Brief 1
Branding & Identity
Savoy Cinema Further research & Concept development
OUGD603 - Extended Practice
Brief 1
Branding & Identity
Independent A small family run business Although the idea of the re-brand is to increase the revenue of the cinema people enjoy the history and culture you get when you use the facility.
This brief is a balancing act between heritage and moving with the times and embracing new technologys such as social media.
The environment feels like a small friendly family run business which is defiantly a USP.
I read an article from March explaining the difficulties the Savoy faces if car parking spaces are developed into council housing. This could be considered in the new re-brand.
OUGD603 - Extended Practice
Brief 1
Branding & Identity
Location A big consideration? The Savoy is located outside the city centre which has an effect on who can access the cinema. In theory everyone has the ability to go as you can catch one bus from the city centre; this being so, people may still find it more convenient to access a cinema in the city centre.
There is limited parking behind the Savoy but there is also parking available close by, something that could be possibly highlighted, which could in turn bringing more customers.
OUGD603 - Extended Practice
Brief 1
Branding & Identity
Unique Selling Points Things that defiantly need highlighting in the re-brand, that bring in the customers from thew initial research and previous experience with the cinema.
OUGD603 - Extended Practice
Brief 1
Branding & Identity
Silver screen is a concept I have only witnessed at Savoy Nottingham.
“Every Thursday morning, Savoy offers its silver screen club a carefully selected film and a cup of tea or coffee - all for only £3.25. The silver screen club is as much about the film as it is the social gathering. Everybody over the age of 50 is welcome. Doors open at 11:00am with the film starting at 11.30am.” This is defiantly something to consider marketing.
OUGD603 - Extended Practice
Brief 1
Branding & Identity
The Savoy is reasonably priced. Again price is a big factor for me perosonally. When I go to the cinema, being a student, I find it expensive when tickets for one person exceed ÂŁ8-9. Along with food and beverage it can be expensive. The food and drink at the Savoy is also reasonably priced.
OUGD603 - Extended Practice
Brief 1
Branding & Identity
Venue Hire -Playstation and Xbox parties -Conference Facilities -School or group bookings -Children’s parties They are happy to consider any arrangement to suit your needs. Savoy Cinema offers a wide range of deals, group discounts and hiring opportunities for groups of all kinds.
OUGD603 - Extended Practice
Brief 1
Branding & Identity
Screens There are a variety of screen within the Savoy and they all vary in size and appearance. They makes for a unique experience. I once watch a film in a small room with no more then 10 other people.
OUGD603 - Extended Practice
Brief 1
Branding & Identity
Bar The waiting room includes a bar where adults can grab a drink, also popular with students.
OUGD603 - Extended Practice
Brief 1
Branding & Identity
Concepts (1) Decades in film
It could be interesting to chronologically arrange the Savoy into decades starting from when it opened.
OUGD603 - Extended Practice
Brief 1
Branding & Identity
Concepts (2) Light
Motion picture cameras can only work traditionally with the use of light through a lens. I started to think about how I could tie this in with film. Looking at colour theory and the technical process of recording film.
OUGD603 - Extended Practice
Brief 1
Branding & Identity
Concepts (4) Star Constellations The constellations are totally imaginary things that poets, farmers and astronomers have made up over the past 6,000 years and probably even more. The real purpose for the constellations is to help us tell which stars are which. On a really dark night, you can see about 1000 to 1500 stars. Trying to tell which is which is hard. The constellations help by breaking up the sky into more manageable bits. They are used as mnemonics, or memory aids. This could apply well visually and also fits the idea of telling storys through moving image.
OUGD603 - Extended Practice
Brief 1
Branding & Identity
OUGD603 - Extended Practice
Chosen Concepts (5) Narrative The last concept I started developing more throughly was the idea of narrative. Every film uses narrative to create a story. I started exploring the idea of story telling and the significance of narrative throughout history. I started coming up with metaphorical subcategories such as patterns, combinations, balls of string, blurred images, pixelated images, star constellations and mazes. I think visualising narrative is really obvious but it makes sense.
Brief 1
Branding & Identity
Chosen Concept (5) Narrative
I am going to use copy to explore the theme of narrative.
OUGD603 - Extended Practice
Brief 1
Branding & Identity
Proposal Deliverables Identifying deliverables that the cinema has and also the deliverables of other cinemas. I collated a list of possible deliverabnles that are appropriate for the new re-brand. The main element I will focus on will be the website. This is the first point of contact with many potential customers and needs to be successful navigationally and also visually.
OUGD603 - Extended Practice
Website Social media (Facebook, Twitter) Tickets Popcorn box Posters Signage Flyers vouchers Mailing list ID badges T-shirt Cardboard cutouts