Sevennine13 creates accessories that look and function better, making your customers feel delicious. Through product innovation and excitement, a killer team of pro-athletes and never before seen belt merchandising concepts, 7/9/13 will develop new sales categories and re-ignite sales in low growth segments. Last year, we took the shoelace belt and way improved it. With pimp designs, colors and the addition of a buckle system, it now looks good and works amazing. For 2012, we’ve expanded our shoelace belt range with new, cutting edge designs and pro-packs by our team riders. But shoelace waist attire is only one part of our plan for the belt category. This year we release a belt range made with new materials that also move and flex with the body, such as silicone and stretch canvas. One-size-fits-all products, sweet packaging and in store merchandising to attract consumer attention and sales, the belt category has suddenly become exciting. 2012 also sees new innovation for the shoelace category. Customers can now pimp their skateboard shoes and snowboard boots with 7/9/13. Laces that have the perfect amount of stretch for boardsports yet are superresilient, coming in kick-ass colours. We’ve added 7/9/13 branded metal aglets and toe badges that show you really care what’s above your shoetongue. Hell Yeah. In 2012, 7/9/13 has got it going on.
BELTS
Gulli Gudmundsson
Eiki Helgason
Halldor Helgason
PRO RIDER SERIES #1 Eiki Helgason 140cm Halldor Helgason 150cm Gulli Gudmundsson 150cm
Jake Olson-Elm Scott Steven
Chris Grenier
PRO RIDER SERIES #2 Scott Stevens 150cm Chris Grenier 150cm Jake Olson-Elm 150cm
Johnnie Paxson
Eero Ettala
Ryan Paul
PRO RIDER SERIES #3 Eero Ettala 140cm Ryan Paul 150cm Johnnie Paxson 150cm
Leo Crawford
Risto Ruokola
E-Man
PRO RIDER SERIES #4 Risto Ruokola 160cm E-Man 135cm Leo Crawford 150cm
Aaron Bittner
Ulrick Badertscher
Nick Dirks
PRO RIDER SERIES #5 Aaron Bittner 160cm Ulrick Badertscher 150cm Nick Dirks 150cm
Peacock Snake
Leopard
ANIMAL ATTRACTION 140cm
ENGLISH TWEED 150cm
POP TOO 150cm
Pucker Up Ride the Lightning
Thunderballs
ROCKDOG Extend your index and pinky, put your hand in the air and rock out with your 7/9/13 out.
Sun Flare
Lost in Space
Blackhole
COSMOS Wear the stars at your waist with these inspired night sky designs.
Piss Take Killin’ It
Street Rat
SKETCHY Designs inspired by artistic sketches.
Woolamai Cat Bay
Summerlands
PHILLIP ISLAND Inspired by the surf with colors to suit most occasions.
Mountain Fire
Sans
HIPPIE Earthy tones for subdued hipsters. These ride well when you’re wearing your nicest chinos. Smooth.
Pigtails
Hawaiian Bay Blue
Bubblegum
GIDGET You know your girlfriend would want one of these packs and you wanna see her in it – buy it for her.
Kryptonite Powerpuff Pink
Bananas
POP Need to brighten your day. Wear a belt from the Pop pack and look down every now and again. You’ll have a smile all day long.
S
LE EM SA IT
Showtime Mutant Ninja Helgasons
Black ‘n’ Yellow
N. 012345
JOHANNESBURG Johannes is not only the Helgasons’ filmer but also puts his über-creative skills to good use designing some damn fine belts.
The Pencil Laborer’s Tool
Pac Dude
E-DIDDY Designs by Eiki Helgason.
Tiger G Shiiiiiet
Lost bet
HELLBRO Designs by Halldor Helgason.
7/9/13 Craps
The Strip
Pole Honeys
DIRTY VEGAS The 7/9/13 Dirty Vegas pack is our first limited edition and features 3 belt designs that will set any clean-living pilgrim’s heart racing.
OE OT SH BO RD RD OA OA EB B S AT OW CE SK SN LA
SKATEBOARD SHOE AND SNOWBOARD BOOT LACES We’ve focused on getting the right amount of flex, quality and strength and the raddest colours to start our shoe and boot lace range. There’s 7/9/13 branded metal aglets and a branded toe badge. Now there is no excuse to not renew the style of your shoe. Skateboard Shoelaces Flat 140cm / Skateboard Shoelaces Round 140cm / Snowboard Bootlaces 250cm /
APPAREL
LOGO CLASSIC WHITE TEE
LOGO CLASSIC GREY TEE
LOGO CLASSIC BLACK TEE
LOGO EXTRA LONG WHITE TEE
LOGO EXTRA LONG GREEN TEE
LOGO EXTRA LONG BLACK HOODIE Front zip pockets, secret pocket on left sleeve, iPod/iPhone pocket inside the hoody, cable, eyes to thread earphone cord, thumb holes in sleeve ribbing, extra long cut.
LOGO EXTRA LONG GREY HOODIE Front zip pockets, secret pocket on left sleeve, iPod/ iPhone pocket inside the hoody, cable, eyes to thread earphone cord, thumb holes in sleeve ribbing, extra long cut.
LOGO EXTRA LONG GREY SUMMER HOODIE Thinner and lighter of our top selling winter hoodie. Front zip pockets, secret pocket on left sleeve, iPod/ iPhone pocket inside the hoody, cable, eyes to thread earphone cord, thumb holes in sleeve ribbing, extra long cut.
DISPLAY
TEMPORARY COUNTER UNIT POS Simple 3 part printed card counter top unit with header. Stock: 48 packs Temporary counter unit POS – 2013 – Simple 3 part printed card counter top unit with header Stock: 48 packs
7/9/13 product overview - 2012
COUNTER UNIT POS Printed card frame with hang sell hooks - flat packed. Stock: 48 hanging packs Counter – 2013 version – Printed card frame with hang sell hooks – flat packed Option forunita POS spinner Stock: 48 hanging packs
***Option for a spinner version
Central printed card frame has a minor timber inner frame for strength and weight
Interchangeable side graphics - Flat Packed printed card
7/9/13 product overview - 2012
SEMI-PERMANENT RETAIL POS Printed card frame with timper frame - comes as a flat pack item and is easy to assemble. Stock: 96 plus (option for promo items at base of unit) Option for a spinner version Semi-Permanent Retail POS – 2013 – Printed card frame with timber frame – comes as a flat pack item and is easy to assemble Stock: 96 plus (option for promo items at base of unit)
Central printed card frame has a timber inner frame for strength and weight
Semi-Permanent Retail POS - 2013 – details of dimensions
Interchangeable side graphics - Flat Packed printed card
7/9/13 product overview - 2012
7/9/13 produ
PERMANENT RETAIL POS Possible configuration with interchangeable graphics on both sides. Stock: 160 hanging packs plus Permanent Retail POS - 2013 – Possible configuration with interchangeable graphics on both sides
Bold Branding at the top of the display
Stock: 160 hanging packs plus
Interchangeable side graphics - Flat Packed printed card
Permanent Retail POS - 2013 – dimensions
Plastic hanging hooks Can also have • Steel hangers for clothes • Slat wall style shelves • Card dump bin for SALE items 7/9/13 product overview - 2012
7/9/13 product over
info@sevennine13.com www.sevennine13.com +44 (0)207 226 8787