POSTGRADUATE STUDIES
MBA StudiES
University of Economics
knowledge with advisory as well as decision-making
in Cracow enjoys a strong
bodies both in Poland and abroad.
position
among
leading
business universities in Poland. With over 90 years of tradition this University significantly contributes towards the development of the academic environment in Cracow and Poland. It is our priority to continuously raise the quality of education so that our graduates could successfully meet the growing requirements of the labor market and the challenges of the European and global economies. Most of graduates from economics universities who
Prosocial activities are also important for us. Cracow School of Business at Cracow University of Economics is very well prepared to educate students. Our educational services are reliable, and our graduates become people of success, enlightened and open-mindedly facing the challenges of the present time as well as actively engaging in the economic life of our country. I am convinced that by taking advantage of our experience, postgraduate and MBA studies, you will become more and more successful both in your professional life and personal development.
have become presidents of the biggest Polish companies can proudly show the diploma of our University. We cooperate with business and share our expert prof. UEK dr hab. inż. Andrzej Chochół Rector of Cracow University of Economics
The pace of economic and
dards of our courses to prepare the students for their
socio-cultural changes that
professional work in the best possible way. We have
occur in our world requires
always acted in the belief that the success of our stu-
from
continuous
dents is our success. Choosing the Cracow School of
acquisition of knowledge
Business CUE you are building your career on solid
and new skills.
foundations.
To fulfil your ambitions,
Wishing you continued growth and success I would
dreams
like to invite you to see our program offer for more
us
a
and
aspirations
we have taken up the challenge of creating a modern
details.
educational institution which will help you to become truly competitive while keeping up with the market. Our unique program offer continually adjusted to your needs and changing market conditions as well as our professional teaching staff which consists of excellent lecturers and specialists – practitioners create added
prof. UEK dr hab. Piotr Buła Director of Cracow School of Business Cracow University of Economics
value of the School. Based on the intensive co-operation with local and foreign institutions, we are continuously raising the stan-
1
C
racow School of Business at Cracow University of Economics (CSB CUE) has been present on
the market of educational services since 1991. We offer MBA studies, postgraduate courses, and we have been providing research, consulting and publishing services. We are constantly improving our offer, adapting it to the requirements of today's market. Our dynamic development and successes place us at a high position in Polish rankings. We are gaining more and more recognition in the international arena. We maintain continued cooperation with businesses, cultural centres, universities, post-secondary schools and community colleges both in Poland and abroad. We are part of the international community, which provides an opportunity to meet with business partners from around the world, to exchange experiences and competences and to access the global network of educational institutions, public sector organizations and consulting ďŹ rms. Our partners are St. Gallen Business School (Switzerland), Ecole de Management de Normandie, ESC Clermont Graduate School of Management/Groupe ESC Clermont (France), AESE Business School (Portugal), Clark University, Suffolk University Sawyer School of Business, Roosevelt University Heller College of Business, Grand Valley State University (USA), Stockholm Business School (Sweden), University of Johannesburg (RSA), Academy of Economic Studies of Moldova (Moldova), Banking University (Ukraine).
Since 2011 we have been a member of the European Foundation for Management Development (the EFMD). Our target is to focus on extended cooperation with the business world. We make sure that the knowledge passed on to the students is strongly related to business practice, because only then will our graduates have a strong position in the labour market and will develop Polish entrepreneurship.
We have been providing education for over 25 years!
POSTGRADUATE STUDIES
MBA StudiES
MBA STUDIES OF CRACOW SCHOOL OF BUSINESS CUE BENEFITS PROFILE
The development of managerial skills and the acquisition of new knowledge by the graduates have contributed to:
modiďŹ cation of current performance of their tasks
92% 75%
improvement of operational efficiency
growing importance in their company through the implementation of new targets
25%
33%
The MBA title has enabled one in three graduates to change employers or start his/her own business
Staying in the same organization the graduates have obtained:
The survey of graduates of the MBA studies of Cracow School of Business CUE in the years 2012–2015
21%
26% 46%
promotion to a higher position in the same department or organizational unit
promotion associated with the change of department
higher salary
3
EXECUTIVE MBA PROGRAM Program objective: The program aims to develop competent, effective and responsible leaders with a strong international outlook able to produce creative, profitable and sustainable solutions to future problems and challenges by proactively applying newest management approaches. Executive MBA Program is tailored to today’s business needs and future challenges. It is designed to deliver experience that will help you achieve your personal goals and contribute substantially to the success of your company. To achieve this, the program has been given two important characteristics that we believe set it apart from others: i.e. individualism and authenticity. It is personal and real, rooted in the real world and current research findings. Cracow School of Business CUE brings together business professionals and exceptional faculty in a personalized and interactive environment to empower our students to become more self-aware, more capable and better prepared for their business future.
Partner schools: Executive MBA Program is running in the consortium model in cooperation with École de Management de Normandie from France and AESE Business School from Portugal. EM Normandie is granted International Accreditation EPAS and AACSB, as well as is ranked by the Financial Times. The School operates 5 campuses in Caen, Deauville, Le Havre, Paris and Oxford. More information at: www.ecole-management-normandie.fr AESE Business School operates 2 campuses in Lisbon and Oporto. The School has a strong leadership position within the national Executive Education. Its Executive MBA Program is awarded International Accreditation EPAS. More information at: www.aese.pt
Rankings: • Executive MBA Program held 6th place in the WPROST rankings for “The most popular MBA programs according to employers in 2015”. • It has been listed in the Rankings of MBA Perspektywy® and in the ratings of the MBA Association of Management Education FORUM. • The Financial Order Award was granted to the Executive MBA Program by Home and Market business magazine in 2014 in the category of “Education”.
Program content: The program structure is based on 5 modules. One of them (Personal development) is realized throughout the program within the four other modules, interdisciplinary assignments and projects. Such a design allows the students to explore all interdependencies, relations and connections between processes taking place in the business environment. Each semester offers core module courses and elective courses. Electives are a flexible part of the curriculum and allow personalization and adaptation to students’ expectations and needs.
POSTGRADUATE STUDIES
MBA StudiES
Module I PERSONAL DEVELOPMENT
PD
• International Marketing • Managing and Developing Human Capital • Ethics and CSR • Sales Management and Distribution • Organizational Systems • Electives: Strategic Price Management, Sustainable Marketing, Strategic Marketing
Module III
IC
DEVELOPING INTERNATIONAL COMPETITIVENESS
• Strategic Management • Leadership and Change Management • Innovation Technology Management • Corporate Entrepreneurship and Innovation • Information Technology • Electives: Strategic Planning Methodology, Internal Audit and Fraud
Module V DELIVERING RESULTS THROUGH MANAGEMENT EFFECTIVENESS
ME
• MBA Induction • Sales Communication • Developing Intercultural Intelligence for International Negotiations • Research Skills and Methodology • Study Trip Poland • MBA Thesis Tutorial
TC
Module II ANSWERING NEW BUSINESS TRENDS AND CHALLENGES
• • • • •
Contemporary Business Models Managerial Economics International Business International Corporate Finance Corporate Governance and Performance Management • International Study Trip • Electives: Market Research, International Law Case Analysis, International Fairs
LI
Module IV LEADING INNOVATION AND CHANGE
• • • • •
Business Law Managerial Accounting Enterprise Financial Management Project Management Operations and Supply Chain Management • Electives: Business Statistics, Operations Research, International Accounting Standards
5
Some electives are a response to the current market demand and observed external trends. As a result, students of each edition receive an exceptional program adapted to their needs.
Program organization: Executive MBA studies last four semesters, during which classes divided into competence areas are conducted. The third and fourth semester is additionally dedicated to writing MBA thesis. Program includes two trip sessions: one in Poland, the other one – to the foreign partner. Number of hours: 1 750 hours (500 hours of classes and 1 250 hours of own project work) Applied languages: 40% English, 60% Polish Forms of classes include: lectures, classes, workshops, business case studies, presentations, team projects, company visits. Courses are led by one or more instructors, depending on the subject and its requirements. Emphasis is put on critical, analytical and reflective thinking, both individual and team work. Weekend classes are held on: Friday (between 3.00 p.m.–9.00 p.m.), Saturday and Sunday between 9.00 a.m.–4.00 p.m. The meetings are held once or twice a month.
Diploma: • a joint MBA diploma granted by Cracow School of Business at Cracow University of Economics, Ecole de Management de Normandie from France and AESE Business School from Portugal, • certificate of completion of postgraduate Executive MBA studies, • transcript of academic record. Cost of Executive MBA Program: 9900 EUR (possibility to pay in instalments), 150 EUR non-refundable recruitment fee
21
edition
Now we run the
We have already educated
21th EDITION
545 GRADUATES
of the Executive MBA Program
of the Executive MBA Program
Get a quick return on investment in your studies
Practice what you learn on the weekend and put it to work on Monday
POSTGRADUATE STUDIES
MBA StudiES
EXECUTIVE MBA
PROGRAM STUDENT PROFILE AVERAGE AGE
36 11
years
AVERAGE WORK EXPERIENCE
years POSITION HELD: Manager – 56% President/Board member/CEO/Owner – 18% Sales/Marketing Director – 11% Operations Director – 9% Finance Director – 6%
EDUCATION: Engineering – 39% Management and Marketing – 14% Law/Humanities – 13% IT/Telecommunications – 12% Economics – 11% Finance/Banking – 8% Biotechnology – 3%
ECONOMIC SECTOR: Consulting/Outsourcing/Technology – 29% Automation/Automotive – 23% Others – 14% Chemistry/Metallurgy – 10% Fuel/Energy – 8% Pharmacy/Biotechnology – 7% Banking/Financial services – 6% Construction – 3%
Data refer to students taking part in the last 3 editions of the Executive MBA Program (2013–2016)
7
INTERNATIONAL MBA PROGRAM Program objective: The International MBA – European Multicultural Integrated Management Program, is a specialist, managerial program designed especially for the managers working in an international environment. The goal of the program is to provide knowledge leading to the continuous development of managerial skills in a constantly changing international environment through the acquisition of the concepts of global management, investment and finance, controlling, change management, leadership and multicultural team management as well as global organisations.
Partner school: The high quality of the program is guaranted by St. Gallen Business School, which is one of the best schools in the German-speaking area (Germany/Austria/Switzerland) and a leading school of management in new St. Gallen Management Valley, where around 150 consulting companies are situated. St. Gallen Business School owes its reputation to programs which were designed in accordance with the recommendations from businesses wishing to further educate their managers. More information at: www.sgbs.ch
Rankings: • According to Rankings of MBA Perspektywy® 2015, the International MBA Program achieved 8th place among the best MBA programs in Poland. • The International MBA Program achieved the highest standard of quality – the Master Class – in the ratings of the MBA Association of Management Education FORUM.
Program content: Subjects are scheduled in the most efficient way to give students maximum benefit from the educational process. Each module in IMBA consists of up to 6 courses. The content of the modules may change in different years as we want the program to address the contemporary situation. Each semester offers core module courses and elective courses. Electives are a flexible part of the curriculum and allow personalization and adaptation to students’ expectations and needs. As a result, students of each edition receive an exceptional program adapted to their needs.
POSTGRADUATE STUDIES
MBA StudiES
Module I ECONOMICS AND FINANCE
EF
• Sales Management • International Marketing • Strategic Price Management
Module III INTEGRATED MANAGEMENT
IM
PERSONAL DEVELOPMENT
Economics Financial Management Controlling International Corporate Finance Managerial Accounting
MS
PD
• Project Management • Implementing Change • Multicultural Human Resources Management • Research Skills and Methodology
Module II MARKETING AND SALES
• Integrated Management • Study Trip Switzerland • Business Game
SM
• Structures and Processes • Strategic Management
Module V
• • • • •
Module IV STRATEGIC MANAGEMENT
• MBA Induction • Developing Intercultural Intelligence for International Negotiations • Leadership • Self Management • Business English • Study Trip Poland • MBA Thesis Tutorial
MC
Module VI MANAGERIAL COMPETENCES
9
PROGRAM ORGANIZATION: The International MBA Program lasts four semesters. In each semester the students attend classes providing knowledge and developing certain skills and attitudes. Last 2 semesters involve seminars on written dissertation. The program also includes two study trips: one in Poland and the other one to Switzerland. Number of hours: 1 500 hours (450 hours of classes and 1 050 hours of own project work) Applied language: English 100% Weekend classes are held on: Friday (between 3.00 p.m.–9.00 p.m.), Saturday and Sunday between 9.00 a.m.–4.00 p.m. The meetings are held approximately once a month. Every subject involves progress evaluation. It is conducted in multiple forms and depends on the knowledge or skills assessed. Those methods include tests, presentations, team work, individual written papers or discussion and solving case studies during class.
Diploma: • a joint MBA diploma granted by Cracow School of Business at Cracow University of Economics and St. Gallen Business School, • certificate of completion of postgraduate International MBA studies, • transcript of academic record. Cost of International MBA Program: 11 900 EUR (possibility to pay in instalments), 150 EUR non-refundable recruitment fee
10 edition
Now we run the
We have already educated
10th EDITION
165 GRADUATES
of the International MBA Program
of the International MBA Program
17
countries
57% OF OUR FACULTY are foreign lecturers
Graduates of the program come from
17 COUNTRIES around the world
POSTGRADUATE STUDIES
MBA StudiES
INTERNATIONAL MBA
PROGRAM STUDENT PROFILE AVERAGE AGE
37 13
years
AVERAGE WORK EXPERIENCE
years POSITION HELD: Manager – 66% Operations Director – 14% Sales/Marketing Director – 8% President/Board member/CEO/Owner – 7% Finance Director – 5%
EDUCATION: Engineering – 32% IT/Telecommunications – 19% Management and Marketing – 19% Economics – 11% Finance/Banking – 11% Law/Humanities – 8%
ECONOMIC SECTOR: Automation/Automotive – 27% Consulting/Outsourcing/Technology – 23% IT/Telecommunications – 14% Others – 14% Chemistry/Metallurgy – 11% Fuel/Energy – 7% Food industry – 4%
Data refer to students taking part in the last 3 editions of the International MBA Program (2013–2016)
11
MBA CSB + Master PROGRAM Program objective: The innovative MBA CSB + Master studies are organized by Cracow School of Business CUE in cooperation with Clark University of Worcester (USA). These studies are created primarily for the people who wish to start their careers in business (junior management). The MBA CSB + Master Program is available in 4 specialties: – MBA in Managerial Communication, – MBA in Health Care Management, – MBA in Human Resources Management, – MBA in Information Technology Systems.
Partner school: Clark University is a scientific research institution founded in 1887. It is one of the oldest institutions in the United States offering a Master's Degree Diploma. The Forbes ranked Clark University 16th among 650 US universities in the category of "America's Most Entrepreneurial Universities". Clark University holds accreditation from the New England Association of Schools and Colleges, Inc., Commission on Institutions of Higher Education. More information at: www.clarku.edu, www.copace.clarku.edu
Rankings: • According to Rankings of MBA Perspektywy® 2015, the MBA CSB + Master Program, though listed for the first time, achieved 2nd place among the new MBA programs and it held 15th place in the general classification of the best MBA programs in Poland. • MBA CSB + Master Program is ranked in the MBA ratings developed by the Association of Management Education FORUM.
Program content: Subjects are scheduled in the most efficient way to give students maximum benefit from the educational process. The courses within the Master of Science in Professional Communication (MSPC) are scheduled first, then students attend MBA subjects – project management, strategic planning and change management. In the next semesters teachers present more advanced topics within a given specialty. As a result, students with various educational backgrounds, qualifications and business experience can make better use of the knowledge passed on to them.
POSTGRADUATE STUDIES
MBA StudiES
Modules MASTER OF SCIENCE IN PROFESSIONAL COMMUNICATION
• • • • •
• • • • •
MSC
MBA Induction Strategic Planning Project Management Change Management Study Trip Poland
Specialisation Modules MBA IN HEALTH CARE MANAGEMENT
MHCM
• Human Resources Management and Development • Strategic Issues in Human Resources Management
Specialisation Modules MBA IN MANAGERIAL COMMUNICATION
MMCN
• Business Intelligence • IT Strategy Leaders
Intercultural Communication Communication Theory and Research Advanced Professional Communication Organizational Behavior and Leadership Management Information Systems and Technology • Finance and Accounting for the Non-Financial Manager • Project Capstone • Business English
MBA
MBA MODULES
• Health Policy • Issues and Cases in Health Care
MHRM
Specialisation Modules MBA IN HUMAN RESOURCES MANAGEMENT
• Global Marketing and Advertising • Managerial Economics
MITS
Specialisation Modules MBA IN INFORMATION TECHNOLOGY SYSTEMS
13
Program organization: MBA CSB + Master Program lasts 2 years during which classes are held. Classes are divided into thematic blocks. In addition, second year of studies is devoted to the practical implementation of the Capstone Project to adress the needs of an outside company. During the studies the following courses are realized: MSPC, MBA and specialties. The study program provides a 5-day off-school session in Łódź. Number of hours: 1 590 teaching hours (440 hours of classes and 1 150 hours of individual project work) Applied language: 100% English The following forms of classes are provided: lectures, exercises, case studies, decision games and simulation activities, Study Trip Poland, visiting companies, business presentations. Weekend classes are carried out on: Fridays (between 3.00 p.m. – 9.00 p.m.), Saturdays and Sundays between 8.00 a.m. – 4.00 p.m. The meetings are held once or twice a month.
Diploma: • the Master of Science in Professional Communication diploma granted by Clark University (USA), • the specialization MBA diploma granted by Cracow School of Business at Cracow University of Economics, • transcript of academic record. The costs of the MBA CSB + Master Program: 6500 EUR (possibility to pay in instalments), 150 EUR non-refundable recruitment fee
4
edition
Let’s make
the 4th EDITION of the MBA CSB + Master together
Þ 52% of CLASSES are conducted by foreign lecturers
MSc MBA
1 PROGRAM 2 DIPLOMAS
49% participants in in Program are WOMEN
POSTGRADUATE STUDIES
MBA StudiES
PROGRAM MBA CSB + MASTER STUDENT PROFILE AVERAGE AGE
27 5
years
AVERAGE WORK EXPERIENCE
years
POSITION HELD: President/Board member/CEO/Owner – 12% Operations Manager – 16% HR Manager – 10% Health Care Manager – 9% Finance Specialist – 16% IT Specialist – 14% Operations Specialist – 10% Sales Specialist – 9% HR Specialist – 4%
EDUCATION: Engineering – 21% Economics/Finance – 19% Law/Humanities – 18% International business – 18% Medical/Pharmacy – 10% IT/Telecommunications – 9% Marketing/Communication – 5%
INDUSTRIES: Consulting/Outsourcing – 18% Trade – 16% IT/Telecommunications – 14% Others – 14% Medical/Pharmacy – 12% Automation/Automotive – 10% Banking/Financial services – 9% Construction – 7%
Data refer to students taking part in the last 3 editions of the MBA CSB + Master Program (2013–2016)
15
FORMAL REQUIREMENTS FOR CANDIDATES: A candidate for the MBA studies must meet the following formal requirements:
Executive MBA Program
MBA CSB + Master Program
International MBA Program • have a university degree diploma confirming completion of I or II cycle degree studies • have a good command of English • have minimum 3 years of professional experience of holding a managerial position
• have a university degree diploma confirming completion of first or second cycle degree studies • have a good command of English • have professional experience (minimum one year of service, without the necessity of holding a managerial position)
ENROLMENT STEPS AT MBA STUDIES:
1
2
REGISTRATION
VERIFICATION OF THE CANDIDATE SUITABILITY
Registration via the website and completion of the questionnaire by the MBA candidate
Verification of the candidate suitability by the Coordinator of the MBA Program.
3 SUBMISSION OF THE REQUIRED DOCUMENTS Executive MBA Program International MBA Program • application, cover letter • copy of a higher education diploma (original must be provided for verification) • questionnaire signed by the candidate • current CV • certificates of completion of additional courses, trainings • foreigners must provide a card of permanent or temporary residence in Poland • application form for the MBA studies – in the case of the employee secondment or in the case of self-employment • confirmation of payment of the enrolment fee of 150 EUR • 2 passport format photographs
MBA CSB + Master Program • application, cover letter (in English) • copy of a higher education diploma and the diploma supplement (original must be provided for verification) • questionnaire signed by the candidate • current CV • certificates of completion of additional courses, trainings • foreigners must provide a card of permanent or temporary residence in Poland • application form for the MBA studies – in the case of the employee secondment or in the case of self-employment • confirmation of payment of the enrolment fee of 150 EUR • photocopy of identity card or passport • 2 passport format photographs
POSTGRADUATE STUDIES
MBA StudiES
4 VERIFICATION OF THE PROVIDED DOCUMENTS Verification of the provided documents and the consent to the continuation of the recruitment process
5 PROVIDING REFERENCE LETTERS • Providing 2 reference letters from business partners – Executive MBA Program and International MBA Program. • Providing 3 reference letters from business partners or academics – Confidential Recommendation and also Application for Graduate Admission Form – MBA CSB + Master Program.
6 ADMISSION TEST The Admission Test, which is a logical and analytical English test (modelled on the US GMAT test), must be taken.
8
7 PERSONAL INTERVIEW Admissions Committee CSB CUE conducts interview to obtain an insight into the professional profiles of the candidates, their motivations and the goals they want to achieve in the future.
ADMISSIONS COMMITTEE DECISION Decision by the Admissions Committee CSB CUE whether or not to accept the candidate for the MBA studies.
9 INFORMING OF THE RECRUITMENT PROCESS OUTCOME Informing the candidate of the recruitment process outcome and sending a letter confirming admission to the MBA studies.
17
International MBA Congress of Cracow School of Business CUE International MBA Congress is an undertaking addressed to managers of the highest levels – students, graduates, management and faculty of particular MBA programs in Poland as well as future participants in MBA programs. Its main idea is to integrate vast circles of people whose career development paths are connected with Master of Business Administration Studies. It also is an opportunity for an extraordinary meeting of the world of science and business. MBA Congress is an effort to build an active platform for cooperating, exchanging experiences, broadening knowledge and horizons of management. The content-related aspect of the meeting is extremely important, as it is realized through an appropriate selection of topics in particular panels and through an invitation of outstanding specialists in both the scientiďŹ c and business ďŹ elds. Participants in discussion panels share their experiences and learn how experts from the world of science and business deal with similar problems. Besides exploring theoretical and practical issues of management, pursuing the MBA studies can be characterized by the possibility of integrating the managerial environment. Interpersonal contacts constitute an important element of success in business, hence apart from lectures, discussion panels and study visits in the largest companies of the Malopolska Region, the participants will meet at the gala ceremony combined with a charity auction, MBA evening. On the last day of the Congress there will be a golf event for the Cup of the Director of CSB CUE. International MBA Congress has many years of tradition, and its organization is an example of integrating activities aiming at, on the one hand, education and integration of the MBA environment, and on the other hand, at the creation and active shaping of the Polish economy, business environment for companies and entrepreneurship development, setting new trends and good practice in business. The CSB Alumni MBA Club, which functions at the School, is a continuation of this idea. Cracow School of Business at the Cracow University of Economics aims at making the annual congress meetings an important item on the agenda of every MBA manager.
POSTGRADUATE STUDIES
MBA StudiES
2005
I MBA Congress „New trends in managing enterprises in contemporary world”
II MBA Congress
2006
„MBA and the challenges of modern business”
2007
III MBA Congress „Leadership or Management – the dilemma of modern business”
IV MBA Congress
2008
„Efficient Management in time of globalization”
2009
V MBA Congress „Strategies for success during an economic crisis situation”
VI International MBA Congress „Modern analytical and information tools
2010
in organizations management”
2011
VII International MBA Congress „Trends in the new decade in business”
VIII International MBA Congress
2012
„Achieving success in challenging times”
2013
IX International MBA Congress „Quest for talent”
X International MBA Congress
2014
„Ready for the Premier League?”
2015
XI International MBA Congress „Business foundations in turbulent environment”
XII International MBA Congress
2016
„Theory of Constraints in a world without limits. Strategies, concepts, case study”
19
INTERNATIONAL STUDY TRIPS
Obligatory (within MBA program): “Study Trip France”, an educational-training trip to Paris within the Executive MBA Program, organized in cooperation with the French partner, Ecole de Management de Normandie. “Study Trip Switzerland”, an educational-training trip to St. Gallen and Zurich for the participants of the International MBA Program, organized together with the Swiss partner, St. Gallen Business School.
Optional (not included in MBA program): • trips within CSB Alumni MBA Club, • “International Business Seminar in Global Strategy Management”, a study trip to Boston/Worcester (USA), organized in cooperation with Clark University and Suffolk University, Sawyer Business School, • study trips organized in cooperation with the Swiss partner, St. Gallen Business School:
“Asia–Week Shanghai: Doing Business in China” (Shanghai, China),
“Strategy–Week Boston” and “Leadership–Week Boston” (Boston, USA),
“Finance–Week London” (London, Great Britain),
“Leadership for Talents” (St. Gallen, Switzerland).
POSTGRADUATE STUDIES
MBA StudiES
St. Gallen Management Seminar The Seminar is organized by Cracow School of Business at Cracow University of Economics and St. Gallen Business School (Switzerland) and is based on the internationally well-established Swiss St. Gallen Management Concept, designed by Prof. Dr Dres. h.c. Knut Bleicher, former president of the advisory board of St. Gallen Business School, honory doctor of Cracow University of Economics. The sought-after trainers from St. Gallen Business School are highly skilled specialists in development and implementation of strategies and concepts – Christian Muntwiler, M.A. HSG and Daniel Gfeller, lic. rer. pol. Beside management consulting activities they are active as fixed-term managers for international companies. Participants The St. Gallen Management Seminar is designed for managerial staff at middle and upper levels wishing to prepare themselves for a more challenging role in an international environment.
Topics: • • • • • • •
Strategic Analyses Developing Successful Strategies Building an Effective Marketing Mix Customer Satisfaction as Main Goal Financial Management Cash Management, Financial Engineering, Shareholder Value Management Controlling
Seminar Fee – 1550 EUR The fee includes: • certificate of participation in Seminar issued by St. Gallen Business School and Cracow School of Business at Cracow University of Economics • all required texts and materials for Seminar • lunches • parking on the CUE Campus To register please contact: ksb.seminars@uek.krakow.pl
21
POSTGRADUATE STUDIES Postgraduate content related programs cover both personal development and the multifaceted process of managing organizations. The result is heightened awareness and improved management efficiency through the use of methods, techniques and concepts in everyday business practice.
26
72%
thousand
Our studies chosen by more than 26 000 people!
72% of our students would recommend studying at CSB CUE to others
STUDENT BENEFITS PROFILE:
29%
have been promoted to a higher position or have changed their positions
29%
have got a higher salary as a result of their completed postgraduate studies
35%
have declared a positive change in their duties
48%
have been involved in project work in an organisation
36%
have been offered an increased level of responsibility
9.3% have assumed responsible positions
Data refer to the postgraduate students in the years 2013–2016
POSTGRADUATE STUDIES
MBA StudiES
DIPLOMA: ∞
CSB CUE Diploma
∞
certificate of completion of postgraduate studies
∞
accredited certificates for some fields of study
Studies from 3400 PLN
Our students were employees in the companies below: • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
Alior Bank SA ArcelorMittal Poland SA Asseco Poland SA Astor Sp. z o.o. Bahlsen Polska Sp. z o.o. Bank BPH SA Bank Pekao SA Bayer Sp. z o.o. Benda-Lutz Skawina Sp. z o.o. BP Polska Sp. z o.o. BRE Bank SA British American Tobacco Group Polska SA Capgemini CH2M Hill Polska LTD Sp. z o.o. ComArch Sp. z o.o. Danone Sp. z o.o. Delphi Poland SA Electrolux Poland Sp. z o.o. Enion Energia Sp. z o.o. Ericsson AB Grupa Hoteli WAM Sp. z o. o. Grupa Kęty SA Grupa Ożarów SA ING Bank Śląski SA Intersnack Sp. z o.o. Kopalnia Soli „Wieliczka" SA Lotos Parafiny Sp. z o.o. Mitsubishi Electric Europe B.V. Mostostal Rzeszów SA Mota-Engil Central Europe SA Motorola Polska Electronics Sp. z o.o. Motorola Solution Systems Polska
• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •
Multifarb Sp. z o.o. Multimedia Polska SA Naftobudowa SA Nitroerg SA Nokia Siemens Networks Sp. z o.o. Nordlak Sp. z o.o. Orlen Oil SA PGE Elektrownia Opole SA Philip Morris Polska SA PKO Bank Polski SA Polskie Górnictwo Naftowe i Gazownictwo SA Polskie Koleje Państwowe SA Polskie Zakłady Lotnicze Sp. z o.o. Poszukiwanie Nafty i Gazu Kraków Sp. z o.o. PZU Życie SA Raiffeisen Bank Polska SA Scanmed Multimedis Sp. z o.o. SGL Carbon Polska SA Shell Polska Sp. z o.o. Subaru Import Polska SP. z o.o. Tauron Dystrybucja SA Tauron Sprzedaż Sp. z o.o. Telekomunikacja Polska SA Tesco Polska Sp. z o.o. UBS Service Centre Poland Sp. z o.o. Unimil Sp. z o.o. Wawel SA Zakład Porcelany Ćmielów Sp. z o.o. Zakłady Azotowe w Tarnowie-Mościcach SA Zelmer Trading Sp. z o.o. Żywiec Zdrój SA
23
SUBJECT AREA PERSONNEL AND COMMUNICATION IN COMPANY
Psychology in Business
XVI
editions
School of Business Trainers
HR Management
III
editions
XXIV editions
Study objective: As part of their studies students will learn the key issues needed to support efficient and effective company management. The aim of study in this area is to shape and improve the psychological, sociological and business skills needed by a manager, head of HR department, business coach and any other workers and entrepreneurs who work in teams. Our studies enable you to develop the skills of communication, self-presentation, assertiveness, group influence and creative thinking. The study programs put an emphasis on increased competence in negotiations and conflict resolution. The choice of our studies is an investment in your own personal development and that of your employees, and it increases the efficiency of human capital in the company.
Profile of a student: The studies are targeted at: • university graduates interested in developing psychological and social skills, who see their professional future in business, HR and training, • managers employed at different organizational levels, who manage corporate teams, • owners and managers of small and medium-sized enterprises, • specialists employed in HR departments, responsible for the quality of human resources management within an organisation.
POSTGRADUATE STUDIES
MBA StudiES
POSTGRADUATE STUDIES COURSES PERSONNEL AND COMMUNICATION IN COMPANY
Social Communication Manager in Organization
Communication in Business
Psychology of Social Behaviors in Corporation
Psychology in Business
PERSONNEL AND COMMUNICATION IN COMPANY Strategies of Social Responsibility in Management Public Relations
School of Business Trainers
School of Coaches in Business
HR Management
25
SUBJECT AREA COMPANY AND THE MARKET
Trade and Sales Management
XI
editions
Marketing
International Trade
XVII editions
XII
editions
Study objective: Our studies provide education for experts in the field of modern methods of sales and marketing in order to meet present trends in business management and respond to growing demands from the business environment. The study programs include the specifics of both local and international markets. The studies develop skills connected with the broadly defined issues of sales, purchasing and marketing. The students will learn marketing principles and the essentials of enterprise procurement as well as sale of manufactured products and services at different stages in the supply chain management process. Our studies allow you to develop the skills related to the management and control of information, products and services, the optimisation of company marketing strategies and the building of relationships with suppliers and consumers. The classes focus on educating professionals in the search for solutions that can be used in everyday business practice.
Profile of a student: The studies are targeted at: • mid-level managerial staff, • people working in the sectors of trade, marketing and purchasing, • people working in foreign trade offices, exports departments, banks, • owners and managers of small and medium-sized enterprises, • people running their own business.
POSTGRADUATE STUDIES
MBA StudiES
POSTGRADUATE STUDIES COURSES COMPANY AND THE MARKET
Market Analysis with the Use of Data Mining
Integrated Logistic Systems in Company
Business in Russia and Countries of Commonwealth of Independent States
Business in China
COMPANY AND THE MARKET Procurement Management Trade and Sales Management
Service Company Marketing
International Trade
Marketing
27
SUBJECT AREA FINANCE MANAGEMENT AND ACCOUNTING Financial Market Analysis and Investment Consultancy
XX editions
Accounting and Finance (for beginners)
Controlling and Corporate Finance
XXVI editions
XXXI editions
Study objective: The aim of the studies is to provide students with knowledge of financial analysis, valuation of securities, securities portfolio management, styles and methods of investment fund management, banking, aspects of the functioning of a control system in an organization, and running short- and longterm financial policy of the company. Our students become familiar with management and control functions of a company's financial and accounting departments from the legal, IT and accounting side. Implementation of the study programs in the field of finance management and accounting helps the students to become familiar with specialist knowledge and gain practical skills in the areas of tax law, accounting and labour law, problems of employee benefits, personnel documentation, accounting, tax documents and Social Security. These studies give the student increased competence in methods of creating and interpreting information from economic accounting systems, financial statement analysis, costing, budgeting, and their use in management. Our course is suited to people with diverse professional experience from beginners to experienced analysts, accounting staff and personnel.
Profile of a student: The studies are targeted at: • people working in financial and accounting departments, personnel and payroll departments, • people running their own accounting offices, • people involved in finance management and analysis of economic data, • controlling department employees, • bank employees.
POSTGRADUATE STUDIES
MBA StudiES
POSTGRADUATE STUDIES COURSES FINANCE MANAGEMENT AND ACCOUNTING
Financial Market Analysis and Investment Consultancy
Accounting and Taxes
Accounting and Finance (for beginners)
Banking
FINANCE MANAGEMENT AND ACCOUNTING Investment Strategies and Financial Engineering Controlling and Corporate Finance
Corporate Finance Management
Payroll
Accounting and Reporting according to MSR and IFRS
29
SUBJECT AREA BUSINESS MANAGEMENT Corporate Economics and Management
XIII
editions
European Manager’s Studies – MBA Type
Corporate Management Managerial Studies – MBA Type
XX
editions
XV
editions
Study objective: The aim of the studies is to provide students with the necessary knowledge of the organization and management of people within a business. This applies to, among other things, the ability to analyse the factors affecting management and the application of basic legal acts regulating business activity. We educate the managerial staff of large and small trading companies, also service and manufacturing businesses associated with foreign partners. These studies are of an interdisciplinary character. The students get acquainted with different aspects of management, ranging from the elements of psychology, negotiation and communication to strategic management, marketing and international trade. A major emphasis is placed on the transfer of knowledge in accounting and finance with respect to management. Our managerial programs also provide an opportunity to enhance your professional experience by studying in a group of experienced managers and establishing business contacts.
Profile of a student: The studies are targeted at: • people holding independent positions in international corporations, • owners and managers of small and medium-sized enterprises.
POSTGRADUATE STUDIES
MBA StudiES
POSTGRADUATE STUDIES COURSES BUSINESS MANAGEMENT
Corporate Economics and Management
21st century Manager Business Decision Simulator
Small and Medium Corporate Management
European Manager’s Studies – MBA Type
BUSINESS MANAGEMENT Corporate Management Managerial Studies – MBA Type Management Studies for CFOs – MBA Type
Management in the Field of Medical Services
Internal Audit Management in Business Organization
Business Service Centre Management
31
SUBJECT AREA POSTGRADUATE STUDIES IN MANAGEMENT + TRAINING WITH THE POSSIBILITY OF ACQUIRING ACCREDITED CERTIFICATIONS
STUDIES IN MANAGEMENT + TRAINING WITH THE POSSIBILITY OF ACQUIRING ACCREDITED CERTIFICATION
Integrated Corporate Management MSP® Foundation Integrated Corporate Management is the field of studies that will provide students with the knowledge and skills of strategic and operational management, managing strategic changes in a company and how to build an organization that is oriented towards, and adjusted to, fast, flexible and efficient changes. The students learn how to build the Strategic Program of an organization based on strategic projects and how the management of the organization should manage the group of strategic projects. In a practical way they will learn how to create temporary and permanent structures supporting the change management in the organization, including the structures based on proven P3O models (Program, Portfolio and Project Office). The part of the study is the accredited MSP® course completed with an international certification of MSP® Foundation.
Change Management® The students majoring in Change Management® acquire theoretical and practical knowledge about the essence of change, its mechanisms and practical ways to manage and deal with the problems that each change generates. In particular, students learn and understand what processes take place in change at the personal and strategic level. Managing an organization at the strategic level requires knowledge of change implementation processes, including the change definition, planning of change implementation, team building that is responsible for the change, the communication plan and planning and response to emergencies. As part of the study the Change Management® accredited training will also be held at the Foundation level which shall terminate with a certifying examination.
Project Management PRINCE2® Foundation Project Management is the field of study which is relevant to the needs of employees performing tasks that require integration of multiplayer teams often comprised of various professional specializations. Participation in the studies will allow the students to extend or acquire the skills required in the implementation of organizational projects, in particular those related to the use of methods, techniques and tools necessary to plan and implement projects, create project teams, determine appropriate channels of communication, and play relevant roles, including the role of a leader. As part of the study the PRINCE2® accredited training will be held at the Foundation level, which shall terminate with a certifying examination.
POSTGRADUATE STUDIES
MBA StudiES
ADMISSION CRITERIA: •
students of postgraduate studies may be persons with a university degree: bachelor, master or engineer
•
the order of documents submission decides to admission
STAGES OF RECRUITMENT:
Stage 1 •
registration via the website and complete of the personal questionnaire
•
payment enrollment fee of 200 PLN
Stage 2 SUBMISSION OF THE REQUIRED DOCUMENTS IN THE OFFICE OF THE CRACOW SCHOOL OF BUSINESS CUE •
personal questionnaire signed by the candidate
•
confirmation of the transfer of enrollment fee
•
a higher education diploma
•
application form for employer – in the case of the employee secondment or in the case of self-employment
•
2 photographs
33
TRAINING FOR COMPANIES AND INDIVIDUALS
TRAINING THE SCOPE: Tax, accounting, public procurement
THE SCOPE: Management
∞ VAT in the light of the latest tax interpretations ∞ Leadership and management styles
∞ Fixed assets, intangible and legal assets and investments in public finance institutions ∞ Accounting and fiscal aspects of running medical activity in the Independent Public Complex of Healthcare Facilities ∞ Rules for granting responsibilities and incurring liabilities within Public Procurement ∞ Local taxes and fees paid by entrepreneurs
THE SCOPE: Personnel Management
∞ Effective feedback and assessment interviews ∞ Development talks with the use of coaching techniques ∞ Building effective teams
∞ Competency Models human resource management ∞ Effective recruitment and selection of employees ∞ Systems of periodic evaluations ∞ Planning developmental activities for employees
THE SCOPE: IAS and IFRS
THE SCOPE: Social competence
∞ Effective interpersonal communication ∞ Teamwork – integration training
TRAINING IN ENGLISH: ∞ Human Resources Management and Development ∞ Strategic Issues in Human Resources Management ∞ Health Policy ∞ Issues and Cases in Health Care ∞ Business Intelligence ∞ IT Strategy Leaders
∞ Tangible fixed assets and financing costs, impairment tests, and presentation of discontinued operations according to IAS/IFRS ∞ Provisions, contingent liabilities and employee benefits, deferred taxes according to IAS/IFRS ∞ Revenue and grants recognition, the correction of accounting rules, capacity planning, post-balance sheet date event and construction contracts according to IAS/IFRS ∞ Financial Instruments according to IAS/IFRS
POSTGRADUATE STUDIES
MBA StudiES
EARNINGS RESEARCH Research into remuneration demonstrates that employers appreciate their employees’ education. Expenditure on additional studies is an investment which pays off!
AVERAGE GROSS MONTHLY EARNINGS
14 641 PLN
graduates from MBA studies
graduates from postgraduate studies graduates holding a Master’s degree without postgraduate or MBA studies
6 737 PLN 4 798 PLN
Source: Polish Nationwide Salary Survey (Ogólnopolskie Badanie Wynagrodzeń) 2015, Sedlak & Sedlak, N=143010
AVERAGE MONTHLY EARNINGS OF TOP MANAGEMENT in companies employing above 250 people. Data regarding managers aged 41–45.
managers with MBA diploma managers without MBA diploma
24 779 PLN 19 575 PLN Source: Polish Nationwide Salary Survey (Ogólnopolskie Badanie Wynagrodzeń) 2015, Sedlak & Sedlak, N = 310
MBA diploma probably will not lead to a pay rise next day, however in time, among managers of large companies, it translates into additional gross monthly earnings of approximately 5200 PLN when compared with people who do not possess MBA diploma. Expenditure on MBA studies is an investment that within 20 years pays off 19 times. In the period of 20 years after MBA graduation you will earn almost 1.2mln PLN gross more.
MBA – a profitable investment!
35
CUE’s CAMPUS 9
8 4 2 7 G 1
5 D
HH A
E
C B 3
6
F
10
S
1 Main Building 2 Gardener’s House, ”Stróżówka”/Watchman’s House 3 Ustronie 3 4 Buildings A, B, C, D, E 5 Main Library 6 Sports and Teaching Building S 7 Finance Building F 8 Building G 9 Building H 10 Rakowicka 16
©Copyright by Cracow School of Business at Cracow University of Economics Cracow 2016 Publisher: Cracow School of Business at Cracow University of Economics Print: Zakład Poligraficzny Uniwersytetu Ekonomicznego w Krakowie Preparation: Assoc. Prof. Ph. D. Piotr Buła, MSc Monika Bulsza, MSc Alina Tlałka-Janoszek, MSc Joanna Batko, MA Przemysław Klimek, MSc Maciej Batory ISBN 978-83-939641-3-0
MBA PROGRAMS PARTNERS:
EM NORMANDIE
SCHOOL PARTNERS:
NATIONAL COOPERATION: Bielsko-Biała/Częstochowa/Jarosław/Kielce/Mielec/Nowy Sącz/ Nowy Targ/Rzeszów/Tarnobrzeg/Tarnów/Warszawa INTERNATIONAL COOPERATION: Boston/Chicago/Worcester/St.Gallen/Stockholm/Lisbon/Oporto/ Clermont-Ferrand/Caen/Le Havre/Paris/Chisinau/Lviv/Johannesburg Postgraduate studies: ksb@uek.krakow.pl +48 12 293 5560 +48 12 293 5029
MBA studies: mba@uek.krakow.pl +48 12 293 7553 +48 12 293 5568
27 Rakowicka Street, 31-510 Cracow
www.ksb.uek.krakow.pl
CSB CUE Foundation: fundacjaksbuek@uek.krakow.pl +48 12 293 7411