturday Film Club including afternoon tea or dinner followed by a screening at the hotel's private cinema.
Radisson blu Edwardian Mercer Street hotel
20 Monmouth Street This recently refurbished boutique hotel combines a rich heritage of service with contemporary design.
Seven Dials Hotel
7 Monmouth Street A small and affordable family run hotel situated in the heart of Seven Dials.
Donmar Warehouse
41 Earlham Street Brilliantly innovative, independent notfor-profit production house. The intimate theatre has a history of stellar line-ups and ground-breaking performances.
St Martin's Theatre
West Street Opened in 1916, this Grade II listed theatre holds the world record for the longest running play - Agatha Christie's The Mousetrap.
Tristan Bates Theatre
The Actors Centre, 1a Tower Street An intimate, acclaimed studio venue with a commitment to showcasing and supporting new work, companies and artists from the UK and internationally.
MY SEVEN DIALS
Jordan Lawson Area Manager at Industrie
"I love the community feel to Seven Dials. All the people who work in the area and the locals who shop here are always nice and keen for a chat. It has many shops you want from the high streets, without the craziness from having to go there."
My Favourites
Flat White
Blue Moon Beer
Le Mans Jacket
TimberYard
EARLHAM STREET CLUBHOUSE
Industrie
7 Upper St Martin’s Lane
35 Earlham Street
19 Earlham Street
St Martin's Courtyard Just a moment's walk away is St Martin's Courtyard. St Martin's Courtyard is a beautiful open-air courtyard offering an array of unique shops, restaurants and lifestyle experiences. Discover fashion and lifestyle at Banana Republic, COS, Joules, Pretty Ballerinas, DUO, Eileen Fisher, The White Company, Runners Need and Arc’teryx. For beauty and wellbeing, there are full makeovers at blow LTD, indulgent body and face treatments at luxury day spa relax, and yoga and Pilates classes at Yotopia Yoga, as well as the Specialized Concept Store. St Martin's Courtyard is home to six international restaurants, all with al fresco seating, including British cafe/restaurant Bill's, the perfect place for afternoon tea, to Italian enoteca Dalla Terra with over 180 wines by the bottle, Bombay cafe Dishoom and independent Thai restaurant Suda Thai. Learn something new at The Covent Garden Academy of Flowers, offering a range of inspirational courses in floral design and beautiful bouquets and experience St Martin’s Courtyard’s uniqueVIP shopping service with The Wardrobe Consultant.
www.stmartinscourtyard.co.uk
@smccoventgarden
– 55 –
Directory & Map
Fashion 7 Camicie . . . . . . . . . . . . . . . . . . . . . . . . . . e1 Adolfo Dominguez . . . . . . . . . . e3 All Saints .. . . . . . . . . . . . . . . . . . . . . . . . b1 American Apparel . . . . . . . . . . . e3 Base . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . c2 Berghaus . . . . . . . . . . . . . . . . . . . . . . . . . d2 Bolongaro Trevor . . . . . . . . . . b1 Carhartt Work In Progress . . . . . . . . . . . . . . . . . . . . c1 / e2 Coco de Mer .. . . . . . . . . . . . . . . . . . . . d1 Collectif . . . . . . . . . . . . . . . . . . . . . . . . f3 Cro’Jack . . . . . . . . . . . . . . . . . . . . . . . . . . . c2 D.Hedral . . . . . . . . . . . . . . . . . . . . . . . . . . e3 Diesel .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . e3 El Ganso .. . . . . . . . . . . . . . . . . . . . . . . . . . e3 farah .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . c1 Fat Face . . . . . . . . . . . . . . . . . . . . . . . . . . . d2
Foxhall London . . . . . . . . . . . . . c2 Franklin & Marshall . . . . . . e2 Fred Perry Laurel Wreath Collection .. . . . . . . c2 G-Star Raw . . . . . . . . . . . . . . . . . . . . . . . d2 Glassworks . . . . . . . . . . . . . . . . . . . . . b3 Gudrun SJÖDÉN .. . . . . . . . . . . . . . . b2 Industrie .. . . . . . . . . . . . . . . . . . . . . . . . c1 Le Coq Sportif . . . . . . . . . . . c1 / c2 Lee Jeans .. . . . . . . . . . . . . . . . . . . . . . . . . e2 Maison Triumph . . . . . . . . . . . . . . c2 Miss Sixty . . . . . . . . . . . . . . . . . . . . . . . . e2 Nike . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . e4 Orion london . . . . . . . . . . . . . . . . . . d1 Orla Kiely .. . . . . . . . . . . . . . . . . . . . . . . d2 Pepe Jeans .. . . . . . . . . . . . . . . . . . . . . . . e3 Peter Werth .. . . . . . . . . . . . . . . . . . . b1
Pineapple Flagship Store d3 Pop Boutique . . . . . . . . . . . . . . . . . . . d1 Q Men London .. . . . . . . . . . . . . . . . . b1 Slam City Skates . . . . . . . . . . . . . e2 Speedo .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . e2 Super Superficial . . . . . . . . . . . c2 Superdry .. . . . . . . . . . . . . . d2/d3/d4 Tabio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . e2 Terminal D . . . . . . . . . . . . . . . . . . . . . . d3 The Vintage Showroom .. b1 Tomcat Leather . . . . . . . . . . . . . e3 TSHIRT STORE .. . . . . . . . . . . . . . . . . . . d2 UNCONDITIONAL . . . . . . . . . . . . . . . d1 Urban Outfitters . . . . . . . . . . . d3 Yumi . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . e2
Fly London . . . . . . . . . . . . . . . . . . . . . . d2 Havaianas . . . . . . . . . . . . . . . . . . . . . . . . e2 Josef Seibel . . . . . . . . . . . . . . . . . . . . . e2 Laura Lee . . . . . . . . . . . . . . . . . . . . . . . . . b2 les nÉrÉides market . . . . . . b3 Office . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . e1 Offspring .. . . . . . . . . . . . . . . . . . . . . . . . e2 Poste Mistress .. . . . . . . . . . . . . . . b2
Schuh .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . e3 Size? . . . . . . . . . . . . . . . . . . . . . . . . . . . . e2/d4 SOLE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . e1 Spex In The City .. . . . . . . . . . . . . . d2 Superga . . . . . . . . . . . . . . . . . . . . . . . . . . . . e2 Tatty Devine .. . . . . . . . . . . . . . . . . . . b2 The Cambridge Satchel Company . . . . . . . . . . . . . . . . . . . . . . . . . . d2
Karine Jackson .. . . . . . . . . . . . . . . a1 Kiehl’s Since 1851 . . . . . . . . . . . . . d1 Miller Harris . . . . . . . . . . . . . . . . . d1 Murdock London . . . . . . . . . . . d1 Neal's Yard Remedies . . . . . e2 Nickel Spa . . . . . . . . . . . . . . . . . . . . . . . e2 Sassoon Salon .. . . . . . . . . . . . . . . . c2 Screen Face .. . . . . . . . . . . . . . . . . . . . b2
shu uemura . . . . . . . . . . . . . . . . . . . . . e1 Space.NK.apothecary. . . . . . . d3 Stuart Phillips . . . . . . . . . . . . . . d1 Thai Square Spa . . . . . . . . . . . . . . c3 The Organic Pharmacy .. e3 Walk In Back Rub . . . . . . . . . . . . e2 Windle & Moodie . . . . . . . . . . . . f2
shoes & accessories Bailey Nelson London . . . . e1 Bead Aura . . . . . . . . . . . . . . . . . . . . . . . . d2 Beadworks . . . . . . . . . . . . . . . . . . . . . . b2 Birkenstock . . . . . . . . . . . . . . . . . . . . e1 Camper .. . . . . . . . . . . . . . . . . . . . . . . . . . . . d3 Crazy Pig Designs .. . . . . . . . . . . f2 Crocs .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . e2 Destiny . . . . . . . . . . . . . . . . . . . . . . . . . . . . e1
Beauty & Grooming bare Minerals . . . . . . . . . . . . . . . . . e2 Benefit .. . . . . . . . . . . . . . . . . . . . . . . . . . . d2 Caudalie . . . . . . . . . . . . . . . . . . . . . . . . . d2 Covent Garden Dental Spa . . . . . . . . . . . . . . . . . . . . . . . e1 Eleven Hair . . . . . . . . . . . . . . . . . . . . e4 Hair By Fairy.. . . . . . . . . . . . . . . . . . . . e1 Holland & Barrett. . . . . . . . . e2
FOOD & DRINK bali bali . . . . . . . . . . . . . . . . . . . . . . . . . . . b1 belgo centraal .. . . . . . . . . . . . . . d3 Brasserie Max at the Covent Garden Hotel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . d1 café eterno . . . . . . . . . . . . . . . . . . . . . e3 caffé nero . . . . . . . . . . . . . . . . . . . . . . . c2 canela .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . d2 circus .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . f3 crazy bear members club .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . c3 Crown & Anchor . . . . . . . . . . . . . . e3 Earlham Street Clubhouse . . . . . . . . . . . . . . . . . . . . . . . c3 Euphorium Bakery . . . . . . . . . . d2 Flesh & Buns .. . . . . . . . . . . . . . . . . . . d4 Food For Thought .. . . . . . . . . . e3 Foundation Bar . . . . . . . . . . . . . . . c4 Freud Café-Bar . . . . . . . . . . . . . . . . f1 Hawksmoor Seven Dials .d3 Homeslice .. . . . . . . . . . . . . . . . . . . . . . . e1
Hotel Chocolat Roast + Conch .. . . . . . . . . . . . . . . . . . . . . . . . . . . . e1 Just Falafel . . . . . . . . . . . . . . . . . . . . e1 Kopapa . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . c2 la bottega . . . . . . . . . . . . . . . . . . . . . . . c2 Lab Organic . . . . . . . . . . . . . . . . . . . . . e2 la compagnie des vins surnaturels.. . . . . . . . . . . . . . . . . . . . d2 la compagnie delicatessen . . . . . . . . . . . . . . . . . . . d2 L'Atelier de Joël Robuchon .. . . . . . . . . . . . . . . . . . . . . . . . b1 Le Beaujolais . . . . . . . . . . . . . . . . . . . a1 Mela . . . . . . . . . . . . . . . . . . . . . . . . . . . b1 / c1 Mon Plaisir . . . . . . . . . . . . . . . . . . . . . . d1 Monmouth Coffee Company .. . . . . . . . . . . . . . . . . . . . . . . . . . d1 Neal's Yard Dairy .. . . . . . . . . . . . d2 Pix .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . e1 Punjab . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . e1 Rock and Sole Plaice . . . . . . f2
Rossodisera . . . . . . . . . . . . . . . . . . . . . e1 Rossopomodoro .. . . . . . . . . . . . . . b2 Sartaj .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . c2 Scoff & Banter at the radisson blu edwardian mercer street hotel. c1/d1 Seven Dials Club .. . . . . . . . . . . . . d3 Souk Bazaar . . . . . . . . . . . . . . . . . . . . . a1 Souk Medina . . . . . . . . . . . . . . . . . . . . d2 Thai Square . . . . . . . . . . . . . . . . . . . . . d1 The 10 Cases . . . . . . . . . . . . . . . . . . . . . . f3 the ape & bird . . . . . . . . . . . . . . . . . . b1 The Crown Public House . d2 The Diner . . . . . . . . . . . . . . . . . . . . . . . . . e1 The Ivy . . . . . . . . . . . . . . . . . . . . . . . . . . . . . a2 The Two Brewers . . . . . . . . . . . . b2 Timberyard . . . . . . . . . . . . . . . . . . . . . . b2 Tredwell’s . . . . . . . . . . . . . . . . . . . . . . . a3 Wild Food Café . . . . . . . . . . . . . . . . e2 Wildwood Kitchen . . . . . . . . . e1
Freud ltd . . . . . . . . . . . . . . . . . . . . . . . . . f1 Grosvenor Prints . . . . . . . . . . . . c3 London Graphic Centre . c3 Magma Books . . . . . . . . . . . . . . . . . . . b1 Magma Product Shop . . . . . . b1 Mysteries New Age Centre .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . e1 Orc's Nest . . . . . . . . . . . . . . . . . . . . . . . . . b1 Orla Kiely.. . . . . . . . . . . . . . . . . . . . . . . . d1
Pylones . . . . . . . . . . . . . . . . . . . . . . . . . . . . e2 Pineapple Dance Studios .. . . . . . . . . . . . . . . . . . . . . . . . . . . . d3 Sainath News . . . . . . . . . . . . . . . . . . . b1 Sass & Belle . . . . . . . . . . . . . . . . . . . . . . e2 Scribbler . . . . . . . . . . . . . . . . . . . . . . . . . d2 Seven Dials Dry Cleaners . . . . . . . . . . . . . . . . . . . . . . . . . . c3 The Hospital Club . . . . . . . . . . . f3
St Martin's Theatre .. . . . . . . b2 Tristan Bates theatre .. . . b1 Covent Garden Hotel . . . . . d1
Radisson blu Edwardian Mercer Street hotel. . . . . . d1 Seven Dials Hotel . . . . . . . . . . . e1
Eileen Fisher . . . . . . . . . . . . . . . . . . . b4 Jack Wills . . . . . . . . . . . . . . . . . . . . . . . . b4 Jack Wolfskin . . . . . . . . . . . . . . . . . c4 Jaeger london. . . . . . . . . . . . . . . . . b4 Jamie’s Italian .. . . . . . . . . . . . . . . . b3 Joules . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . b4 L.K.Bennett . . . . . . . . . . . . . . . . . . . . . . a4 Massimo Dutti . . . . . . . . . . . . . . . . . b4 Pretty Ballerinas .. . . . . . . . . . b3 Relax . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . c3 Runners Need. . . . . . . . . . . . . . . . . . . c3
Snow+Rock . . . . . . . . . . . . . . . . . . . . . . . c4 Specialized Concept Store . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . c3 Suda Thai . . . . . . . . . . . . . . . . . . . . . . . . . b3 The Covent Garden Academy of Flowers . . . . . . . b3 The East India Company .. a4 The White Company . . . . . . . . b4 The Watch Hut . . . . . . . . . . . . . . . . b4 Yotopia yoga .. . . . . . . . . . . . . . . . . . . c3
LIFESTYLE Artbox .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . d2 Astrology Shop . . . . . . . . . . . . . . . e1 BOW WOW London . . . . . . . . . . . . d3 B1866 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . d2 Cath Kidston . . . . . . . . . . . . . . . . . . . d3 CK .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . e1 Do Shop .. . . . . . . . . . . . . . . . . . . . . . . . . . . . e3 Drakes Ticket Agency .. . . . e1 Fopp . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . b1
Hotels & Theatres Ambassadors Theatre .. . . . b2 Cambridge Theatre . . . . . . . . c2 Donmar Warehouse . . . . . . . . d3
St Martin's Courtyard Arc’teryx . . . . . . . . . . . . . . . . . . . . . . . . . c3 Banana Republic .. . . . . . . . . . . . . b4 Barbour .. . . . . . . . . . . . . . . . . . . . . . . . . . . b4 Bill’s . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . b3 Blow LTD . . . . . . . . . . . . . . . . . . . . . . . . . . b3 Cantina Laredo . . . . . . . . . . . . . . . b3 COS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . b4 Dalla Terra . . . . . . . . . . . . . . . . . . . . . b3 Desa . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . b4 Dishoom . . . . . . . . . . . . . . . . . . . . . . . . . . . b3 DUO . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . b3
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PEPE
31
TERM IN
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15
NS
16
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29
37
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27
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22
20
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66
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48
86
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56
B1
70
60
D
72
63
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39
LE
74
65
62
50
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76
67
64
FOOT
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41
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69
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55 52
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8
54
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57 - 59
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42
61
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47 - 49
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38
15
36
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166 - 170
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THOMAS NEAL’S COURT YARD LEVEL 16
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& BU
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COVENT COVENT GARDEN
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