Kids Food Magazine
Brand Guideline
Kids Food Magazine
O U R V I S I O N i s t o s h a re h e a l t h y f o o d a n d build basic cooking skill. Also to make kids m o re a c t i v e a n d s p e n d m o re t i m e w i t h their family
OUR MISSION is to focus on healthy but yummy f o o d t o m a k e k i d s l o v e a n d p re f e r e a t i n g healthy food over dessert and junk food
O U R VA L U E S w e g i v e c h i l d re n t h e f u n t h a t they need in a healthy way
CONTENT Logo Logo Concept
Stationary letterhead
Primary logotype
Business card
Vertical Usage
envolepe
Horizontal usage
File Document
Logo Size usage Measurements of logo Clear space Rule of use
Colors Primary color Secondary color
Ty p o g r a p h y Primary Typefaces Secondary Typefaces
Pattern
Stationary Mockup
Pattern Usage
Design Examples Give away Posters Banner Invitation Ticket
L O G O
Logo Concept Primary logotype Vertical Usage Horizontal usage Logo Size usage Measurements of logo Clear space Rule of use
Logo Concept Chew logo represent the chewing action while kids are eating, that’s why we used the letter “w” in a creative way to make it represent the child face in a cute way “ and make more attractive for the target audience, Also in the letter “c” we used a curvey letter style to the give the feeling of movement and excitment.
Gives the feeling of movement, excitmentt and fun
it represent the mouth and eyes of a child
”
Primary logotype These are the logo for all the brand communications, option one is our favourite. Option two we used it when option one is hard to use
1.
Kids Food Magazine
2. Kids Food Magazine
Vertical Usage a. colorful usage
b. grayscale usage
Kids Food Magazine
Kids Food Magazine
Kids Food Magazine
Kids Food Magazine
c. Black/white usage
Kids Food Magazine
Kids Food Magazine
Horizontal Usage a. colorful usage
b. grayscale usage
Kids Food Magazine
Kids Food Magazine
c. Black/white usage
Kids Food Magazine
Kids Food Magazine
Kids Food Magazine
Kids Food Magazine
Logo Size usage Minimum height usage 1.18cm The vertical logo should not appear smaller that 1.18cm in hieght. If your design requires the vertical logo to go below this hight then you must replace it in the design with the horizontal logo.
1.18cm 0.88cm
0.15cm 0.15cm
Minimum height usage 1.18cm The Horizontal logo should not appear smaller that 0.57cm in hieght.
0.42cm
0.42cm
0.57cm
Minimum height usage 0.42cm The Symbol should not appear smaller that 0.42 cm in hieght.
Note: This is not the real size of the logo
kids Food Magazine
0.42cm
kids Food Magazine
0.35cm
Measurements of logo
1.18cm
0.88cm
0.15cm 0.15cm
0.57cm
kids Food Magazine
kids Food Magazine 2.5 cm
Note: This is not the real size of the logo
2.5 cm
0.35cm
Clear space
Clear space for both vertical and horizontal logo 1cm Our logo needs some breathing room. Make sure you give it space to stand out. The margin of clear space for both logos is 1cm.
Clear space for Symbol is 0.5cm Our Symbol needs some breathing room. Make sure you give it space to stand out. The margin of clear space is 0.5 cm.
Note: This is not the real size of the logo
kids Food Magazine
kids Food Magazine
Rule of use 1.
F
o
o
d
M
a
g
a
zi
n
e
2.
s
kids Food Magazine
k
id
Chew logo should not be adjusted or edited in any way.Here are some examples of what not to do
1. DON’T rotate the logo 2. DON’T add a drop shadow 3. DON’T use different color
3.
4. DON’T stretch the logo 5. DON’T rearrange elements
4.
kids
Food
Magazine
kids Food Magazine
6. DON’T add gradients
5.
6.
kids Food Magazine
kids Food Magazine
C O L O R S
Primary color Secondary color
Primary color The color green represents nature, energy , freshness, safety and harmony.
100%
90%
80%
70%
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90%
80%
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20%
10%
Primary color: Green CP Color Code: RGB
0 160 121
HEX/HTML
FFC428
CMYK 93 0 63 0
The color yellow reprsenets cheerfulness, happiness, energy and optimism, it is an attiontion getting color, and highly used in children’s products
Primary color: Spectra Yellow
Color Code: RGB
254 195 40
HEX/HTML
FFC428
Secondary color The color pink represents harmony, inner peace and playfulness
Primary color: Pink U
The color blue represents the conďŹ dent, freedom and trust that the kids need.
Primary color: Aruba blue
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
Color Code: RGB
209 66 141
HEX/HTML
D1428D
Color Code: RGB
132 214 211
HEX/HTML
85D7D4
T Y P O G R A P H Y
Primary Typefaces Secondary Typefaces
Primary Typeface
Typography is an important aspect of our brand identity. our typographic style contributes to our distinctive aesthetic Primary Font Our primary Typeface is avenir , used for headlines,subtitles and body. It represent the brand in a clear way
Avenir
Ab Light
Ab
Medium
Ab Black
ABCDEFGHIJKLMNOPUVWXYZ abcdefjhijklmnopqrstuvwxyz 123456789 !@#$%&() ABCDEFGHIJKLMNOPUVWXYZ abcdefjhijklmnopqrstuvwxyz 123456789 !@#$%&() ABCDEFGHIJKLMNOPUVWXYZ abcdefjhijklmnopqrstuvwxyz 123456789 !@#$%&()
Secondary Typeface
Typography is an important aspect of our brand identity. our typographic style contributes to our distinctive aesthetic Secondry Font Our Secondary typeface is Merci heart brush, used for headlines. It gives a playful feeling for the brand
Merci Heart Brush
Ab
ABCDE FGHI J K L MNOP U VWXYZ abcdefjhijklmnopqrstuvwxyz 123456789 !@#$%&()
S t a t i o n a r y
Lettehead Business Card Envelope File Document Mockup
Letterhead
21cm
The standard layout and orientation for all business letterheads is designed for the standard U.S. letter paper size of 21cm x 29.7cm set in portrait orientaion when the page is folded into third, the top third should display the logo.
Kids Food Magazine
29;7cm
4323 Saudi Arabia, Riyadh 2123 +966 54382211 011 4356478 Shaden.a.alshaikh@Chew.com
Business card The standard layout and orientation for all business Cards is designed for the standard U.S. size of 8.5cm x 5.5 cm set in horizontal orientaion
8.5 cm
Front
5.5 cm
Kids Food Magazine
www.chew.com
Back
Shaden AlShaikh
Graphic Designer
4323 Saudi Arabia, Riyadh 2123 +966 54382111 011 4356478 Shaden.a.alshaikh@Chew.com
Envelope 22 cm
All business should be sent with a company envelope. The envelope is designed for the U.S standard business envelope size 22cmx11cm.
kids Food Magazine
ŮĄŮĄ cm
4323 Saudi Arabia, Riyadh 2123 011 4356478
www.chew.com
PO box: 11331
+ 966 543 822 113
Chew__Magazine@chew.com
File Document The standard layout for the file document is designed for the standard U.S. size
Front
Back
kids Food Magazine
4323 Saudi Arabia, Riyadh 2123 011 4356478
www.chew.com
PO box: 11331
+ 966 543 822 113
Shaden.a.alshaikh@chew.com
Stationary Mockup
P a t t e r n
Pattern The brand pattern is designed based on curvey lines and shapes, it is used at the corner of the page to fill the emty space
D e s i g n E x a m p l e s
Give away Posters Banner Invitation Ticket
Give away
Front
Back
Kids Food Magazine Kids Food Magazine
Kids Food Magazine
Kids Food Magazine
Kids Food Magazine
www.chew.com
www.chew.com
Posters
Banner
HE
Invitation
EN
4-10 PM 19 MAY 150 SAR
Tickets
COOK
SESSION
TICKET TICKET www.chew.com
Kids Food Magazine
4323 Saudi Arabia, Riyadh 2123 011 4356478
www.chew.com
PO box: 11331
+ 966 543 822 113
Chew__Magazine@chew.com