Retail Trade Area

area. Similarly, significant sales will be attracted from residents outside the immediate trade area to any large, well-known stores located within a trade area. • Specific high-quality stores within the immediate trade area may attract significant clientele from well beyond the trade area for highly-targeted, single destination trips for specialized purchases.

Retail Trade Area To examine the entire range of retailers potentially feasible for the Buckeye neighborhood, we have identified the Buckeye Retail Trade Area from where potential customers would likely originate for the types of goods and services most typically available. Retail shopping patterns in the Buckeye area are quite complex. The adjacency of neighboring communities provides Buckeye residents with a broad range of competitive retailing opportunities. Since retailing in the neighborhood functions within this larger regional marketplace, we have defined three trade areas centered on the intersection of 116th Street and Buckeye Road in the center of Buckeye: the neighborhood itself, a 2-mile radius, and a 4-mile radius (see Figure 6). This comparison enables us to identify the degree to which customers from each of these areas patronize retailers in the other respective areas, understand how this impacts the neighborhood’s retail supply and demand, and confirm a primary trade area for Buckeye.

The Buckeye Retail Trade Area encompasses the entirety of the Buckeye Neighborhood following the closest Census boundaries. Residents within this area are likely to find most of their daily needs in several categories of goods and services and make most of their purchases, including supermarkets, convenience stores, pharmacies, and take-out restaurants. The Buckeye Retail Trade Area includes all of the neighborhood’s retailers of these types. The estimated 2020 population of this area is 25,010.

The 2-Mile Trade Area includes University Circle to the north, including Case Western Reserve University and the Cleveland Clinic; a portion of adjacent Cleveland Heights to the northeast; a portion of Shaker Heights to the east/southeast; and areas below Kinsman Road to the south. This area has an estimated 2020 population of 66,746. The 4-Mile Trade Area extends to Glenville and East Cleveland to the north; includes most of Cleveland Heights and University Heights and all of Shaker Heights to the east; extends to Cuyahoga Heights to the south, and downtown Cleveland to the west. The 4-Mile Trade Area contains an estimated 2020 population of 230,717.