About me I’m Shaden AlShaikh a Graphic and Digital Media Designer based in Riyadh, I have over three years of industry experience, have won the second place award in 3D Animation film in Saudi Arabia, I enjoy new and challenging projects that push me to learn more, I find passion in creating creative designs.Throughout college, I have gained great time managment skills that allow me to work on multiple projects at once.
+ 00966543822113 ShadenAlshaikh@hotmail.com
Index Branding
6
Packaging
103
Graphic Design
124
Digital Media
177
Branding
6
OUR VISION is to share healthy food and build basic cooking skills. Also to make kids more active and spend more time with their family
OUR MISSION is to focus on healthy but yummy food to make kids love and perfer eating healthy food over dessert and junk food
OUR VALUES we give children the fun that they need in healthy way
8
Logo Concept Chew logo represent the chewing action while kids are eating, that’s why we used the letter “w” in a creative way to make it represent the child face in a cute way “ and make more attractive for the target audience, Also in the letter “c” we used a curvey letter style to the give the feeling of movement and excitment.
Gives the feeling of movement, excitmentt and fun
it represent the mouth and eyes of a child
”
Vertical Usage a. colorful usage
b. grayscale usage
Kids Food Magazine
Kids Food Magazine
Kids Food Magazine
Kids Food Magazine
c. Black/white usage
Kids Food Magazine
Kids Food Magazine
10
Primary color The color green represents nature, energy , freshness, safety and harmony.
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
Primary color: Green CP Color Code: RGB
0 160 121
HEX/HTML
FFC428
CMYK 93 0 63 0
The color yellow reprsenets cheerfulness, happiness, energy and optimism, it is an attiontion getting color, and highly used in children’s products
Primary color: Spectra Yellow
Color Code: RGB
254 195 40
HEX/HTML
FFC428
Secondary color The color pink represents harmony, inner peace and playfulness
Primary color: Pink U
The color blue represents the confident, freedom and trust that the kids need.
Primary color: Aruba blue
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
Color Code: RGB
209 66 141
HEX/HTML
D1428D
Color Code: RGB
132 214 211
HEX/HTML
85D7D4
12
STATIONERY DESIGN
14
BANNER DESIGN
EVENT POSTERS (TEASER)
16
EVENT TICKET DESIGN
EVENT SPECIAL INVITATION
18
20
24
MOODBOARD
26
28
(KAIRAM) DESIGN
PLAYING CARD DESIGN
30
PACKAGING DESIGN
PAPER BAG
32
NOTEBOOK DESIGN
PIN DESIGN
36
PACKAGING DESIGN
38
scan for the concept and the project explanation
40
COLOR SCHEME
CITY MAP DURING THIS PROJECT WE WORKED ON ZONE(B)
42
44
46
48
50
52
54
56
58
ZONE(B) POSTCARDS
POPUP CARD GIF
60
62
64
66
68
AUGMENTED REALITY using (AR) technology to represent the difference between the usage life and the colorful life
(AR) EXPERIENCE VIDEO
scan for the concept
72
٢١
BUSINESS CARD & LOYALITY CARD
74
MENU DESIGN
PAPER TABLE MATT, SUGER PACKGING
76
BARISTA UNIFORM
٢٥
WAITER UNIFORM
78
CUP SLEEVE DESIGN (special on november) + COFFEE BAG DESIGN
٢٧
CUP HOLDER DESIGN + CUP SLEEVE DESIGN
80
NAPKIN DESGIN
٢٩
BOX DESIGN
1
Beauty interaction wall, is a reflection of your inner beauty, this is why the logo is reflected. and you can see the logo correctly by a mirror that reflect it
84
graphic
YTUAEB BEAUTY INTERACTION WALL
Self judging is a true cause that needs to be solved self-judging Target Audience: Teenager (women)
The idea is an Interaction wall that motivate people to release self-judging
feel worthless
Our wall is designed in a creative way to motivate people
feel unpretty
Our goal is to Release Self-Judging
How do you see yourself
DO YOU WANT TO KNOW HOW I SEE YOU?
AS BEAUTIFUL
YOU ARE BEAUTIFUL Are you ready to experience? INFOGRAPHIC
86
Instagram post
Instagram post
44
88
Instagram post
Instagram story
Instagram story
twitter post
twitter post
90
Socail Media Posts
Socail Me
SOCIAL MEDIA POSTS
4
Teaser
OUR MISSION. 8 Minute, Experiences From home, clothing and lifestyle as its core. Based on the creative design aesthetics to create an unique retail experience to customers, it brings a simple, natural and comfortable place. In 8 Minute we explore the art of living, create the aesthetic of life. To create a relaxed and pleasant atmosphere within the retail space. 8 Minute will explore the joy of life with you
NAME CONCEPT. Usually finding things could be pretty hard! It takes hours to find what you need..days, month, years and sometimes it takes our whole life! We all know that 24 hours is not enough for a day and we always wish for more or we wish that we were superfast. It takes 8 minutes for the sunlight to reach the earth and it’s 149.6 million km away! It’s awesome isn’t it? Imagine that you can find what you need like light speed.. what you imagine is real! In a place where everything is found a place where your dreams come true. Life is short and you only live once so stop wasting your time and find what you looking for in only 8 minutes or less!
LOGO CONCEPT. Give yourself a space to think out of the box, find unexcpected, unique and creative item. We have used the concept (out of the box) to express the brand’s direction by getting the letter N out of the box
94
Primary Colors
PRIMARY COLORS
C O L O R P A L E T T E
Secondary Colors
SECONDARY COLORS
You should always use the yellow color in wide spaces and backgrounds. It should not be used in text.
Pink color should be used in design with narrow spaces but never forget it’s a secondary color!
Pink
Yellow
#eab9b4
#fad05c
PANTONE: 7605c CMYK: 6/31/21/0
PANTONE:134c CMYK: 2/17/75/0
RGB: 234/185/180
RGB: 250/208/92
Black color should be used in body text, you can also use it in designs and icons.
The white color should be used in Titles, subtitles and icons. It’s okay to use it in backgrounds
Black
White
#ffffff PANTONE:663c CMYK: 0/0/0/0 RGB: 255/255/255
#000000 PANTONE: black s c CMYK: 75/68/67/90 RGB: 0/0/0
Light blue color should be used in medium spaces, you should use it usually beside the yellow color
Light Blue #a7deec PANTONE:317c CMYK: 32/0/5/0 RGB: 167/222/236
COLOR USAGE GUIDELINE CHART
guideline chart This chart represents the percentage of using each color in the brand. For example, yellow color should be used in wide range but, the pink color should be used in narrow range.
5% 10% 15% 20% 50%
MARKETING GOAL
Market goal
Asia, Europe & America the Middle East Saudi Arabia
96
BOX DESIGN
PLASTIC BAG DESIGN
98
WALL DESIGN
LIVE ICON CONCEPT It takes 8 min for the sun light to reach the earth, then and only then! It gives life to everything around us, everyone starts to move, feel fresh, full of energy and feeling the vibes of a new day. This is the reason why we chose to create icons that represent life in a simple way! Full of movement and energy. We want to make sure that this feeling will reach to every costumer! Feeling happy, positive and full of life
100
Packaging
104
PROJECT CONCEPT SUSTAINABLE PACKAGING DESIGN, that allow kids to color the packages
KIDS PACKAGING DESIGN Towel and nightwear packaging
106
PROJECT CONCEPT FAMILY PACKAGING DESIGN FOR THE OPENING OF THE CINEMA IN RIYADH. Inspired by the movie clapper and the film roller
PACKAGING DESIGN
108
110
POPCORN FLAVORS LABELS DESIGNS Inspired by film Gernes
112
FUNJAN DESIGN
HOW CAN SOMETHING BE SO DELICIOUS
SMOOTHIE BOTTLE DESIGN
114
42
FINGER PRINT PACKAGING FINGER PRINT PACKAGING
ARABIAN COFFEE PACKAGING
116
COFFEE HOLDER DESIGN
JAR HOLDER DESIGN
118
BOX DESIGN
PLASTIC BAG DESIGN
120
COFFEE CUP DESIGN Arabian coffee design for cookiesn and cream
PLASTIC BAG DESIGN
122
NATIONAL DAY DESIGN Label and flag design
NATIONAL DAY GIF
Graphic Design
126
Concrete poetry Project Concrete poetry is poetry in which the meaning or effect is wholly by visual means, using patterns of words or letters and other typographical devices.
Designed 3 Serial posters of Almutanabi Poem by using the sewing technique to express the poem (EXPERIMENTAL TYPOGRAPHY)
LYRICS Tell a beloved one who has made his home in the corners of my heart That even if I don›t meet him, I do meet him And that the corner of my eye is linked to the sight of him, even when he is far away I wish he knew I wish he knew that I don›t remember him For how can I remember him when I have never forgotten him To he who thought that i don›t remember him And God knows that I never forgot him If he disappears then in my soul is where he stays How can the heart forget the one who lives in the soul
Tell a beloved one who has made his home in the corners of my heart That even if I don›t meet him, I do meet him
اﻟﻘﻠﺐ َﻣﻨﺰﻟﻪ أﺑﻠِﻎ َﻋﺰﻳﺰا ً ﰲ ﺛﻨﺎﻳﺎ ِ ُﻨﺖ ﻻ أﻟﻘﺎ ُه أﻟﻘﺎء ُ أين وأن ﻛ
128
,And that the corner of my eye is linked to the sight of him even when he is far away
ٌ ﻣﻮﺻﻮل ﺑﺮؤﻳﺘ ِﻪ وإن ﻃﺮﰲ وإن ﺗﺒﺎﻋﺪ َﻋﻦ ُﺳﻜﻨﺎي ُﺳﻜﻨﺎ ُه
I wish he knew that I do not remember him For how can I remember him when I have never forgotten him
ﻟﺴﺖ أذﻛﺮ ُه ُ ﻳﺎ ﻟﻴﺘﻪ ﻳﻌﻠ ُﻢ أين ﻟﺴﺖ أﻧﺴﺎ ُه ُ وﻛﻴﻒ أذﻛﺮ ُه إذ
130
ICON DESIGN local icons designs that represent Arabic (Najdi) words
132
MENU DESIGN
INSTAGRAM POSTS DESIGN
134 62
62
ILLUSTRATED & AUTHORED KIDS STORYKIDS STORY ILLUSTRATED & AUTHORED
136
CONCEPT TYPE SPECIMEN BOOK Baskerville increased the contrast between thick and thin stroke, Thus I used the two colors black and white to show the contrast
The font is designed in the 1750s, but people are still using it and they will always do
CONCEPT FONT FEATURES DESIGN
CONCEPT designing font anatomy by using the words that describe the font
138
INSTAGRAM POSTS DESIGN
GIF POST Job for women post
GIF POST Job for men post
140
NATIONAL DAY TAG
SCREEN MENU DESIGN
142
TAKEAWAY MENU DESIGN
BUSINESS CARD
144
UNIFORM
146
SCREEN MENU DESIGN
Burrito
اﻟﺴﻨﺎدوﻳﺘﺸﺎت ﺗﺨﻄﺊ اﺑﺪا ﻣﺎراح !
ﻣﻊ ﺷﺎورﻣﺎ ﻛﻼﺳﻴﻚ
اﻟﻮﺟﺒﺎت
اﻟﻠﺤﻢ اﻟﺨﺒﺰ اﻟﻠﺒﻨﺎﻧﻲ ،اﻟﺒﺼﻞ ،اﻟﻄﻤﺎﻃﻢ ،اﻟﺨﺲ ،ﺻﻮص ﻃﺤﻴﻨﺔ
اﻟﺒﻄﺎﻃﺲ
٦رﻳﺎل 280 CAL
اﻟﺪﺟﺎج
ﺟﺮﺑﺖ وﺟﺒﺔ دﻳﻮ؟
،اﻟﺨﺒﺰ اﻟﻠﺒﻨﺎﻧﻲ ،اﻟﺒﻄﺎﻃﺲ ،اﻟﺨﺲ ،اﻟﺒﻘﺪوﻧﺲ ،اﻟﻤﺎﻳﻮﻧﻴﺰ ﺻﻮص اﻟﺜﻮم ٥رﻳﺎل 199 CAL
ﻛﻴﻒ ﺗﻘﺪر ﺗﻘﻮل !ﻻ
اﻟﺸﻴﻠﻲ ﻓﺮاﻳﺰ ﻋﻨﺪﻧﺎ رﻫﻴﺐ ! ﺷﻴﻠﻲ ﻓﺮاﻳﺰ ﺑﻄﺎﻃﺲ ،ﺻﻮص ﺷﻴﺒﻮﺗﻠﻰ ،ﺷﻴﺪرﺟﺒﻦ ،ﻫﻠﺒﻴﻨﻮ دﺟﺎج ١٥رﻳﺎل
ﺳﺎدة ١٠رﻳﺎل
655 CAL
154 CAL
ﻻﺗﻔﻮﺗﻬﺎ
ﻟﺤﻢ ١٨رﻳﺎل
652 CAL
اﻟﻠﺤﻢ
ﺑﻌﺪ ﻳﻮم ﻋﻤﻞ ﻃﻮﻳﻞ اﻳﺶ اﺣﺴﻦ ﻣﻦ ﺷﺎورﻣﺎ ﺻﺎج
ﺗﻮرﺗﻴﻼ ،ﺻﺎج ،ﻛﻼﺳﻴﻚ ١٩رﻳﺎل 476 CAL
اﻟﺪﺟﺎج
اﻟﻠﺤﻢ
ﺗﻮرﺗﻴﻼ ،ﺻﺎج ،ﻛﻼﺳﻴﻚ
ﺧﺒﺰ اﻟﺼﺎج ،اﻟﺒﺼﻞ ،اﻟﻄﻤﺎﻃﻢ ،اﻟﺒﻘﺪوﻧﺲ ،ﺻﻮص ﻃﺤﻴﻨﺔ
١٧رﻳﺎل
اﻟﺼﻐﻴﺮ ٦رﻳﺎل 192 CAL
636 CAL
اﻟﻜﺒﻴﺮ ١ ٢رﻳﺎل 383 CAL
اﻟﺪﺟﺎج
اﻟﺤﻠﻰ
،ﺧﺒﺰ اﻟﺼﺎج ،اﻟﺒﻄﺎﻃﺲ ،اﻟﺨﺲ ،اﻟﺒﻘﺪوﻧﺲ ،اﻟﻤﺎﻳﻮﻧﻴﺰ ﺻﻮص ﺛﻮم اﻟﺼﻐﻴﺮ ٦رﻳﺎل 213 CAL
اﻟﻜﺒﻴﺮ ١ ٢رﻳﺎل 362 CAL
ﺟﺎ وﻗﺖ اﻻﺣﺘﻔﺎل!
ﻣﻊ وﺟﺒﺔ ﻋﺮﺑﻮ
ﺗﺒﻲ ﻃﺎﻗﺔ؟
داﻳﻤﺎ ﻓﻴﻪ ﻣﻜﺎن ﻷورﻳﻮ ﻣﻮس ١٠رﻳﺎل 668 CAL
اﻟﻤﺸﺮوﺑﺎت ﻳﺒﻴﻠﻬﺎ ﻣﺸﺮوب ﺑﺎرد! ﻋﺼﻴﺮ ﺑﺮﺗﻘﺎل ٦رﻳﺎل
423 CAL
ﻣﺸﺮوﺑﺎت ﻏﺎزﻳﺔ ٣رﻳﺎل
80CAL
ﻣﺎء ١رﻳﺎل
اﻟﻠﺤﻢ
ﺟﺮﺑﺖ ﺷﺎورﻣﺎ ﺑﻮرﻳﺘﻮ؟
٢٢رﻳﺎل 703 CAL
اﻟﻠﺤﻢ ﺧﺒﺰ اﻟﺘﻮرﺗﻴﻼ ،ﺑﺼﻞ ،ﻃﻤﺎﻃﻢ ،ﺑﻘﺪوﻧﺲ ،ﺻﻮص ﻃﺤﻴﻨﺔ
اﻟﺪﺟﺎج
اﻟﺼﻐﻴﺮ ٧رﻳﺎل
اﻟﻜﺒﻴﺮ ١٣رﻳﺎل
٢٠رﻳﺎل
266 CAL
462 CAL
213 CAL
اﻟﺪﺟﺎج ﺧﺒﺰ اﻟﺘﻮرﺗﻴﻼ ،ﺧﺲ ،ﺻﻮص اﻟﺜﻮم ،ﻣﺎﻳﻮﻧﻴﺰ اﻟﺼﻐﻴﺮ ٦رﻳﺎل
اﻟﻜﺒﻴﺮ ١١رﻳﺎل
192 CAL
383 CAL
ﻛﺎﺳﺎدﻳﺎ
ﻛﻞ اﺣﺪ ﻳﺤﺘﺎج ﺷﺎورﻣﺎ ﺑﻴﺪا ﺑﺤﻴﺎﺗﻪ
اﻧﻔﺠﺎر ﻓﻲ اﻟﻔﻢ!ب ﻟﺤﻢ
اﻟﻠﺤﻢ ﺧﺒﺰ ﻋﺮﺑﻲ ،ﺻﻮص ﺑﺮﻳﺘﻮ ،ﺻﻮص ﻃﺤﻴﻨﺔ ،ﺑﻘﺪوﻧﺲ ﺑﺼﻞ ،ﻃﻤﺎﻃﻢ اﻟﺼﻐﻴﺮ ٧رﻳﺎل
192 CAL
اﻟﻜﺒﻴﺮ ١ ٢رﻳﺎل
383 CAL
اﻟﻮﺟﺒﺔ ١ ٩رﻳﺎل
716 CAL
اﻟﺪﺟﺎج ﺧﺒﺰﻋﺮﺑﻲ ،ﺻﻮص ﺑﺮﻳﺘﻮ ،ﺻﻮص ﺛﻮم ،ﺧﺲ ،ﻣﺨﻠﻞ اﻟﺼﻐﻴﺮ ٦رﻳﺎل
192 CAL
اﻟﻜﺒﻴﺮ ١ ٠رﻳﺎل
383 CAL
اﻟﻮﺟﺒﺔ ١ ٧رﻳﺎل
ﺧﺒﺰ اﻟﺘﻮرﺗﻴﻼ،ﺟﺒﻦ ﺷﻴﺪر ،ﺻﻮص ﺑﻮرﻳﺘﻮ ،ﺛﻮم
12رﻳﺎل 533 CAL
دﺟﺎج
ﺧﺒﺰ اﻟﺘﻮرﺗﻴﻼ،ﺟﺒﻦ ﺷﻴﺪر ،ﺻﻮص ﺑﻮرﻳﺘﻮ ،ﺛﻮم
13رﻳﺎل 533 CAL
716 CAL
BROCHURE MENU DESIGN
150
ID BADGE DESIGN
SIX FLAG BANNER AND TICKETS DESIGN
152
PUSH - PULL SIGNAGE
EMERGENCY EXIT SIGNAGE
154
INERNAL ACTIVITY FOR LAUNCHING INSTAGRAM
INSTAGRAM LAYOUT DESIGN
156
VIDEOS EDITING
SOCIAL MEDIA POST DESIGN
158
QIDDIYA EMPLOYEE DISCOUNT PROGRAM +80 pages Booklet
NEWSLETTER DESIGN
160
QIDDIYA/GEA POST
QIDDIYA/GEA POST
162
QIDDIYA/GEA SCHOLARSHIP POST
QIDDIYA/GEA CRITERIA POST
164
QIDDIYA/GEA COUNTDOWN POST
EID ALADHA POST
166
UI DESIGN
UI DESIGN
168
BUSINESS CARD WITH A SPECIAL DIECUT TO SPOT YOUR FAVIROTE PIECE OF ART
NOTEBOOK WITH A SPECIAL DIECUT ON THE COVER, TO SHOW YOUR ART WORK AND SPREAD YOUR CREATIVITY
170
NOTEBOOK
TOTE BAG AND PINS
172
CERTIFICATE
SWEATER
174
VOLUNTEER UNIFORM (indoor)
VOLUNTEER UNIFORM (outdoor)
Digital Media
178
3D ANIMATION VIDEO The video name is balad Alsalam ( The country of peace) , it represents how Saudi Arabia is focusing on developing the country and has a well behavior
180
3D ANIMATION VIDEO The message of this video is to Appreciate and love what you have before it is too late
182 78
CONCRETE POETRY PROJECT Concrete poetry is poetry in which the meaning or effect is wholly by visual means, using patterns of words or letters and other typographical devices.
Designed The video of Almutanabi Poem by using the sewing technique to express the poem (EXPERIMENTAL TYPOGRAPHY), by using the sewing lines as a link between the man and the woman to express that they can meet although they are not together.
184 80
GREENISH EID GIVE AWAY SHORT VIDEO
186
GREENISH Home page Website video
188
3D ANIMATION VIDEO UP film short advertisement
190
MOTION GRAPHIC Ministry of health motion Graphic
to be countinued
Stay in touch
THANK YOU