Building the Future OnLine
TENTH FORUM FEBRUARY 12-16, 2014
BALTIMORE UNITED STATES OF AMERICA
WELCOME
Dear GAiN attendee, We’d like to welcome both conference regulars and newcomers alike to the 10th annual gathering of Seventh-day Adventist technology experts, communication professionals and pastors. Thank you for joining us in Baltimore, Maryland, United States as we connect to discuss the creative use of Internet technology in our work and in the lives of those we serve. This year’s keynote comes from author and consultant Martha Gabriel, one of Brazil’s most influential digital marketing professionals. You can also expect to hear updates from “Mission to the Cities,“ “Creation Project,” “Heroes the game,” “The Record Keeper,” and much, much more. We hope you leave GAiN full of great ideas and a renewed enthusiasm for communication and technology in your field. Let’s work together Building the Future Online. Sincerely, Williams Costa Jr.
Communication director Seventh-day Adventist world church
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WEDNESDAY 9:00 a.m.
COMMUNICATION ADVISORY
1:30 p.m.
BUS DEPARTURE TO THE NATIONAL AQUARIUM
6:00 p.m.
REGISTRATION - DINNER - OPENING
THURSDAY 8:00 a.m.
MORNING DEVOTIONAL Pardon Mwansa is a general vice president for the Seventh-day Adventist world church. During more than three decades of church service, Pardon Mwansa has served as a literature evangelist, district pastor, departmental director at the conference, union and GC levels, president of Zambia Union, Eastern African Division and Southern Africa-Indian Ocean Division and speaker-producer of the “Wait a Minute Pastor” program on Hope TV. . SPECIAL MUSIC BIBLE STUDY GROUPS PRAYER
9:00 a.m.
PRESENTERS BIG CITY CHALLENGES Big City Challenges is a summary of research findings on the Adventist footprint in cities of 1 million or more around the world. This presentation will help you visually understand the global urban challenge the Seventh-day Adventist Church faces today. Rick McEdward is the director of the Adventist Church’s Global Mission Religious Study Centers. Prior to his work with the General Conference, Rick worked as Associate Director of the Institute of World Mission and Adventist Mission Director of the Southern Asia-Pacific Division. He is passionate about adapting methods of sharing the gospel into new cultural and religious contexts. CENTERS OF INFLUENCE IN SAO PAULO Sidionil Biazi, Rubens de Benedicto, Valter Araujo
ADVENTIST VISUAL IDENTITY Research suggests that a relationship with a website can lead to a relationship with a brand. Now that Adventist.org has been redesigned for the public, church officials are encouraging regional leaders to make similar upgrades to ensure the denomination has a more consistent global online identity. Klaus Popa EUD - Stimme der Hoffnung Andrew King GC COM - Web manager Garrett Caldwell GC COM - Public Relations director HEROES THE GAME - Sam Neves “Heroes,” is a comic book style trivia game designed to enrich the lives of players by reintroducing them to heroic biblical characters. Players can learn stories of heroes—such as Abraham, David and Esther—and test their Bible knowledge by answering quiz questions. The first Seventh-day Adventist game for iPhone and iPad, “Heroes” was downloaded 3,000 times in the first 48 hours of its release, tripling the benchmark analysts say a mobile app should meet in its first week to be considered successful. TRANSFORM YOUR REPORTING FROM SNOOZE TO NEWS Want to take your writing and reporting to the next level? Learn from a veteran reporter one of the hardest lessons he had to learn as a young writer after getting schooled by a competing newspaper. You’ll hear the backstory on a striking image and discover how to see newsworthy events in their real context‚ without the misery of having to learn it the hard way yourself. Ansel Oliver, a reporter and photographer, is the editor of Adventist News Network, the Adventist world church’s official news service.
SOCIAL MEDIA EVANGELISM: HOW TO CREATE A TRIBE OF LOYAL DISCIPLES Nearly 2,000 years after Jesus commanded followers to go into the entire world and make disciples, an increasing number of gospel messengers are doing their missionary travels by way of social media. We will be sharing the actual SME model and effects of relational evangelism concept on the Internet. A big concern everyone has is “Is this real?” Despite the giant numbers, is this really happening? Join us to see and experience the reality of success in Social Media Evangelism. Miroslav Pujic is the Communication and Media Ministries director at TED. Miroslav authored the LIFE development holistic ministry and has written numerous books and articles. 12:00 noon 1:30 p.m.
LUNCH PRESENTERS CRAFT ORIGINAL AND ENGAGING CONTENT FOR SUCCESSFUL CONTENT MARKETING We will be talking about the importance of having engaging content when using social media as a marketing platform. We will be discussing real time engagement, user generated content and identifying trends in social media content. We will be demonstrating, with the use of case studies, how to use tools to identify content opportunities and increase organic search market. Sonja Kovacevic is the content manager for LIFEconnect (social media evangelism) in TED. WONDERFUL WIKIS: SUPPORTING, LEARNING AND COLLABORATION Wiki, wiki, quick, quick! Set up a website for learning or collaboration or both! See examples of wikis used to promote critical thinking, support collaborative work, manage committee work, and even for peer editing. We will examine different types of collaboration and the advantages and disadvantages of different wiki tools for different purposes. We will showcase a variety of wiki possibilities and discuss various wiki options, such as the wiki within Moodle, wikispaces, pbworks, and others. Janine Lim, Ph.D., is the associate dean for higher education at the School of Distance Education at Andrews University, in Berrien Springs, MI. One of the co-founders of TWICE, Michigan’s K12 Video conferencing Organization, Janine has spearheaded popular projects such as Read Around the Planet and MysteryQuest.
THE RECORD KEEPER When the Record Keeper searches for truth... there are no secrets. Facebook.com/TheRecordKeeper BIG CITIES, BIG OPPORTUNITIES The world is rapidly moving to an urban explosion. Urban growth is staggering, and this poses a formidable challenge to the proclamation of God’s Word. Mission to cities is a commanding call. These great metropolises are now the biggest mission challenge for spreading the gospel. We need committed followers of Jesus to live and work among urban dwellers, being spiritual salt in the city. Any initiative to reach the large cities of the world must be a long-term initiative that includes a variety of ministries and approaches. Life Hope Centers and Church Planting are an important part of this initiative. Gerson P. Santos, Ph.D., is director of the Global Mission Urban Center, and he promotes the Mission to the Cities initiative for the General Conference (www.missiontothecities.org). SEARCH ENGINE OPTIMIZATION How can we be more effective in our online strategies? One of the bests answers is only three letters: SEO. In this presentation we will learn and discuss together about the basis to create a good search engine marketing plan. Rogério Ferraz is leader of the digital strategies team for the South American Division. A specialist in computer networks, he holds certificates in CSM, CSPO and MCTI. CRISIS BOOT CAMP Truth be told, bad things happen in God’s organizations. We call them crises and they range from fires, deaths and natural disasters to embezzlement, the aftermath of a pastor’s arrest or dismissal and incidents at our schools that draw media attention. As communicators, our role is to help administrators think, talk and work through these tough times and situations. How we handle each crisis and what we say impacts the larger church family, our brand and sometimes our bottom line. Celeste Ryan Blyden is the Communication director for the Columbia Union Conference.
LOW-END MOBILE Are phablets a niche trend that will fizzle out? Which form factor will dominate? While premium consumers continue to argue about the best OS, screen-size and features for a device, a new breed of consumer creeps into global relevancy. This new contender asks, What is the most I can get for the least amount of money? From the OLPC XO-2 to off-brand smartphones, low-end mobile devices are spicing up the industry. How can content creators position their media to be easily accessible by this growing market. Marvin King is the Web manager for Adventist World Radio, is where he positions AWR’s content to any device connected to the Web. AWR is affiliated with studios/stations around the world producing programs in more than 100 languages. Known for his ability to provide creative direction, he has led teams through various project life cycles of development, design and testing. INTERNET IN CHINA REPORT 5:00 p.m.
DINNER
7:00 p.m.
Keynote - TECHNOLOGICAL TENDENCIES This is a mind-melting presentation, exploring what we can expect from the future, including changes in society caused by digital technology, new products and habits. The public likes this presentation because it’s an invitation for reflection and in the end you are driven to think a lot about the future. Martha Gabriel, Ph.D., is a best seller author, MBA professor, international keynote speaker and four-time TEDx speaker. The author of five books, including the best seller “Marketing in the Digital Age,” Martha is one of the most influential professionals in digital marketing, holding a 79 Klout Score. Martha is also ranked among the Top 50 Marketing Bloggers in the world by Kred and is listed among the 100 Top Web-Savvy Professors 2012 by Best Online Universities. She is an engineer with a post-graduate degree in Marketing and Design, as well as a master’s degree and Ph.D. in Art. She is also an international artist, and her artwork has been exhibited and awarded in many prestigious exhibitions around the world.
FRIDAY 8:00 a.m.
MORNING DEVOTIONAL Benjamin Schoun is a general vice president for the Seventh-day Adventist world church. Prior to accepting the vice president position in 2010, Schoun served as the president of Adventist World Radio -- the mission radio arm of the Adventist world church -- for nearly nine years. During that time, AWR outreach to the world nearly doubled. SPECIAL MUSIC BIBLE STUDY GROUPS PRAYER
9:00 a.m.
PRESENTERS
Keynote
INNOVATION AND CREATIVITY
Martha Gabriel, Ph.D.
Join Martha as she works to motivate the group in work on innovations. She’ll present methodologies to inspire innovation, creativity and various processes that organizations can use to support innovation. GLOBAL YOUTH DAY - Gilbert Cangy Global Youth Day on March 16, 2013, generated an overwhelming response on popular social media platforms. The event is a good example of church departments working in synergy.
M-PESA (mobile payment system) - Steve Bina and Gideon Msabwa
MOBILE APP DEVELOPMENT We are living in a time when mobile accessibility has become a standard. This raises the need of developing mobile applications. This presentation is an overview of what it means to develop a mobile application, and also what to take into consideration before taking on this challenge. Italo Osorio is a system developer with 20 years of experience developing enterprise applications for Adventists institutions. He has worked in South America, South Asia and the United States. 12:00 noon
LUNCH HOW TO INTEGRATE TV, RADIO AND INTERNET TO REACH YOUNGER GENERATIONS IN THE BIG CITIES On the Internet it’s possible to combine different media and technologies in order to share rich and relevant content to people. The Novo Tempo case study shows that the integration of media is an excellent way to bring hope to millions of Internet users. Carlos Maglhaes is the Internet director for the South American Division’s media center, Novo Tempo Communications Network. He holds a degree in Advertising and Publicity and a master’s degree Marketing and Master’s in Business Administration. For several years Carlos served on the e-Health segment, but in recent years he has been dedicated to developing evangelism strategies on the Internet. HOPE CHANNEL AND THE STATE OF THE TV INDUSTRY Traditional television is in a transitional period as IPTV technologies make inroads into program delivery direct to home program delivery. What is actually going on in the broadcast industry, and what are the myths the popular media are promoting? Joe Sloan is the director of Distribution and Broadcast Promotion for Hope Channel. He is a 35 year veteran of the broadcast industry having worked with CNN, Disney, and LIN Broadcasting. His producing and directing résumé includes thousands of hours of news and talk show programming and includes special projects with “Donahue” and “Nightline.”
STORYTELLING LABS S.O.S Thanks to the information we get from the media, the words ‘narrative’ and ‘storytelling’ may sound light these days but the truth is that it is a tool to address the deeper needs in a world that challenges Christ. The dominance of technology seems to be the only way but... is it? What happens when our level of access to technology is not so developed? Jorge André Díaz is dedicated to Audiovisual and Film Production and Lizbeth Elejalde is dedicated to Research and Design of Communication. They are Social Communicators - Journalists, who work as Professors in the School of Arts, Communication and Design at Montemorelos University.
LOSING YOURSELF ONLINE You’ve heard the stories: the tech wizard who loses his Twitter handle to extortion. The politician whose private emails are published by a teenage hacker. The church employee who was saved by a friendly local banker from having her bank account being emptied by an online fraudster. We’ll talk about these stories, demonstrate some of the ways that our online identities and assets can be stolen, and discuss ways to reduce the risks to you and your ministries. Topics include wireless security, phishing, 2-factor authentication, and social engineering. David Greene ministers through Information Technology at the North American Division, where he crafts Web applications and improves security. MEDIATOR
HOPE / AWR / STIMME
BEST PRACTICES AND LEGAL ISSUES WHEN HIRING FREELANCERS Dionne Rowe works at the General Conference Office of General Counsel as an associate general counsel and focuses primarily on the areas of employment law and immigration for the General Conference and other church entities. Prior to joining the Office of General Counsel, Ms. Rowe was an associate at a Washington, D.C. labor and employment law firm where her practice emphasis was in employment litigation and human resources law. CREATION SABBATH AND DARE TO BELIEVE - Williams Costa, Jr. CreationSabbath.net
DareToBelieve.com
5:00 p.m.
DINNER
7:00 p.m.
CREATION PRESENTATION Rich Aguilera is the founder of One Mustard Seed, a non-profit corporation dedicated to teaching all people about God through His nature and creation. Rich is the creator of dynamic, high energy events designed to reach both children and adults with a goal of helping everyone understand the evidence between creation and evolution.
SABBATH 9:00 a.m.
SABBATH SCHOOL
Corrado Cozzi
10:45 a.m.
DIVINE SERVICE
Mirslave Pujic
11:00 a.m.
SERMON
7:00 p.m.
Robert E. Lemon is the treasurer of the Adventist world church. He previously served as chief accountant at Andrews University, where he also earned a master’s degree in Business Administration. He then served as treasurer of the Alberta Conference and the Seventh-day Adventist Church in Canada. In 1995 he joined the treasury office of the Adventist world church as associate treasurer and undertreasurer before his election as treasurer in 2002.
12:00 noon
LUNCH
2:00 p.m.
NET AWARD - PRESENTED BY TED WILSON Ted. N. C. Wilson Ted N. C. Wilson was elected as president of the Seventh-day Adventist world church in July 2010 during the General Conference Session in Atlanta. Pastor Wilson holds a doctoral degree in religious education from New York University, a master of divinity degree from Andrews University and a master of science degree in public health from the Loma Linda University School of Public Health. In addition to English, he speaks French and some Russian.
NET AWARD Milton Soldani Afonso For the visionary support of thousands of people and institutions, enabling the use of communication and technology to fulfill the Mission of the Adventist world church.
3:00 p.m.
ANIMAL ENCOUNTERS A new nature documentary series currently airing on Hope Channel and on the Web. This adventure series is about three friends encountering animals and in so doing they come closer to their Creator. This co-production is an experiment in international collaboration between video producers within our church. Andre Brink is the associate Communication director at the Adventist
world church headquarters, where he is responsible for video production. 5:00 p.m.
VESPERS
SUNDAY 8:00 a.m.
MORNING TESTIMONY John Graz - Introduction Antonio Monteiro who was released last month from a prison in Togo after nearly two years of arbitrary detainment, will share his testimony about the ordeal that both tested and strengthened his faith. Monteiro and four others were imprisoned on charges of conspiracy to commit murder in a case that captured the attention of the Adventist world church.
9:00 a.m.
PRESENTERS USING SOCIAL MEDIA TO GENERATE LEADS This presentation will help you make the most of social media using new marketing techniques, understand your audience, enter the conversation, build trust, protect your brand, integrate social media into existing marketing programs and measure your results to grow your ministry. Mirjana Kicuťic is the marketing and network development manager for LIFEconnect (social media evangelism) in the Adventist Church’s Trans-Europian Division. Using social media to generate leads has continued to gain importance among marketers in recent years, with many companies and brands using social networks to boost their reputation and connect with target audiences.
PROFESSIONAL DEVELOPMENT ONLINE - Janine Lim, Ph.D. What are all the ways you can learn online? Mentoring, blended learning, just-in-time learning, personal learning networks, xMOOCs, cMOOCs, LOOCs, collaborative projects and more! Come for a fast-paced look at a selection of methods and models for facilitating learning for others or jump-starting your own learning. VIRTUAL CAMPOREE - Rogério Ferraz What can happen when hundreds of young people join together on the Internet around a specific objetive? They can reach thousands! See this case study about what happened online during the last pathfinders Camporee in South American.
12:00 noon
LUNCH - SPIRIT OF BALTIMORE CRUISE URLs to remember: Adventist.org News.Adventist.org GAiN.adventist.org Twitter.com/AdventistNews Twitter.com/AdventistChurch Twitter.com/GAiNCon Facebook.com/TheAdventistChurch Facebook.com/AdventistNews Facebook.com/GAiNCon Facebook.com/TheRecordKeeper Vimeo.com/TheAdventistChurch
Facebook.com/TheRecordKeeper
About Global Adventist Internet Network was organized in 2004 as an initiative of the Council on Evangelism & Witness of the General Conference of the Seventh-day Adventists. The GAiN initiative aims to foster the mission of the Adventist Church through creative use of contemporary Internet technology. An annual and international event, the GAiN Forum is sponsored and facilitated by the Communication department of the Seventh-day Adventist world church, in cooperation with the church’s world divisions and lay initiatives. Since 2004, GAiN expanded internationally with several regional events in Asia, Africa and Europe.
Past forum meeting sites: 2013 2012 Dubai Hong Kong United Arab Emirates China
2011 2009 Montego Bay Orlando Jamaica Florida, USA
2007 Newbold College England
2005 Bangkok Thailand
2006 San Diego California, USA
GAiN.Adventist.org
2008 Denver Colorado, USA
2004 First Meeting Silver Spring Maryland, USA
GLOBAL ADVENTIST INTERNET NETWORK