SFJAZZ Center by SFJAZZ

THE WORLD IS LISTENING: Campaign for the SFJAZ Z Center

We have a dream — to build the SFJAZZ Center. With this spectacular new building, SFJAZZ will take its place, alongside the Symphony, the Opera and other major institutions, as a permanent home for jazz — America’s original, indigenous art form. It will transform our organization, which already plays a significant role in the Bay Area’s cultural landscape. The campaign, called The World is Listening, aims to raise $60 million. It provides a comprehensive roadmap to ensure the SFJAZZ Center opens its doors in 2012 and remains a vibrant and sustainable focal point for jazz going forward.

Just a few of the amazing musicians who have performed with SFJAZZ Tommy Flanagan Sonny Rollins Marc Ribot Paolo Conte Chano Domínguez Bill Charlap Poncho Sanchez Hank Crawford Mario BauzÁ Ramsey Lewis Chick Corea Stanley Clarke Tony Williams Kurt Elling Ladysmith Black Mambazo Bill Frisell World Saxophone Quartet Herbie Hancock Dave Brubeck Meshell Ndgeocello Ornette Coleman Merle Haggard Gerald Wilson Richard Galliano Doc Cheatham James Carter Cesaria Evora Dr. Lonnie Smith Johnny Frigo John Zorn Marc Anthony Cachao Eddie Palmieri Yusef Lateef Jean-Luc Ponty Savion Glover Louie Bellson Mariza Tomasz Stanko Allen Toussaint Slide Hampton Rosemary Clooney Pat Metheny Paco de Lucía Jimmy Heath Stanton Moore Cecil Taylor Illinois Jacquet Kenny Burrell Nancy Wilson Paquito D’Rivera Big John Patton Dick Hyman Kronos Quartet Jimmy Smith JoÃo Gilberto David Murray Jim Hall Celia Cruz John Handy Bobby Hutcherson Toshiko Akiyoshi Cassandra Wilson George Shearing Roy Haynes Johnny Otis Jack DeJohnette Michael Brecker J.J. Johnson Gerry Mulligan Branford Marsalis Andrew Hill Marcus Roberts Mary Stallings Jay McShann Terence Blanchard Ojos de Brujo Chris Botti Modern Jazz Quartet Dizzy Gillespie Mose Allison Lou Rawls Chico O’Farrill Joe Lovano Tito Puente Arturo Sandoval Nat Adderley Joe Zawinul Dee Dee Bridgewater Jimmy Scott Marcus Miller Joey DeFrancesco Ravi Shankar Jack McDuff Ahmad Jamal The Blind Boys of Alabama Turk Murphy Regina Carter Medeski, Martin & Wood Mark Murphy Pharoah Sanders Brad Mehldau Ali Akbar Khan Billy Higgins James Cotton Alla Rakha Jane Ira Bloom Angelique Kidjo Milton Nascimento Tony Bennett John Santos John Lee Hooker Chucho Valdés Carla Bley Salif Keita Terry Riley Charles Lloyd Caetano Veloso Elvin Jones Joe Henderson Gonzalo Rubalcaba McCoy Tyner Joshua Redman Larry Goldings Charlie Hunter NanÁ Vasconcelos Solomon Burke Kenny Barron Wayne Shorter Max Roach Jimmy McGriff Preservation Hall Jazz Band David Sanborn Etta James Toots Thielemans David Sánchez Carlos Santana Zakir Hussain Stefon Harris Christian McBride Keith Jarrett John McLaughlin Jon Hendricks Pat Martino Dianne Reeves Marian McPartland Don Cherry Bobby McFerrin EsbjÖrn Svensson Jason Moran Mavis Staples Madeleine Peyroux Gary Burton Makoto Ozone Chris Potter Vijay Iyer Benny Carter Geri Allen Ellis Marsalis Hugh Masekela Gilberto Gil Abbey Lincoln James “Blood” Ulmer Toumani Diabaté Don Byron John Scofield El Gran Combo Al Di Meola Randy Weston Philip Glass Phil Woods Wynton Marsalis Keb’ Mo’ Charles Brown Taj Mahal David Grisman Lou Donaldson Michel Camilo Buddy Guy Betty Carter Roy Hargrove Dave Holland Youssou N’Dour Buena Vista Social Club Diana Krall Hermeto Pascoal Charlie Haden Nicholas Payton

THE WORLD IS LISTENING: Campaign for the SFJAZ Z Center

Most of the artists appearing within were photographed during SFJAZZ performances. All illustrations of the SFJAZZ Center are artist renderings for conceptual purposes only. They are the property of Mark Cavagnero Associates or Propp+Guerin and may not be used in any form without express written permission from SFJAZZ.

Why jazz is important Jazz is thrilling. It is amazing, exhilarating and thought-provoking music. Jazz stirs emotions of all kinds, deep within the heart, mind and soul. The influence of jazz is felt worldwide, upgrading the quality of all related forms of music. Jazz is truly a vibrant art form and deserves a special place in our culture. Here are Michelle Obama’s thoughts on the matter: “Globally recognized as America’s music, originating in the great city of New Orleans just a century ago through the African American experience, today jazz is performed and listened to by people of all ethnicities, backgrounds, ages and creeds. Indeed, jazz is considered by many to be America’s greatest artistic gift to the world.

Taj Mahal

The understanding and appreciation of jazz is integral to understanding and appreciating American history and culture. It’s an outstanding artistic model of individual expression, and democratic expression as well. And there’s probably no better example of democracy than a jazz ensemble: individual freedom, but with responsibility to the group.

“For the first time, jazz in America will have a counterpart to the symphony hall, an edifice that proclaims the value of jazz to anyone who sees it on the street.”

It’s essential that we preserve, develop and expand this treasured art form for our future generations by recognizing and elevating the importance of our jazz education programs in every single school across America.” Joshua Redman

— First Lady Michelle Obama, 2009

Bobby McFerrin

— The Chicago Tribune

Hiromi Uehara

Campaign Objectives With the World is Listening campaign, SFJAZZ looks back on three decades of jazz heritage while providing fertile ground for musicians and audiences going forward. The campaign will raise $60 million over the next three years, with linked objectives in facility construction, endowment and program support. Here are the goals:

“The new home of SFJAZZ is not only an important development for a vital organization in our city; it’s also a welcome addition to the rich cultural fabric of San Francisco.”

Herbie Hancock

— Mayor Gavin Newsom

• SFJAZZ Facility: Raise $50 million to build the SFJAZZ Center, a permanent home and dedicated jazz performance space, in order to cultivate audiences and foster future generations of jazz musicians. Ana Moura

• SFJAZZ Endowment: Raise $10 million to expand the existing SFJAZZ Endowment and provide a permanent source of operating income. • SFJAZZ Programs: Double the number of SFJAZZ Members — our devoted Annual Fund supporters — to increase capacity for programming and operations. Designed as a vehicle to transform our organization, the World is Listening campaign will enable SFJAZZ to grow strategically, creating new infrastructure, programming and financial viability critical for long-term success. Ambitious? Yes. But the stakes have never been higher, for the future of our culture both locally and worldwide. Dave Brubeck

Charles Lloyd

John Scofield

The World Listens to SFJAZZ SFJAZZ is one of the world’s leading presenters of jazz and related forms of music, with over 100 performances each year. It is also a nonprofit organization which provides rich and rewarding jazz education programs for people of all ages. Since our modest beginnings in 1983 as a three-day event called “Jazz in the City,” our mission has been to celebrate and explore the full spectrum of jazz, from its origins in the African American community to its diverse present-day expressions worldwide.

“The #1 jazz festival in the world.”

— London Observer

Today, SFJAZZ is one of the largest performing arts organizations in the Bay Area, presenting internationally acclaimed events that enrich the cultural landscape and bringing great artists here via the San Francisco Jazz Festival and the SFJAZZ Spring Season. We also encourage a vibrant local music scene with our SFJAZZ Summerfest, Discover Jazz and yearround Hotplate programs, featuring stellar Bay Area-based artists. Ahmad Jamal

Richard Bona

All told, more than a million people have attended SFJAZZ concerts and heard over 10,000 musicians grace our stages — including almost half of the National Endowment for the Arts (NEA) Jazz Masters. The images on these pages represent a handful of the great artists who have performed for SFJAZZ. Please see the inside front cover for a few more — no doubt you will recognize some of the iconic names. While we are very proud of our deep artistic heritage, it’s clear that SFJAZZ is far more than just a concert presenter.

John McLaughlin

Gal Costa

Bobby Hutcherson

Jazz in the City poster — 1983

SFJAZZ Education — Keeping the Beat for Years to Come Something else that makes SJFAZZ unique is our dedication to nurturing the next generation of musicians — cultivating the dynamic artists who will advance the art of jazz, and the audiences to hear them. SFJAZZ Education introduces people of all ages to jazz, through a variety of year-round efforts.

“The SFJAZZ Center will expand SFJAZZ’s education outreach to Bay Area children and adults through new lecture series, additional rehearsal spaces and opportunities to interact with world-class artists.”

— Salt Lake City Tribune

• Jazz in the Middle — This program provides entertaining instruction for middle school students in San Francisco. • High School All-Stars — Talented young musicians gain advanced jazz training and performance opportunities.

Family Matinee

• Family Matinees — Children and parents enjoy lively, interactive performances by the Bay Area’s finest jazz musicians and educators. • Discover Jazz — Colorful courses for adults dive into the rich mythology and history of jazz,inspiring lifelong learners. • Pre-Concert Talks — Rich conversations with legendary jazz artists take fans deep inside the music. Every one of these many programs will be significantly enhanced with the SFJAZZ Center, allowing even greater impact on the community. SFJAZZ High School All-Stars

Miguel Zenón at Jazz in the Middle

SFJAZZ Collective We commission the SFJAZZ Collective, our resident professional ensemble, which is deeply rooted in jazz heritage while creating exciting new possibilities that propel jazz forward as a living art form. Launched in 2004, the Collective has become one of the most critically acclaimed groups on the international jazz scene. Each year, the ensemble performs entirely new repertoire, consisting of arrangements of a modern jazz master’s works, plus new compositions by each of the eight Collective members (commissioned by SFJAZZ). Thus far, they have tackled the legacies of several jazz giants:

2009 Small Group Ensemble of the Year — Jazz Journalists Association

“The SFJAZZ Collective is an egalitarian wonder, equally concerned with where the music has been and where it’s going...” — JazzTimes

Matt Penman and Eric Harland

• 2004 — Ornette Coleman • 2005 — John Coltrane • 2006 — Herbie Hancock • 2007 — Thelonious Monk • 2008 — Wayne Shorter • 2009 — McCoy Tyner • 2010 — Horace Silver During this time, the Collective has featured an assortment of high-caliber musicians among its ranks including Bobby Hutcherson, Joe Lovano, Joshua Redman, Nicholas Payton, Dave Douglas, Miguel Zenón, Renee Rosnes, Brian Blade and many others. Multi-CD sets of their live recordings document the Collective’s extraordinary evolution, sold via sfjazz.org and digital downloads at iTunes, Amazon and others.

SFJAZZ Collective

The SFJAZZ Center will become the band’s new home.

SFJAZZ Collective

The SFJAZZ Center — A Beacon for Jazz By any measure, SFJAZZ is already a world leader and key reference point for jazz presentation, education and creation. But now, we have an extraordinary opportunity to literally “build” on this legacy and embark on the next stage of our journey. That’s why we’ve launched The World is Listening. The campaign’s centerpiece will be the realization of the SFJAZZ Center — a dedicated jazz performance space and permanent home to our organization’s many functions. Led by an anonymous gift of $20 million, the largest ever given to a jazz institution, the campaign will raise $50 million toward construction of this facility, plus $10 million to further build the SFJAZZ Endowment.

“This building will be a beacon for the future of jazz,” says Randall Kline, SFJAZZ founder and Executive Artistic Director. “Most important, it will offer musicians like the many greats who we’ve presented — including nearly every major performer in jazz and numerous emerging artists — a building that embodies the beauty of this indigenous art form.”

“The SFJAZZ Center is ambitious in its vision to present the diverse spectrum of jazz in a first-rate facility.”

— San Francisco Chronicle

Built for Jazz and Education The SFJAZZ Center will be built specifically for the growth of jazz music and audiences alike. It will be the first concert hall of its type in the United States: a unique, free-standing, high-quality performance venue with flexible seating and staging for artists of every stature. It will also include spaces designed for jazz education, program development and our administrative staff. Designed by awarding-winning San Francisco architect Mark Cavagnero and ideally located in San Francisco’s vibrant cultural corridor, the SFJAZZ Center will be comprised of 35,000 square feet in a transparent, freestanding, LEED Gold-Certified structure. Key features of this phenomenal new building: • State-of-the-art auditorium, adjustable from 350 to 700 seats • 80-seat multi-purpose ensemble room, for education and intimate performances • Rehearsal spaces • Digital learning lab • Café at sidewalk level • Ground floor lobby, retail shop and box office • SFJAZZ administrative offices The SFJAZZ Center will provide a world-class facility to foster development of musicians and audiences alike. At the same time, it will offer our patrons a strong sense of affiliation, based on having a physical place in which to congregate — one of the fundamental elements of success for virtually all other major arts presenters.

Sonny Rollins

Built for Culture and Community The SFJAZZ Center will provide more than a superb and flexible concert hall. Located at the corner of Franklin and Fell streets in the heart of San Francisco’s vibrant Hayes Valley, the SFJAZZ Center will be a hub of culture, community and commerce for locals and tourists alike. It will take its place alongside world-renowned arts institutions such as the San Francisco Symphony, San Francisco Opera and the San Francisco Ballet. Located a short distance from both the Western Addition and the Mission neighborhoods, the SFJAZZ Center will also be close to its cultural and creative roots in the African American and Latino communities. Equally important, this new facility allows for expanded SFJAZZ educational opportunities, perfectly centralized in the Hayes Valley location. In fact, the SFJAZZ Center will be within easy walking distance of Civic Center Station (home to MUNI and BART trains). It will be served by several local bus routes and equipped with other amenities such as bike racks to promote low-impact transit. This location was selected to create easy access and foster a strong jazz community from throughout the Bay Area and beyond. As noted by Randall Kline, “SFJAZZ ’Center’ is truly the right name to describe the building that we have in mind. Day and night, seven days a week, it will be a hub of activity, drawing jazz fans, musicians, young students and their families, members and scholars alike, whether to see a show, attend a talk, rehearse new works, view a jazz-related film or have a meal at our sidewalk café.”

“As a long-time supporter of the arts, I am delighted to welcome this new facility to San Francisco.”

— Speaker Nancy Pelosi

Ecstasy sculpture at Patricia’s Green

Built for Tourism, Civic and Economic Growth Not only will the SFJAZZ Center serve as a destination that provides the “jazz thread” in the fabric of Hayes Valley and San Francisco performing arts communities, but it also gives Bay Area residents a focal point for all things jazz. Proximity to public transportation and a great location within the thriving Hayes Valley neighborhood ensure that the SFJAZZ Center will bolster the local economy by attracting audiences and business to stores, restaurants and other commercial developments. It’s no wonder the Hayes Valley Neighborhood Association and San Francisco Planning Commission have enthusiastically endorsed and approved the project.

“The addition of the SFJAZZ Center provides San Francisco visitors and residents alike a permanent, year-round home to continue to showcase what is widely regarded as one of the world’s finest jazz festivals.”

The SFJAZZ Center will encourage tourism among music lovers from around the world, as does Jazz at Lincoln Center in New York City. And for that reason, the San Francisco Convention & Visitors Bureau has already expressed its strong support.

— Matt Stiker Executive Vice President Chief Marketing Officer SF Convention & Visitors Bureau

Built for Good Business We currently present over 100 concerts annually in more than 20 venues around the Bay Area — from Bimbo’s 365 Club and the Palace of Fine Arts to Davies Symphony Hall and the Paramount Theatre. Our reliance on this “nomadic” patchwork of venue rentals is challenging, expensive and inefficient. In addition to requiring a great deal of financial and staff resources to move SFJAZZ events from one location to another, these venues also vary greatly in terms of ambiance, acoustics and seating flexibility.

Chris Potter

Owning and operating our own building will allow us to dramatically enhance the audience experience with improved production, sound, lighting and seating. Fans will have a centralized place to go for jazz, much like devotees of the San Francisco Symphony, Opera or Ballet. All of this will be accomplished without increasing ticket prices.

Abbey Lincoln

Likewise, building a mid-sized venue with flexible seating capacity will let us tailor our productions and marketing campaigns, so they are always appropriate in scale relative to the stature of the artist performing. Further, SFJAZZ will gain an additional income stream by renting the venue to other presenters and organizations. Only in these ways can we ensure our sustainability in this era of a constantly changing cultural landscape. “We can look forward to new and emerging talent to be fostered by the building of this exciting new art facility for SFJAZZ.”

Poncho Sanchez

— SFGate.com

Vijay Iyer

Built for Financial Viability In addition to raising funds for the SFJAZZ Center, the World is Listening campaign is also designed to substantially grow the existing SFJAZZ Endowment and the ranks of our current membership. Achieving these objectives will ensure that SFJAZZ has the strong financial viability to remain a beacon for jazz presentation and education. A healthy endowment and a large membership base support all aspects of SFJAZZ operations: artistic programming; jazz education; facility and equipment maintenance; and the retention of a capable staff.

“The SFJAZZ Center represents a major transformation for SFJAZZ.”

The endowment sits as the bedrock of our institution, allowing us to think and grow with the long view in mind. An increased membership means more than funding alone — it represents a bigger family of music lovers who will continue to engage in all that we do.

— Srinija Srinivasan Chair of the SFJAZZ Board of Trustees

Dianne Reeves

These initiatives will provide financial stability, allowing SFJAZZ to weather any economic cycle.

McCoy Tyner

Built for the Way Forward No doubt the goals of the World is Listening campaign are ambitious, especially during this time of great economic challenges. Yet the investment is critical, not only for SFJAZZ but also for the future of our nation’s culture. Jazz is at a crossroads. It needs an institution on the West Coast to encompass a century of jazz heritage — while providing a safe haven for musical innovation going forward. The SFJAZZ Center, a larger SFJAZZ Endowment and an expanded SFJAZZ membership will collectively maximize the potential of SFJAZZ to cultivate artists, nurture talent, inspire audiences, foster community and celebrate jazz as a living art form. It will provide jazz musicians a true cornerstone on which to build their touring schedules throughout the U.S.

“Everything in the building will be adjusted for SFJAZZ’s top priority: music.”

— The New York Times, Bay Area Blog

We believe SFJAZZ is the ideal institution to create this inclusive, community-oriented center. Here are just a few of the many reasons why: • A nearly 30-year history as one of the world’s leading jazz presenters • The continued vision of our founder and Executive Artistic Director • Upwards of 100,000 attendees at our events each year • Ongoing financial support from thousands of SFJAZZ members and donors • A strong commitment to jazz education, for people of all ages • An extraordinary and very involved Board of Trustees • Enthusiastic endorsement from prominent city organizations • A talented and vibrant staff • Hundreds of long-standing volunteers Raul Midón

Wynton Marsalis

Keith Jarrett

Esperanza Spalding

Help Build the Future of SFJAZZ Artists perform for SFJAZZ because we give them the freedom to take creative risks and we connect them to large and appreciative audiences. Fans choose SFJAZZ because we deliver modern masters, emerging artists and brilliant locals. Educators and young people choose SFJAZZ because we open minds, inspire creativity and help develop a lifelong relationship with high-quality music of many kinds.

“The upshot will be the elevation of jazz to the same level of cultural importance as symphonic classical music, opera, theater and other arts — deserving a steady home and full facilities for cultivating new generations of talent. Expect a lot more educational programs, lectures, small-scale shows and lots more.”

We have already made extraordinary progress towards realizing all our campaign goals, thanks to much hard work and the generosity of a few key individuals. Here is a snapshot of our achievements thus far:

— San Francisco Examiner

Brad Mehldau

• Launched the World is Listening campaign, having already achieved more than half of our financial goal Wil Blades

Savion Glover

• Purchased the site at Franklin & Fell • Devised an elegant and purposeful architectural design with Mark Cavagnero • Received unanimous approval from the San Francisco Planning Commission • Conducted “town hall” meetings and gained community support • Received coverage from major publications around the world But, we still have a long way to go, in order to close the deal — and open the doors to our first planned performance in 2012. That’s where you come in.

Avishai Cohen

SFJAZZ High School All-Stars

Nicholas Payton

Now it’s Your Turn!

Credits

Won’t you join us in supporting the World is Listening campaign? In order to reach our target of breaking ground in Spring 2011 and opening the doors in Fall 2012, we need your help.

ARCHITECTURE TEAM SFJAZZ Center architecture & renderings Mark Cavagnero Associates SFJAZZ Center theater design Auerbach Pollock Friedlander SFJAZZ Center acoustical design SIA Acoustics, Sam Berkow

Please see our Schedule of Recognition Opportunities for contributions of $5,000 and up. To learn more about The World is Listening and opportunities to participate via cash donations, planned giving and gifts of appreciated stocks and other assets, please contact Kevin Causey.

Kevin Causey Director of Development 415-283-0306 kcausey@sfjazz.org

PHOTOGRAPHY & ILLUSTRATION Page SFJAZZ Center marquee Propp+Guerin 1 Joshua Redman Walt Denson 2 Taj Mahal Scott Chernis 3 Bobby McFerrin Mark Brady 3 Hiromi Uehara Mark Brady 3 Herbie Hancock Mark Brady 4 Ana Moura Sun Lee 4 Dave Brubeck Sun Lee 4 Charles Lloyd James Knox 4 John Scofield Nick Suttle 5 Ahmad Jamal Sun Lee 6 Richard Bona Sun Lee 6 John McLaughlin Mark Brady 6 Gal Costa Walt Denson 6 Bobby Hutcherson Ronald Davis 6 SFJAZZ High School All-Stars Sun Lee 8 SFJAZZ Family Matinee Ronald Davis 9 Miguel Zenón Christina Ayala 9 SFJAZZ Collective Walt Denson 10 SFJAZZ Collective Walt Denson 11 Eric Harland Walt Denson 11 Sonny Rollins Sun Lee 15 Ecstasy sculpture Charles Rubinoff 16 Absinthe restaurant Charles Rubinoff 17 War Memorial Opera House Andreas Praefcke 17 MUNI bus Charles Rubinoff 17 City Hall Stephen Betheil 18 Hayes & Octavia streetsigns Roland Picasa 18 BART train Shakata Ga Nai 18 Chris Potter Tamas Talaber 20 Abbey Lincoln Adger W. Cowans 20 Ponco Sanchez Devin DeHaven 20 Vijay Iyer Hans Speekenbrink 21 Dianne Reeves Sun Lee 23 McCoy Tyner Gene Martin 23 Raul Midon Jurvetson 24 Wynton Marsalis Vân Nguyen 25 Keith Jarrett Sun Lee 25 Esperanza Spalding Scott Chernis 25 Wil Blades Scott Chernis 26 Savion Glover Ronald Davis 26 Avishai Cohen Walt Denson 26 SFJAZZ High School All-Stars Sun Lee 26 Brad Mehldau Mark Brady 27 Nicholas Payton Ronald Davis 27 BROCHURE PRODUCTION Mike Charlasch Creative direction, editing & copywriting Kathy Lemmon Copywriting Ronnie Shapiro Art direction & design Megan Mock Design Teddy Hutcherson Production Lahlouh Printing

Notes

THE WORLD IS LISTENING: Campaign for the SFJAZ Z Center

sfjazz.org

San Francisco Jazz Organization Three Embarcadero Center, Lobby Level San Francisco, CA 94111