Serving bowling centers in Southern California for more than 75 years!
BCSC JUNE 2016 DIGITAL NEWLETTER VOLUME 20, ISSUE 6
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BCSC Calendar of Events International Bowl Expo Convention & Trade Show Dates: J une 26 - June 30, 2016 Location: Mandalay Bay Hotel Las Vegas
Joint Interests There’s nothing more irksome than a quiet bowling center. Centers are meant to be loud with sounds of laughter, music, crashing pins, and people struggling to be heard over the cacophony of noise. If you are a proprietor whose business slows down during the summer, included in this newsletter are ways to keep your lanes jam packed with players. As we transition into summer, opportunity abounds. For your consideration, we’ve presented a multitude of ideas that will help put your center out front as the number ONE destination for summer fun and family activities. Kids Bowl Free is a great program that does just that. Speaking of kids, you may want to look into upgrades to your arcade or adding one if needed. BCSC’s got a partner for that! For those even thinking of a complete upgrade to your scoring system, there are excellent, cutting edge technologies to explore. These suggestions are just some of the services and products offered by . . . you guessed it, your partners. Like you, our partners love the sport, understand the bottom-line, and have your best interest at heart. As kids are released from their school captivity, our hope is that they will run to your centers. And, may your lanes and your coffers overflow with fun, laughter and revenue! Anna
INSIDE THIS ISSUE: BCSC Calendar of Events BCSC Classifieds Ted Hoffman, Jr. Bowl Expo 2016 Fab 5 Kids Bowl Free President’s Perspective Executive Director’s Report QubicaAMF Profile Member Profile Groupon Profile Family Amusement Corp. BCSC Partners Board of Directors WPBI QubicaAMF
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BCSC Classified! Annual BPAA meeting scheduled Monday, June 27, 2016, 9 A.M., Mandalay Bay Resort & Casino, Las Vegas, Nevada. ____________ Does your center have a lane oiling machine to sell? Victor Bowl is looking to buy! Contact Brian Westerman at (760) 241-7396. _____________ ATTENTION CENTERS — Did you receive your Pepsi Rebate Check? If not, please contact
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As reported in the Bowlers Journal Cyber Report. Funeral Services Set for Ted Hoffman Jr. Professional Bowlers Association Hall of Famer Ted Hoffman Jr., who served the PBA in a number of capacities for more than 50 years, died Monday following a lengthy illness. He was 76. Services are set for Monday, June 13 at 11 a.m. at St. Joan of Arc Church, 2601 San Ramon Valley Blvd., in San Ramon, Calif. The son of a bowling proprietor, Hoffman was a star bowler in suburban Philadelphia in his teens. In 1964 he was selected as Pennsylvania Bowler of the Year by the Philadelphia Sportswriters Association, and was a winner of the famed Newsday Long Island Open Tournament. It was then that he decided to test the waters of the PBA National Tour, where he qualified for the match play finals in his first national PBA tournament. During a competition career that included more than 100 PBA Tour events (including four secondplace finishes and two Regional titles), Hoffman managed a group of players sponsored by Smallcomb Enterprises, and his organizational and leadership skills led to his election to the PBA Executive Board and Investment Advisory Committee. He also served a brief tenure as the PBA's Assistant Tournament Director. In 1968, Hoffman organized the PBA Western Region and served as the region's director until 2000. In 1984, he and the late Hall of Famer, Earl Anthony, purchased the bowling center in Dublin that bears Anthony's name. Over the ensuing years, Earl Anthony's Dublin Bowl has hosted numerous national and regional tournaments, including the Earl Anthony Memorial PBA Regional tournament which Hoffman ran as a tribute to his late partner beginning in 2002. In 1972, Hoffman received the Western Region's first Pat Patterson Award for outstanding contributions to the PBA Regional program. His active involvement with the Bowling Proprietors' Association of America, at both the local and national levels, included a term as President of the Northern California Bowling Proprietors. Hoffman was inducted into the PBA Hall of Fame for meritorious service in 1985, one of eight halls of fame to honor him. He was named recipient of BPAA's 2010 Victor Lerner Memorial Medal, BPAA's highest honor, and honored for his years of industry activity by Kegel with its 2003 John Davis Award. As a bowling center owner, Hoffman understood the value of getting involved in the community. He supported a number of worthy Tri-Valley causes through his membership in the Dublin Rotary Club for more than 25 years. "Ted Hoffman was a great man who supported the Dublin community over and over again," Dublin Mayor, David Haubert, told the Dublin Patch. "Whether he was donating free games of bowling to students or supporting the Dublin Rotary, we could always count on Ted. He will be missed." Added Dublin Schools Superintendent, Dr. Stephen Hanke: "Ted Hoffman was a great community partner to Dublin schools for many years. His work with Dublin Partners in Education and his tireless support of students will not be forgotten. We are incredibly lucky to have had Ted as a friend and advocate for our schools." Hoffman is survived by his wife, Marilyn.
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BCSC’s FAB 5 TOURNAMENT Sponsored by Classic Products
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The Details: • 12/4/16 State Finals 11a.m. @ Bowlium Montclair, CA • 5-man Baker style • Qualifying teams from your center compete for $1,555.00 GUARANTEED 1st Place
Plus $2,000 in prizes
The Cost: $200 which includes: • One team entry into state finals • Marketing kit and how-to-manual for in-house qualifier Click here for packet!
Deadline to sign up — August 1st SIGN UP NOW
Center_________________________________________________ I want to be a qualifying center ________ yes ______ no I want to sign up _________ teams ($200 per team) My State Advancement Fee will be paid by _________ cash; ________ check; _________ credit Credit Card _______________________________________ Exp. Date: _____________ Sec. Code: ______________ Please Fax Back to BCSC #818-783-2874 Or email anna@socalbowling.com
ATTENTION BCSC FAMILY! Kids Bowl Free registrations are off the charts with 30% growth (an increase of 10,000 more kids) as of May! What if we had that kind of growth in our businesses? Currently, we have 23 centers participating with a combined database of more than 400,000 kids, parents names, birthdays and email addresses. This is a prime opportunity to reboot Southern California’s youth programs! By working together as an association, we can launch youth leagues, bumper tournaments, and that’s just the beginning. Let’s do this! First things first. . . Sign up! There’s still time for centers to get on board and distribute cards to schools before they let out for summer break. And perfect timing to send cards out to camps.
For more details, contact Scott or Anna at BCSC’s office, 818-789-0900, or email Scott at Scottf@socalbowling.com and we’ll get you started. Easy-peasy!
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KBF - BEST SUMMER EVER! Kids Bowl Free, (KBF) is a summer bowling program that is sponsored by select bowling centers across the country. How does it work? It’s all on line! A parent registers their child at KBF’s website, and, in return, the parent will receive weekly coupons that provide their child with 2 free games of bowling every day during the summer. However, the coupons do not include shoe rental. The KBF Program starts late spring and runs through the summer. Most centers conclude the program before Labor Day. Andy Vasko, Kids Bowl Free Director of Sales
Right now, there are 1,100 bowling alleys in the U.S. and Canada participating with more coming on board. So, if a center offers free games to kids all summer long, how would that be profitable?
Let me count the ways! Andy Vasko, director of sales with the Kids Bowl Free program, tells us that many centers will add food and beverage on the coupon which helps increase sales. “When a mom sees there’s a discount for lunch, that discount makes a difference.” Then, there’s a family pass option – for adults to participate in the program, they have to purchase an adult pass which enables the adult to play with the kids. Most centers in California charge $28.95 for family pass coupons. This coupon allows up to 4 adults per household to bowl two games per coupon, the same as the child. The adults must accompany the children in order to use the coupons. Many centers kick it up a notch by offering free lessons for KBF. Each child participating can have an hour session per week at no charge. The whole idea is to get them in and provide them knowledge of the game. Andy has found that “coaching makes a big difference too! When kids can learn, they end up liking bowling better, especially when they improve at playing the game.” The next step is a youth league! Many centers are allowing kids to use their KFB passes for their league bowling as well. Those participating children will now have the opportunity to experience a league format, and, at the end of the summer, centers have a fresh database of new prospects for what’s coming up in the fall. Kids Bowl Free provides marketing materials and free coaching; if centers want information as to how to set this all up, all they have to do is call the office, (888) 444-0717 and ask for Andy! Another marketing concept is birthday parties which are all year round. KBF data system automatically emails all the kids’ birthdays to each participating center. And, if centers want to take advantage of that information, they can do so with a sales piece (or whatever they use for marketing, i.e., post cards, flyers etc.) directly from their own centers. According to Andy, “this is an under-utilized tool which offers an excellent stream of revenue potential. At sign up, parents provide centers with all the information they need to promote birthday parties!”
Andy feels strongly that centers should keep in mind that “they are now marketing to brand new customers who need to be brought along in small steps.” It may take an 8-week coaching session for all these newbies to acclimate to the sport. “Promoting and asking them to join a league for 12 weeks or more could be daunting to a beginner and can come across overwhelming.” When it comes to league development, KBF is an excellent system. When the summer is over, KBF assists in the development of adult mini leagues too. And all of this can be done on line. It’s a great way to convert new adult bowlers that have been coming during the summer, especially when they have enjoyed the experience of bowling. KBF tested it last summer, and they will be rolling out their new system at Bowl Expo at the end of June! “Opportunities are endless if you approach the program with enthusiasm.” KBF is not just a summer program anymore. They are going full throttle in developing leagues that will benefit participating centers all year long!
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President’s Perspective Most of the winter leagues have swept and the summer is just about floored. It’s time to take a little break, recharge and get excited about our industry. Every year at this time that’s exactly what Bowl Expo does for us. It certainly doesn’t hurt that it will be in Las Vegas again this year. I take full advantage of what Bowl Expo has to offer. I really have to hand it to the BPAA. In the last ten years, they have done an amazing job with these conventions. They are so much better than they used to be. There is so much to learn. Even after being around bowling for over 40 years, I can always find something new to try out. There are a few seminars in particular I’m interested in seeing. When I see something that looks interesting, I always google the speaker to check their credentials and to get an idea of what to expect. Sometimes the schedule of seminars at Bowl Expo present a dilemma when two or more promising seminars are offered at the same time. By searching for the speaker and/or going to their website, I can better decide which to attend. I don’t always make the best decision, but at least I make a more informed decision. The good news is that shortly after the show ends, all seminars are available for downloading at the BPAA website for attendees. First, I always try to make the Keynote Speaker, Thought Speaker and Super Session Speaker. This year’s Keynote Speaker is Peyton Manning. No need to google him. Sports celebrities are popular as keynote speakers at Bowl Expo. Last year was Magic Johnson and I can recall in previous years, Roger Staubach and Terry Bradshaw. At first glance, sports figures don’t seem like they have much to offer our industry as opposed to some past speakers in the business field such as Indra Nooyi (PepsiCo CEO) or in the political arena such as Rudy Giuliani or George W. Bush. However, these sporty speakers have a couple of things in common with bowling and its operators. They are sports figures and bowling IS a sport. No matter how many people tell me bowling is a game, we all know it is a sport. Also, these speakers are all great leaders with years of experience, who have very successful lives after their sporting careers have ended. I expect the same for Peyton. If nothing else, they are always entertaining. The Thought Speaker this year is Johnny Cupcakes. I must admit, I have never heard of him. (Man, I’m getting old.) Of course I looked him up and read his story; too much to mention here, but I was quite amazed at his quick rise and how popular his products are. He opened his first store in 2005 and then a year later, opened his second with his grand opening bringing fans who waited in long longs to spend over $100,000 the first day alone. The Super Session speaker is Jim Sullivan. He has consulted with some of the largest restaurant and hospitality businesses in the world, including Starbucks, California Pizza Kitchen and Disney to name a few. I visited his website and was very impressed by his short videos on subjects including marketing, sales, motivating staff and management techniques. I probably spent way too much time watching the videos, but they were fascinating. His session is limited to the first 150 registrants, so sign up early! So, my Monday at Bowl Expo will go like this, Breakfast & Networking at 8:00 am (both breakfast and lunch are included with registration), Johnny Cupcakes at 9:00 am, BPAA Annual Membership Meeting (maybe) at 10:30, Lunch at 12:30, Super Session at 1:30 pm and the Welcome Reception at 7:00 pm which not only has great food, but is a marvelous networking session which allow us to catch up with old friends or make new ones. Feel free to follow my schedule and please stop to say hello if you see me. You can do your Tues seminar schedule on your own. Use my strategy or whatever works for you. I almost failed to mention the trade show on Wednesday & Thursday which has all the latest equipment. It’s the perfect one-stop shop for anybody about to start a renovation project, large or small or just thinking about doing one. I know I’ll be there both days. It’s so big, one day just doesn’t do it justice. The BPAA also provides us top notch entertainment. This year, of course included with the price of registration is Huey Lewis and the News. No need to look them up. Don’t forget that Bowl Expo is a great place to network and borrow some great ideas. We will also be holding a BCSC Board Meeting Tuesday evening. Remember, board meetings are open to all members. If you’re going to Bowl Expo, please call Scott at the office to get the details of our meeting. We would love to see you. Tony
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Executive Director’s Report
My R.O.I. What returns do you receive for volunteering?
Like so many of my mentors and friends in the bowling business, volunteering is an important part of who we are. It’s built into our genetic DNA. We volunteer a lot. If there are 4,000 proprietors, there are at least 8,000 organizations that receive the benefit of our time, effort and money. None of us volunteer for awards or monetary gain. We don’t measure R.O.I. in dollars and cents. Indisputably, we do get huge returns on our volunteering investments, however. We help make our communities better places to live and bring smiles to those in need. Perhaps, most of all, our volunteering helps remind us how fortunate we are to be in this amazing industry of ours. As a civilian volunteer at my local LAPD division, I invited a group of young boys and girls who participate in the LAPD Jeopardy Program to our center. Jeopardy kids are identified as at risk for getting in trouble with the law, becoming affiliated with gangs, dropping out of school, etc. Our officers, leadership and volunteers help to mentor these kids and help guide them in life as these kids have few, if any, positive role models in their lives. We treated the kids to bowling, arcade, food and prizes. Quite a few kids let me know that they had never been bowling before. And, they weren’t sure what to do. So, we began providing some coaching to help make their experience the best it could be. I was blown away at how appreciative, polite and considerate these kids were. The afternoon was even more meaningful to me than it was to the kids. What surprised me most was a brief presentation made by the kids at the station during our volunteer meeting. It wasn’t a card, a gift certificate, a trophy or medal. I received a plain manila envelope that was stuffed full with hand-written letters, each starting off with “Dear Mr. Frager” and a few paragraphs from each Jeopardy youth sharing what it meant to be invited to our center. The handwriting was beautiful. Each letter was so honest and heartfelt. Some spoke of their grades in school, their experience bowling and playing in the arcade. Most used words like “generous,” “appreciate,” “opportunity” and “enjoy.” I consider these amazing letters and the amazing warm and fuzzy feeling I get in my soul when I read them as my return on investment. And, I think I got the better deal. For those interested, we will post the letters on www.BowlingIndustry.com. Scott
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Life on the Lanes The logo above represents the largest equipment manufacture in the world. . . . QubicaAMF, is also a BCSC partner! They have 350 centers in the U.S. and 550 centers in 62 countries. The smiling gentleman on the left is Joe Roussin, Qubica AMF’s sales rep who has been in the bowling industry for 40 years! Joe is all about the sport! And the copious amounts of experience he brings to the table says it all. Fresh out of school, Joe toured for a year as an amateur bowler with Firestone Corporation as his sponsor. When he decided to shift his career into operations, Joe stepped into the GM position at Garden Square Bowl, a 32-lane center in Orange County, and became the youngest general manager on record in the OC. On a personal note, he’s been a member of the PBA for 35 years, and, in 2003, Joe was inducted into the Orange County Hall of Fame. After Garden Square Bowl, and a few other centers in between, opportunity knocked, and Joe transitioned to AMF and has been there ever since. Today, it’s QubicaAMF and Joe is the district sales manager covering two states: California, where he grew up and has lived all his life, and Hawaii. The transition to AMF was 25 years ago. For Joe, it has proven to be a great experience working with proprietors. It excites him because “if owners utilize the tools QubicaAMF offers, it will generate revenue!”
The ultimate moneymaker is their newest system – BES X. It’s a true revenue generating machine. Joe presents several questions to GMs and proprietors, “Would you like more kids and birthday parties in your center and more family fun? Would you like more teen and young adults? How about corporate and group events?” BES X has the environments and games—mad games that hook kids into the sport of bowling starting with Monster Factory! While playing, the child designs a monster that they see on the screen. Adults can do the same, and some centers offer cash prizes if they match the monster design. Different functions and games that intrigue both parents and kids are catching on like wild fire. For teens and young adults, BES X offers Lane Chatter, a social media platform that directly connects with Facebook. Then there’s Y ou Tunes, a program/game that allows you to take pictures on the lane and have fun; Last Pin Standing and Bowling Plus helps a novice know where you are in the game and helps you keep score. Today, a lot of people no longer know how to keep score by hand, and these features present another way to generate revenue. BES X offers a multitude of exciting competitive play, they provide an extended social reach and are exceptionally user-friendly and relaxing, and have been rigorously studied by Strike Ten. The tech boom is now, the bowling industry is evolving and Qubica is in the forefront of it all! Plus, they are just as committed and faithful to all the traditional centers that have been using AMF equipment for decades. In some cases, 30 years. QubicaAMF cares and maintains all equipment no matter what. Centers know who to turn to when the time is right to upgrade. As for partnering with BCSC, it has been huge for Joe. He enjoys working with proprietors, seeing them succeed and their businesses grow. The networking is great, and clients he sees in the field, he gets to see at events and in a relaxed setting, a cool way to get to know them and their needs even better. A cool way for proprietors and GMs to get to know the man behind the smile!
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BES X In Action
Todd Makovsky
Sandy Hill Lanes
Todd Makovsky, GM of Sandy Hill Lanes, has a strong idiosyncratic perspective on all things Qubica. In his humble opinion, he thinks they are one of the best brands out there. When it comes to Qubica’s BES X system, Todd has opened his doors to anyone wanting to see the system up close and personal. Todd has a long history with Sandy Hill Lanes. It is located at the Marine Corps Base in 29 Palms. He started managing the facility on a part-time basis back in January, 2002, a couple of years after he had retired from 20 years as a Marine Staff Sergeant. Todd is a true bowler and has had a pro card for 2 years. While he never competed, he considers himself very competitive. Sandy Hill has 20 lanes and a small arcade. Over the course of time, Todd has overseen a lot of much needed upgrades and changes. The wood lanes were changed to synthetics (Qubica), then they added cosmic bowling, a new sound system, ball returns, new seating, most of which is also Qubica.
They also have added four 100-inch flat screens for even more movies and entertainment. Even the food and beverage area has been upgraded with new vents and equipment! Last on the list, but not least, the old scoring system was upgraded to QubicaAMF’s BES X, which has been a good upgrade for Sandy Hill Lanes. Todd estimates that has increased family participation by 10%. As for our Service men and women, Todd has found that a lot of younger troops enjoy the entertainment games the most, especially Odd Duck and Monster Factory! And they enjoy the conventional scoring system too. It’s the entertainment factors that hook them. As for open play and parties, Todd explains that they “don’t have corporate parties, but we do have Unit parties and birthday parties.” Over the 14 years he’s been there, Todd has overseen the complete refurbishment of Sandy Hill Lanes. What’s next? The flooring and step down onto the ease/lane is the next goal. Upgrades can be a costly investment, however, a 10-15% increase of business? Priceless!
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Here’s the Deal . . . Summer is around the corner, and, this time of year, customers have options. Bowling centers can find themselves competing with Little Leagues, summer camps and the beach! However, there’s no reason why bowling centers should not be added to the list of activities.
Cameron Linder WBPI's Groupon program
When centers have empty lanes, Groupon is a great way to fill them. If you’re not familiar with Groupon, it’s a publicly traded company that works with small businesses in crafting attractive deals that are specifically marketed to their target base. They are the largest because they are the first to move in this type of marketing. However, it is not direct sales.
Cameron Linder is the CFO of Western Bowling Proprietors Insurance, a BCSC partner, who happens to provide services for BCSC’s endorsed Groupon Program. He personally visits bowling centers and works with them in developing deals that offer discounts to consumers over their highest price offering. It is a multitiered deal that provides multiple price points. It’s usually around two to three price options ranging from offering two hours of bowling with shoes for two people at $20 - $25; for groups of four people or more, $30$35 on up. Cameron makes it clear that “Groupon puts the option of bowling at your center right there in front of the customer, and Groupon pays for all upfront costs.” He points out that the goal is to take what is typically a slow time – late spring into summer, and turn into the busiest time. “Groupon is the most effective way to bring in large groups of people that may have been away from the sport of bowling. The proprietor does not pay anything! Groupon does all the work and printing and investing, and it benefits the proprietor.” The customer purchases this discounted deal and will come in and redeem it. In addition to going hand in hand with sales, there’s a demographic report of who is making the purchase. For example, 60% of purchasers are woman on average – 50% are between the ages of 35-50, mostly moms with kids. Groupon will provide the proprietor with the zip code of each customer, along with their age group and income level. Included is any and all feedback Groupon receives that provides information on the customer’s experience of your center. The survey they use contains critical questions; “have they been there before; are they regular customers; are they reactivating people who have not been there in a while? That kind of intel is the data most proprietors are interested in.” At the end of the day, there is a cost and it comes out of the actual sales. Groupon takes their cut of 35 - 40% of each sale, with the center receiving 60-65% of the revenue. What off-sets some of the commission is that most customers don’t even use their Groupon, which is a huge benefit to bowling centers. When customers redeem their Groupon, it does not include food and beverage. So that benefits the proprietor as well and is a much better option than empty lanes. The fact that Groupon has consistently proven that it can put people on those lanes is a win-win for Groupon and the bowling center. Another advantage is that Groupon does a lot of on-line advertisement of different deals. When someone googles what bowling alleys are near them, Groupon pops up. However, most people will sign up via direct advertising of what those deals are. Often, Cameron will have deals being pushed out to 100k people which is a huge reach in Los Angeles. Groupon targets are very specific. They do not do blanket marketing, they base it on each individual’s past purchasing habits, and markets to customers’ interests. They promote the kind of deals that sell! Cameron emphasizes, “that using Groupon is a lot more advantageous for bowling centers.” He will provide them with excellent service. Since he has been a long-time BCSC partner, he knows our business and understands our goals. It can be daunting for proprietors to deal with Groupon on their own. BCSC members have an ally that can craft successful deals specifically for your centers. Cameron has expertise in both the bowling industry and Groupon and can work out the best deal for centers’ advantage.
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FAC. . . Play like you mean it! Over the last 20 years, the arcade business has been toggled to the brink of extinction, all thanks to the rise of home entertainment systems like Nintendo Wii, Xbox and PlayStation. Arcades that were conveniently located in malls and neighborhoods have been silenced. But there are a few that have not gone quietly into the night. In 1971, brothers, Harry and David Peck opened the doors of Family Amusement Corporation (FAC). Ahead of the curve at that time, they cornered the arcade market with a warehouse facility that also serves as a coin-operated arcade. With classic hits like pin ball and air hockey, the place was always full, with families having a great time. Forty-five years later, FAC is still known as a great place to visit and get your game on!
The men behind the family legacy. From left to right Dave Peck, behind him, his son Steven. Harry Peck with his son Robert in back of him.
Today, their sons, Steven and Robert Peck, are cousins who have joined forces with their dads and are upping the game. Steven handles day to day operations; Robert deals with the technical and equipment sales. Robert points out how the world of gaming has changed over the decades . . . “15-20 years ago, there were so many games being produced and many failed. Back then, it didn’t matter whether a game was good or not, they were abundant.
“Today, there are under a dozen games and titles hitting the market each year. And when a new driver can cost between $20,000—$30,000, coin operators have to be very picky on what they purchase.” Today, the challenge is how do coin operator/gamers compete with sophisticated home entertainment systems and smart phones? As an operator, FAC specializes in doing a great job in providing excellent service, 365 days a year. Service operators are available daily from 8 a.m. – 10 p.m. and can dispatch technicians immediately! Robert takes pride in the prodigious care they offer their clients. Another point Robert makes is “people can’t play air ball or basketball on a cell phone. Those are games that are still top earners in arcades.” A new driver will not earn as much as air hockey and basketball either. And since developers are not making as many games as before, “you have to wait to see what the earnings are before you purchase.” Pinball is making a great come back, and more titles are being released. Thanks to the new Star Wars battle game, the wow effect is back and the “Force” has returned bringing new life to traditional arcades! Robert determines that “there are a lot of unknowns to contend with in this business.” The next new thing? “We don’t know what that is. Today, even the photo booths have changed.” Robert thinks that 3D and virtual reality will eventually be part of the gaming world. That may be the spark for manufacturers to create games again. Having said that, Robert reiterates that, “It’s not necessarily the new equipment that will make money. It’s the right equipment that makes the most money.” And, FAC is an expert when it comes to providing unique pieces that are different and always profitable! There will be challenges to face as neighborhood bowling centers transition into Family Entertainment Centers and club-type venues. Still pizza parlors, bowling alleys and restaurants are accounts that generate good revenue. Family Amusement Corp. is a family-run business that has maintained its identity as a true arcade, a players’ arcade! There are 4 1/2 stars on Yelp to back that up! If you are a center thinking of adding or expanding your arcade, look no further. Robert can help you select the right, profitable equipment, making sure you have the best games in town!
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BCSC PARTNERS
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GOLD LEVEL PARTNERS Professional Bowlers Association Janay Haggerty 2152 Ellesmere Loop Roseville, CA 95747 206.654.6003 (w) 206.819.3347 (cell) Janay.Haggerty@PBA.com PJ Rosendahl General Manager ZOT Pinsetter Parts Cell: 303.919.8189 pjrosendahl@zotcolorsplash.com
QubicaAMF Joe Roussin 190 S. Summertree Road Anaheim Hills, CA 92807 714-974-9436 jroussin@qubicaamf.us www.qubicaamf.com
Golfstream Inc. Darren Dummit 1926 East 7th Street Los Angeles, CA 90021 310- 936-3363 darren@playgolfstream.com
Gilbert, Kelly, Crowley & Jennett LLP Los Angeles ● San Francisco ● San Diego ● Sacramento Direct: 213.615.7039 Sonia Esteves | SME@gilbertkelly.com www.gilbertkelly.com Classic Products Corp. Bob Andrews Account Representative 800-444-0123 (Toll Free) 559-314-5502 (Cell) randrews@classicproducts.com
BCSC PARNERS, Cont’d useTray.com Peter Kellis 650-521-6253 peter.kellis@useTray.com
Guardian Eagle Security Inc. Freddy Galal 4311 Wilshire Blvd Ste. 419 Los Angeles, CA 90010 888-990-0002 info@ges.net
New Center Consulting, Inc. Glenn Hartshorn 3258 Aquinas Rochester Hills, MI 48309 248-375-2751 Glenn@newcenterconsulting.com Valet-It Parking Services Abby Rasouli 15053 Ventura Blvd Ste 208 Sherman Oaks, CA 91403 855-825-3848 info@valet-it.com
American Consulting Group Eric Martin 27758 Santa Margarita, Ste. #312 Mission Viejo, CA 92691 949-452-1840 Office 949-206-0972 Fax
Supplyworks Larry Zill 5635 Union Pacific Ave Commerce, CA 90022 323-837-4141 Office 818-634-6268 Cell Lzill@supplyworks.com www.supplyworks.com
Dippin’ Dots John & Cheryl Hiller 26893 Bouquet Cyn Rd Ste C-119 Santa Clarita, CA 91350 661-510-8348 • 661-857-3274
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BCSC PARTNERS Family Amusement Corporation Stephen or Robert Peck 876 N. Vermont Ave. Los Angeles, CA 90029 323-660-8180 info@familyamusement.com www.familyamusement.com
Herzog Insurance Agency Bob Herzog 235 Main Street Pleasanton, CA 94566 800-300-1303 info@herzogins.com
Enviro-Master Services Steve Vivanco 7054 Gerald Ave Ste A Van Nuys CA, 91406 818-465-8085 laenviromaster@gmail.com
Mischel & Company Ken Mischel 432 Bonito Ave Imperial Beach CA 91932 619-423-2001 mischelco@msn.com
Murrey International, Inc. Bill Snoberger 14150 S. Figueroa St. Los Angeles, CA 90061 310-532-6091 www.murreyintl.com sales@murreybowling.com
Floria Financial Services Vayle Floria 1420 E. Chapman Ave Orange, CA 92866 (714) 742-0820 (Cell) (714) 704-9085 ext.110# (Office) (714) 740-5021 (Fax) vayle@floriafinancial.com www.floriafinancial.com
Pepsi Robert Bustos 27717 Aliso Creek Road Aliso Viejo, CA 92656 949-279-7925 - Cell Robert.bustos@pepsico.com
HPSI Hospitality Spencer Gonzalez 1 Ada, Suite 150 Irvine, CA 92618 949-250-4774 spencerg@hpsionline.com
Groupon Cameron Linder L.J. Linder & Associates Insurance Services Cell: 559-360-4695 Cameron.Linder@LJLinder.com
Kids Bowl Free Bruce Davis 239-389-9583 brucetalks@aol.com www.KidsBowlFree.com
Western Bowling Proprietors’ Insurance Larry Linder 1535 E. Shaw Street, Suite 100 Fresno, CA 93710 800-200-9998 Fax 559-227-4461 Larry.Linder@att.net
Western Pacific Bowling Supply Chuck Sager / Lee Haxton 1216 W. Grove Avenue Orange, CA 92865 714-974-1733 chuck@wpbowling.com
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BCSC BOARD OF DIRECTORS TONY SANDS President
Jewel City Bowl 135 S. Glendale Ave. Glendale, CA 91205 P: 818-243-1188 tony@jewelcitybowl.com
STEVE DAVIS Vice President Zodo's - Bowling & Beyond 5925 Calle Real Goleta, CA 93117 P: 805-967-0128 steved@zodos.com
GARY FORMAN Secretary / Treasurer
Fountain Bowl 17110 Brookhurst St. Fountain Valley, CA 92708 P: 714-963-7888 gcf@fountainbowl.com
DINA FINK
Buena Lanes 1788 S. Mesa Verde Ventura, CA 93003 P: 805-677-7770 ext. 304 buenabowler@aol.com
SCOTT PODDIG
RON BRISENO
Vista Entertainment Center 435 W. Vista Way Vista, CA 92083 P: 760-941-1032 ron@vistaentertainment.com
SCOTT CHAUNCEY
Director of Operation Bowlmor-AMF / Brunswick P: 909-240-4789 schauncey@bowlbrunswick.com
CRAIG GOODMAN
Santa Clarita Lanes 21615 W. Soledad Canyon Rd. Santa Clarita, CA 91350 P: 661-254-0540 craig@santaclaritalanes.com
WILL MOSSONTTE Empire Bowl 940 W. Colton Ave. Redlands, CA 92374 P: 909-793-2525 empirebowl44@gmail.com
TONY MENDOLA Harley's Simi Bowl 480 E Los Angeles Ave Simi Valley, CA 93065 P: 805-526-4212 Tony@harleysbowl.com
Bowlium
4666 Holt Blvd Montclair, CA 91763 P: 909-626-3528 scott@bowlium.com
Bowling Centers of Southern CA 12655 Ventura Blvd. Studio City, CA 91604 Scott Frager, Executive Director Phone: 818-789-0900 Fax: 818-783-2874 E-mail: ScottF@socalbowling.com www.socalbowling.com
CHARLIE KINSTLER Del Rio Lanes 7502 Florence Ave Downey, CA 90240 P: 562-505-5435 cvkljk@aol.com
MICKEY COGAN Gable House Bowl 22501 Hawthorne Blvd. Torrance, CA 90505 P: 310-378-2265
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