At Sandy Alexander, we are passionately committed to being environmentally responsible, and to printing and providing progressive marketing solutions that connect with this goal.
We think about our impact on the earth. You should do the same.
Sandy Alexander is a catalyst for the progressive future of visual communication providing a cohesive system of environmentally responsible print and multimedia solutions.
6
Sandy Alexander Branding
Identity A logo is an absolutely essential tool for a company to present itself to the world, and Sandy Alexander is no exception. The main points we wanted to communicate when developing their logo tied directly back into their mission statement. Sandy Alexander is progressive, professional and dependable, and we wanted to create a logo mark that clearly communicated this. We took a simplified approach to the logo using two different typefaces, incorporating CMYK printing colors, and solid blocks to represent the strength and dependability of the company.
Sandy Alexander Branding
7
200 Entin Road Clifton, NJ 07014
200 Entin Road Clifton, NJ 07014 973.470.8100 f: 973.470.9269 www.sandyinc.com
Sandy Alexander is the largest purchaser of renewable energry
Steve Babat Chief Operating Officer
8
Sandy Alexander Branding
200 Entin Road Clifton, NJ 07014 973.470.8100 f: 973.470.9269 sbabat@sandyinc.com www.sandyinc.com
Collateral
When approaching the task of
creating stationary for Sandy Alexander, it was important to us to have a simple yet elegant look that reflected the feeling of the logo mark. For the business cards, we decided to incorporate the concept of adding statements to the back side. Anyone in the company who would have a business card would have a different statement that showcases something special about the company, and perhaps their particular department. For example, this statement could refer to Sandy Alexander’s commitment to sustainability or talk about the benefit of their use of a concentric printing. Sandy Alexander Branding
9
FOR ONLY THREE MONTHS Chances are, this poster won’t make it to the landfill. By then, it will be gone. This will poster will biodegrade within three months. At Sandy Alexander, we’re committed to producing sustainable marketing materials and encouraging companies to use them. Made from 100% post-consumer waste and vegetable based inks, what we’ve used to make this poster will have an almost non-existent carbon footprint.
10
Sandy Alexander Branding
Branding Concepts
Branding can only be as
successful as its applications. With that in mind, we developed some interesting ways to use branding. One of these ideas is a biodegradable sign. This sign would be designed for use in public spaces like the subway. Our concept is that people waiting for the train would be able to watch the sign degrade a little each day.
These signs could be replaced easily and could talk about the sign itself or Sandy Alexander’s commitment to environmentally sustainable practices. The new Sandy Alexander brand could also be applied to the company’s fleet of trucks used for delivery. In keeping connected with the commitment to environmentally sustainable practices, all of the trucks could be converted to run on bio-diesel.
As the sign degrades there would be a permanent message or impression of the Sandy Alexander logo behind it. This would be slowly revealed as time passes.
Sandy Alexander Branding
11
12
Sandy Alexander Branding
Sandy Alexander Branding
13
2010 Environmental Sustainability Report
14
Sandy Alexander Branding
The Yearly Customer Mailer
Making a connection to your
customers, or better yet, your potential customers is essential. Forging a connection to the Sandy Alexander brand is paramount. An ideal way to make this connection is in a playful and interesting way that also showcases the company’s drive towards sustainability. We created a yearly mailer that uses recycled materials directly from the print shop. Incorporated into this design would be the company’s environmental sustainability report.
Sandy Alexander Branding
15
About Sandy
Our Services
Get A Quote
Customer Login
Welcome Sandy Alexander is one of the country’s largest and most respected full service graphic communication companies. We provide our customers with extensive web and sheetfed printing capabilities; in-line finishing and ink jet imaging; digital and 1-to-1 marketing solutions; flexo label printing; all complemented by a wide array of digital and electronic media services.
Updates Sales Executives Join Sandy Alexander Sandy Alexancer Issues 2nd Environmental Responsibility Report eSA Solutions Makes a Commitment to Carbon Neutrality Sandy Alexander Debuts Cutting Edge One-to-Ones Marketing Technology for Advertisers and Marketers
About Sandy
Our Services
Get A Quote
Customer Login
Locations/ Divisions Sandy Alexander is a catalyst for the progressive future of visual communication providing a cohesive system of environmentally responsible print and multimedia solutions. We are not only a printer but communicators helping you to reach your audience in new and inovative ways. Using state of the art printing, and new technologies we can help you with any communication problem you might be having.
Technology
Sustainability
Being Green
Employees
16
Sandy Alexander Branding
Website
For many people, a first
impression from a website is important. A potential customer needs a website that is user friendly and easy to navigate. If a client can’t quickly find the information they’re looking for, they will most likely take their business elsewhere.
Sandy Alexander Branding
17
Sandy Alexander uses inks that contain 75% less VOC’s then conventional ink.
Sandy Alexander, in an effort to reduce there energy consumption in the last two years has redueced there electricity usage from 957,000kwh to 600,000kwh.
Sandy Alexander is a catalyst for the progressive future of visual communication providing a cohesive responsible print and multimedia solutions.
18
Sandy Alexander Branding
Kiosk
Interaction is a good way to get information across to people especially in a crowded and chaotic setting, such as a trade show.
When designing this, we kept in mind that you cant always talk to everyone that walks by, and everyone is a kid at heart so something interactive is a good way to hold someone’s attention while for a little while giving them information. Our concept for the kiosk is an interactive touch screen. Selecting a colored square will change the information displayed in the inner box, telling the story of who Sandy Alexander is, what they do, and why it’s important.
Sandy Alexander Branding
19
20
Sandy Alexander Branding
Warehouse Uniforms
Functional, comfotable and
stylish, we designed these uniforms specifically for the warehouse workers and delivery drivers of Sandy Alexander.
Sandy Alexander Branding
21
22
Sandy Alexander Branding
Packaging
We wanted to incorporte the logo
and spirit of Sandy Alexander into their packaging for shipping. Because their printing capabilities are vast, the packages would come in various sizes and shapes, depending on what needed to be shipped.
Sandy Alexander Branding
23
Our policy is to continually reduce our environmental impact and in the process demonstrate that environmental responsibility is a sound business practice.
We believe our behavior can also serve as a positive example to our industry.
Negative Carbon Footprint
Yes, we said negative.
28
The Sandy Alexander Building
The Building
A building is part of a company’s identity. We took that literally.
We designed the facade of the building to reflect the logo that we created. By using materials that will create energy, the company will be able to power their internal systems and generate energy.
The Sandy Alexander Building
29
30
The Sandy Alexander Building
Solar Ivy
Solar Ivy is a system of thin solar
panels that generate energy by gathering light through solar panels and by wind hitting the leaves. The photovoltaic leaves can be easily integrated on the side of the Sandy Alexander building to produce energy.
The Sandy Alexander Building
31
32
The Sandy Alexander Building
Colored Solar Panels
In keeping with Sandy Alexander’s
dedication to sustainability and reducing its carbon footprint, we propose to make a large portion of our building out of colored solar panels. These panels are easily manufactured and assembled into larger panels.
The Sandy Alexander Building
33
34
The Sandy Alexander Building
Recycled Litracon Walls
Litracon is a combination of
optical fibers and recycled concrete. It can be produced as panels and prefabricated building blocks. Load-bearing structures can be also built of these blocks, so they can act as support columns in the Sandy Alexander building.
The Sandy Alexander Building
35
36
The Sandy Alexander Building
Lobby Interior Concepts
We wanted the interior space
of the Sandy Alexander building to reflect their personality. To acheive this, we chose very modern furnishings and fixtures.
The Sandy Alexander Building
37
38
The Sandy Alexander Building
Interior Concepts For the interior details, we wanted to stay connected to the square shape concept. We felt that this would reiterate the logo and the feeling that Sandy Alexander is a dependable, fun, and professional company. We wanted the interior space to reflect this as well. Tables would reflect the logo like the building, and even the chairs would incorporate the CMYK colors and block shape. Also, because Sandy Alexander is committed to environmental responsibility, it was important to us that the furniture and fixtures be made of recycled materials.
The Sandy Alexander Building
39
A well designed identity is one that communicates ideas and values while being memorable and iconic. Something that people can connect to visually when they hear your name.
In this identity system, we have aimed to create something that will stand out in modern markets and help solidify its position in the world of communication.