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Salesforce Anthology .... 20 years on

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A GUIDING PROCESS

We have reproduced this road map to illustrate the amazing achievements made by Salesforce over the past 20 years.

1999

VISION

For more information and full stories visit: https://www.salesforce. com/company/news-press/ stories/2019/03/030819-t/

On March 8, Salesforce begins in a one-bedroom apartment on Telegraph Hill, San Francisco, with a clear vision to be ‘A World-Class Internet Company for Sales Force Automation’

OFFICIAL OFFICE

By July, the company expands to an office at Rincon centre.

Salesforce.org launches the 1-1-1 model, leveraging our technology, people and resources to improve communities around the world.

TOP 10 TECHNOLOGY OF THE YEAR Infoworld

KA-CHING!

This modem was used from 2000 - 2002 for collecting credit card payments.

2002

THE YEAR OF PROFITABLE GROWTH > 100%

FREEDOM BASH

David Bowie takes the centre stage at Carnegie Hall for a Salesforce benefit concert.

HAVING A BALL

Salesforce take over Pac bel park to celebrate it’s 5,000TH customer and a new product release.

2003

THE YEAR OF PROVING THE MODEL

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THE DEBUT

Marc demos the first prototype promoting Salesforce automation via the web.

2000

40 EMPLOYEES

By December the staff grows to

40 employees.

ENTERPRISE APPS AS AN ONLINE BUSINESS SERVICE

2001

THE YEAR OF SUSTAINABLE PROFITABILITY

THE END BEGINS

Salesforce releases it’s on demand CRM service application

MAKING WAVES

Salesforce gets a boost from its first piece of major press coverage in the Wall Street Journal

NEW DIGS Salesforce opens a second office at One Market Street.

DREAMING OUT LOUD

The first dreamforce attracts 1,000 attendees for 52

sessions and the launch of sForce 2.0. The theme event is ‘Imagination you can use”

GLOBAL MOVEMENT

Salesforce established a global presence opening offices in Australia, France, Germany, Ireland, Japan, Spain, and the U.K.

9,000 USERS

9,000 salesforce users at firms including Nokia, General Electric, general Motors and Cigna.

Images: © Salesforce

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#55 “100 BEST COMPANIES TO WORK FOR” Fortune

DEFINING A DECADE

With three launches a year, Salesforce publishes its

30TH product update.

2009

DOMINATE ENTERPRISE CLOUD COMPUTING

SLEEVES ROLLED UP

Salesforce employees log over 125,000 volunteer hours.

MAJOR MILESTONE

Salesforce is the first cloud computing company to reach

$1B in revenue

$1B

KICKING OFF

Chatter kicks off the Black Eyed Peas Super Bowl Half-time Show with an animated introduction produced in collaboration with will.i.am

THE FACE OF INNOVATION

Forbes names Salesforce one of “The 50 Companies of Tomorrow,” taking notice of the innovation the company has achieved.

QUADRUPLING THE DREAM

Dreamforce online viewership explodes to 102,990, an audience four times larger than 2010.

2011

THE YEAR OF THE CLOUD 2 (SOCIAL, MOBILE, OPEN)

2012

THE YEAR OF THE SOCIAL ENTERPRISE

CAMPUS EXPANSION

Salesforce leases space in 350 Mission Street, the first new LEED Platinum office tower in San Francisco

100,000 SUCCESSFUL CUSTOMERS

WELCOMING MARKETING CLOUD

Salesforce adds Marketing Cloud to its product offerings.

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EXCELLENCE IN VIRTUE

Salesforce.org gives away $14 MILLION in grants.

APPTASTIC

The first application built on Force.com for the phone launches

NEW LOOK

The company logo gets a makeover.

2010THE YEAR OF THE SERVICE CLOUD

THE POWER OF COLLABORATION

With Chatter providing enterprise social collaboration, more than 77,300 customers harness immediacy and productivity, coupled with trust, security, and scalability

HELLO, SERVICE CLOUD

Salesforce adds Service Cloud to its product offerings

ONE OF THE WORLD’S MOST ETHICAL COMPANIES 4 YEARS IN A ROW Ethisphere Magazine

7000 SALESFORCE EMPLOYEES

2013THE CUSTOMER COMPANY

EXACTLY!

Salesforce completes its largest acquisition to date: ExactTarget.

LARGEST EVER

Dreamforce named world’s largest software conference with over

143,000 registered attendees.

Images: © Salesforce

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2017

THE YEAR OF EINSTEIN

Salesforce Einstein, the first comprehensive AI for CRM, bridges the technology gap to make AI accessible to every company and every business user.

HONOURING EQUALITY HEROES

Salesforce hosts its first Equality Awards to honour trailblazers .

INFINITE POSSIBILITIES

BUILDING A BETTER WORLD

Salesforce employees reach 2 MILLION

volunteer hours

TOWERING

Salesforce Tower in San Francisco has its grand opening.

CUSTOMER 360

Salesforce introduces Customer 360 to easily connect and manage customer data across Salesforce apps.

#1 “100 BEST COMPANIES TO WORK FOR” Fortune

FOR THE KIDS

Salesforce commits

$50M to foster computer science education

150,000 SUCCESSFUL CUSTOMERS

PRIME SPOT

Salesforce tops Fortune’s inaugural Future 50 list of companies positioned for breakout growth

on board Paker Harris named to Board of Directors

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2018

THE YEAR OF THE TRAILBLAZER

REVVING IN INDY

Salesforce Tower Indianapolis opens.

FULL INTEGRATION

Salesforce aquires MuleSoft to help power Salesforce’s integration capabilities.

NET-ZERO

Salesforce achieves net-zero greenhouse gas emissions and provides a carbon-neutral cloud.

#1 WORLD’S BEST WORKPLACE Fortune

CO-CEOS

Keith Block is named Co-Ceo with Mark Benioff

3 MILLIONEmployees surpass 3 MILLION volunteer hours

NEW OFFICE

Salesforce establishes the Office of Ethical and Humane Use.

DOING WELL AND DOING GOOD

Salesforce surpasses a $108 run rate faster than any enterprise software company in the world.

5,000,000,000...

...transactions happening in a single day on the Salesforce platform.

Images: © Salesforce

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