MODULE ASSESSMENT BRIEF
LEEDS COLLEGE OF ART
Programme Title: BA (Hons) Graphic Design
Level: 6
Module Title: Extended Practice
Module Code: OUGD603
Brief Title:
Module Leader/Tutors: Amber Smith, Andy Lodge, Simon Harrison, Phil Smith
Module Credits: 60
Weighting of Brief within Module: 100%
Brief or Tasks Rosie Edmonds Personal Branding
Create the personal branding for Rosie Edmonds who specialises Fashion Communication.
Context Does Rosie’s practice conform to any kind of style within fashion? What typical deliverables does the fashion industry have as a standard? What original deliverables can potentially be implemented for Rosie’s practice? What forms of marketing are currently appropriate in this industry? What will be different about Rosie’s personal brand that will make her stand out from competing practices? What processes are appropriate in Rosie’s industry? Has Rosie got a set budget? Audience is extremely important in understanding who will be Rosie be trying to engage? What message does Rosie want her brand to communicate?
Preparation/Research suggestions Primary research in the form of a questionnaire for Rosie Find examples of already successful fashion brands Find statistics showing the most successful fashion graduates and analyse their personal brands
Evidence – for this project students should submit Create a brand that works across print and digital media. Working website Business card Letterhead Mail out Stamp Coat hangers
Briefing: Monday 02/09/2013
Deadline: 10/03/2014