SFHR 2009 Media Kit / PRE – LAUNCH OFFERINGS
January – March 2009
Our vision is that local automotive talent should be promoted, and we will offer all our efforts to bring our readers the first scope on every detail. Our printed magazine will be offered 4 times a year, and the online magazine editions will be offered in a monthly basis; online content will be updated every day. To enjoy the best of SFHR you can: join our car club, share your ride information, sponsor our goals and/or visit www.southfloridahotrides.com
Check www.southfloridahotrides.com for: - List of South Florida Events and Recaps. - Events we will be attending. - South Florida Rides Reviews.
- Sponsors information. - SFHR TV (Coming Soon)
-And Much More!!!
Thank for your interest in advertising or sponsoring South Florida Hot Rides Magazine. We offer you a cost-effective opportunity to reach our highly-targeted audience of automotive enthusiasts with all your products and services. South Florida Hot Rides will be present in all the automotive events in the South Florida area; covering all events and promoting out advertisers and sponsors details. With all our custom-tailored campaigns you will find the best solutions for your organization. It is our goal in SFHR to gather as many enthusiasts as possible, offering all the information they need about local events, competitions, retailers and service providers in the Automotive Industry. Thank you for evaluating the possibility of advertising with us.
www.southfloridahotrides.com
South Florida Hot Rides Magazine
South Florida Hot Rides is presenting a new idea in the Automotive World in South Florida. Our goal is to provide our readers with all the information regarding local events, products information and outstanding automotive sponsors that could fulfill your enthusiastic lifestyle. It is all about: “Real Cars and Real People�
South Florida Hot Rides Magazine Advertisement Opportunities
With many different media channels vying for the attention of the Automotive Enthusiasts, South Florida Hot Rides Magazine will always offer its advertiser with the unique solution to promote their services: - Printed Publications Advertisement. - Printed Publications Article Sponsorship. - Online community Advertisement. - Online Community Content Sponsorship. - Event Sponsorship. (Flyers, Giveaways, free Services and entertainment) - SFHR Car Club Sponsorship. - SFHR TV Online Video Presentation. - Online Community Product Showcase.
The unique advertisement approach of South Florida Hot Rides, also allow custom solutions for your business, contact us today for a custom tailored campaign, let us help you grow your business with some unique strategies: - Online Contest/Sweepstakes - SFHR E-mail newsletters - Photo Shoot Advertisement - Private Event Sponsorship - Special Edition Publications Review our Sponsor Media Kit 2009 Offering Document for more information!
www.southfloridahotrides.com
Published (Online): Published (Printed): Projected Audience Circulation: Subscribers: Readers per copy:
Monthly Every two (2) Months 26,390* per publication. 10,000 N/A 2.63*
- The magazine is Free for our readers, insuring maximum exposure for our advertisers. - The distribution will be held in all Miami-Dade, Broward and Palm Beach County. - A quantity of 30 issues will be distributed in each of the locations of our advertisers.
(* Source: SFHR Market Research Estimates)
Demographic Profile Male Female Attended College Readers per Copy Target Audience Mean Income Median Income Drive to work
47% 53% 57% 2.63 87% $ 72,223 $ 51,446 63%
Age 18 to 24 years 25 to 34 years 35 to 44 years 45 to 54 years 55 to 59 years 60 to 65 years
- There will be a quantity of 10,000 issues every release; the distributed strategy will be determined by our distribution crew. - Approximate 500 - 1000 issues distributed in each of the automobile events and meetings. - Everyone will have access to all the information contained in the magazine using our web page www.southfloridahotrides.com - Subscribed members will also receive our magazine each month by mail, free of cost, just by subscribing.
Household Income 13% 21% 26% 24% 10% 8%
Under $40,000 $40,000 to $49,999 $50,000 to $74,999 $75,000 & Over
35% 15% 19% 31%
( Source: U.S. Census Bureau, 2006 American Community Survey )
South Florida Hot Rides Magazine
SFHR Circulation Demographics
2 Page Spread
1/4 Page
1/4 Page
1 Page
1/2 Page
1/2 Page
1/3 Page
Ad Size 2-Page Spread Full Page 1/2 Page Spread 2/3 page 1/2 Vertical 1/2 Horizontal 1/3 Vertical 1/3 Horizontal 1/4 Horizontal 1/6 Vertical 1/6 Horizontal 1/12 Page
Non-Bleed Size 14.75 X 10 7.125 X 10 14.75 X 4.75 4.5 X 10 4.5 X 7.25 7.125 X 4.75 2.125 X 10 4.5 X 4.75 4.5 X 3.625 2.125 X 4.75 4.5 X 2.25 2.125 X 2.25
1/2 Page Spread
1/6 Page
Trim Size 15.25 X 10.5 7.625 X 10.5 15.25 X 5.25 5 X 10.5 5 X 7.75 7.625 X 5.25 2.5 X 10.5 N/A N/A N/A N/A N/A
1/6 Page
Bleed Size 15.5 X 10.75 7.875 X 10.75 15.5 X 5.25 5.25 X 10.75 5.25 X 8 7.875 X 5.5 2.75 X 10.75 N/A N/A N/A N/A N/A
2/3 Page
1/3 Page
1/12 Page
Covers
Safety Size 14.75 X 10 7.125 X 10 14.75 X 4.75 4.5 X 10 4.5 X 7.25 7.125 X 4.75 2 X 10 N/A N/A N/A N/A N/A
SFHR 2009 Advertiser Guidelines
Ad Details and Measurements.
1 Edition
2+ Editions 15 % Off
PRINT Advertisement
2 page Spread
$ 1400
$ 1170
1 Page
$775
$ 680
1/2 Page Spread
$ 800
$ 680
1/2 Page
$ 455
$ 400
1/3 Page
$ 395
$ 340
1/4 Page
$ 250
$ 215
Cover Page (Sponsorship)
$ 600
$ 510
-Visit southfloridahotrides.com for more information.
Cover Page Photo
$ 1500
$ 1275
- Make checks payable to “HOT RIDES�.
Back Page
$ 1500
$ 1275
Cover Inside Page
$ 950
$ 800
- Visit the SFHR Important DATES table in this document for more information.
Back Inside Page
$ 950
$ 800
1/6 Page
$ 175
$ 155
1/12 Page
$ 125
$ 105
Business Card
$ 95
$ 80
*One year contract (4 printed Issues) includes an additional 20% discount. ** Prices are subject to change without prior notice.
Promote your business through the South Florida Hot Rides Network. The first Local Enthusiast Automotive Magazine in South Florida. -These prices are only valid during our PreLaunch period. Ending on February 2009. -You can also sponsor SFHR, contact us for more information.
SFHR 2009 Print General Rates
Printed Ad Size (Also available online)
Online Magazine Ad Size Monthly Editions
1X
2X+
2 Page Spread
$ 375
$ 325
1 Page
$ 200
$ 170
1/2 Page Spread
$ 200
$ 170
1/2 Page
$ 140
1/3 Page
ONLINE ISSUES Online Advertisement Monthly Campaign
1X
2x+
Online Banner Top – Bottom Page
$ 85 $ 105
$ 79 $ 95
$ 120
Online Medium Banner
$ 65
$ 59
$ 120
$ 100
Online Small Banner
$ 45
$ 39
1/4 Page
$ 95
$ 80
Sponsored Material
$ 145
$ 125
Cover Page (Sponsorship)
$ 120
$ 100
Online Video Presentation
$ 275
$ 230
Cover Page Photo
$ 350
$ 290
Online Product Showcase
$ 250
$ 199
Back Page
$ 120
$ 100
Cover Inside Page
$ 275
$ 230
Back Inside Page
$ 275
$ 230
Double Page
$ 350
$ 290
1/6 Page
$ 75
$ 55
1/12 Page
$ 45
$ 35
Business Card
$ 25
$ 15
- Online Advertisement, sponsored content and product showcases are available year round online. Excludes material included on the magazine’s online issues. -Special Edition content will be notified within 48 hours of online publication. -For more sponsor campaign review the Sponsors Media Kit 2009.
www.southfloridahotrides.com *One year contract (12 Issues) includes an additional 20% discount.
SFHR 2009 Online General Rates
South Florida Hot Rides Magazine Online Version will be available 12 times a year based on the following general rates:
Issues
Ad Close / Mats Due
Release
March’09
Pre- Launch Edition
03/20/2009 Print
April
03/22/2009 1st Issue
04/20/2009 Print
May
04/22/2009
05/20/2009 Web
June
05/22/2009
06/20/2009 Print
July
06/22/2009
07/20/2009 Web
August
07/22/2009
08/20/2009 Print
September
08/22/2009
09/20/2009 Web
October
09/22/2009
10/20/2009 Print
November
10/22/2009
11/20/2009 Web
December
11/22/2009
12/20/2009 Print
January ’10
12/22/2009
01/20/2010 Web
February
01/20/2010
02/20/2010 Print
March
02/22/2010
03/20/2010 Web
April
03/22/2010
04/20/2010 Print
* Online previews may be available 5 days before.
SFHR 2009 Production Schedule
SFHR Dates
The final ad proof will be received for each issue before the following dates:
General Policies: Acceptance of all advertising is subject to Publisher’s approval and agreement by the Advertiser to indemnify and protect Publisher from loss or expense on claims and suits based upon contents of advertisements. This includes, but is not limited to libel, plagiarism, copyright infringement and unauthorized use of person’s name or photograph. The Advertiser indemnifies and holds harmless the Publisher for any and all losses (including but not limited to reasonable attorney’s fees) resulting from the Publisher exercising its right to not publish submissions from the Advertiser. Publisher shall not be liable for any costs or damages if for any reason an advertisement is not published. The Publisher reserves the right to modify (at the Advertiser’s expense) any advertisement, with the Advertiser’s approval (without the Advertiser’s approval if the ad materials are received after the posted and/or printed “Ad Materials Due” date), in such cases where the Publisher finds the copy, artwork or any other creative element to be (but not limited to) libelous, misleading, obscene, offensive or otherwise objectionable. The Publisher reserves the right to place the word “advertisement” on copy that, in the Publisher’s opinion, resembles editorial matter. Publisher will not be bound by conditions printed on or appearing on order blanks or copy instructions that conflict with provisions of this rate card. Any communications regarding any dispute and/or payments relative to any Invoice or Account which is the subject of any dispute must be sent to: Javier Romero 701 Sunflower Circle Weston, Florida, 33327 Rate Policy: Advertisers will be short-rated or credited if, within their contract period, they use an amount of space or number of insertions that earn a rate different from the rate at which they have been billed.
SFHR Contact Information Thank you for your interest in advertising at South Florida Hot Rides Magazine, please contact our sales any time at: sales@southfloridahotrides.com www.southfloridahotrides.com/advertise
954.397.4012 SFHR Sales 701 Sunflower Circle Weston, Florida, 33327
If you need assistance with your ad creation please contact our design team at any time: design@southfloridahotrides.com www.southfloridahotrides.com/addesign 954.200.2377 Design Team
SFHR 2009 Advertiser Guidelines
SFHR Advertiser General Policies