SF Apartment Magazine November 2024

Dolores Heights

APARTMENT SF

APARTMENT

magazine

SF APARTMENT

VOLUME XXXV, NUMBER 11 NOVEMBER 2024

San Francisco Apartment

Association Office

265 Ivy Street

San Francisco, CA 94102

Tel 415-255-2288 Fax 415-255-1112

Email memberquestions@sfaa.org Web www.sfaa.org

SFAA Staff

Executive Director Janan New

Deputy Director Vanessa Khaleel

Education Specialist Stephanie Alonzo

Government and Community Affairs Charley Goss

Marketing Lara Kisich

Member Services Gershay Castaneda

Member Services Maria Shea

Accountant Crystal Wang

SFAA Officers

President J.J. Panzer

Vice President Robert Link

Treasurer Chris Bricker

SFAA Directors

Eric Andresen, Oz Erickson, Craig Greenwood, Neveo Mosser, Bert Polacci, James Sangiacomo, Kent Mar, Dave Wasserman, Paul Gaetani

Published by

San Francisco Apartment Association

Publisher Vanessa Khaleel

Editor Pam McElroy

Art Director Jéna Safai

Production Manager Stephanie Alonzo

Tel 415-255-2288

Web www.sfaa.org

SF Apartment Magazine (ISSN 1539-8161) Periodicals Postage Paid at San Francisco, California and at additional mailing offices. POSTMASTER: Send address changes to the SF APARTMENT MAGAZINE, 265 Ivy Street, San Francisco, CA 94102.

The SF Apartment Magazine is published monthly for $84 per year by the San Francisco Apartment Association (SFAA), 265 Ivy Street, San Francisco, CA 94102. The SF Apartment Magazine is not responsible for the return or loss of submissions or artwork. The magazine does not consider unsolicited articles. The opinions expressed in any signed article in the SF Apartment Magazine are those of the author and do not necessarily reflect the viewpoint of the SFAA or SF Apartment Magazine. This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting or other professional services. If legal service or other expert assistance is required, the services of a competent person should be sought. Acceptance of an advertisement by this magazine does not necessarily constitute any endorsement or recommendation by the SFAA, express or implied, of the advertiser or any goods or services offered. Published monthly, the SF Apartment Magazine is distributed to the entire membership of the SFAA. The contents of this magazine may not be reproduced without permission. Publisher disclaims any liability for published articles. Printed by Printing Partners Copyright @2024 by SFAA.

Data Dilemmas

San Francisco targets revenue management software to curb rising rents and protect renters’ rights.

This summer, the San Francisco Board of Supervisors passed an ordinance banning the sale and use of revenue management software for rental housing. This move aims to prevent landlords from indirectly coordinating with one another, raising rents, lowering occupancy rates, and increasing evictions. The ordinance cites lawsuits against two major revenue management vendors, RealPage and Yardi, as part of its rationale.

If enacted, the ordinance would impose penalties of up to $1,000 per unit per month for violations, alongside potential damages and attorney fees. Violations would be counted on a monthly basis for each affected unit.

The ordinance does not set any rent limits, nor does it ban the use of property management software or products that utilize public data. It specifically targets algorithmic tools that analyze and share non-public information. According to the ordinance, around

70% of rental housing owners in San Francisco currently use some form of revenue management software.

Board of Supervisors President Aaron Peskin stated, “Let’s be clear: RealPage has exacerbated our rent crisis and empowered corporate landlords to intentionally keep units vacant.” He emphasized the local government’s intention to protect working renters in the city.

The average rent in San Francisco stands at $2,849 per month—85% higher than the national average of $1,536, as reported by Apartment List. Critics argue that revenue management software has contributed to this affordability crisis.

In response, RealPage argued that the ordinance would not make housing more affordable. The company claimed its software serves only 10% of the rental market in San Francisco and could be reconfigured to comply with the ordinance if enacted. RealPage

contended that the ordinance’s focus on non-public information distracts from more effective solutions to the housing crisis, asserting that their technology benefits both residents and property managers.

RealPage has faced scrutiny in light of a ProPublica report from late 2022 that raised concerns about its software’s role in the housing market. The Justice Department is reportedly preparing to file a civil suit against RealPage for alleged collusion, alongside a criminal investigation.

Similar bills aimed at regulating revenue management software were considered but ultimately failed in Colorado and New York earlier this year.

For an analysis of this new ordinance written by Vidur Gupta, founder and CEO of Beekin, a data platform for apartments and rental homes, turn to “Bridge Brief” on page 50.

Oversized Vehicle Parking

The San Francisco Municipal Transportation Agency (SFMTA) Board of Directors has approved a new City policy aimed at addressing oversized vehicle parking, particularly focusing on recreational vehicles (RVs) inhabited by individuals experiencing homelessness. Proposed by Mayor Breed, this law allows for the towing of such vehicles if occupants refuse offers of shelter or housing services.

The new legislation, supported by Supervisors Joel Engardio, Catherine Stefani, Rafael Mandelman, and Matt Dorsey, makes overnight parking by inhabited RVs a towable offense between midnight and 6:00 a.m. This enforcement is contingent upon the rejection of outreach services, which include shelter, public benefits, and relocation assistance.

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SELL.

Selling a Multi-Unit Property?

Allison specializes in the sale of

CALL FOR SUBMISSIONS: “TALES FROM THE CORRIDORS”

Do you have a story that has your colleagues in stitches? Ever experienced a housing industry escapade that’s too wild to keep to yourself? A lesson you learned that we can all heed? We want to hear from you!

SF Apartment Magazine is excited to announce a new quarterly column: “Tales from the Corridors.” This is your chance to share the funniest, craziest, or most outlandish stories from your life as a property manager or other industry professional. Whether it’s a hilarious mishap, a jawdropping encounter, or an unbelievable tale, we want to showcase the unique and entertaining experiences that not only amuse but also offer valuable insights to our community.

SUBMISSION GUIDELINES:

Word Count: Stories should be between 300-750 words.

Tone: Lighthearted, humorous, engaging, and informative.

Anonymity: If preferred, we can publish your story anonymously—just let us know.

How to Submit: Email your story to pam@sfaa.org with the subject line “Tales from the Corridors Submission.” Please include your name, contact information, and relevant details about your story.

Selected stories will be featured in our quarterly publication, giving you bragging rights and a chance to entertain and educate fellow housing professionals across the city.

If you have any questions, please email Pam at the above address. We can’t wait to hear from you!

Current regulations already prohibit overnight parking for oversized vehicles on designated streets, but this policy aims to expand enforcement citywide. The Department of Homelessness and Supportive Housing (HSH) regularly engages with RV residents, providing tailored services that may include financial support for repairs, rapid rehousing vouchers, and access to shelter.

Since June, HSH has successfully transitioned fifty households from vehicles on Winston Road and Zoo Road into longterm housing. However, many offers have been declined. The new towing policy is expected to encourage greater acceptance of available services.

Mayor Breed stated, “Our message is clear: accepting our help is not just an option, it is the option. If someone is offered housing, shelter, and support but turns us down, they cannot remain on the streets.”

Supervisor Engardio emphasized the need for functional streets, noting that RVs often occupy multiple parking spaces, which frustrates residents. He highlighted the importance of providing shelter while also advocating for the construction of affordable housing in his district.

Supervisor Stefani remarked that the legislation balances compassion with accountability, helping to mitigate health and safety risks in neighborhoods while still providing necessary services to vulnerable populations.

Concerns over safety and public nuisance have driven the push for this policy. RVs can obstruct sight lines, lead to illegal dumping, and reduce available parking. The new law will be enforced by the SFMTA in collaboration with the San Francisco Police Department (SFPD).

Mayor Breed’s administration has significantly expanded homelessness services since 2018, increasing shelter beds by over 70% and helping more than 5,200 people exit homelessness in the last year alone. Shireen McSpadden, Executive Director

of HSH, reaffirmed the commitment to continue outreach and support for those living in vehicles.

Acquisition to Expand Park Space in SOMA

In September, San Francisco Board of Supervisors unanimously approved the purchase of a 9,625-square-foot property at 240 6th Street. The property sits next to the Gene Friend Recreation Center, which is currently being expanded and rebuilt.

The $7.1 million acquisition and environmental remediation of the property, funded through the Open Space Acquisition Fund, will transform the site into a new park, offering muchneeded green space to a historically underserved neighborhood.

The land, currently housing an auto shop, will augment the outdoor area of the new Gene Friend Recreation Center, which is undergoing a $59 million renovation. The additional outdoor space will provide more opportunities for recreation and relaxation in the dense, urban neighborhood.

“Securing this property for public use is a tremendous win for SOMA residents,” said San Francisco Recreation and Park Department General Manager Phil Ginsburg. “This is an investment in vibrant outdoor spaces and something that will have a lasting impact on the community’s health and wellbeing.”

Following the mayor’s approval, the property will be remediated to ensure safety for future park users. Rec and Parks plans to begin public outreach to design the park following the reopening of the Gene Friend Recreation Center in fall of 2026.

The acquisition is part of a broader strategy to bring healthy outdoor spaces to SOMA, a neighborhood identified as an Environmental Justice Community. The new park will provide vital outdoor

The Un-FAIR Plan

written by JOSEPH TOBENER & DAVE WASSERMAN

What Landlords need to know about the California FAIR Plan.

Many California housing providers have been forced to turn to the California FAIR Plan when traditional insurers decline to cover their properties, especially in high-risk wildfire areas. Although the FAIR Plan might seem like a decent fallback, its limitations leave significant gaps that expose landlords to substantial financial risk.

Indeed, California Insurance Commissioner Ricardo Lara confirmed as much when he addressed San Francisco landlords at the September 26, 2024, Coalition for Better Housing meeting. And with many insurance companies exiting the California market or refusing to renew existing policies, options are becoming increasingly tested.

Limited Coverage: The Gaps in the FAIR Plan

The California FAIR Plan only offers coverage for fire, smoke, windstorms, hail, explosion, vandalism, and malicious mischief. While these perils are important, the plan does not cover other common landlord risks. For example, the FAIR plan excludes from coverage:

Wrongful Eviction: Tenants can sue landlords for wrongful eviction, claiming that an eviction was illegal or retaliatory. This is one of the most common legal challenges landlords face.

Habitability Claims: Tenants often file lawsuits if they believe the property is not habitable due to a lack of proper maintenance or repairs. Tenants who vacate their housing because the conditions are intolerable may also sue the property owner for constructive eviction, and this cause of action is similarly exempted from the FAIR Plan.

Personal Injury: Claims related to trespass, defamation, invasion of privacy, or emotional distress caused by landlords are also excluded from the FAIR Plan.

Statutory and Triple Damages: The FAIR Plan will not provide protection against statutory damages, including triple damages. Many rent control ordinances allow for recovery of triple damages for wrongful eviction, including San Francisco’s ordinance, Berkeley’s, and Oakland’s, as well as California’s state just cause eviction law.

Without coverage for these perils, landlords may encounter legal battles and devastating out-of-pocket expenses. In fact, some owners risk losing their property because they cannot afford to pay the large damage awards that tenants may reap in litigation.

The Role of DIC and Umbrella Policies

To fill the gaps in the California FAIR Plan, landlords need to consider

Difference in Conditions (DIC) as well as “umbrella” policies.

A DIC policy supplements the FAIR Plan by covering occurrences not included in the base policy. For example, it can offer protection against earthquakes, floods, water damage, theft, and other excluded perils. While the DIC policy is helpful for propertyrelated risks, it still does not cover liability claims like wrongful eviction or personal injury.

This is where an umbrella policy comes in. An umbrella policy provides excess liability coverage by increasing the limits on an underlying liability policy, and often will offer “drop-down coverage” for liability risks excluded from base policies such as wrongful eviction or personal injury. Drop-down coverage means the umbrella policy will “drop down” to cover causes of action that may not be included in the primary liability insurance such as trespass, emotional distress, or habitability claims.

Protecting Against Plaintiff’s Legal Fees and Statutory Damages

One of the most overlooked exposures for housing providers is their liability for the plaintiff’s legal fees in tenant lawsuits. Many local and state laws allow tenants who successfully sue landlords to recover their attorney fees, which can be financially crippling (e.g., fee assessments of several hundred thousand dollars are commonplace). Standard liability insurance often fails to cover these costs, leaving landlords vulnerable to substantial legal expenses. Look for policies that pay fees taxed against the insured.

Ways to Connect.

Email SFAA at MemberQuestions@sfaa.org to have your questions and concerns promptly addressed, or call the office at 415-255-2288. You can also follow the happenings of your fellow SFAA members and find out the latest in the industry by connecting with SFAA.

• Email SFAA at MemberQuestions@sfaa.org

• Follow SFAA on Twitter at twitter.com/SFAptAssoc

• Follow SFAA on Linkedin

• Follow @SFaptmagazine on Instagram

In addition to legal fees, landlords must also consider exposure to statutory damages and, in some cases, triple damages. For example, if a tenant sues for wrongful eviction or habitability violations, the court could award damages that are far greater than the actual loss, thereby significantly increasing a landlord’s liability. For instance, assume a jury awards the tenant $50,000 in general damages. By law, and outside of the jury’s presence, the trial court must treble that amount to $150,000. Thus, to escape this peril, avoid policies that exclude statutory damages.

Personal Injury and the Limits of Basic Liability Policies

Standard insurance policies typically focus on bodily injury and property damage only, leaving out critical risks like wrongful eviction, trespass, invasion of privacy, and emotional distress. The problem is that these types of claims don’t necessarily involve physical harm, yet they can still result in substantial judgments.

It is therefore crucial to understand that basic liability policies alone are not enough. Landlords must take steps to procure comprehensive coverage that includes protection for personal injury claims like wrongful eviction, defamation, and trespass, in addition to bodily injury and property damage. An umbrella policy with drop-down coverage is often the best solution for these liabilities, as such extended coverage helps to ensure that you as the housing provider are fully protected from the broad range of risks you face.

The information contained in this article is general in nature. Consult the advice of a professional for any specific problem. For a list of SFAA-affiliated insurers, turn to the Member Directory on page 42.

Joseph Tobener is with Tobener Ravenscroft – San Francisco and can be reached at 415-504-2165. Dave Wasserman is with Wasserman Offices and can be reached at 415-567-9600.

Pet-Proof Protocols

written by VARIOUS AUTHORS

How to navigate the complexities of ESA responsibilities and constructive eviction claims.

Q. A tenant has an Emotional Support Animal (ESA) dog, and during a recent unit inspection, I noticed both minor issues (scratched flooring) and major issues (chewed-through electrical wires). How should I handle this situation while ensuring I do not discriminate against her need for an ESA?

A.It is excellent that you are being mindful of the tenant’s rights under the Fair Housing Act (“FHA”) and state statutes which protect individual’s rights to emotional support animals. But it is important to remember that these statutes exist to ensure that tenants are allowed access to such animals; they do not insulate a tenant from responsibility for ensuring that the pet does not damage your property. Stated differently, an individual’s right to an ESA does not also carry the right to violate the terms of a residential lease agreement, which likely has provisions requiring that the tenant maintain the property in good condition and/or prevent damage to the property. Please carefully review the lease provisions pertaining to Tenant’s obligations for maintenance, repair, and cleanliness. To illustrate, here is the relevant provision from the California Code of Regulations: “An individual with an assistance animal may be required to cover the costs of

repairs for damage the animal causes to the premises, excluding ordinary wear and tear.”

As you may know, ESAs are not considered “pets” under the FHA. You cannot deny a tenant’s rental application based on their having an ESA (even if you have a “no pets” policy), nor can you charge additional rent or require a pet-specific security deposit for ESAs. You can, however, require a tenant whose ESA has caused property damage to pay for such damage. Further, it may be in your best interest to handle the remedying of the damage and expect reimbursement for such expense from the Tenant. For example, if the damaged electrical wires affect the building and/or other tenants’ electricity, that is a repair best made by the Landlord.

You will not run afoul of the FHA by informing the tenant of the issues you encountered during the unit inspection. Again, the tenant is required to maintain the property in good condition and to not damage the unit beyond reasonable “wear and tear.” That the tenant is entitled to an ESA does not relieve them of these responsibilities. In any conversations with the tenant, you should keep the discussion focused on the property and any associated damage–not on the animal itself.

You can take the following steps: 1) inform the tenant of the issues you encountered during the unit inspection; 2) document, to the best of your ability, the damage; 3) request quotes from the relevant repair services (e.g., an electrician and a wood floor contractor) for fixing the damage; 4) discuss your process with the tenant; and 5) send a bill to the tenant for such repairs, along with a fixed date for repayment. Assuming the tenant refuses to pay to fix the damage, you can use the regular security deposit secured from the tenant to make all needed repairs. If the security deposit is inadequate to cover the repair costs, or if you prefer not to utilize it at this time, you may wish to consult an attorney about pursuing additional contribution from the tenant for the floor and wiring repairs. Alternatively, if the property damage is severe, you might consider the possibility of eviction.

—Olivia Zacks

Q. A previous resident who constantly lodged complaints about what I perceived to be minor issues like lightbulb replacement, leaking faucets, and difficulty opening windows is now claiming constructive eviction, arguing that the repairs were not undertaken promptly. What is my best defense?

A. Constructive eviction lawsuits are increasingly common now in California. And, as you undoubtedly have been hearing, insurance coverage for these claims has become more and more scarce, cost prohibitive, and in many cases nonexistent.

By law, every resident has the right to live peacefully in their rental housing. They are entitled to basic health and safety standards known as the implied warranty of habitability. If a housing provider fails to maintain rental housing in a safe and usable condition, and the renter feels compelled to move out and actually does so because of this failing, a claim for constructive eviction may be pursued in superior court. These cases typically cost the owner anywhere from a couple of hundred thousand to several million dollars depending on the facts and circumstances. Common examples giving rise to constructive eviction actions include: (i) failing to make necessary or agreed upon repairs; (ii) failing to provide required housing services such as heat, hot water, safe electricity, and weatherproofing; (iii) failing to remediate mold or to eradicate a pest/bed bug infestation; (iv) refusing to confront and address bad behavior by other residents in the building that is adversely impacting others; (v) undertaking construction work at the property that creates a dangerous or unsafe environment; (vi) failing to relocate residents during major construction projects; and/ or (vii) imposing a rent increase designed to force the tenant to leave (e.g., a rent increase that exceeds a fair market value for this rental).

California law allows constructively evicted tenants to be awarded moving costs, emotional distress damages, and the value of their lost tenancy. Indeed, this last category, the value of the tenancy, can be quite serious. Assume for example that the tenancy was twenty or thirty years old, and monthly rent was about $2,000 below market. The displaced renter could claim damages as follows: $2,000 per month for the next ten years, or $240,000. The San Francisco Rent Ordinance then permits this amount to be trebled, making the judgment $720,000. The court may then award attorney fees and other damages to be added to this sum, thereby making the final judgment quite daunting. Add to your woes the distinct possibility that insurance may not cover some or all your losses and you have a recipe for disaster.

The lesson to be learned here is to promptly attend to all complaints lodged by your tenants, even if you suspect that they are minor or frivolous. You are better served wasting time on maintenance errands as opposed to being straddled with potentially devastating financial liability in a constructive eviction lawsuit. Thus, it’s best not to take a gamble that the complainer will quietly depart, and if you feel overwhelmed, consider hiring a professional property management company to take the reins. The bottom line is that our laws require consistent proactive interaction with renters, and failing to do so may result in extremely unpleasant outcomes. Use this advice as your best defense!

—Dave Wasserman

The information contained in this article is general in nature. Consult the advice of an attorney for any specific problem Olivia Zacks is an associate with Koster & Leadbetter LLP. She can be reached at (415) 713-8680. Dave Wasserman is with Wasserman Offices and can be reached at 415-567-9600.

If you or your tenants need help with any part of the application processes, turn to SFAA for assistance at no charge.

SFAA is available to help underresourced tenants and housing providers navigate the application process with counseling, translation services, and with completing and submitting the application.

San Francisco Apartment Association (415) 255-2288

www.sfaa.org renthelp@sfaa.org

Living the VERDE LIFE

Explore Verde–Mission Rock, a transformative San Francisco development blending luxury, sustainability, and community.

Verde terrace, exterior, and rooftop.

Text by PAM MCELROY

Renderings by JASON O’REAR

In the ever-evolving landscape of San Francisco’s housing market, Verde stands as a transformative development that redefines urban living. Nestled in the heart of the Mission Rock neighborhood, adjacent to the iconic Oracle Park, this residential development is redefining urban living with a holistic blend of luxury, sustainability, and community. Verde stands out as a blueprint for the future of residential spaces, where innovation and modern convenience meet a commitment to residents’ lifestyles and vibrant community ethos.

Verde is a thoughtfully designed community comprising 254 bespoke apartments crafted by the renowned architects at Studio Gang and Michaelis Boyd. Their design philosophy integrates stunning aesthetics with functional living spaces, creating a space that feels both welcoming and inspiring. The project was a joint venture between Tishman Speyer and the Giants.

The location is one of Verde’s most compelling features. Situated in the burgeoning Mission Rock neighborhood, residents enjoy unparalleled access to the best of San Francisco—sports, entertainment, dining, parks and playgrounds, and the tranquil beauty of the waterfront, making the residence ideal for young professionals, families, and anyone looking to embrace an active lifestyle.

But what truly sets Verde apart is its commitment to fostering a sense of community. The developers have created a space that encourages residents to connect with their neighbors and engage in shared experiences.

Lifestyle and Community Vibe

Living at Verde means immersing oneself in a lifestyle rich with urban vibrancy. With China Basin Park just steps outside the front door, residents can access kayaking, picnicking, cycling, and the simple pleasures of fresh air in the park.

Imagine stepping out your front door to find yourself surrounded by kayaking and water sports, lush parks, and diverse dining options. The proximity to Oracle Park and the Chase Center allows for easy access to sports events and entertainment, while the nearby retail options— like Ike’s Love & Sandwiches and the much-loved Arsicault Bakery— provide a delightful mix of culinary options. Residents with kids in tow can stroll to Mission Bay Kids Park or Spark Social.

But what truly sets Verde apart is its commitment to fostering a sense of community. The developers have created a space that encourages residents to connect with their neighbors and engage in shared experiences. From impromptu gatherings in the lounges to organized community events, Verde is designed to be a hub of interaction where relationships flourish alongside the urban backdrop.

Commitment to Sustainability

Sustainability is at the core of Verde’s mission. It’s a guiding principle that shapes every aspect of the development. The team behind Verde has implemented innovative environmental practices, ensuring residents enjoy a modern lifestyle while minimizing their ecological footprint.

One of the standout features is the districtwide heating and cooling system that serves the entire Mission Rock neighborhood. This system sets a new standard for urban energy efficiency and helps to reduce overall energy consumption. Moreover, Verde boasts San Francisco’s first large-scale blackwater treatment facility, which recycles water for irrigation and toilet flushing. This cutting-edge initiative conserves resources and promotes a culture of sustainability within the community.

Green spaces are woven throughout the development, enhancing both aesthetic appeal and biodiversity. Residents can enjoy beautifully landscaped areas, including a sky garden that promotes local flora and fauna, creating a serene oasis amid the bustling city.

Standout Amenities for Modern Living

At Verde, amenities are not just add-ons; they are integral to the resident experience. The development features a plethora of options designed to enrich daily life and promote well-being. From a 24/7-staffed lobby that offers concierge services to a state-of-the-art fitness center equipped with cardio and strength training equipment, every detail has been carefully considered.

Additionally, the co-working lounge is perfect for remote workers seeing a collaborative environment, complete with private breakout rooms. Residents also have access to the co-working space at The Canyon, which has private phone booths.

Top: Verde rooftop rendering by Jason O’Rear.

Middle & Bottom: Verde residential units. Photos by Steven Magner

Entertainment options abound, too. Verde includes a game room and a podcast/media studio, fostering a spirit of fun and creativity. The main lounge space, complete with TVs, provides a cozy atmosphere for socializing, while outdoor terraces on the sixth and twenty-fourth floors offer breathtaking views of the bay, ideal for gatherings or quiet moments of reflection.

Verde’s commitment to enhancing resident life is evident in its array of exceptional amenities. Designed to infuse everyday living with extraordinary experiences, these offerings include:

• A concierge and resident experience manager to ensure personalized service for all residents.

• A 24/7 staffed lobby and package room, providing security and convenience.

• A second-floor fitness center equipped with weights, cardio machines, and a studio for yoga, Pilates, and other fitness activities.

• Multiple outdoor terraces and gathering spaces complete with grilling areas and fire pits on the sixth floor.

• The twenty-fourth floor rooftop that offers sweeping views of the bay, perfect for relaxation and socialization.

• Complimentary co-working common space alongside private phone booths for focused work.

• Games room and golf simulator, ideal for leisure and social engagement.

• Podcast and media studio to foster creativity and collaboration.

• Main lounge with TVs, serving as a cozy space for residents to unwind.

• Café and kitchen that encourages community interaction over meals and coffee.

• Access to The Canyon’s amenities*, including a sauna, additional co-working lounge, and grooming salon for pets.

*Residents of Verde also have access to the amenities of The Canyon, the modern high-rise residential building right next door.

These thoughtfully curated spaces not only enhance the resident experience but also elevate it to a level akin to top-tier hospitality.

Architectural Inspiration and Aesthetic

Verde’s architectural design is a testament to the vision of its creators. Soaring twenty-three stories above the Mission Rock neighborhood, the stacked layers and signature green hue create a unique silhouette against the San Francisco skyline, while the interior spaces maximize light and panoramic views.

Verde lounge.

Every element of Verde has been thoughtfully designed to promote discovery and community engagement. Residents are constantly reminded of their surroundings—the shimmering bay and the lively city serve as a backdrop to their daily lives, enhancing their experience of living in San Francisco.

The Units

Studios, one-bedroom, two-bedroom, and three-bedroom apartments are on offer at Verde. The apartments feature exquisite custom finishes that echo the brilliance of their surroundings.

Key highlights include:

• Open kitchens equipped with custom Italian cabinetry, quartz countertops, and high-end appliances such as Bertazzoni induction ranges and Bosch dishwashers.

• Luxurious bathrooms with spa-like features include custom vanities, generous tiling, and walk-in showers (in select units).

• Smart home technology, like keyless smart locks and Ecobee smart thermostats, for convenience and energy efficiency.

• Private balconies available in select units, offering personal outdoor retreats.

Outdoor and Pet-Friendly Features

For those who enjoy the outdoors, Verde offers direct access to China Basin Park, located just outside the building. This green

space is perfect for picnicking, cycling, or simply enjoying a breath of fresh air. It serves as an extension of the Verde community, providing a place for residents to unwind and connect with nature.

Verde is also incredibly pet-friendly, catering to animal lovers who seek a home where their furry friends can thrive. The development includes a designated dog zone in China Basin Park, ensuring that pets have space to play and socialize. Residents also have access to the pet grooming salon at The Canyon.

Additionally, just a few steps from Verde is the San Francisco Bay Trail, a thirteen-mile scenic trail that circles the bay and welcomes hikers, joggers, bicyclists, skaters, and wheelchair users.

Community Engagement and Events

Creating a sense of belonging is a key aspect of life at Verde. The developers have planned a variety of organized activities and communal spaces to encourage social interaction among residents. From game nights in the lounge to wellness workshops in the fitness center, there are plenty of opportunities to connect and collaborate.

The design of the common areas, including lounges and social spaces, fosters an atmosphere of camaraderie. Residents can gather for coffee in the café, host movie nights in the screening room, or simply enjoy each other’s company in the vibrant social areas.

Verde fitness center.

Security and Peace of Mind

Safety is paramount at Verde, with several security measures in place to ensure residents feel secure in their homes. The 24/7-staffed lobby provides peace of mind, allowing residents to feel safe as they come and go at all hours. The presence of a dedicated staff not only enhances security but also contributes to the overall welcoming atmosphere wof the community.

A Commitment to Affordability

In a city known for its high living costs, Verde includes a Below Market Rate (BMR) program to offer housing to a wider range of San Francisco residents. With fifty-nine apartments available at prices below the current market rates, Verde strives to create an inclusive community that welcomes a diverse array of residents.

While the current BMR lottery is closed for applications, interested individuals are encouraged to check household income requirements and limits to explore potential eligibility for future openings.

Vision for Modern Urban Living

Verde—Mission Rock is more than just a residential development; it represents a vision for modern urban living that prioritizes sustainability, community, and quality of life. Verde serves as an inspiring example of how to create spaces that resonate with the values of today’s residents.

As the Mission Rock neighborhood continues to evolve, Verde stands as a beacon of discovery—a place where individuals and families can celebrate their Bay Area roots or put down new ones. With its exceptional design, thoughtful amenities, and commitment to fostering community, Verde invites everyone to experience a new standard of living in the heart of San Francisco.

Pam

McElroy is the editor of SF Apartment Magazine.

Downtown | Call For Details

• Attractive Downtown Property

• Over $1,000,000 in Renovations

• 8 Studios and 8 One Bedroom Units

• Parking

In Association with Gino Franco

Sunset District | $7,200,000 SOLD PENDING

• 36 Units

• 9.5 GRM

• 6.1% Cap Rate

• 100% Occupied

• Many Recent Capital Improvements

A Challenging Environment Has Created Unique Opportunities.

Rising interest rates have had a significant impact on the San Francisco sales market. Experience and first hand knowledge navigating these tricky times matters most. We are not guessing… You shouldn’t be either!

FAIR HOUSING FACTS

Uncover the complexities of fair housing laws and how landlords can avoid costly mistakes.

Written by STEVE WILLIAMS

Local landlords have recently been the target of a slew of housing discrimination lawsuits filed by Section 8 tenants who claim to have been denied housing.

In May of this year, one Section 8 tenant filed a lawsuit in San Francisco against more than fifty housing providers, alleging housing discrimination. The plaintiff in that lawsuit claimed that all these housing providers adversely responded to his inquiries about whether they accepted Section 8 tenants in rental units they listed. A response other than “yes” got them sued.

Section 8 is a government housing program for low-income tenants, whereby the local housing authority guarantees and pays a portion of a tenant’s monthly rent.

Under California law, a landlord cannot refuse to rent to a tenant just because the tenant receives rental assistance from the housing authority. That would be “source of income” discrimination. A tenant’s source of income is a protected characteristic under fair housing laws.

In June of this year, a landlord received a threatening letter from the California Civil Rights Department in response to an apartment listing that requested “proof of employment.” A landlord cannot indicate a preference for any particular type of income. Income may come from sources other than employment, such as public benefits, Social Security, or retirement benefits.

The Civil Rights Department demanded that the landlord immediately remove the advertisement and threatened legal action if the landlord did not comply. Indicating a preference that income come from employment could be considered “source of income” discrimination against persons who have income from other sources.

While source of income is one characteristic protected by fair housing laws, there are many other protected characteristics. Federal, state, and local San Francisco fair housing laws all identify a multitude of protected characteristics.

The growing list of protected characteristics includes race, color, religion, sex, national origin, disability, family status, age, gender, gender identity, gender expression, genetic characteristics or information, pregnancy/ childbirth, sexual orientation, medical condition, ancestry, family day care operators, citizenship, immigration status, source of income, military or veteran status, primary language, person with AIDS, transgenderism, height and weight, sexual preference, place of birth, and occupancy by a minor child. This is not even an exhaustive list of protected characteristics. Even an unidentified characteristic may become a protected characteristic depending on the circumstances and jurisdiction.

Fair housing laws protect tenants with these characteristics from discrimination. They prohibit landlords, agents, managers, real estate brokers, and salespersons from discriminating against or harassing a person because of protected characteristics. These laws protect just about all areas of

residential housing, including real estate sales, mortgage lending, homeowner associations, and renting.

To begin discussing how fair housing laws affect rental housing: A landlord cannot make oral or written statements, or use notices or advertisements that indicate any preference, limitation, or discrimination based on protected characteristics. Doing so could be discriminatory.

Fair housing laws apply before the landlord/tenant relationship even begins. Landlords must observe fair housing laws from the moment they post a rental listing, through the rental application process, and through the entire tenancy. At all such times, a landlord cannot engage in any discriminatory conduct or practice. For instance, a landlord cannot do any of the following:

• Advertise or make any statement that indicates a limitation or preference based on a protected characteristic;

• Falsely deny that a rental unit is available;

• Set more restrictive standards for selecting tenants or refuse to rent to persons with protected characteristics;

• Before or during the tenancy, set different terms, conditions, or privileges for rental of a dwelling unit;

• Terminate a tenancy for a discriminatory reason; or

• Refuse to make a reasonable accommodation or allow a reasonable modification for a person with a disability.

A common scenario triggering fair housing laws involves a tenant’s request to have an animal as an accommodation for a disability. Fair housing laws require landlords to make reasonable accommodations in rules, policies, practices, or services when such accommodations may be necessary to afford a disabled tenant an equal opportunity to use and enjoy a rental unit. Accordingly, a landlord may

have to allow a tenant to keep an animal, even in a no-pet building, when having that animal would reasonably accommodate the tenant’s disability.

An example may be when a tenant with an anxiety disorder requests permission to have a dog because the dog is comforting and alleviates the symptoms of the disorder. Such a dog would be considered an emotional support animal.

Another example may be when a blind tenant requests permission to have a trained seeing eye dog. Such a dog would be considered a service animal.

A landlord would likely be required to allow an emotional support dog or a service dog notwithstanding any pet restrictions in the property. Both types of dogs are covered under fair housing law. In fact, even a dog in training to become a service animal is covered under fair housing laws.

Accommodation animals aren’t limited to dogs. They can be a variety of animals. For instance, a tenant was recently awarded a substantial amount of money after a landlord attempted to evict the tenant because of the tenant’s three emotional support parrots.

Another common scenario triggering fair housing laws is when a disabled tenant requests to use or grow cannabis in a rental unit. A landlord may have to allow it notwithstanding any rules or lease provision to the contrary. This is because cannabis has recognized medicinal uses and may be requested to accommodate the tenant’s disability.

Yet another scenario that often triggers fair housing laws is when a landlord indicates a preference or limit on the number of occupants permitted in a rental unit. Doing so may deter a family from applying, which may result in “family status” discrimination against that deterred family.

A landlord’s conduct or statement alone may be sufficient to trigger a fair housing violation even if it doesn’t actually

adversely impact anyone. If a statement in an advertisement for a rental unit “may” discourage a person with a protected characteristic from applying, then it is likely discriminatory even though no one was actually discouraged from applying.

An example of this might be an advertisement for a small studio apartment that states, Perfect for one or two people. While it may be an accurate statement, it might deter or discourage a couple with a minor child from considering the apartment. This language by itself is likely sufficient to be housing discrimination based on family status.

Various public interest groups actively look for discriminatory landlord practices. This includes reviewing advertisements for discriminatory statements and even employing “testers” to contact landlords to see if they make discriminatory statements or engage in discriminatory practices. If so, then the public interest group will often file a discrimination claim against the landlord.

In California there are two main bodies of law that govern housing discrimination. These laws are known as the California Fair Employment and Housing Act and the Unruh Civil Rights Act. The Civil Rights Department generally administers state fair housing laws and claims.

Tenants and public interest groups frequently report discrimination claims to the Civil Rights Department, who then investigates the claim and determines whether discrimination has occurred. If so, then it may issue the tenant a right to sue letter. However, the Civil Rights Department encourages the parties to mediate and resolve the discrimination claim. Many of these matters settle before a determination is made or lawsuit filed.

Reporting discrimination claims to the Civil Rights Department is not mandatory. Instead, tenants may simply file discrimination lawsuits in court against their landlords. And because these discrimination lawsuits may allege violation of local,

SFAA, represented by Zacks & Freedman, PC, recently prevailed against San Francisco, in the City's misguided attempt to require property owners to give tenants an additional 10 days to pay rent or cure other lease violations.

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FAIR HOUSING IN LISTINGS

Fair housing regulations prohibit landlords, agents, managers, real estate brokers, and salespersons from discriminating against or harassing a person because of protected characteristics.

As it relates to rental housing, a landlord cannot make oral or written statements, or use notices or advertisements that indicate any preference, limitation, or discrimination based on protected characteristics.

Aaron Casias, manager of performance strategy at Greystar, and Jim Adams, Leasing Agent at Vertex Property Group, answer some frequently asked fair housing questions below.

Q. WHAT ARE THE PROTECTED CHARACTERISTICS?

A. As of now, there are more than thirty protected characteristics, including race, color, religion, sex, national origin, disability, family status, age, gender, gender identity, gender expression, genetic characteristics or information, pregnancy/childbirth, sexual orientation, medical condition, ancestry, family day care operators, citizenship, immigration status, source of income, military or veteran status, primary language, person with AIDS, transgenderism, height and weight, sexual preference, place of birth, and occupancy by a minor child. However, this list is not exhaustive as it’s ever-expanding.

Q. I’M GETTING READY TO LIST A STUDIO APARTMENT FOR RENT, AND I’D PREFER IT’S OCCUPIED BY ONE TENANT. CAN I SAY THIS IN THE LISTING?

A. No. Don’t use any language whatsoever that appears to show preferential bias for any type of renter, including the number of renters. For example, don’t use phrases like, “great for families,” “single occupant only,” or “no roommates.”

Q. ON APARTMENT TOURS, PROSPECTIVE TENANTS OFTEN ASK ABOUT TENANTS IN NEIGHBORING UNITS AND CRIME IN THE NEIGHBORHOOD. HOW SHOULD I ANSWER THESE TYPES OF QUESTIONS?

A. In reality, most anything you could say in response to these types of questions is anecdotal. When prospective renters ask about other tenants in the building, we recommend letting them know that you rent to anybody who meets the qualifications and applies.

And the same goes for neighborhood crime, especially if you don’t live onsite. You can provide anecdotal information. Encourage prospective tenants to contact the local police precinct or look online for the most accurate crime statistics in the area. That way, they can educate themselves and decide if they are comfortable in the neighborhood.

It’s a big city and crime doesn’t have a zip code. It’s best to shy away from liability by promising any amount of safety.

Q. SOMETIMES WHEN GIVING A TOUR, THE PERSON ASKS WHAT TYPES OF PEOPLE LIVE IN THE BUILDING, AND I NEVER KNOW HOW TO ANSWER. ANY ADVICE?

A. Keep your answer simple, responding, “Residents are comprised of anyone who qualifies, and all residents are held to the same standards.” You should avoid saying anything that would represent the demographics of a building, for example, “Everyone is nice,” or “Mostly young professionals.”

The above questions were answered by Aaron Casias, manager of performance strategy at Greystar, and Jim Adams, leasing agent at Vertex Property Group. The above information is general in nature. Contact a professional about your specific situation.

state, and federal laws, they can be filed in either state or federal court.

Potential liability for violating fair housing laws can include fines, compensation to the tenant for economic losses and emotional distress, punitive damages, cease and desist orders, and even having to pay the tenant’s attorney’s fees. San Francisco landlords may face further liability for violating the San Francisco Rent Ordinance. The Rent Ordinance provides:

“No landlord, and no agent, contractor, subcontractor or employee of the landlord shall do any of the following in bad faith:

Violate any law which prohibits discrimination based on actual or perceived race, gender, sexual preference, sexual orientation, ethnic background, nationality, place of birth, immigration or citizenship status, religion, age, parenthood, marriage, pregnancy, disability, AIDS or occupancy by a minor child;”

Bad faith discrimination that violates the Rent Ordinance may subject a landlord to treble damages, which means that the compensation awarded to a tenant in a lawsuit is tripled.

Landlords must be cognizant of the broad fair housing laws. They must not indicate any preference, limitation, or discrimination based on a person’s protected characteristic. They must make reasonable accommodations for disabled tenants when requested and needed. It is a good idea to regularly participate in fair housing training and classes. Discriminating against a person and violating fair housing laws may have costly consequences and get a landlord sued.

The information contained in this article is general in nature. Consult the advice of an attorney for any specific problem. Steve Williams is with Fried, Williams & Grice Conner and can be reached at (415) 421-0100.

IMPROVE TENANT LOYALTY THROUGH EFFECTIVE COMMUNICATION

As a rental property owner, your tenants are your customers, and like any business, it’s essential to make them feel appreciated to keep them happy. Happy tenants lead to longer-term leases, great referrals, and less stress. Whether you have one rental property or manage hundreds of units, the below tips will help you cultivate a positive relationship with your tenants.

OFFER CLEAR LEASES

A clear lease agreement is essential for maintaining a smooth landlord-tenant relationship. SFAA’s Residential Tenancy Agreement—developed by their trusted volunteer attorney panel—is the most reliable and effective tool for San Francisco property owners.

SFAA members can pay to access, email, and print the SFAA Lease Agreement online.To access the lease, go to sfaa.org > Resources > Online Lease Access.

PRICE UNITS ACCURATELY

The price you set for your rental property can affect how how long tenants will stay. To ensure you offer a fair yet competitive price, gauge similar rentals in the area. Compare the amenities, location, and services to match or surpass these comparable units.

GET FEEDBACK

Actively seeking feedback is one of the best ways to show your tenants you care about their opinions and happiness. By providing feedback questionnaires, you’ll give them the opportunity to express their thoughts. It’s essential to understand your tenants’ concerns so you can make improvements where necessary. Responding to negative feedback shows that you’re willing to take steps to improve your tenants’ experience.

CHECK-INS AND MAINTENANCE

Another way to build a stronger relationship with your tenants is periodically checking on the property. This helps maintain open communication and creates opportunities to address concerns and build rapport. However, if you plan to visit the property, you must give tenants ample notice (legally, at least twenty-four hours) and respect their wishes if they decline.

ESTABLISH RELIABLE COMMUNICATION CHANNELS

Consider using online tools to provide tenants with a way to submit work orders and other inquiries. This enhances transparency and helps your tenants feel like they’re part of the process. By staying in contact, you’ll help build a mutually respectful relationship.

ADDRESS TENANT INQUIRIES PROMPTLY

Addressing tenant inquiries promptly is crucial to maintaining a positive relationship and avoiding conflicts. Ignoring tenant messages or failing to take action on urgent issues can quickly lead to frustration and resentment (or worse, get you in legal trouble). By responding to inquiries in a timely manner and taking swift action when necessary, landlords can foster a sense of trust and respect with their tenants, ultimately leading to a more harmonious living situation for everyone.

CULTIVATE A SENSE OF SAFETY AND COMMUNITY WITH NERT

Organize a Neighborhood Emergency Response Team (NERT) in your building. NERT is a free training program for San Francisco individuals, neighborhood groups, and community-based organizations. The free training includes hands-on disaster skills that will help individuals respond to a personal emergency and act as members of a neighborhood response team. Visit the sf-fire.org/nert or email sffdnert@sfgov.org for more information.

Laurie Abner is with Safe Happy Houses. To learn more, visit safehappyhouses.com

https://comesave.livable.com/sfaa

sfaa2024calendar

sfaa 2024

MONDAY, NOVEMBER 4

Board of Directors Meeting

11:30 a.m.

TUESDAY, NOVEMBER 19

Keeping Your Property Within Your Family Zoom

1:00 p.m. to. 2:00 p.m. Members $45 Non-Members $65

November

WEDNESDAY, NOVEMBER 6

Rodents-Keeping Those Unwanted Guests Out Zoom

1:00 p.m. to. 2:00 p.m. Members $45 Non-Members $65

WEDNESDAY, NOVEMBER 20 Virtual Member Meeting 10:00 a.m. to. 11:00 a.m.

THURSDAY, NOVEMBER 14

Update on SF Street Response Program Zoom

2:00 p.m. to. 3:00 p.m. FREE for SFAA Members Only

FRIDAY, NOVEMBER 22 Marijuana 101 Zoom

10:00 a.m. to. 11:00 a.m. Members $45 Non-Members $65

FRIDAY, NOVEMBER 15

Intellirent: 2024 A Year In Review & Emerging Trends To Watch For Zoom 10:00 a.m. to. 11:00 a.m. FREE for SFAA Members Only

SFAA office will be closed Monday, November 11, 2024 for Veteran’s Day. We will also be closed on Thursday, November 28 & Friday, November 29, 2024 in observance of Thanksgiving.

December

MONDAY, DECEMBER 2

Board of Directors Meeting

11:30 a.m.

WEDNESDAY, DECEMBER 11

Landlord 101 Part I On Demand Members $65 Non-Members $130

WEDNESDAY, DECEMBER 18

Landlord 101 Part II On Demand Members $65 Non-Members $130

FRIDAY, DECEMBER 20

Intellirent: Q & A Session Zoom FREE for SFAA Members Only

SFAA office will be closed on Tuesday, December 24 & Wednesday, December 25, 2024 in observance of Christmas.

SFAA’S TENANT SCREENING SERVICE

THROUGH INTELLIRENT

STEP 1:

Create a free account at sfaa. myintellirent.com/agent-signup.

STEP 2:

Invite an applicant to apply via an online application customized to SFAA’s criteria. You can also publish your available rental on Intellirent across mulitple ILSs.

RATES

Intellirent is your free, online rental application and property marketing tool, partnered with Transunion to instantly return complete credit reports and nationwide eviction notices. Renters pay the $40 application fee, which covers your costs. For more information, simply create your free account or go to sfaa.org and choose the “Resources” tab. Then select “Tenant Screening.”

Please note that the maximum you can charge a tenant for screening services is $49.12.

CONTACT INTELLIRENT FOR MORE INFORMATION:

415-849-4400

SAN FRANCISCO’S

CAPITAL IMPROVEMENTS

The capital improvement interest rates for 3/1/23 through 2/29/24 are listed below:

ALLOWABLE RENT INCREASES

2024 - 2025: 1.7%

Effective March 1, 2024 through February 28, 2025, the allowable annual rent increase is 1.7%. This amount is based on 60% of the increase in the Consumer Price Index for all urban consumers in the Bay Area. A history of all allowable increases and their effective periods is provided. ALLOWABLE RENT INCREASES

03/01/24 - 02/28/25 1.7%

03/01/23 - 02/29/24 3.6%

03/01/22 - 02/28/23 2.3%

03/01/21 - 02/28/22 .7%

03/01/20 - 02/28/21 1.8%

03/01/19 - 02/29/20 2.6%

03/01/18 - 02/28/19 1.6%

03/01/17 - 02/28/18 2.2%

03/01/16 - 02/29/17 1.6%

03/01/15 - 02/29/16 1.9%

03/01/14 - 02/28/15 1.0%

03/01/13 - 02/28/14 1.9%

03/01/12 - 02/28/13 1.9%

03/01/11 - 02/29/12 0.5%

03/01/10 - 02/28/11 0.1%

03/01/09 - 02/28/10 2.2%

03/01/08 - 02/28/09 2.0%

03/01/07 - 02/29/08 1.5%

03/01/06 - 02/28/07 1.7%

INTEREST ON DEPOSITS

Deposits include all tenant monies that the owner holds, regardless of what they are called. At the landlord’s option, the payment may be made directly to the tenant or by allowing the tenant to deduct the amount of interest due from the rental payment.

INTEREST ON DEPOSITS PERIOD AMOUNT

03/01/24 - 02/29/25 5.2%

03/01/23 - 02/29/24 2.3%

03/01/22 - 02/28/23 0.1%

03/01/21 - 02/28/22 0.6%

03/01/20 - 02/28/21 2.2%

03/01/19 - 02/29/20 2.2%

03/01/18 - 02/28/19 1.2%

03/01/17 - 02/28/18 0.6%

03/01/16 - 02/28/17 0.2%

03/01/15 - 02/29/16 0.1%

03/01/14 - 02/28/15 0.3%

03/01/13 - 02/28/14 0.4%

03/01/12 - 02/28/13 0.4%

03/01/11 - 02/29/12 0.4%

03/01/10 - 02/28/11 0.9%

03/01/09 - 02/28/10 3.1%

03/01/08 - 02/28/09 5.2%

03/01/07 - 02/29/08 5.2%

RENT BOARD FEE

$29.50

Chapter 37A of San Francisco’s Administrative Code allows the city to collect a per-unit fee for each residential dwelling unit that is subject to the San Francisco Rent Ordinance. This fee defrays the entire cost of operation of the Rent Board. If you are an owner of a residential dwelling unit or guest unit, you must pay a Rent Board Fee by March 1 of each year unless you have a current exemption on file with the Rent Board or a Homeowners’ Exemption on file with the Office of the Assessor-Recorder.

While this fee was previously collected on the property tax bill, owners must pay this fee to the Rent Board directly as of 2022. Payment can be made through the Rent Board Portal. ALLOWABLE RENT BOARD FEE COLLECTABLE FROM TENANTS

7

SAN FRANCISCO RENT BOARD 25 Van Ness Avenue #320 San Francisco, CA 94102 415-252-4600 www.sfgov.org/rentboard

SFAA Professional Services Directory

1031 TAX DEFERRED EXCHANGE

SERVICES

FIRST AMERICAN EXCHANGE COMPANY

Lisa Jackson 415-244-1339 lisajackson@firstam.com

SEQUENT

Eric Scaff 415-834-1031 sequent-rewm.com escaff@sequent-rewm.com

ACCOUNTANTS

SHWIFF, LEVY & POLO LLP

Elizabeth Shwiff 415-291-8600 x232 www.slpconsults.com

ALARM COMPANY

AEC ALARMS

Yat-Cheong Au 408-298-8888 Ext: 188 sales@aec-alarms.com

ARCHITECTURE

OPENSCOPE STUDIO ARCHITECTS

Mark Hogan 415-891-0954 www.openscopestudio.com

Q ARCHITECTURE

Dawn Ma 415-695-2700 www.que-arch.com

ASSOCIATIONS

PROFESSIONAL PROPERTY MANAGEMENT ASSOCIATION

Renee A. Engelen www.ppmaofsf.org renee@hrhrealestate.com

ATTORNEYS

BARTH CALDERON, LLP

Paul Hitchcock 415-577-4685 Paul@barthattorneys.com All languages welcome

BORNSTEIN LAW

Daniel Bornstein, Esq. 415-409-7611 www.bornstein.law

BRETT GLADSTONE

Brett Gladstone 415-3945188 bgladstone@g3mh.com

CHONG LAW

Dolores Chong 415-437-7807 chongdolores@earthlink.net

DOWLING & MARQUEZ, LLP

Jak S. Marquez 415-977-0444 x232 www.dowlingmarquez.com

Spanish

FRANK KIM ESQ., EVICTION ASSISTANCE

Jo Biel 415-752-6070

Spanish, Korean, Cantonese and Mandarin

FRIED, WILLIAMS & GRICE CONNER, LLP

David Semel 415-421-0100 dsemel@friedwilliams.com

Clifford Fried cfried@friedwilliams.com Farsi, French, Portuguese, Spanish

HERZIG & BERLESE

Barbara Herzig 415-861-8800 bherzig@hbcondolaw.com

ILENE M. HOCHSTEIN, ATTORNEY AT LAW

Ilene Hochstein 650-877-8288 ilene@hochsteinlaw.net

KIMBALL, TIREY & ST. JOHN LLP

Kelli Dodson 800-525-1690 kelli.dodson@kts-law.com www.kts-law.com

LAW OFFICES OF KOSTER & LEADBETTER, LLP

Denise Leadbetter 415-713-8680 denise@kosterleadbetterlaw.com www.kosterleadbetterlaw.com

LAW OFFICE OF JULIANA E. PISANI

Juliana Pisani 415-800-7562 Juliana@jpisanilaw.com

Italian

LAW OFFICES OF LAWRENCE M. SCANCARELLI

Lawrence M. Scancarelli 415-398-1644 www.sfrealestatelaw.com

MASTROMONACO REAL PROPERTY LAW GROUP

Leonard Mastromonaco 415-354-2702 len@mastrolawgroup.com

LAW OFFICE OF MICHAEL C. JOHNSTON Michael Johnston 650-343-5050 johnston-gomez@msn.com

NIVEN & SMITH

Leo M. LaRocca 415-981-5451 leo@nivensmith.com

NIXON PEABODY

Ashley Klein 415-984-8390 aklein@kdvlaw.com

REUBEN, JUNIUS & ROSE, LLP

Kevin Rose 415-567-9000 www.reubenlaw.com

SHEPPARD-UZIEL LAW FIRM

Jaime Uziel 415-296-0900 ju@sheppardlaw.com

SINGER & SCOTT, P.C. Edward Singer 650-393-5862 www.edsinger.net

SJR LAW CORPORATION

Shoshana Raphael 415-408-6044 shoshana@sjrlawfirm.com

STEINER LAW OFFICE

Michael Heath 415-931-4207 mheath@mheathlaw.com

STEVEN ADAIR MACDONALD & ASSOCIATES, PC

Steven Adair MacDonald 415-956-6488 www.samlaw.net sam@samlaw.net Mandarin, Cantonese & Spanish

TRN LAW ASSOCIATES

Tiffany R. Norman 415-823-4566 tiffany@trnlaw.com www.trnlaw.com

UTRECHT & LENVIN, LLP

Patrick Connolly 415-357-0600 pconnolly@ullawfirm.com www.ullawfirm.com

WASSERMAN

Dave Wasserman 415-567-9600

Dave@wassermanoffices.com www.davewassermansf.com

WIEGEL LAW GROUP

Andrew J. Wiegel 415-552-8230 www.wiegellawgroup.com

ZACKS & FREEDMAN, PC

Andrew M. Zacks 415-956-8100 www.zfplaw.com

ZANGHI TORRES ARSHAWSKY, LLP

John P. Zanghi 415-977-0444 www.zatlaw.com

BEDBUG DETECTION

CROWN & SHIELD PEST SOLUTIONS-PREMIER

Aurora Garcia-Vidaca 415-893-9551 www.crownandshieldpestsolutions.com

PREMIER CANINE DETECTION

Jordan Garcia 415-612-6645 www.premiercaninedectection.com

CLEANING SERVICE

SF BLIND CLEANERS

Andy Dovchin 415-523-0404 andy@sfblindcleaners.com www.sfblindcleaners.com

STANLEY STEEMER

Sanjay Bhandari 215-206-0748 stanleysteemersf@gmail.com www.stanleysteemer.com

COMMERCIAL/RETAIL

LEASING SERVICES

BLATTEIS REALTY CO.

David Blatteis 415-981-2844 www.sfretail.net

CONSTRUCTION

FIRST ONSITE

Joseph Dito 510-391-2980 joe.dito@firstonsite.com www.firstonsite.com

PODS

Chad Schutt 310-270-5127 cschutt@pods.com

CONSULTANTS

AMY HULL CONSULTING LLC

Amy Hull 415-450-5809 nj-aeh@outlook.com

CONSULTANTS: PERMITS & PLANNING

EDRINGTON AND ASSOCIATES

Steven Edrington 510-749-4880

steve@edringtonandassociates.com

CONTRACTORS

C & J’S CUSTOM BUILDS INC.

Caleb Wyman 415-209-8439

caleb@c-jcustombuilds.com www.c-jcustombuilds.com

CORPORATE RENTALS

AMSI

Robb Fleischer 415-447-2020 www.amsires.com

CREDIT REPORTING

INTELLIRENT

Cassandra Joachim 415-849-4400 www.myintellirent.com

DRAIN SERVICES

PRIBUSS ENGINEERING, INC.

Selina Pribuss 650-588-0447

selina.p@pribuss.com www.pribuss.com

EMERGENCY SERVICES

THE GREENSPAN CO./ ADJUSTERS INTERNATIONAL

Rebecca Holloway 707-540-5584 rebecca@greenspan-ai.com

ENVIRONMENTAL CONSULTING ADVIRO

Alma Soto 408-512-2912 almas@goadviro.com www.goadviro.com

P.W. STEPHENS ENVIRONMENTAL

Sheri Buenz 510-651-9506 sherib@pwsei.com

EV CHARGING

URBAN EV

Alexander Grant 971-275-7365 alex@urbanev.com

FACADE INSPECTIONS

BORNE CONSULTING

Cade Osborne 415-319-4789 cade@borne-consulting.com borne-consulting.com/

FIRE ESCAPE INSPECTION & MAINTENANCE

ACCOLADE RESTORATION INC.

ANTHONY CUELLAR 650-387-8524 accoladercinc@gmail.com www.accoladeconstruct.com

ESCAPE ARTISTS

Ben Maxon 415-279-6113 www.sfescapeartists.com

GREAT ESCAPE SERVICES

Terry Walsh 415-566-1479 www.greatescapeservice.com

FIRE PROTECTION CONTRACTORS

A-TOTAL FIRE PROTECTION COMPANY, INC.

Monte L. Osborn, CEO

Tyler Osborn, CFO 530-672-8495 accounting@atotalfireprotection.com www.atotalfireprotection.com

AEC ALARMS 628-208-0188 SFfire@aec-alarms.com

EMERGENCY SYSTEMS, INC.

Eric Hagerman 415-564-0400 esmfire@earthlink.net

PRIBUSS ENGINEERING, INC.

Selina Pribuss 650-588-0447

selina.p@pribuss.com www.pribuss.com

GARAGE DOORS

R&S ERECTION OF SAN FRANCISCO

Sarah Taylor 415-981-7590 sarah@rsdoor.com www.rsdoors-sf.com

GARBAGE COLLECTION SERVICES

RECOLOGY GOLDEN GATE RECYCLING

Minna Tao 415-575-2423 recologysf.com

RECOLOGY SUNSET SCAVENGER Dan Negron 415-330-2911 recologysf.com

VALET LIVING

Tia LaNae Chambers 707-912-5153 tia.chambers@valetliving.com

HUMAN RESOURCES

INTERSOLTUTIONS, LLC jhong@intersolutions.com

INSPECTIONS

PACIFIC COAST REAL ESTATE INSPECTIONS

Christopher D. Hesson 415-516-8110 PCREinspections@gmail.com

INSURANCE COMPANIES

ARM MULTI INSURANCE SERVICES

Lisa Isom 866-913-6293 www.arm-i.com

BARBARY INSURANCE BROKERAGE

Gerald Becerra 415-788-4700 www.barbaryinsurance.com

COMMERCIAL COVERAGE

INSURANCE AGENCY

Paul Tradelius 415-436-9800 www.comcov.com

GORDON ASSOCIATES INSURANCE SERVICES

Dave Gordon, CLU 650-654-5555x6972 David.gordon@gordoninsurance.com

LENDING / FINANCIAL SERVICES

BANK OF SAN FRANCISCO

Margaret Mak 415-930-3383 margaret.mak@bankbsf.com www.bankbsf.com

CHASE Michelle Li 415-794-2176 www.ff-inc.com

JPMORGAN CHASE

Behzad Boroumand 415-315-5255 behzad.boroumand@chase.com jpmorgan.com/commercial-real-estate

LOCKSMITHS

CROWN LOCK & HARDWARE

Joe Schoepp 415-221-9086

MAINTENANCE REPAIR SERVICE

GREENTREE MAINTENANCE

Yvonne Figueroa 415-854-9495 Figueroa@veritasinv.com

MAVEN MAINTENANCE, INC.

Craig Lipton 415-829-2207

www.mavenmaintenance.com

ONE STOP MAINTENANCE

John Flaxa 650-296-4947 info@onestopmaintenance.co www.onestopmaintenance.co

WEST COAST PROPERTY MANAGEMENT

Joseph Keng 415-885-6970 ext. 101 www.wcpm.com

MARKETING

OPINIION

Evan Reyne 855-330-9980 evanr@opiniion.com

MEDIATION

THE BAR ASSOCIATION OF SAN FRANCISCO CONFLICT INTERVENTION SERVICE

Scott Goering 415-782-8940 sgoering@sfbar.org

MOVING COMPANIES

CLUTCH MOVING COMPANY

Steven Mandac 650-425-0353 sales@clutchmovingcompany.com www.clutchmovingcompany.com

PODS

Lee A. Wohlwerth 279-444-9733 lwohl@pods.com

PAINTING CONTRACTORS

DUNN-EDWARDS CORPORATION

Daniela Franco 415-656-9951 daniela.franco@dunnedwards.com

JH PAINTING LLC

Jesus Hernandez 415-531-7033 dezpainting@gmail.com

KRUIT PAINTING, INC.

Pieter Kruit 415-254-7818 www.kruitpainting.com

PAC WEST PAINTING INC.

Brian Beaulieu 415-457-0724 www.pacwestpaintinginc.com

PETERS PAINTING SERVICES

Peter Pantazelos 415-647-4722 www.peterspainting.com

TARA PRO PAINTING INC.

Brian Layden 415-822-2011 www.tarapropainting.com

PEST CONTROL

ATCO PEST & TERMITE CONTROL & HOME RESTORATION

Richard Estrada 415-898-2282 www.atcopestcontrol.com

BANNER PEST SERVICES

Brad Erekson 650-678-2300 brad@bannerpc.com www.bannerpc.com

CROWN & SHIELD PEST SOLUTIONS-PREMIER

Aurora Garcia-Vidaca 415-893-9551 www.crownandshieldpestsolutions.com

PLUMBING & HEATING

C.R. REICHEL ENGINEERING CO. INC.

Tim Lordier 415-431-7100 www.crreichel.com

FAST RESPONSE PLUMBING & ROOTER

Joseph Tinsley (415) 596-6115

frpservicesf@gmail.com www.fastresponseplumbingsf.com

FLOW MASTERS PLUMBING, INC

Mark Bush (510) 303-9550 mark@flowmastersplumbing.com

PRIBUSS ENGINEERING, INC.

Selina Pribuss 650-588-0447 selina.p@pribuss.com www.pribuss.com

R & L PLUMBING

Larry Bustillos 415- 651-4977 larry@rl.plumbing www.rlplumbingsanfrancisco.com

URGENT ROOTER AND PLUMBING INC.

Albert Lee 415-387-8163 urgentrtr@sbcglobal.net

PROJECT MANAGEMENT

MELGAR REAL ESTATE SERVICES

Suzy Melgar 650-745-8186 info@mresbayareahomes.com

PROPERTY MANAGEMENT

2B LIVING

Brooks Baskin 650-763-8552 brooks@twobliving.com www.twobliving.com

ABACUS PROPERTY MANAGEMENT

Timothy Cannon 415-841-2105

tim@sanfranrealestate.com www.abacuspropertymanagement.com

ADVENT PROPERTIES, INC.

Benjamin Scott, CCRM 510-289-1184 www.adventpropertiesinc.com

ALEXANDERSON PROPERTIES

Eric Alexanderson 415-285-3737 alexandersonproperties.com alexanderson08@yahoo.com

AMERICAN CAMPUS COMMUNITIES

Hannah Lawson (415) 413-7845 lroos@hollandpartnergroup.com www.hollandresidential.com

AMORE REAL ESTATE, INC

Jerry Hsieh 415-567-4800 www.amoresf.com

Property Management Members

The following members are SFAA Property Management Members. They fully support the organization and are dedicated to SFAA’s goals. For more information about the benefits of becoming a Property Management Member, contact Maria Shea at maria@sfaa.org or 415-255-2288 x 110.

ADVENT PROPERTIES, INC.

Benjamin Scott, CCRM 510-289-1184 www.adventpropertiesinc.com

AMSI

Robb Fleischer 415-447-2020 www.amsires.com

CECCHINI REALTY CO.

Dante Cecchini, CCRM 415-550-8855 www.cecchinirealty.com

CITYWIDE PROPERTY MANAGEMENT

Carol Cosgrove 415-552-7300 www.citywidesf.com

DEWOLF

William Talmage 415-221-2032 www.dewolfsf.com

GAETANI REAL ESTATE

Paul Gaetani 415-668-1202 www.gaetanirealestate.com

GREENTREE PROPERTY MANAGEMENT 415-828-8757 www.greentreepmco.com

GORDON CLIFFORD PROPERTIES, INC.

Patrick Clifford 415-613-7694 patrick@gcpropertiessf.com

HRH REAL ESTATE SERVICES CORPORATION

Renee A. Engelen (415) 810-6020 www.hrhrealestate.com

J. WAVRO PROPERTY MANAGEMENT

James Wavro 415-509-3456 www.jwavro.com

LINGSCH REALTY

Natalie M. Drees 415-648-1516 www.lingschrealty.com

PAUL LANGLEY COMPANY

Misha Langley 415-431-9104 x 301 misha@plco.net

PONTAR REAL ESTATE

Merri Pontar 415-421-2877 www.pontarrealestate.com

PROGRESSIVE PROPERTY GROUP

Dace Dislere & Joe Gillach 415-515-4329

REAL MANAGEMENT COMPANY

J.J. Panzer 415-821-3167 www.RMCsf.com

S&L REALTY

Robert Link 415-386-3111 www.slrealty-sf.com

STRUCTURE PROPERTIES

Corey Eckert 415-794-0064 www.structureproperties.com

SUTRO PROPERTY MANAGEMENT, INC.

Salman Shariat 415-341-8774 www.sutroproperties.com

VERTEX PROPERTY GROUP

Craig Berendt 415-608-3050 vertexsf.com

WEST & PRASZKER REALTORS

Michael Klestoff 415-661-5300 www.wprealtors.com

WEST COAST PROPERTY MANAGEMENT

Eric Andresen 415-885-6970 www.wcpm.com

VESTA ASSET MANAGEMENT

Paul Griffiths 415-994-3033 paul@vesta-assetmanagement.com

ANCHOR PROPERTIES MANAGEMENT LLC

Anton Qiu 415-722-6452

anton@apcap.us

ANCHOR REALTY

Mark Campana 415-621-2700

mark@anchorealtyinc.com www.anchorealtyinc.com

ARTAL PROPERTIES

John Artal 415-647-4400 artalproperties@gmail.com www.artalproperties.com

AYS MANAGEMENT

Kevin Newsome 510-708-0165 ayspropertymanager@gmail.com

BANCAL PROPERTY MANAGEMENT Tammy McNaught (415) 397-1044 accountingoperations@bancalsf.com tammy@bancalsf.com

BAY PROPERTY GROUP

Anna Katz 510-836-0110 anna@baypropertygroup.com www.baypropertygroup.com

BAYVIEW PROPERTY MANAGERS James Blanding 415-822-8793 xt.4 bayview60@comcast.net www.bayviewpropertymanagers.com

BEAM PROPERTIES, INC.

Darius Chan 415-254-8679 darius@sfbeam.com

BETTER PROPERTY MANAGEMENT

Steven Brown 415-861-9980 sbrown@bpm-re.com

BLVD RESIDENTIAL

Debbie Brackett 650-328-5050 dbrackett@blvdresidential.com www.blvdresidential.com

BOARDWALK INVESTMENTS Marilyn Andrews 650-355-5556 ma@boardwalkrents.com

BRIDGES PROPERTY MANAGEMENT GROUP Patricia Lee 415-205-7401 pleehomes@gmail.com

BROOKFIELD PROPERTY GROUPPRESIDIO LANDMARK Jon King 855-327-5376 jon.king@brookfieldproperties.com

CANNIZZARO REALTY John Cannizaro 415-795-2360 john@cannizzaro-realty.com

CANTRELL ASSOCIATES CORPORATION Jim Cantrell 415-956-6000 jimcha@pacbell.net

CECCHINI REALTY Dante Cecchini (650) 255-5273 info@cecchinirealty.com

CENTERSTONE PROPERTY MANAGEMENT Ron Erickson 415-626-9944 rjerickson@sbcglobal.net

CIRRUS ASSET MANAGEMENT Paolo Pedrazzoli 818-808-3530 ppedrazzoli@Cirrusami.com

CITIBROKERS REAL ESTATE, INC. Jason Abbey (415) 221-5000 Jason@citibrokersrealestate.com

CITYWIDE PROPERTY MANAGEMENT Carol Cosgrove 415-552-7300 www.citywidesf.com

COIT TOWER PROPERTIES

Yoshi Yamada 415-447-6834 Yoshicoit@yahoo.com

CONSOLIDATED PROPERTY MANAGEMENT

EIC GROUP, INC.

Penny Pan 415-682-0708 office@cpmbayarea.com

CORCORAN ICON PROPERTIES

Dawn Cusulos 415-678-8854 dawn.cusulos@corcoranicon.com

CROSSBAY GROUP INC 408-512-4366 Eclipse Property Management Inc. Terrence Tom 510-865-8700 x303 ttom@eclipsepm.net

EBALDC

Felicia Scruggs 510-287-5353 FScruggs@ebaldc.org

FOGCITI REAL ESTATE INC. PROPERTY MANAGEMENT

Paul Mora 415-674-1440 pmora@fogciti.com

FOUNDATION RENTALS & RELOCATION, INC.

Christopher Barrow 415-507-9600 cb@foundationhomes.com

GAETANI REAL ESTATE

Paul Gaetani 415-668-1202 www.gaetanirealestate.com

GEARY REAL ESTATE, INC.

Melissa Geary melissa@gearyrealestateinc.com

GEORGE GOODWIN REALTY, INC.

Chris Galassi 415-681-1265 cgalassi@goodwin-realty.com www.goodwin-realty.com

GOLDEN GATE PROPERTIES

Ferdinand Piano 415-498-0066 ferdinand@g2properties.com

GREENTREE PROPERTY MANAGEMENT

Scott Moore 415-828-8757 www.greentreepmco.com

GM GREEN REAL ESTATE INC.

George Green 415-608-6485 ggreen@gmgreen.com www.gmgreen.com

GORDON CLIFFORD PROPERTIES, INC.

Patrick Clifford 415-613-7694 patrick@gcpropertiessf.com

HOGAN & VEST INC.

Simon Wong 415-421-7116 hoganvest.com

HRH REAL ESTATE SERVICES CORPORATION

Renee A. Engelen 415-810-6020 www.hrhrealestate.com

INCOME PROPERTY SPECIALISTS

Clayton Llewellyn 408-446-0848 www.ipsmanagement.cc

JACKSON GROUP

PROPERTY MANGEMENT, INC.

Raymond Scarabosio 415-608-8300 ray@jacksongroup.net

JAMES D. MULLIN REAL ESTATE BROKER

James D. Mullin 415-470-0450 jamesdmullinre@gmail.com

JD MANAGEMENT GROUP, INC.

Jonathan Davis 510-387-7792 jonathan.davis@jdmginc.com

KEYOPP PROPERTY MANAGEMENT

Melanie Leung 628-888-6650 support@keyopp.net

KREMSDORF PROPERTIES

Jeff Kremsdorf (415) 902-2883 jeff@kremsdorf.com

LEADING PROPERTIES

Patrick Boushell 415-346-8600 x102 pboushell@leading-sf.com

LINGSCH REALTY

Natalie M. Drees 415-648-1516 www.lingschrealty.com

LUCAS & COMPANY

Susan Lucas 415-722-4724 susan@thelucascompany.com

M PROPERTIES

Mark Mangampat mark@mproperties.com

MAG MANAGEMENT

Lana August lanaml@gaehwiler.com

MARSHALL & CO. PROPERTY MANAGEMENT

Marshall Jainchill marshall@marshallproperty.com

MAVEN MAINTENANCE, INC.

Craig Lipton 415-305-7506 lipton@maveninvestments.com www.mavenmaintenance.com

MCKEEVER REALTY

Chuck Lewkowitz chucklewkowitz@gmail.com

MERIDIAN MANAGEMENT GROUP

Randall Chapman 415-434-9700 www.mmgprop.com

MILLENNIUM FLATS

Carlos Carbajal 415-420-6290 carlos@millenniumflats.com

MORLEY FREDERICKS

REAL ESTATE SERVICES

Steve Morley 415-722-4724 susan@thelucascompany.com

MOSSER COMPANY

Neveo Mosser 415-284-9000 nmosser@mosserco.com

NICE VENTURES INC

Laurie Thomas laurie@niceventures.com

NORTHPOINT APARTMENTS

Taylor Ownes-Kees 415-989-2007 towenskees@northpointsf.com www.thenorthpointapartments.com

ONERENT DBA POPLAR HOMES

Nicole Cheatham 408-381-3157 nicole@popularhomes.com

OPEN WORLD PROPERTIES

Jonathan Daryl Fleming 510-250-0946 jonathan@openworldproperties.com www.Openworldproperties.Com

ORVICK MANAGEMENT GROUP

David Orvick 408-497-1880 david@orvprop.com

PACIFIC REALTY

Kristine Delagnes 415-923-1100 kristine@pacificrealtyco.com www.pacificrealtyco.com

PAUL LANGLEY COMPANY

Misha Langley 415-431-9104 x 301 misha@plco.net

PEAK REALTY GROUP

James C. Keighran 415-474-7325

info@peakrealtygroup.com www.peakrealtygroup.com

PILLAR CAPITAL REAL ESTATE

Jonathan Ng 415-885-9584 jonathan@thepillarcapital.com

PIP INC./SFRENT

Sarosh Kumana 415-861-4554 sarosh@sfrent.net www.sfrent.net

PMREI

Paul McLean 415-999-1407 pmrei@outlook.com

PODESTO PROPERTIES

Gina Enriquez 415-794-7125 gandpofsf@aol.com

PONTAR REAL ESTATE

Merri Pontar 415-421-2877 www.pontarrealestate.com

THE PRADO GROUP, INC. Andrea Hayes 415-395-0880 frontdesk@pradogroup.com

PRIME METROPOLIS PROPERTIES, INC.

Tom Chan 415-731-0303 tomchan@pmp1988.com

PRO EQUITY AM

Tori Linnell 916-838-2804 vlinnell@proequityam.com

PROGRESSIVE PROPERTY GROUP

Dace Dislere 415-794-9727 www.progressivesf.com

RAJ PROPERTIES

Jennifer Mayo 559-587-1318 mainoffice2@rajproperties.com www.rajproperties.com

RALSTON MANAGEMENT GROUP Keith Jurcazak 650-303-3182 kj@ralstonmanagementgroup.com www.ralstonmanagementgroup.com

RAMSEY PROPERTIES

Brian E. Ramsey 415-474-5175 Brian@RamseyPropertiesSF.com

REAL MANAGEMENT COMPANY J.J. Panzer 415-821-3167 www.RMCsf.com

RENTWISE PROPERTY MANAGEMENT Brandon Temple 650-346-2006 Brandon@gorentwise.com

ROCKAWAY RESIDENTIAL MANAGEMENT Kristine Abbey 650-290-3084 kristine@rockawayresidential.com rockawayresidential.com

ROCKWELL PROPERTIES

Mark Kaplan 415-398-2400

propertymanagement@rockwellproperties.com

RNB PROPERTY MANAGEMENTGOLDEN GATE Kaveh Gorgani 415-413-3827 kaveh@rnbemail.com www.rnbgoldengate.com

RPM MANAGEMENT GROUP

Dipak Patel 415-672-1203 dipak@rpmmg.com

RYEBREAD PROPERTIES, INC.

Ryan Siu 415-385-8891 ryan@ryebreadproperties.com www.ryebreadproperties.com

SALMA & COMPANY

Ryan Salma 415-931-8259

propertymanager@salma-co.com www.salma-co.com

SHAREVEST PROPERTY MANAGEMENT, LLC

Timothy D. Gilmartin 650-347-2020 tim@thegilmartins.com

SIGNATURE REALTY

PROPERTY MANAGEMENT

Paul Montalvo 650-364-3167 paul@paulmontalvo.com

SIERRA PROPERTY PROFESSIONALS

Sonali Herrera sierrappinc@gmail.com

SILVER CREEK PROPERTY MANAGEMENT

Jonathan Arguello 925-600-1818 jmsilvercreek@sbcglobal.net www.teamsilvercreek.com

SKYLINE PMG, INC.

Nicholas Bowers 415-968-9903 Nicholas@skylinepmg.com

STRUCTURE PROPERTIES

Corey Eckert 415-794-0064 www.structureproperties.com

SUTRO PROPERTY MANAGEMENT, INC.

Salman Shariat 415-341-8774 www.SutroProperties.com

TAPESTRY PROPERTIES

Roger Fong 415-334-6120 tapproperties2010@gmail.com

TOWER RENTS

Anthony Harkins 415-377-7571 tony@towerrents.com

UNITY HOMES

Sherry Brown (520) 338-7731 sbrown@unityhomes.org

VERTEX PROPERTY GROUP

Craig Berendt 415-608-3050 csb@vertexsf.com www.vertexsf.com

VESTA ASSET MANAGEMENT

Paul Griffiths 415-994-3033 paul@vesta-assetmanagement.com

VIVE REAL ESTATE

Mharla Ortega 415-495-4739 x1010 mharla@letsvive.com www.letsvive.com

WEST COAST PROPERTY MANAGEMENT Eric Andresen 415-885-6970 www.wcpm.com

WEST & PRASZKER REALTORS

Michael Klestoff 415-699-3266 www.wprealtors.com

WICKLOW MANAGEMENT

Mike O’Neill 415-928-7377 wicklowmanagement@gmail.com www.wicklowsf.com

WILLIAM BOGGS

William Boggs 415-269-0689 sfboggsz@yahoo.com

YMPG

Yelena Gelzer 415-260-6325 yglezer@ympg-management.com

PROPERTY MANAGEMENT

SOFTWARE

APPFOLIO

Mindy Sorenson 888-700-8299 mindy.sorenson@appfolio,com

DOOR LOOP

Maria Barbera 888-607-3667 mbarbera@doorlopp.com

RENT RAISERS

Michelle L. Horneff-Cohen 415-661-3860 www.propertymanagementsystems.net

YARDI

Kelly Krier 805-699-2040 kelly.krier@yardi.com

REAL ESTATE APPRAISALS

MARK WATTS COMMERCIAL APPRAISAL

Mark Watts 415-990-0025 www.markwattscommercialappraisal.com

REAL ESTATE BROKERS & AGENTS

BERKSHIRE HATHAWAY FRANCISCAN PROPERTIES

Edward Milestone 415-994-5969 MilestoneRealEstateSF@gmail.com

BIG TREE PROPERTIES

Evan Matteo 415-305-4931 evan@bigtreeproperties.com

BRICK & MORTAR REAL ESTATE SERVICES Eyal Katz 415-990-6762 eyal@brickandmortarsf.com

CHUCK & ASSOCIATES

Kevin Chuck 415-595-5832 chuckassoc@gmail.com

COLDWELL BANKER COMMERCIAL NRT Steven Caravelli 415-229-1367 steven.caravelli@cbnorcal.com

COLLIERS INTERNATIONAL- JAMES DEVINCENTI

James Devincenti 415-288-7848 www.THEDLTEAM.com

COLLIERS INTERNATIONAL Payam Nejad 415-288-7872 www.colliers.com/payam.nejad

COMPASS

Tim Johnson 415-710-9000 tim.johnson@compass.com www.timjohnsonsf.com

COMPASS

Allison Chapleau 415-516-0648 allison@allisonchapleau.com www.allisonchapleau.com

COMPASS COMMERCIAL BROKERAGE John Antonini 415-794-9510 john@antoninisf.com

COMPASS COMMERCIAL BROKERAGE Chris J. Connor chris.oconnor@compass.com

COMPASS COMMERCIAL BROKERAGE Adam Filly 415-516-9843 adam@adamfilly.com

COMPASS COMMERCIAL BROKERAGE Jay Greenberg 415-378-6755 jay@jayhgreenberg.com

COMPASS COMMERCIAL Mirella Webb 415-640-4133 mirella.webb@compass.com

CROSSBAY GROUP INC.

Eric Chang 408-512-4366

erictingchang@gmail.com

FERRIGNO REAL ESTATE Chris Ferrigno 415-641-0661 www.ferrignorealestate.com

HRH REAL ESTATE SERVICES CORPORATION

Renee A. Engelen 415-810-6020 www.hrhrealestate.com

ICON REAL ESTATE INC.

Jason Quashnofsky 415-370-7077 jason@iconsf.com

KENNEY & EVEREST REAL ESTATE, INC. Everest Mwamba 415-902-3411 maureen@kenneyrealestate.com

KILBY STENKAMP-VANGUARD PROPERTIES Kilby Stenkamp 415-370-7582

MARCUS & MILLICHAP Sanford Skeie 415-625-2153 www.marcusmillichap.com

MAVEN COMMERCIAL

Matthew Sheridan 415-867-7711 matt@mavenproperties.com

THE MEZA GROUP AT SOTHEBY’S INTERNATIONAL REALTY Christopher Meza 415-794-5194 cmeza@me.com chrismeza.com

NET LEASE EXCHANGE MehdiStar 858-243-3954 mehdi@theNLX.com nlx.colliers.com

PRIME METROPOLIS PROPERTIES, INC. Tom Chan 415-731-0303 tomchan@pmp1988.com

SF BAY RENTAL COMPANY

Leslie Burnley 415-717-8709 leslie@sfbayrentalco.com www.sfbayrentalco.com

S&L REALTY

Robert Link 415-386-3111 www.slrealty-sf.com

TERRENCE CHAN

Terrence Chan 415-317-7011 tchanhomes@gmail.com

WEST & PRASZKER REALTORS

Michael Klestoff 415-312-2245 klestoffmre@aol.com

VANGUARD PROPERTIES

Dimitris Drolapas 415-531-9659 dd@dimitrisdrolapas.com

REAL ESTATE INVESTMENTS

CHUCK & ASSOCIATES

Kevin Chuck 415-595-5832

chuckassoc@gmail.com

CITY REAL ESTATE

Arthur Tom 415-987-6788 art@cityrealestatesf.com cityrealestatesf.com

KENNEY & EVEREST REAL ESTATE, INC. Everest Mwamba 415-902-3411 maureen@kenneyrealestate.com

STEPHEN PUGH 415-497-8307 steve@pacwestcre.com

CALIFORNIA SB721

INSPECTIONS

MIRACLE METHOD

RENT

RENT

HRH

LISTING SERVICES

MATTHEWS Shayna Leonardsen 206-512-7190 shayna.leonardsen@kidder.com www.kidder.com MOTABNA Nitin Ponnaganti 281-736-7892 nitin@motabna.com

REALPAGE Stacey Blackwell 972-820-3015 stacey.blackwell@realpage.com www.realpage.com

RESIDENTIAL LEASING

BROWN & PATKI INC. Mahesh Patki 415-513-2989 mahesh@brownpatki.com www.brownpatki.com

CORCORAN ICON PROPERTIES Dawn Cusulos 415-678-8854

HRH REAL ESTATE SERVICES CORPORATION Renee A. Engelen 415-810-6020 www.hrhrealestate.com

J. WAVRO ASSOCIATES James Wavro 415-509-3456 www.jwavro.com

KENNEY AND EVEREST REAL ESTATE, INC. Maureen Kenney 415-929-0717 maureen@kenneyrealestate.com

RELISTO

Eric Baird 415-236-6116 x101 www.relisto.com eric@relisto.com

RENTALS IN S.F. Jackie Tom 415-409-3263 www.rentalsinsf.com

RENTSFNOW

Stephanie Versin sversin@veritasinv.com www.rentsfnow.com

SF CITY RENTS

Tracy Ballard 415-797-8296 tracy@sfcityrents.com www.sfcityrents.com

STRUCTURE PROPERTIES

Corey Eckert 415-794-0064 www.structureproperties.com

VERTEX PROPERTY GROUP

Craig Berendt 415-608-3050 csb@vertexsf.com www.vertexsf.com

SECURITY

SWIFTLANE

Jennifer Torres 949-327-1110 jtorres@swiftlane.com www.swiftlane.com

SECURITY DEPOSITS

THE GUARANTORS

Alexandra Nazaire 212-266-0020 alexandra.nazaire@theguarantors.com www.theguarantors.com

SEISMIC RETROFIT & STRUCTURAL ENGINEERING

BAI CONSTRUCTION

Behnam Afshar 510-595-1994 x101 www.baiconstruction.com

CONNOR DALY CONSTRUCTION

Connor Daniel Daly 415-205-0346 connor@connordalyconstruction.com www.connordalyconstruction.com

ONE DESIGN, INC.

Erevan O’Neill 415-828-4412 simone@onedesignsf.com www.onedesignsf.com

WEST COAST PREMIER CONSTRUCTION, INC.

Homy Sikaroudi, PhD, PE 510-271-0950 www.wcpc-inc.com

STAFFING

BG MULTI-FAMILY

Shannon Valentino 714-654-9498 svalentino@bgmultifamily.com

INTERSOLUTIONS LLC

Janet Mondani 628-682-5574 jmondani@intersolutions.com www.intersolutions.com

STUDENT HOUSING

AMERICAN CAMPUS COMMUNITIES

Hannah Lawson 415-310-2388 hlawson@americancampus.com

SUBMETERS

LIVABLE

Daniel Sharabi 415-937-7283 www.livable.com

TENANT PLACEMENT & LISTING

STRUCTURE PROPERTIES

Corey Eckert 415-794-0064 www.structureproperties.com

WATER CONSERVATION SERVICE

SF PUBLIC UTILITIES COMMISSION

Chandra Johnson 415-554-0704 www.conserve.sfwater.org

WATER DAMAGE SERVICE

BLUSKY RESTORATION CONTRACTORS

Noelle Airey 925-440-2074 noelle.airey@goblusky.com www.goblusky.com

DRYFAST PROPERTY RESTORATION LLC

Ivan Angelov 415-861-8003 info@dryfast.net https://www.dryfast.net/

FARAGON RESTORATION LTD

Christian Munk 415-648-6418 ops@faragonrestoration.com www.faragonrestoration.com

FIRE AND WATER DAMAGE RECOVERY

Maria Neumann 800-886-1801 www.waterdamagerecovery.net

Sky-High Missteps

written by VIDUR GUPTA

The City blames rent hikes on software, overlooking deeper housing issues and misguided regulations.

The San Francisco Board of Supervisors recently passed an ordinance banning multifamily property owners from using revenue management software. In fact, the ordinance prohibits vendors from selling such tools. All violators are subject to fines of $1,000 per violation, along with damages, restitution, and legal fees. Setting aside issues of constitutionality, the ordinance reflects misinformation, points blame unfairly at real estate technology, and threatens unintended consequences that will accomplish the opposite of what city policymakers have set out to do.

There is misinformation that rental prices in San Francisco have escalated beyond historic norms, as well as relative to other markets in California and the rest of the United States. By comparing non-seasonally adjusted rents for the same units upon re-listing, we can develop an empirical analysis of the city’s rental market and how it has changed, using five- and ten-year points as benchmarks. When we go a step further and overlay this data with similar data from twenty of the other largest U.S. cities, we get an even deeper understanding of not only San Francisco in relation to other cities but also the actual drivers of rent inflation.

One interesting finding is that rent in San Francisco has not gotten significantly more expensive for tenants during either the past five- or ten-year

windows. In fact, four markets in California have seen higher rent growth during these periods, including the Inland Empire and San Diego, both of which have seen ten-year increases of more than 50 percent and five-year jumps of 36 and 29 percent, respectively. Statewide, the ten-year average is 34 percent, and the five-year average is 15 percent. By contrast, rents in San Francisco have increased by 10 percent over the past ten years. Over the past five years, rents in San Francisco have fallen by three percent.

Yes. You read correctly. The city that has been most frequently flagged, since dotcom 1.0, as the poster child for price-gouging landlords is the only major city in the United States that has seen rents fall in aggregate since 2019. Only Washington, DC, comes close with 10 percent growth over ten years and 5 percent growth since 2019. See Figure 1 on page 52.

Another finding that has received little, if any, consideration from policymakers and social commentators is the impact of migration. Since the beginning of COVID-19, San Francisco has seen a net loss in population of roughly 5 percent, resulting in higher levels of vacancies for longer periods on average. While most cities in California and across the United States have seen their populations rebound to levels higher than in February 2020, San Francisco’s population remains depressed. In environments of soft

demand, landlords do not raise rents more than necessary to cover operating costs. See Figure 2.

To test our findings and the relationship between population size, general inflation, and rent growth, we also looked at general inflation trends in both San Francisco and the United States writ large. Since January 2014, general inflation in San Francisco has grown between 23 and 10 percent slower than the national average at any given point. With shelter often being the largest driver of inflation and the most affected, there is a too-strongto-ignore correlation between slowerthan-average general inflation in San Francisco, slower “same-store” rent growth, and population decline. See Figure 3 on page 53.

Market dynamics have benefitted San Franciscans more than any urban population in the nation, so one should be nonplussed by the Board of Supervisors’ aggressive action against software that helps landlords understand the dynamic pricing environments in which they are often operating, and charge prices that are fair relative to the expenses they carry, the value they offer, and the ability to maintain a consistent, profitable level of occupancy.

Greed is an easy explanation for price increases. But that’s a simplistic conclusion. If officials in San Francisco— or other cities that have seen much more dramatic housing inflation— genuinely wish to bend the rent curve, there are profound drivers of housing inflation that can’t compete with the “greedy landlord” as a sound byte. Yet they have a far greater impact.

NEIGHBORHOOD EMERGENCY RESPONSE TEAM (NERT)

Get prepared and be involved. NERT is a communitybased training program that takes a neighbor-helping-neighbor approach, creating lifelines between families, neighbors, and San Francisco’s emergency responders.

NERT is a free training program for individuals, neighborhood groups, and community-based organizations in San Francisco. Individuals learn the basics of personal preparedness and prevention. Participants learn hands-on disaster skills that will help them as members of an emergency response team and/or as a leader directing untrained volunteers during an emergency, allowing them to act independently or as an adjunct to City emergency services.

Enrollment is easy! Want to host a NERT training in your San Francisco building or neighborhood? Classes will be scheduled based on program need and location. To request a class, you must have thirty sign-ups and an ADA compliant space able to accommodate at least eighty people.

Neighborhood Emergency Response Team (NERT) (415)

Figure 1: San Francisco, CA Rent Trailed California and National Averages.

Restrictive zoning, for example, has been used to prevent construction of housing for middle-income families throughout the United States. The Bay Area is, by any metric, one of the world’s most economically productive regions. At the same time, density per square foot is well below average. So, there is a level of productivity that requires more workers, yet there are land-use regulations that have severely limited the construction of new multifamily apartment developments that are purpose-built for the middle class.

Is it any wonder that many workers have chosen not to return? While the lack of rent growth during the past five years may seem like something to celebrate, its cause means it is a harbinger of challenging times ahead. For the region to thrive, it cannot continue to lose workers at all levels and to upstart economic hubs. And these workers need somewhere to live comfortably within their means. If or when they return in large numbers, the city’s failure to encourage affordable housing development will take its bite.

Affordable housing is a massive win-win for municipalities, local businesses, and developers, who benefit from tax credits and subsidies to offset profits left on the table by not renting designated units at market value. Pennsylvania’s Housing Alliance estimates that every $10 million invested in affordable housing will kick $19 million back into municipalities, including one hundred new jobs and $5 million in employee pay.

But, right now, capital continues flowing to projects that generate profit not through unit volume, but rather highly amenitized luxury developments that offer “premium” living experiences for young singles and couples, often without children. These are risky real estate bets. They generate far less predictable return on investment than affordable housing, which many developers would rather build but often cannot without effective public partnership.

Often located outside the city, luxury communities continue to attract money.

Figure 2: Comparison of Rental Trends over 10 years (2014-2024), not seasonally adjusted.

Figure 3: Comparison of Consumer Price Inflation (2014-2024), not seasonally adjusted.

Even at its riskiest, luxury housing represents a better bet than spending years before a planning or zoning board trying to secure approval for an affordable housing project that will not attract institutional capital without a shovel in the ground. Over the past thirty-five years, fewer than 1,500 designated-as-affordable units have been constructed in San Francisco.

Why the grandstanding and scapegoating? Consider the impact of affordable housing on population health. Children’s

HealthWatch, a Boston-based think tank affiliated with the Boston Medical Center, estimates that stable homes for all children would save $11 billion per year in health and educational costs.

If it weren’t such a significant issue, it would be risible that a city whose “brand” is the information revolution’s beating heart is blaming rent prices on software that manages risk so affordable housing can become a viable investment for developers and their financial backers.

IS YOUR BUILDING IN COMPLIANCE?

KNOWLEDGE IS POWER

The rules and regulations in San Francisco are always changing, and if you’re not up-to-date, you’re at risk of mismanaging your property or facing legal issues.

Don’t fall behind. Invest in your skills, protect your assets, and make sure you’re staying sharp in today’s fast-paced market.

The San Francisco Apartment Association offers the education you need to stay ahead of the game and keep your properties running smoothly. The classes cover everything from rent control to new local and state laws, asset protection, and estate planning. Whether you prefer online or in-person sessions, SFAA has the resources to keep you informed and compliant.

Ready to level up? The California Certified Residential Manager (CCRM) series is a must. This tensession course dives deep into critical topics like ethical property management, risk management, and fair housing laws.

Stay sharp and stay legal. Visit the SFAA website or turn to pages 40 and 62 to explore current class offerings and take the next step in your professional growth!

Developers and property owners are risk-averse by nature. If San Francisco’s Board of Supervisors genuinely wishes to prevent rent inflation over the long term, it is time to do the hard work.

Push harder for the repeal of hypocritical land-use regulations that have no purpose other than aesthetics (or, in many cases, to preserve racial or socioeconomic homogeneity). Rather than making it harder for developers to build high-quality affordable housing, take the political risk and incentivize them.

The laws of economics and lessons of history aren’t ambiguous as to the fate of a community when property owners get marked as bad actors for charging rents that enable them to maintain their investments and, simultaneously, developers decide that increasing the inventory of low-risk affordable housing—rather than riskier luxury stock—is just not worth the hassle. Blaming software is convenient. The truth usually isn’t.

Vidur Gupta is founder and CEO of Beekin, a data platform for apartments and rental homes. A seasoned professional, prior roles include director at Notting Hill Genesis and head of capital markets and analytics at Future Finance. He holds an MBA in finance and economics from the University of Chicago Booth School of Business.

TROPHY AWARD PLATINUM SPONSORS

Email your answers to Maria Shea at maria@sfaa.org with the subject line, “Speak Up!” Include your member name and SFAA ID number, and let us know if we may use your testimonial in future SFAA marketing materials.

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TROPHY AWARDS SHOW Thank You Sponsors

2B Living

American Marketing Systems

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Eviction Assistance

Fast Response Plumbing & Rooter

Fire & Water Damage Recovery

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What You Need to Know

VIRTUAL MEMBER MEETING

WEDNESDAY, NOVEMBER 20

10:00 a.m. to. 11:00 a.m.

ELECTION DAY

TUESDAY, NOVEMBER 5

PROPERTY TAXES DUE

TUESDAY, DECEMBER 10

For payment options and instructions, turn to page 10.

access to children, seniors, and people with disabilities.

The voter-approved Open Space Acquisition Fund is a resource dedicated to creating and preserving green spaces across the City.

Property Taxes Due

The annual property tax bills are paid in two installments: December 10 and April 10. They will become delinquent if not paid by each due date.

You can pay your bill, view and print your current property tax statements, and view past payment history by visiting the Property Tax Payment Portal. Additionally, you can pay your tax bill at City Hall, by mail, or wire transfer

For more information or to access the Property Tax Payment Portal, visit: sftreasurer.org/payments/property-tax-payment

Plans to Convert DMV to Housing

Governor Gavin Newsom plans to convert an outdated Department of Motor Vehicles (DMV) building into a multifaceted complex featuring 372 new homes, including units designated for low-income families. This initiative is part of a broader effort to address California’s housing deficit by leveraging underutilized state properties.

The California Department of Housing and Community Development announced that the new development will replace the DMV structure with a modern office, meeting updated health and safety standards. The site, strategically located amid the Lower Haight, NOPA, Buena Vista, and Alamo Square neighborhoods, boasts walkability and easy access to public transit.

The redevelopment plan arises from an executive order issued by Governor Newsom in 2019, which tasked state agencies with identifying underutilized properties for affordable housing development. The aim is to enhance access to

housing in proximity to

SFAA Office Update

SFAA’s office is open Monday through Friday. Members are welcome to come into the office to pick up rental forms or for counseling services between the hours of 10:00 a.m. and 5:00 p.m. Please call the SFAA office to confirm your lease order and make an appointment for counseling whenever possible.

All SFAA staff members are available to assist you every day of the week. Rental forms can be accessed online at sfaa. org. The best way to have your questions answered is by calling the office at 415255-2288 and, if needed, selecting a staff member’s extension. Questions can also be submitted via email to MemberQuestions@sfaa.org

And just a friendly reminder: Timely payment of membership dues is the best way to help the association help you.

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Thank you for joining the San Francisco Apartment Association. SFAA is dedicated to educating,

for and

the Rental Housing Community so that its members operate

Please consult a tax preparer in advance to determine deductibil-

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San Francisco Apartment Association

2024 –2025 Fall CCRM Webinar Series Schedule & Registration PRICE

Webinar System Upon registration the Zoom link will be emailed to the student Class is every Tuesday

Attendee Information: Attendee Name: