SFERA - agency profile

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HELLO, WE ARE SFERA A STRATEGIC & CREATIVE DIGITAL AGENCY

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Commu nica tio n

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Iden tity

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We design services and create communities that transform the consumer experience in connected world.


I have utilised the design and development services of SFERA on multiple digital projects. Without exception I have found their work to be of a high quality. They have exceeded in progressing projects through all stages of design and build from creative inception through to live deployment, demonstrating a clear understanding of client and end user requirements and a considerate approach when working with Disney assets. SFERA have delivered projects to multiple territories and have built a productive working relationship with the support teams in Budapest, enabling them to master our Pluto, Remedy and C M S tools. Philip Guy Lead Producer at Disney Interactive

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A. B. TABLE OF CONTENTS

C. D. E. F.

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UTILISE THE POTENTIAL OF COMMUNITIES A01 - GAMIFICATION A02 - CROWDSOURCING AO3 - EDUTAINMENT WE HELP CREATE POSITIVE RELATIONSHIPS B01 - ATTENTION B02 - MOTIVATION BO3 - ENGAGEMENT BO4 - LOYALTY WE OPERATE IN THREE SECTORS C01 - MEDIA & ENTERTAINMENT C02 - NEW GENERATIONS CO3 - BUSINESS SOLUTIONS STRATEGY & DESIGN D01 - STRATEGY D02 - STORYTELLING DO3 - UX DESIGN CREATION & IMPLEMENTATION E01 - PRODUCTS E02 - SERVICES EO3 - CONTENT

GLOBAL BRANDS

G.

WHY US?

H.

CONTACT US


Crowd sourcing

A.

UTILISE THE POTENTIAL OF COMMUNITIES

Gamification

The essence of understanding communities is the awareness that customers are people like us, with their individual needs, emotions and abilities.

Edutainment We are all connected


CONTESTS

ACHIEVEMENTS

MOTIVATE

CHALLENGES

A01

Gamification We help our clients achieve their business goals by creating communities and engaging them according to rules used in games.

Fun

LEADERBOARDS

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SCORES


A02

Crowdsourcing Online communities have a huge potential of knowledge and skills. We can help them manage and utilise these for the benefit of your brand.

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User Generated Content


Understanding Engagement

Progress

A03

Edutainment Do you want to enlighten your audience about the values of your brand? Do it in an entertaining way by engaging it with group activities.

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Motivation

Clear message


1.

Attention

B.

WE WILL HELP YOU BUILD POSITIVE RELATIONSHIPS In world of marketing overload and attention deficit, engagement is today the most effective way to gain the loyalty of existing customers and attract the attention of new ones.

2.

Motivation

4. Loyalty

3.

Engagement

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Personalisation

Authenticity

B01

Attention In today’s fast-paced reality, customer attention is constantly distracted. We have the expertise and the ability to capture and retain it.

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Interest

Hype!


Curiosity

B02

Motivation Different groups of customers require different factors to trigger engagement. We develop bespoke strategies that address that.

Desire Incentives

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Fun

Emotions

B03

Engagement The key to success of any project is the engagement of its participants. We are experts in this area. And our clients can vouch for that.

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Challenge


Reputation

Trust

B04

Loyalty Loyalty to the brand is based primarily on positive emotions. They are the foundation of all our projects.

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Experience


1.

Media & Entertainment

C.

3.

WE OPERATE IN THREE SECTORS

Business solutions

From the very beginning we have been operating within sectors in which the audiences have a natural tendency to form in communities with different profiles.

2.

Young Generation

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Communities

Cross channel

Media companies

C01

Content distribution

Media & Entertainment The media & entertainment industry is known for implementing innovative ideas. We have completed hundreds of projects for global brands in this area.

TV platforms & channels

Publishers

Content providers

Transmedia

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Media houses

Music industry


Contest & awards

Gamification

C02

Young Generation Children and teenagers are the most demanding social group. We specialise in creating solutions for global brands aiming to engage new generations of customers.

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Immersive content


Business applications

C03

Business solutions We have experience in providing dedicated business solutions. We recommend, design and deliver outstanding applications, presentations, content distribution and data collection systems for strategic benefits of our clients.

Brand communication in omni-channel environment

CLM Close Loop Marketing

Digital Brand Identity

Development & integration

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Strategy

D.

STRATEGY AND DESIGN UX Design

Establishing clients’ unique needs is our starting point in developing solutions to their problems. Creation & storytelling

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Concept development Design thinking

D01

Strategy

Content strategy

Experiences are the new branding

We create a digital media strategy for your brand including creative ideas and scenarios.

Communication strategy

Experience strategy

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Transmedia

D02

Storytelling People prefer stories to cold facts. We strongly focus on creating visual space. We tell stories in which words and images are of equal importance. This results in emotionally engaging narratives.

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Brand hero

Story ecosystem


USER CENTERED DESIGN

FEEL & LOOK PROTOTYPES Mobile

WIREFRAMES

SKETCHES

D03

PERSONAS

UX Design

& SCENARIOS MOCKUPS

The way in which consumers come into contact with brands is key to create engagement. Our solutions are highly enjoyable and user-intuitive.

Experience Experience assessment

envisioning

Mobile

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Experience Experience planning

management

FLOWCHARTS

INFORMATION ARCHITECTURE

INTERACTION DESIGN


Products Services

E.

CREATION & IMPLEMENTATION We plan, design and implement services, products and content.

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Content


Gamification platforms

Web applications

Campaigns

E01

Websites Websites

Products Today, consumers spend their time in front of various channels, platform and devices. We create powerful ecosystems for effective brand communication by developing social media, websites, applications, games, competitions, promotional materials and other elements, .

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Landing pages

Interactive games

Mobile apps

Social platforms


Loyalty Engagement Attention Mobile

E02

Cross channel experience

Services We design applications, websites, games, tools and other solutions to create exemplary brand experiences for customers and their communities.

We create connections We are all connected


Graphics design Photography Illustrations Video & animations Motion design

Content is king

E03

Content

Content strategy Branded content

Content has a huge impact on how history is remembered. We create engaging content tailored to the medium and the context of reception. Micro content

Creation Moderation Administration

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Global brands From the beginning we have been working for global brands. Our projects engage users in markets from Norway to South Africa. Belarus, Belgium, Bulgaria, Czech Republic, Denmark, Egypt, Finland, France, Germany, Great Britain, Greece, Hungary, Israel, Italy, Macedonia, Norway, Poland, Portugal, Romania, Russia, Saudi Arabia, Serbia, Slovakia, South Africa, Spain, Sweden, Switzerland, the Netherlands, Turkey, Ukraine, United Arab Emirates, USA.

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Why us? For the past 18 years we have been working with major global brands. We provide them with full support, highly experienced and creative team and an outstanding client service.

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We are experts in creating and engaging communities with passion for everything that we do. We are responsive and proactive in meeting our clients’ briefs.

We constantly develop and improve our competencies in every field to be at the forefront of the creativity and solutions to help our clients stand out in the crowd.


Contact Let’s engage in conversation

SFERA ul. Nawrot 4/5 90-060 Lodz, Poland www.sfera.pl | info@sfera.pl

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