A Digital Marketing Portfolio Shabrina Kuswardani
20 20
Table of
Company Profile
Content 01
Odyssey by Daya Dimensi Indonesia
Company Profile
01
Klobility
02
S.W.O.T
03 04 05
Target Audience Brand’s Value Campaign Journey
Social Media
Website
01
Event
01
02
People
02
03
Disability
03
Medium
Klobility
Company Feature Daily Article
01
Article
Shabrina Kuswardani // A Digital Marketing Portfolio
Shabrina Kuswardani In 2015, I volunteered for Project Child Indonesia and I had the chance to be involved in the Social Media Division. It sparked my interest in digital marketing. This year, as I work in an HR Consultant, I was given the responsibility to manage its social business’, Klobility, digital marketing and social media. In Klobility, I am responsible to: - curate content to support Klobility’s website, social media and sales kit - build and maintain Klobility’s website using Wix - plan and create Klobility’s social media content, including copywriting and design - manage Klobility’s digital platform - support sales team in creating Klobility’s sales kit Outside of work, I love to spend time on my hobbies, among other things: catching up on my favorite tv series, watching movies, going to concerts and taking pictures around the city with my analog camera #35mm I also like to read up on my interests when I feel like staying inside, such as technology, feminism, psychology, music, movies and tv series. Shabrina Kuswardani // A Digital Marketing Portfolio
Company Profile
Brand Guideline for Odyssey by Daya Dimensi Indonesia.
Identity Description, Focus: description of logo
>
configuration on dark and light theme.
01
Odyssey Shabrina Kuswardani // A Digital Marketing Portfolio
Company Profile
Brand Guideline for Odyssey by Daya Dimensi Indonesia.
Identity Description, Focus: description of logo
>
configuration’s exclusion zone.
01
Odyssey Shabrina Kuswardani // A Digital Marketing Portfolio
Company Profile
Brand Guideline for Odyssey by Daya Dimensi Indonesia.
Identity Description, Focus: description of
>
typography for brand guideline.
01
Odyssey Shabrina Kuswardani // A Digital Marketing Portfolio
Company Profile
Brand Guideline for Odyssey by Daya Dimensi Indonesia.
Implementation Description, Focus: description of
>
logo configuration’s implementation on mobile.
01
Odyssey Shabrina Kuswardani // A Digital Marketing Portfolio
Klobility
An initiative by Dayalima Family (holding company of Daya Dimensi Indonesia) aimed to build an inclusive Indonesia through sustainable social transformation, starting from the workplace.
01
Klobility Shabrina Kuswardani // A Digital Marketing Portfolio
Klobility S
supported by Daya Dimensi Indonesia which has a strong background in HR Consulting; trusted by clients and other companies
W
new brand; focusing on a sensitive, yet important matter
O
lack of awareness and trainings about diversity and inclusion in the workplace in Indonesia; competitive advantage
T
02
companies don’t see it as an urgent topic/matter
S.W.O.T Shabrina Kuswardani // A Digital Marketing Portfolio
Klobility Target Audience Main target:
HR Practitioners
Demographic: - Age:
25-40
- Location:
Jakarta, Surabaya
Secondary target:
Others who are interested in diversity and inclusion issues
Demographic:
03
- Age:
22-50
- Location:
Indonesia
Target Audience Shabrina Kuswardani // A Digital Marketing Portfolio
Klobility Brand’s values to target
Klobility Provide trainings and accessibility
HR Practitioners Diverse, but not inclusive, workplace
audits to prepare an sustainable inclusive environment
Lack of awareness about diversity and inclusion, especially inclusivity
Open to discussion about diversity
towards people with disabilities
and inclusion
04
Brand’s Value Shabrina Kuswardani // A Digital Marketing Portfolio
Klobility Challenge
To encourage HR practitioners and companies to build a more diverse and inclusive workplace, starting from people with disabilities
Solution
Raise awareness through digital campaigns and events to introduce HR practitioners to people with disabilities behind their stigma
Big Idea
04
“Menuju Indonesia Inklusi”
Brand’s Value Shabrina Kuswardani // A Digital Marketing Portfolio
Klobility Campaign Journey Main target Website
Offline events
Social media
Social media
AR Filter
Social Media Offline events
Secondary target Social media AR Filter
06
Campaign Jorney
Shabrina Kuswardani // A Digital Marketing Portfolio
Social Media
01
Event
17 Agustus
Hari
Agenda di
Hari Down
Perempuan
Bulan Agustus
Syndrome Sedunia
Link :
Link :
Link :
Link :
https://www.instagram.com/p/
https://www.instagram.com/p/
https://www.instagram.com/p/
https://www.instagram.com/p/
B1Pz2p_ATmc/
Buvwb8-gfE8/
B1GJfhBgyEy/
BvRNhmHhRhr/
Shabrina Kuswardani // A Digital Marketing Portfolio
Social Media
02
People
Handry
Donald
Risnawati
Stephanie
Satriago
Santoso
Utami
Handojo
Link :
Link :
Link :
Link :
https://www.instagram.com/p/
https://www.instagram.com/p/
https://www.instagram.com/p/
https://www.instagram.com/p/
Bvg0p_9hmJd/
BuYo0akASmJ/
BveFp4BB2MJ/
Bvv-f-3hyvZ/
Shabrina Kuswardani // A Digital Marketing Portfolio
Social Media
03
Disability
Disabilitas
Etika
SIBI
Infrastruktur
Berinteraksi
Link :
Link :
Link :
Link :
https://www.instagram.com/p/
https://www.instagram.com/p/
https://www.instagram.com/p/
https://www.instagram.com/p/
B2MK36djV5K/
B2qCUIvg6dP/
B2wAOVHH0EF/
B1s2y3jgobU/
Shabrina Kuswardani // A Digital Marketing Portfolio
Website
01
Klobility
Tentang Klobility
Website Disabilitas
Link :
Link :
https://www.klobility.id/tentang-ka-
https://www.klobility.id/disabilitas
mi
Shabrina Kuswardani // A Digital Marketing Portfolio
Website
02
Company Feature
GOJEK
Kalbe
Link :
Link :
https://www.klobility.id/post/mi-
https://www.klobility.id/post/kal-
tra-disabilitas-gojek
be-group-inklusi
Shabrina Kuswardani // A Digital Marketing Portfolio
Website
03
Daily Article
YSEALI Press Release
Bahasa Isyarat
(with Gemala Zenobia)
Link :
Link :
https://www.klobility.id/post/out-
https://www.klobility.id/post/perbe-
bound-project-yseali
daan-bisindo-dan-sibi
Shabrina Kuswardani // A Digital Marketing Portfolio
Website
01
Article
Medium Article
Link : https://medium.com/@shbrnk/technology-and-disability-a-tool-to-inclusion-6b00331029c5
Shabrina Kuswardani // A Digital Marketing Portfolio
A Digital Marketing Portfolio Thank You
shabrinak.12@gmail.com 0856 9964 706 Shabrina Kuswardani // A Digital Marketing Portfolio