NEW BLOOD AWARDS
PREPARING YOUR ENTRIES GUIDE
WEDNESDAY 19 FEBRUARY: Open for entries WEDNESDAY 19 MARCH: Deadline to enter & pay online WEDNESDAY 26 MARCH: Deadline for physical material
There’s a lot here, we know. But it’s important to get your entry right – so read on. To find out what to submit… 1. Check your chosen brief. The DELIVERABLES section will tell you the format you need to submit your response in. 2. Find the full specs for each format in the next two pages. Stick to these specs when preparing your work, or it won’t be accepted. TITLE & DESCRIPTION • You’ll need to give a title and description for your work when you enter online. • This title is the title of your response, not simply the name of the brief. • The description is a short summary (max. 100 words). Don’t include the brief in this description. We will use this to help promote your work if it wins, and it will be available to the judges as supporting material. MAIN DELIVERABLES VS SUPPORTING MATERIAL • Most briefs have options for the main deliverable(s) and supporting material. • The main deliverable is what you must submit for that brief. • Supporting material is optional. • Judges will view your main deliverable(s) first, and then look at any supporting material only if they want to. • Your main deliverable(s) must clearly and effectively present your idea and execution. Include anything essential to understanding your response here, not in the supporting material. • Use supporting material to show additional executions, or your process in developing your idea. You could include: • The key insight that led to your solution. • How you developed the idea from insight to solution. • Alternative ideas you explored. • Scamps, initial hand sketches, prototypes, mock-ups. • Mood boards and other reference imagery. • When you submit your work: • You’ll have the option to name every asset (each file you upload or URL you input) – use this to clearly indicate whether that asset is one of the main deliverables, or part of the supporting material (e.g. “Main Deliverable 1”, “Supporting image 3”, etc). • You will also be able to control the order your assets are viewed in – make sure your main deliverable(s) come first. WHAT ELSE DO YOU NEED TO KNOW? • You can enter online from February 19. The entry site will walk you through the process, but before you start, make sure all your team members and all your tutors have registered at www.dandad.org. If you’re a student, you’ll need at least one tutor on board to enter. • Don’t include your name, or the names of your teammates, tutors or college anywhere in your entered work, or in file names (the exception is the D&AD Make Your Mark brief). If these names appear in any deliverables, we will ask you to resubmit them, or we will remove them from the work ourselves. This is to ensure that work is judged anonymously and fairly. • All work must be submitted in English unless specified by the brief. • You must upload all your files on the entry site. No data disks and no files hosted on other sites (the one exception is for interactive work submitted via URL). • URLs are only accepted where the website itself is part of the entry, or to send zip files via Dropbox. • Zip files are OK for interactive work, HTML, websites, widgets or apps. We won’t accept zip files for anything else. • PDFs are only accepted for text – either scripts for radio ads, or supporting material explaining how you developed your concept. Don’t include images in PDFs. • Images must always be submitted as JPEG. • You can only submit 3D images / videos as part of your supporting material. You’ll need to email us beforehand, and supply glasses (3 pairs min.) if needed. • If you use any images, writing, music or other creative material belonging to someone else, you must comply with any copyright restrictions in place. We can’t provide detailed advice on copyright, but you could try a dedicated organisation such as own-it, or the IPO: www.own-it.org www.ipo.gov.uk/copy.htm • You could always use a piece of music that is made available under a Creative Commons License, such as this free music library created by our friends at Endless Noise: www.endlessnoise.com/music
NEW BLOOD AWARDS
PREPARING YOUR ENTRIES GUIDE
VIDEO
Presentation films, moving image work, TV ads, etc.
REGION / FORMAT
ASPECT RATIO
RESOLUTION
FRAME RATE
BITRATE
FILE FORMAT
CODEC
HD 1080p /1080i
16-9
1920 x 1080
25-30 fps
15-25 Mbps
MPEG2/MPEG4 or MOV
H264 or MPEG2
PAL
4-3
720 x 576
25 fps
8-15 Mbps
MPEG2/MPEG4 or MOV
H264 or MPEG2
PAL
16-9
1024 x 576
25 fps
8-15 Mbps
MPEG2/MPEG4 or MOV
H264 or MPEG2
NTSC
4-3
720 x 480
30 fps
8-15 Mbps
MPEG2/MPEG4 or MOV
H264 or MPEG2
NTSC
16-9
1024 x 480
30 fps
8-15 Mbps
MPEG2/MPEG4 or MOV
H264 or MPEG2
VIDEO SPECS:
Formats accepted: MPEG2/MPEG4 and MOV
Maximum file size: 500mb
Your media must come from an uncompressed format (e.g. Beta, MiniDV or DVCam)
Don’t add a clock or slate at the start of your film
TIPS FOR A GREAT PRESENTATION FILM • Don’t include the brief – the judges already know it. You can talk about how you interpreted the brief and how this led to your response. You don’t have long, so don’t waste time telling the judges what they already know. • Summarise your project in the first 30 seconds, and get the jury’s attention. You can use the rest of the film to go into more detail if you need to, but don’t make the judges wait until the end of the film to find out your solution. • It’s fine to include a voiceover speaking over footage, but to keep judging fair and unbiased, don’t include footage where you talk directly to camera. • Focus on the creative idea and its relevance to the audience. • You don’t need to make it elaborate and fancy. Simple films with a clearly presented idea are just as effective. • If you’re trying to demonstrate an idea using mock-ups and screenshots, clearly show how it would work.
IMAGES
Presentation slides, photographs, illustrations, posters, etc.
TIPS FOR CREATING GREAT PRESENTATION SLIDES • A presentation slide is where images and text are combined in one JPEG, to show your idea as well as explain it. Standalone images of your work are preferable to presentation slides when appropriate. • Show the key elements of the work. • Keep the layout clean, simple and uncluttered. • Keep any explanatory text short, clear and relevant. • Make sure text is big enough to be read easily – bear in mind the work will be viewed on TV screens at Judging.
IMAGE SPECS: Format: JPEGs only PNG, GIF, and PDF files not accepted Image resolution: At least 300dpi Maximum file size: 4mb Minimum image size: 15cm on the longest side Orientation: Images will be viewed on-screen so landscape is ideal. Portrait is fine too, if that’s more appropriate (e.g. for magazine covers or posters)
NEW BLOOD AWARDS
PREPARING YOUR ENTRIES GUIDE
AUDIO
TEXT Scripts for radio ads, or supporting material explaining your process.
Executions of radio ads, etc. Only accepted as supporting material.
AUDIO SPECS:
TEXT Specs:
File format: MP3
Format: PDF. This should be text only – don’t include images.
Sample size: 16-bit
For scripts: If you have more than one script, upload each one as a separate PDF. Don’t combine them all into one document.
Sample rate: 44100khz Maximum file size: 10mb File extension must read .mp3
For supporting material: Maximum one A4 page. Use a clear font (e.g. Arial) and 12 point text.
Don’t include audio introductions or presentations.
INTERACTIVE WORK INTERACTIVE SPECS: • Interactive work must be Chrome compatible. • If the work is online, submit the URL. If you can’t host the work online, submit a ZIP folder with all the files. SUBMITTING ZIP FILES • W hen you start the online entry form, you’ll get an entry number. Use this as the name for the zip folder itself, and at the start of file names for the root folder, index file, and Flash or Shockwave files. • Submit websites in their entirety as Chrome compatible HTML projects. • Submit Flash and Shockwave projects embedded in HTML. • To submit a ZIP file, please upload it to Dropbox (www.dropbox.com) and then submit the Dropbox link as a URL. NB If you’re UK-based developing an app for the npower brief, additional specs apply. See Developer Challenge in your brief pack.
PHYSICAL WORK
PHYSICAL SPECS: Download labels for physical work from the entry site. Fill them in and attach a completed entry label to the back or base of each object. Package together and attach a completed postage label to the package. Any physical work must arrive at the D&AD office by 5pm GMT on Wednesday 26 March 2014.
FOR MORE INFO, VISIT: dandad.org/newbloodawards OR EMAIL US: newbloodawards@dandad.org
Contact us if you will need the item returned. Items won’t be returned unless requested by 26 March 2014 – email newbloodawards@dandad.org with the subject line ‘Returns Request’. Include your name, the entry number and a description of the work you want returned. We’ll then contact you after judging to arrange collection. Please note that you’ll have to cover the costs of returns yourself.