Brief 1
Branding & Identity
Savoy Cinema Research
OUGD603 - Extended Practice
Brief 1
Branding & Identity
Savoy Cinema This art deco cinema has been in Nottingham since the 1930s and shows a wide range of films from classics to blockbusters.
OUGD603 - Extended Practice
Brief 1
Branding & Identity
Consideration needs to be applied when thinking about how the brand will translate across print and web.
OUGD603 - Extended Practice
Brief 1
Branding & Identity
The Savoy cinema works on a smaller budget then other cinemas in Nottingham, so how can I potentially stretch the budget?
OUGD603 - Extended Practice
Brief 1
Branding & Identity
OUGD603 - Extended Practice
Print & Web (1)
(1)
(3)
(4)
(1)
(1)
(3)
(4)
(1) Everyman Cinema:
(1) Everyman Cinema:
(3) Belgrave Music Hall & Canteen:
(4) Leeds International Film Festival
Everyman cinema (Leeds) is a really great place to collect primary research. The cinema is new and has a lot a good print. I find it useful to have physical print which informs my decision such as scale, colour and copy, which you can’t see from Online sources that are digital.
I collected a menu, postcard and a publication, consisting of showing times. The everyman cinema is a good example of branding and identity but it is too busy and cluttered. I tried to keep this is mind when designing the elements of the Savoy.
The branding in Belgrave music hall Leeds is a good example of contemporary graphic design. I tried to find a middle ground between this and the Everyman cinema.
I tried to use legible fonts like the LIFF. The website and print both have appropriate font choices which are quite neutral and also age well; not becoming outdated after a few months. The website is also colour coded, something I tried to feature on the Savoy.
I tried to keep the Savoy website functional and easy to navigate, a feature the Belgrave website has.
Brief 1
Branding & Identity
Secondary Research
OUGD603 - Extended Practice
Brief 1
Branding & Identity
OUGD603 - Extended Practice
Print & Web (1)
(1)
(1)
(2)
(2)
(2)
(2)
(2)
(2)
(1)
(1) Patrice Barnabe:
(1) Patrice Barnabe:
(2) Mega-box - Studio FNT:
(2) Response
VERDI branding and identity. The identity is based on the aesthetics of film scripts, using only a typewriter typeface.
The props used to photograph the work look good aesthetically, but they are unnecessary. In the real world you wouldn’t send out a typewriter with the film tickets. So it is not as powerful in context, therefore irrelevant.
Identity design for the Mega-box - movie theater chains in Korea. It included a symbol, logotype and applications from signage, tickets to beverage. A flexible identity system was created to communicate the movie theater as an open space for entertainment and communication.
I tried to keep my Savoy branding consistent. This worked really well for the Mega-box project by Studio FNT. The patten idea works across multiple products. I thought the blurred image effect works similar to this.
Brief 1
Branding & Identity
The Savoy needs to be marketed and made more contactable. The next slide shows the use of synthesis between dynamic social media.
OUGD603 - Extended Practice
Brief 1
BRDG
Branding & Identity
www.ff9263.com In order to breathe life into this cultural bridge, members (the group’s 100% digital agency) have created a gateway site that links both offices and that allows the Paris and Shanghai teams.
OUGD603 - Extended Practice