Beauty Underdog buzzwords: Skincare

Introducing the weird and wonderful ingredients turning the heads of dermatologists this year

Bakuchiol

The vegan, sensitive-skinfriendly alternative to retinol, bakuchiol is found in the Psoralea Corylifolia plant and has been used in Chinese medicine practices throughout history for its ability to help promote cell turnover. It’s calming, anti-inflammatory, and helps protect from the disruptions of everyday life to your skin.

Marine complex

Marine complex has already made its waves in haircare and supplements, and is now making a natural pivot to skincare. Why wouldn’t it? It’s vitamin-rich and contains highly-absorbent ingredients directly from seawater, including kombu extract, algae extracts, and collagen. Perfect for firming and promoting long-term skin health.

Tomato extract

Highlysoothing and repairing (thanks to its lycopenes), tomato extract is perfect for skin that’s regularly in harsh environments or prone to damage. An antioxidant dream, it can even help to prevent cell damage, penetrating deeper than just the surface.

Linoleic Acid

An all-new variant of Vitamin F, linoleic acid provides a super lightweight plumpness to the skin, all while protecting you from pollutants and UV rays. In turn, you can expect better anti-ageing results, and a healthy glow.