INTERNATIONAL
THE WORLD’S ONLY MAGAZINE DEVOTED EXCLUSIVELY TO THE BUSINESS OF BOWLING
2011 &
media
KIT
rate
CARD
IBI =
COMPREHENSIVE COVERAGE For Our Readers – Your Buyers A Unique New Editorial Product
For the first time in the industry, a business editorial package is devoted to telling stories of lives in bowling. What do people want to read most about? People. Their dreams, their struggles, their accomplishments. Dramatic and humorous, happy and sad – today, yesterday and tomorrow – the people in bowling, the places and the times of their lives. The new IBI brings readers so much more than business reporting alone. Compelling, page-turning editorial that will keep your customers reading and receptive...receptive to your message.
Distribution Saturating the Industry
MOST EFFECTIVE CIRCULATION
IBI is all business and more. IBI has the largest and best-qualified subscriber list in the bowling business. Bonus circulation to major industry conventions ensures you don’t miss your best chances to close sales. And our digital edition, the first in the industry, has every page complete–every page, every ad.
Average Monthly Circulation
9,000
U.S. bowling centers, pro shops, U.S. paid subscriptions.........7,434 U.S. manufacturers, suppliers, distributors.................................. 536 U.S. chain executives..................................................................... 90 Major international suppliers, distributors, chain operators, international paid circulation............................. 558 Military centers, pro shops worldwide; MWR personnel............. 202 College centers, pro shops.......................................................... 120 Key association executives............................................................ 60
7434 536 90 558 202 120 60
Bonus Trade Show Print Distribution ibi is the Official publication of: • West Coast Bowling Centers Convention – 17 years • East Coast Bowling Centers Convention – 16 years Bonus distribution • International Bowl Expo • BPAA Bowling Summit • Major Trade Shows Worldwide
Worldwide digital distribution
• The 1st in the industry • IBI is available for download in its entirety, 24 hours a day. This is truly Value Added Distribution.
ADDITIONAL SERVICES
• Direct Mail….save huge $s by inserting a flyer, catalog, brochure… • Printing…IBI printing services can save you up to 30% on printing costs. • Graphic Design and creative marketing services… our art department can build your ad from scratch and get your message spot-on. • Fully Integrated Media Packages: Print; E-blast; E-letters; Web Banners; Webinars; Social Media... you want it, we got it!
IBI IS ALWAYS IN THE RIGHT PLACE, AT THE RIGHT TIME,
IN THE RIGHT ENVIRONMENT
Fully integrated media = Total market coverage. IBI understands and meets all of your marketing challenges head on: • Generate high-quality leads • Market to a lengthening sales cycle • Create perceived value in ‘cutting edge’ product benefits • Market to a growing number of people in the buying process • Generate public relations ‘buzz’ • Compete in lead generation across multiple channels
All of the channels you need for a fully integrated marketing plan: Print…reach decision makers effectively...generating leads efficiently: IBI, with a very loyal following, is the best, most established B2B industry specific magazine in the bowling business. Quality marketing intelligence is the order of the day in IBI’s editorial package. • Industry specific magazines continue to be an important communications tool and play a critical role in business decision-making and purchase processes. • The integrated use of industry-specific business media – and IBI in particular -- is the most effective way to help decision makers evaluate purchases, grow professionally, and improve their businesses.
***The Sublime Trinity – web, e-mail, social media*** With two outstanding websites spanning the industry at all levels – www.bowlingindustry.com (a web site for the bowling community – the Facebook / Twitter of Bowling!) and www.bowlingdigital.com, a web portal with patrons from 147 countries and...
...with the cleanest e-mail list in the business, we can deliver your message or e-newsletter to your target audience!
INTERNATIONAL
THE WORLD’S ONLY MAGAZINE DEVOTED EXCLUSIVELY TO THE BUSINESS OF BOWLING
ADVERTISING RATES AND SPECIFICATIONS Rate card #19 - Effective January 2011
BLACK AND WHITE SPACE RATES: Size
1 X
3 X
6 X
12 X
24 X
36 X
48 X
Full Pg............ $2,375.......$2,245...... $2,090.......$1,965........$1,915.......$1,780....... $1,695 2/3 Pg................1,875......... 1,730........ 1,580.........1,465......... 1,360.........1,285......... 1,265 1/2 Pg................1,470......... 1,370........ 1,275..........1,165..........1,155......... 1,015............970 1/3 Pg................1,265..........1,140........ 1,035........... 950............895........... 790............750 1/4 Pg................1,005............925........... 770........... 720............670........... 585............570 1/6 Pg.................. 855............ 740........... 655............610............545........... 525............505 Frequency rates are earned by the number of separate display advertisements one-sixth page or larger used within a contract year.
COLOR RATE (PER PAGE OR FRACTION): Four Color Process....................$800 COVERS AND SPECIAL POSITIONS:
Inside Front.... $4,345....... $4,190...... $3,990...... $3,730.......$3,700.......$3,510.......$3,325 Inside Back....... 4,050.........3,945........ 3,730........ 3,530.........3,500....... .3,335.........3,210 Back Cover....... 4,590.........4,430.........4,190........ 3,985.........3,960........ 3,780.........3,625 Rates for covers include 4-color process. Rates for special positions other than covers are 10% of space and color costs.
2011 ISSUE CLOSING DATES:
Issue Closing Date Material Due Date January...............12/6/10.......................12/14/10 February............. 1/7/11.........................1/13/11 March................. 2/4/11.........................2/11/11 April.................... 3/7/11.........................3/11/11 May..................... 4/7/11.........................4/13/11 June.................... 5/6/11.........................5/12/11 July..................... 6/7/11.........................6/13/11 August................ 7/8/11.........................7/13/11 September.......... 8/8/11.........................8/15/11 October.............. 9/9/11.........................9/15/11 November...........10/7/11.......................10/13/11 December...........11/7/11.......................11/11/11 January ‘11.........12/7/11.......................12/14/11
MECHANICAL SPECIFICATIONS: Size
Width Depth
Full Page.......................7-3/4”...... 10-3/8” 2/3 Page Vertical..........4-3/4”.............10” 1/2 Page Island............4-3/4”........ 7-1/2” 1/2 Page Horizontal......7-1/4”........ 4-3/4” 1/2 Page Vertical..........3-1/2”.............10” 1/3 Page Horizontal......4-3/4”........ 4-3/4” 1/3 Page Vertical..........2-1/4”.............10” 1/4 Page Horizontal......4-3/4”........ 3-1/2” 1/4 Page Vertical..........2-1/4”........ 7-1/2” 1/4 Page Vertical..........3-1/2”........ 4-3/4” 1/6 Page Horizontal......4-3/4”........ 2-1/4” 1/6 Page Vertical..........2-1/4”........ 4-3/4” Full Page Trim..................... 8”...... 10-3/4” Full Page Bleed............8-1/4”.............11” Spread Trim...................... 16”...... 10-3/4” Spread Bleed.............16-1/4”.............11”
International Bowling Industry is printed offset, computer-to-plate (CTP). All ads must be submitted in digital format according to IBI’s digital ad submission guidelines. All digital ads must be submitted with laser proof for 1-color ads and a full color matchprint for 4-color ads. Otherwise proofs will be created and billed at $40. Digital ads requiring electronic typesetting or technical work will need to be resubmitted, or may be altered by IBI, with approval from client, and will be billed accordingly. Technical requirements may be downloaded at: http://bowlingindustry.com/digitaladspecs.
TO ADVERTISE OR LEARN MORE, CALL
(818) 789 - BOWL (2695)
OR VISIT US ONLINE AT WWW.BOWLINGINDUSTRY.COM
13245 Riverside Drive, Suite 501 Sherman Oaks, CA 91423
BLEED: No charge for bleed on any advertisement 1/2 page or larger, black-and-white or color. INSERTS: Available on request. Contact publisher for special rates and frequency discounts. Specifications, quantity and shipping instructions will be provided
when insert is ordered.
AGENCY COMMISSIONS: 15% commission allowed to recognized advertising agencies. Agency must submit complete digital files with color matchprint; otherwise, typesetting and artwork will be charged at trade rates and no commission can be taken.
CLASSIFIED ADVERTISING: $2.20 per word light face; $2.30 per word bold face. All copy due at publisher’s office on space reservation closing date for issue
requested. For blind-box service add $25.00 to cover postage and handling. Classified display ads are $70.00 per column inch. Classified advertising color: available at one-half the display color rates shown above. No agency or cash discount allowed. All classified ads are prepaid unless credit is approved by publisher.
PRODUCTION CHARGES: All production services will be billed at publisher’s costs. Please request quotes in advance. GENERAL REGULATIONS: All advertising is subject to publisher’s approval. All cancellations must be in writing. Cancellations are not accepted after space
reservation closing date. Special cover positions are non-cancelable. If a contract advertiser does not supply new copy by materials and copy due date, publisher will repeat previous advertisement. Advertisers will receive a rebate if, within a 12-month period from date of first insertion, they have used sufficient additional space to earn a lower rate than that at which they have been billed. Advertisers will be charged back if, within a 12-month period from the date of first insertion, they did not use the amount of space upon which their billing has been based. All accounts are payable net 30 days. A 1.5% monthly finance fee will be charged to accounts over 30 days. If unpaid bills must be turned over to a collection service or attorney, advertiser will be charged for all related fees and expenses.