HELLO, WE ARE SFERA A STRATEGIC & CREATIVE DIGITAL AGENCY
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We design services and create communities that transform the consumer experience in connected world.
I have utilised the design and development services of SFERA on multiple digital projects. Without exception I have found their work to be of a high quality. They have exceeded in progressing projects through all stages of design and build from creative inception through to live deployment, demonstrating a clear understanding of client and end user requirements and a considerate approach when working with Disney assets. SFERA have delivered projects to multiple territories and have built a productive working relationship with the support teams in Budapest, enabling them to master our Pluto, Remedy and C M S tools. Philip Guy Lead Producer at Disney Interactive
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A. B. TABLE OF CONTENTS
C. D. E. F.
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UTILISE THE POTENTIAL OF COMMUNITIES A01 - GAMIFICATION A02 - CROWDSOURCING AO3 - EDUTAINMENT WE HELP CREATE POSITIVE RELATIONSHIPS B01 - ATTENTION B02 - MOTIVATION BO3 - ENGAGEMENT BO4 - LOYALTY WE OPERATE IN THREE SECTORS C01 - MEDIA & ENTERTAINMENT C02 - NEW GENERATIONS CO3 - BUSINESS SOLUTIONS STRATEGY & DESIGN D01 - STRATEGY D02 - STORYTELLING DO3 - UX DESIGN CREATION & IMPLEMENTATION E01 - PRODUCTS E02 - SERVICES EO3 - CONTENT
GLOBAL BRANDS
G.
WHY US?
H.
CONTACT US
Crowd sourcing
A.
UTILISE THE POTENTIAL OF COMMUNITIES
Gamification
The essence of understanding communities is the awareness that customers are people like us, with their individual needs, emotions and abilities.
Edutainment We are all connected
CONTESTS
ACHIEVEMENTS
MOTIVATE
CHALLENGES
A01
Gamification We help our clients achieve their business goals by creating communities and engaging them according to rules used in games.
Fun
LEADERBOARDS
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SCORES
A02
Crowdsourcing Online communities have a huge potential of knowledge and skills. We can help them manage and utilise these for the benefit of your brand.
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User Generated Content
Understanding Engagement
Progress
A03
Edutainment Do you want to enlighten your audience about the values of your brand? Do it in an entertaining way by engaging it with group activities.
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Motivation
Clear message
1.
Attention
B.
WE WILL HELP YOU BUILD POSITIVE RELATIONSHIPS In world of marketing overload and attention deficit, engagement is today the most effective way to gain the loyalty of existing customers and attract the attention of new ones.
2.
Motivation
4. Loyalty
3.
Engagement
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Personalisation
Authenticity
B01
Attention In today’s fast-paced reality, customer attention is constantly distracted. We have the expertise and the ability to capture and retain it.
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Interest
Hype!
Curiosity
B02
Motivation Different groups of customers require different factors to trigger engagement. We develop bespoke strategies that address that.
Desire Incentives
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Fun
Emotions
B03
Engagement The key to success of any project is the engagement of its participants. We are experts in this area. And our clients can vouch for that.
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Challenge
Reputation
Trust
B04
Loyalty Loyalty to the brand is based primarily on positive emotions. They are the foundation of all our projects.
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Experience
1.
Media & Entertainment
C.
3.
WE OPERATE IN THREE SECTORS
Business solutions
From the very beginning we have been operating within sectors in which the audiences have a natural tendency to form in communities with different profiles.
2.
Young Generation
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Communities
Cross channel
Media companies
C01
Content distribution
Media & Entertainment The media & entertainment industry is known for implementing innovative ideas. We have completed hundreds of projects for global brands in this area.
TV platforms & channels
Publishers
Content providers
Transmedia
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Media houses
Music industry
Contest & awards
Gamification
C02
Young Generation Children and teenagers are the most demanding social group. We specialise in creating solutions for global brands aiming to engage new generations of customers.
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Immersive content
Business applications
C03
Business solutions We have experience in providing dedicated business solutions. We recommend, design and deliver outstanding applications, presentations, content distribution and data collection systems for strategic benefits of our clients.
Brand communication in omni-channel environment
CLM Close Loop Marketing
Digital Brand Identity
Development & integration
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Strategy
D.
STRATEGY AND DESIGN UX Design
Establishing clients’ unique needs is our starting point in developing solutions to their problems. Creation & storytelling
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Concept development Design thinking
D01
Strategy
Content strategy
Experiences are the new branding
We create a digital media strategy for your brand including creative ideas and scenarios.
Communication strategy
Experience strategy
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Transmedia
D02
Storytelling People prefer stories to cold facts. We strongly focus on creating visual space. We tell stories in which words and images are of equal importance. This results in emotionally engaging narratives.
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Brand hero
Story ecosystem
USER CENTERED DESIGN
FEEL & LOOK PROTOTYPES Mobile
WIREFRAMES
SKETCHES
D03
PERSONAS
UX Design
& SCENARIOS MOCKUPS
The way in which consumers come into contact with brands is key to create engagement. Our solutions are highly enjoyable and user-intuitive.
Experience Experience assessment
envisioning
Mobile
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Experience Experience planning
management
FLOWCHARTS
INFORMATION ARCHITECTURE
INTERACTION DESIGN
Products Services
E.
CREATION & IMPLEMENTATION We plan, design and implement services, products and content.
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Content
Gamification platforms
Web applications
Campaigns
E01
Websites Websites
Products Today, consumers spend their time in front of various channels, platform and devices. We create powerful ecosystems for effective brand communication by developing social media, websites, applications, games, competitions, promotional materials and other elements, .
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Landing pages
Interactive games
Mobile apps
Social platforms
Loyalty Engagement Attention Mobile
E02
Cross channel experience
Services We design applications, websites, games, tools and other solutions to create exemplary brand experiences for customers and their communities.
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Graphics design Photography Illustrations Video & animations Motion design
Content is king
E03
Content
Content strategy Branded content
Content has a huge impact on how history is remembered. We create engaging content tailored to the medium and the context of reception. Micro content
Creation Moderation Administration
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Global brands From the beginning we have been working for global brands. Our projects engage users in markets from Norway to South Africa. Belarus, Belgium, Bulgaria, Czech Republic, Denmark, Egypt, Finland, France, Germany, Great Britain, Greece, Hungary, Israel, Italy, Macedonia, Norway, Poland, Portugal, Romania, Russia, Saudi Arabia, Serbia, Slovakia, South Africa, Spain, Sweden, Switzerland, the Netherlands, Turkey, Ukraine, United Arab Emirates, USA.
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Why us? For the past 18 years we have been working with major global brands. We provide them with full support, highly experienced and creative team and an outstanding client service.
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We are experts in creating and engaging communities with passion for everything that we do. We are responsive and proactive in meeting our clients’ briefs.
We constantly develop and improve our competencies in every field to be at the forefront of the creativity and solutions to help our clients stand out in the crowd.
Contact Let’s engage in conversation
SFERA ul. Nawrot 4/5 90-060 Lodz, Poland www.sfera.pl | info@sfera.pl
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