Brand Development
Brief 1 - Savoy Cinema
Branding & Identity
Logo:
Logo Symbol:
Thel ogo is Futura. After experimenting with different fonts I decided to go for a clean contempory looks to match the new forward thinking culture of the Savoy. I also thought this would keep the Savoy from looking dated quickly.
The concept of the logo is that the symbol by itsself looks like a camera projector.
Secondary Research
Brief 1 - Savoy Cinema
Branding & Identity
Secondary Research
Brief 1 - Savoy Cinema
Branding & Identity
Secondary Research
Brief 1 - Savoy Cinema
Branding & Identity
Secondary Research
Brief 1 - Savoy Cinema
Secondary Research
Branding & Identity
Website (1)
(2)
(3)
(4)
(1) Homepage layout:
(2) Info page:
(3) Background:
(4) Competition page:
I spend most of my time designing the website as this was the most important element from my research. I began by creating the grid; I knew the grid had to cater for the film ‘tiles’. Navigation was my main focus; from the research I did on the current Savoy website, I decided hierarchy was important. Film showings are highest priority on the website.
The info page was different. When you click on the info link from the navigation it pop opens this black overlaying screen with some key information in the foreground.
Originally began with the star constellation pattern but developed into the blurred gradient. This made the concept consistent.
A page I added that isn’t on the original website is the competition page. This should be featured every month as part of the marketing campaign. Following the blurred image concept, the user has to guess what film the blurred scene if from to win. This could be applied to different media.
When viewing this information the user should not be distracted by unnecessary formatting.
The ‘tiles’ appear on almost every page which creates consistency for the user.
Brief 1 - Savoy Cinema
Secondary Research
Branding & Identity
Print & Web (1)
(1)
(1)
(2)
(2)
(3)
(3)
(4)
(4)
(1) T-shirt:
(2) Business Cards:
(3) Promotional Posters:
(4) Social Media:
I mocked up t-shirts to show the Savoy manager how the brand would look across different mediums. The copy on the t-shirts helps tell the Savoy story and reinforces the brand.
Business cards are appropriate for managers and staff that deal with other business and client outside of the Savoy. The business cards were not meant to be given to every customer that walks through the door.
In my proposal I said I would use copy within this brief to explore the concept of narrative. Using quotes from the website I produced typographic posters which relate to the proposed concept. There was a lot on type so I tried to condense it as much as possible.
From my initial research I found that the Savoy didn’t utilise their brand identity across social media. I applied the new brand across Twitter and Facebook. I had difficulty editing the Twitter page, the platform can sometimes lag and also upload the images in low resolution.