July 2020 International Bowling Industry Magazine

Page 32

COVER STORY

Proprietor and bowling’s fairy godmother, Elaine Brumberg, grants wishes and turns frowns upside down By Evan Henerson

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IBI

o I look,” asks Elaine Brumberg, “like the Fairy Godmother of Bowling?” The question isn’t easily answered. Admittedly, fairy godmothers — if legend and Disney are to be believed — may come in all shapes, sizes and appearances. But the woman on the other end of my Facetime screen is not wearing a gown or brandishing a wish-granting wand. So.... “Do I look like I’m going to be 80?” returns Brumberg. “Well, I am. In May.” This also isn’t easily believed. Perhaps it’s Brumberg’s energy, effervescence and the

July 2020


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