When 25 years ago, Nana Zerva, envisioned a beauty studio for every woman, she did not anticipate that that small local cosmetic startup in Thessaloniki would evolve into a large, dynamic and constantly growing company in Greece and abroad. That belief; which later on became the company’s philosophy; that beauty should be synonymous with health and not working against it, would find that much of response.
Today, Zerva Cosmetics company fills in 25 years of successful path due to the love, the hard work and the responsibility of its owners, Nana and Natassa Zerva. From make up services to... make up teaching and founding a Freel Studies Workshop (EES) specialized in professional make-up to... professional make-up products, which are produced in Milan with natural ingredients that became world famous from Zerva Cosmetics stores. Now, with pride, we can see the enthusiasm and the acceptance for our work.
Zerva Cosmetics company celebrates the 25 years of service in the field of beauty and specially in the field of make-up.
Because dreams are in the reach of our hands to become reality... and we do continue dreaming for our future.
Special make up tips: * Before choosing the make-up try its shade in the light of day, with no make-up in your jaw area. Let it dry for a while and then look what the real shade would be on your skin. It should not differ from your natural colour. * The best make up is the one that matches completely with your skin tone and does not differ. The one that provides cover for imperfections and grands a unified colour on the whole surface of the skin. It must not be different from your natural colour. * For dry skin choose a hydrating make up, like “Silky Touch Foundation”. * For oily skin it is suggested a liquid and thin make up that dries fast and grands a matte effect, like “LONG LASTING MAKE UP”. * For matured skin choose a make up with the effect of lifting, thin touch that dries fast and smoothes the expression lines without it being concentrated in them, like “Silky Touch Foundation”. * Ask an expert for advice when choosing the correct make up. * The make up in the form of powder is a fast and easy solution for all skin types. If your skin is oily, use a thin layer of powder before any make up is applied. * Do not forget to shake well before use all liquid make up products.
S IL K Y T O U C H F O U N D AT IO N A light to the touch but also quite covering and easy to use liquid make up that will... get you through all day. Ideal for all skin types and all ages. Enriched with natural extracts, vitamin E and SPF15, takes care of your skin and in the same time it protects it from air polution, maintaining it soft, flexible, elastic and hydrated.
LOOSE POWDER Powder in loose form for the face and all skin types, fine and silky to touch. Can be used alone for a soft effect or over the make up to make it last longer. Special make up tips: * If you want your make up to last for hours, the product that will help is powder. Any kind of liquid or creamy product use before it will stay unchanged. * If you feel that your skin looks like “too much make up”, you may tap it with a wet squeezed wipe and your skin will immediately be refreshed.
F I X IN G P O W D E R Transparent powder in loose form, ideal for all skin types and especially for oily skin. Its unique and special process stabilizes the make-up more than any other powder. It is delicate in texture and allows the skin to breathe, offering a natural, light effect and flawless matte look. It is waterproof and does not affect the colour of the make-up as it is quickly incorporated into it. Special make up tip: * Leave it on your skin without removing it for the whole duration of the make-up. It may be removed right before the completion of the make up for it to become waterproof.
PRE MAKE UP BASE The base which is applied before the make up and it helps to have a more stable intact make up, all day, even in studio lighting. Fills up the empty skin pores, has a brightness effect and in the same time the “lavender” shade smooths the way of pale complexion. Thanks to the vitamin E and the jojoba oil it moisturizes the skin and especially helps when applied on oily skin. Special make up tip: * If your skin is more oily than ordinary, apply the “PRE MAKE UP BASE” and then a thin layer of powder before the process of make up start. That’s how the make up will last longer.
T E R R A C O T TA M AT Powder in compact form for all skin types, especially in earthly shades. A truly irreplaceable product for professionals and non. Easy to use for facial contour outline and softening the bold features. Special make up tips: * After the application of the loose powder, use your terracotta for corrections. In this way, it refrains from excessive and being uneven quantity on your face and can be worked on easier. * For corrections, choose “TERRACOTTA MAT”. * Do not replace your blusher with terracotta, because your will have a pale effect as result.
T E R R A C O T TA P E A R L A compact pearl powder that grands shine and tanned effect on face and body. Use it in the finishing of your make up and for perfecting it, in all your face or onto spots that you want to highlight more. Apply it on the shoulders and the bodice and enjoy a smooth, tanned effect. Special make up tip: * Do not use “TERRACOTTA PEARL” for corrections.
L IQ U ID C O N C E A L E R The LIQUID CONCEALER is ideal for all skin types. A waterproof product without paraben, extremely soft to touch, concentrated and easy to use. Excellent coverage in signs of exhaustion while filling expression lines, giving natural brightness and bringing together the natural colour of the skin. Ideal for use on skin with particular problems immediately after cosmetic or other surgeries. Special make up tips: * Place around the eyes small dots of the product and let it dry for a while. Next, spread across the area without forgetting the right and the left part of the sides of the nose and that in the inner corners of the eyes. * The product needs no powder.
L O N G L A S T IN G M A K E U P A liquid make up, ideal for oily to mixed skin. Waterproof, paraben-free and with active ingredients of natural origin. Select it unreservedly for lasting make up under difficult conditions. (Eg high temperature – television studio- photoshoot - catwalk). Creamy and delicate texture and gives a matte finis. Ideal for use on skins with particular problems or right after cosmetic or other surgeries. Special make up tip: * If your skin is normal or dry, leave the product for a while to dry and continue the makeup without using powder.
C O M PA C T P O W D E R Powder in compact form, very soft and fine in texture, suitable for all skin types. Gives unified, smooth and silky effects, allowing the skin to breathe. With vitamin E extract and antioxidant properties and with the help of the healing jojoba oil protects and moisturizes your dry skin. The unique, innovative composition allows it to be used immediately after surgical or cosmetic procedures and in skins with particular problems.
F O U N D AT IO N P E R F E C T IO N Powder and a rich moisturizing cream combined into one make up product which is a must-have for every woman of all activities. Waterproof, with a smooth touch, for exceptionally covering and long-lasting natural matte effect. Special make up tip: * A thin layer of powder will be needed if your skin is particularly oily. F O U N D AT IO N S & C O R R E C T I V E PA L E T T E A complete make up compact with 15 corrective shades not only for professionals. If make up is your hobby, contouring, sculpting and highlighting is a part of your life, choose colours for brightness and shadows, your concealer according to your skin colour and create your own palette with 4 or 9 shades. Ideal for all skin types, giving a waterproof but also matte finish. Available spare parts of all shades.
M A S C A R A R IC H E F F E C T Rich, creamy, black mascara, water resistant, for excellent curve to lashes, tension and elusive look. The paraben-free nature of the product causes no tears and lasts all day keeping unchanged from its initial finish. Can be completely removed without leaving residues in the area around. Special make up tips: * Place the mascara brush at the roots of the eyelashes and work it sideways using sufficient amount of the product . Apply by working across the surface of the eyelash giving it the direction you want: vertically and upwards for wide-open eye look or extend it outward to lift the outside corner. * If you want to pick one to one your lashes after filling, use the all in one mascara to immediately achieve twice stuffing but also length and you can finally forget about false eyelashes!
E Y E L IN E R Eyeliner with a pure black matte finish, indelible and very easy to use thanks to the steady brush-pen that helps both the filling of eyelids and the creation of the line of eyeliner. Special make up tips: * Clean lashes after using eyeliner, if needed. When the eyelashes have no mascara or eyeliner remains, it will spread more easily and have a better result. * If you want to erase the line of eyeliner, moisten a cotton swab with water or eye cleansing lotion without oil. Next, remove the line toward the eyelid so that the black colour can get to the roots of eyelashes and not to be extended outward. Repeat until you remove the wrong line. Dry the area, apply the eye-shadow and try again. * The eyeliner is essential for long-lasting makeup or the change of eye shape. If you find the use of it difficult, first create your lines with the eye-pencil as you are used to and then on them apply the eyeliner. * Ideal and completely safe for skin with special problems and after cosmetic surgery.
M A S C A R A A L L IN O N E A mascara you will definitely love with gentle, soft and creamy texture! Resistant to water, with spectacular results. Increases the length of the lashes and individually separates them . If you also need extra volume then apply it several times. It creates intense and seductive look that captivates thanks to double-sided silicone brush and the extra black pigment natural origin. Special make up tip: * If you get a mascara stain, do not try to clean it immediately. Let it dry and then remove it with a dry cotton swab.
E Y E P E N C IL Give your look intention and get expressive eyes. Use the pencil to shape the eye contour, as a makeup base and pass over the shade of your choice to create a waterproof and unchangeable day –long makeup. Highlight your eye colour in a playful way. Easy to use, available in a variety of colours and textures, matte and pearl. special make up tip * If you want your pencil’s lines to last for hours, spread over with an eye shadow in the same shade with the brush. Before placing the shade, remove the excess amount from your brush so as not to stain the surrounding area.
E Y E B R O W P E N C IL Emphasize and shape your eyebrows with our eyebrow pencils. Fill the shape or even change it if your eyebrows are thin or sparse. Select the right colour according to the natural colour of your eyebrows. special make up tip * Eyebrows is your most important facial feature. The shapely eyebrows reveal a good makeup and make it perfect. Ask for help from an expert for the creation of the shape that suits you best, because with the proper guidance you can create the balance on your face you have not imagined. Once you get the eyebrow pencil in your hands, it will remain your dearest friend forever!
S HIN Y M IN E R A L P O W D E R A highly innovative product in loose powder form which gives a unique shine. In special packaging due to its mineral composition, gently nourishes and smoothes the skin, giving a silky touch and porcelain effect. It contains soothing ingredients and can be used directly on the face and above the make-up for more stable results. Special make up tips: * Use shining products for special occasions, afternoon or night but not under heavy sun. * Apply in smoother parts of the face or all over the face, if your skin and characteristics allows it.
EYESHADOW Get an irresistible look with eye shadows through a rich collection. Select the hue and texture that suits you, choose matte, pearl, shimmer or cream result in single packages or with a palette you can create on your own with four, nine or fifteen shades. Place within the same palette the blushes too since they both have the same size.
BLUSHER Compact blusher that gives many options in your makeup day and night as it is available in many colours and textures, giving a matte, natural healthy colour and bright, as well as an impressive outcome. Special make up tips: * Apply the blusher on the cheeks nice and gently, blending in with the terracotta you used for correction. * Pay attention to your blusher has a pink tone, do not mix it with the terracotta because a gray hue will be formed. Be sure to gently mix the two products. * Select blusher according to your colour formula for health colour. * If your face length is extended (long and narrow) apply it horizontally and vertically in the opposite case. * Use blusher at the socket of the eye, for a fast makeup with a single-colour shade on the eyelid. * Use matte shades for the day and impress with pearly shades at night. * Do not forget that make up should be differentiated depending on the circumstances and time.
L IP S T IC K Change style, attitude and mood with the lipstick of Zerva Cosmetics. Available in a wide variety of shades for the day and the night make up and in many textures depending on the result desired. Lipstick that gives from a silky smooth texture to a stable result unaltered for the entire day. Choose from a wide variety of colour and form the most seductive lips. Special make up tips: * The indelible lipsticks usually dry lips creating the desired long lasting matte finish. After the product dries well spend more than a lip balm. It will moisturize the lips, giving them shine, without distorting the effect of lipstick. * If your choice is to use a steady matte lipstick, your lips will be moisturized and the lipstick will stay on all day. If you do not want to leave your mark on a glass, subtly dampen your tongue on your lips before you touch your glass. * If you want to smoothen your lipstick intense colour and create a soft juicy result tap in spots in your lower lip without particularly pressing the lipstick. Then meet upper with lower lip so as to get the colour everywhere. Use a transparent lip-gloss to the underside of the lips and meet lips together. You will instantly have the breezy lips you wanted.
B R U S H E S A N D A C C E S S O R IE S Because the perfect makeup starts and ends with the right tools, equip yourselves with professional brushes and accessories such as pom pon, sponges, pallets, cases and bags for professional product storage. A complete range of products, at your disposal, for any specific use. Special make up tip: * Professional brushes need special care! Keep them clean by washing them with neutral-PH soap and let them dry naturally. Rinse them in the direction of the brush hair and place them on a clean towel. Once they dry well they will get their original shape. Do not dry the brush with a hair dryer and keep them away from other heat sources. Do not wet the brush arm with lots of water because the natural wood will get frayed. Clean with a wet, well squeezed towel.
L IP P E N C IL For perfect lips start from the outline with your ideal lip pencil. Change the shape, correct, fill, give the desired volume and create a more attractive result, with waterproof lip-pencils in many shades in matte and pearl texture. Special make up tips: * Use lip contour even if you have the perfect shape. Your perfect contour will be emerged and the lipstick will remain stable for several hours. * Make sure the contours have the same colour as your lipstick, especially if you have used it for corrections. In this case apply it on the entire surface of the lips, so that if the lipstick fades, the correction line to remain unnoticed.
L IP S T IC K PA L E T T E Created to ease professional as well as to those who love lipsticks. Nine shades that can easily have no ending point in your hands covering every need and mood. They offer perfect coverage, matte result and keep the colour of your lips unchanged all day.
E X C E L L E N T F IN IR A revolutionary waterproof product in mousse form and pearl appearance. Applied on the whole face, giving a three-dimensional effect, long lasting and a natural shine without greasiness thanks to its rich moisturizing ingredients. Lasts unchanged for up to 16 hours. Special make up tips: * Mix the product with your make up and apply it all over the face. Let it dry and continue the makeup process. Its shine will remain visible even after the passage of a matte powder. * Apply a small portion for extra shining in the desired areas after you finish your main makeup. * Use it on a tanned skin (without uneven colour) once, let it dry and repeat without make up. Continue with your makeup normally after letting it dry thoroughly. * Remember! Every time you want to apply some of the product over the “EXCELLENT FINIR” leave on for a few seconds to dry! * Placing the “EXCELLENT FINIR” on your face immediately creates a cooling sensation that accompanies you as the product remains on your skin. Enjoy it! * Use shine products on your special moments, to create a unique, impressive and memorable image!
Z E R VA C O S M E T IC S W O R K S H O P
Z E R VA C O S M E T IC S S T O R E S
We would like to thank you all, for your preference and trust; associates, the company’s staff and all our representatives around the world that have followed the company’s philosophy with respect, all the professionals of the field, students, clients and also every woman that has trusted her beauty on ZERVA COSMETICS. We promise that our work will continue with the same loyalty and responsibility, with innovation for all our services and products. Nana & Natassa Zerva
ZERVA COSMETICS is a greek company. All ZERVA COSMETICS products : • Are not tested on animals • Are available for all countries of the world as they do not contain animal agents and fat • All products have SPF15 • Are produced in Milan, Italy under strict European conditions, are accompanied with certifications from the producer and are certified by the relevant accredited institution of the European Union as well as the Greek CPNP. You can find our complete series of products in selective Cosmetic Institutes, make up studios and in exclusively ZERVA COSMETICS brand stores.
Head office: M. King 12 – Ag. Sofias square P.C.:54622 – Thessaloniki – Greece – tel. & fax: +30 2310 263723 Branch: Ermou 44 – Ag.Sofias square P.C.:54623 – Thessaloniki – Greece – tel.: +30 2310 263713 e mail: sales@zervashop.gr website: www.zervacosmetics.com : Zerva Cosmetics : Zerva Cosmetics Stores