i
Editors’ letter With an evolvement of online retailing, the physical retail-
store about the importance of a scent to each person and
ers are adapting their retail space to be more than just a
the lifestyle we can tell from choosing certain perfume
merchandise offering place. They are trying to increase
scent. This is why we think that the following quote is
sales and in-store footfalls by creating experiential retail
amazingly true which is “You can close your eyes to
store in order to attract their customers. With a retail
things you don’t want to see, but you can’t refuse to smell
emerging trend of 2015, 'third space' is becoming a hot
the scent that runs to your nose.”
topic for retailer (WGSN, 2015). We also have interviews from other senses industry such This issue theme of ‘Experiential Retailing’ came out
as Taste, Hearing, and Touch. These interviews are
from a retail emerging trend, not only in fashion field but
from the successful innovative retailers which we are sure
as well as any consumption good in the retail market.
to inspire all of our readers with an idea behind these busi-
The term of being ‘experiential store’ has long been de-
nesses.
fined in the marketing strategy with Starbucks being used as an example of retail store. Now, the current retail
SHADES of LONDON
trend has gone to more than just offering a coffee together with a convenience seat that makes you feel like home. This is an era of fulfilling customers’ sensation in every touch point they could have in the physical store. In this Shades Of London special edition, produced by students on the MA Fashion Business course at London College of Fashion, you will find articles on the experiential retailing, which are interpret into five senses concept. The five senses of the experiential retail trend include sight, hearing, taste, smell, and touch are examined through the industry interviews. In the scent section, we have talked to a student from UAL who is currently working in a well-known perfume
ii
The team -
LONDON COLLEGE OF FASHION Collaboration
Editor
Graphic Designer
Noppachamai Chavee
Pitcha Mekseepralard
MA Fashion Design Management (LCF)
MA Fashion Retail Management (LCF)
Writers
Photographer
Ploen Thiravathanavong MA Strategic Fashion Marketing (LCF) Aimmarin Siritantitam MA Fashion Retail Management (LCF)
Orachat Laohaphol MA Fashion Entrepreneurship & Innovation (LCF) Special thanks to Alina Moat 3
CONTENTS
1 Editors’ letter
30 Touch l Tech l Ten minute
4 Experiential retailing
Features Sims & MCdonald Orhan London Tailoring
6 Sight - Dark room
36 UALs are talking about
Features LN-CC Tracey Neuls East 12 Scent of the Bloom Features Penn Halligan Neil’s Yard Remedies 18 Hit the right track: Nike town Features Penn Halligan Neil’s Yard Remedies 24 Taste: Third space Features L'eto Albion Cafe
4
Experiential retailing
“Feel with all your senses” – Shades of London
W
hat makes customer visit the store again?
It is undeniable that retailing is a high competitive business as there are many brands offering consumers a various choice of products. Many consumers are becoming less attentive towards traditional marketing strategies. The economy are now moving to experiential consumption. Today, shopping is more than just buying an actual product as many customers believe that emotional benefits are more important than utilitarian benefits. Therefore, many firms have to develop their strategies to engage with customers based on experiences. It can be said that “Experience” is the key to retailers’ success as it offers an immersive environment to customers, and also connects to their emotions. This also helps creating a bond between customer and brand. In this issue, Shades of London explores how London-based brands engage with customers through five senses; sight, scent, sound, taste and touch.
6
BRIGHT & BOLD : DARKROOM Ploen Thiravathanavong
7
Have you curious why retail business concern on the design of their visual merchandise? Visual Merchandise or store display have big influence for the product sale in the store. Attractive store display can attract the customer as well as create mood for customer to make a purchase. One of the stores that have interesting store display concept is a multibrand store on Darkroom, a beautiful multi-brand designer store on Lamb’s Conduit Street called “Darkroom”. The name of the store came from the main concept of store interior, which use black wall for entire store. The black color contrast with the graphic pattern colorful products, which make the products pop out, which are attract to the customer visual. Not just a cool concept using black display furniture, but the way they display the product brings accessibility to the customer. When the customer came in, they can touch and see the product closely. More importantly, those are tips for customer showing how the product can be use or display. Darkroom is a unique retail store, which have great concept of visual merchandise.
[SL] How long have you been working here? [DR] I’ve been working here for about 3 years. I joined as the store manager, but last year I changed my role, so now I manage the website. As, we were a small team here, so we all share a lot of the roles. And, we all do along the shop floor. We all do customer service. The roles are shared.
[SL] Could you please tell us a bit about your day-to-day work? [DR] I look at the website. So, I start of the day by checking if we have any online sale in the evening before or that morning, I process all of that. I’m in charge of looking at the website and making sure everything is photograph. I work with photographer, and we do all of the photography for the website. I write all of the copy and all of the blurbs. I upload everything on to the website. I also rely a lot with our developers, about improving functionality of the website and how we can basically grow in the business online. GRACE EDEN DARKROOM
[SL] You store is very unique. What is the idea or inspiration behind your business concept? [DR] Rhonda Drakeford and Lulu Roper-Caldbeck are store co-owner and cofounder. Rhonda, he is an Art Direction and graphic background, and Lulu is from fashion background, so they’ve worked together for a few projects. They have similar aesthetic and gradually grew into feeling that they ready to start up business with. They always quite like the idea a shop and a physical shop, not just online one. It’s the aesthetic that they are most interested in. We do quite a lot of our own products in ceramic and soft of furnishing, and we also buying in the products that compliment the general aesthetic. 8
[SL] So, you go from online shop to physical store, right?
“ Our goal is to provide a stimulating antidote to the generic and bland, whilst also recognising the basic human desire for beauty and comfort. ”
[DR] We started it off from just a physical store, and gradually the online site has been growing. Darkroom started it off here, and there references kind off like tribal African references to kind of modernist bound house style. [SL] Is the design of the website use the same concept as store visual merchandise? [DR] Yes, one kind of thing we’ve always been identifiable for is all black walls because it’s very frame the products that we have very well, the bright colour and the graphic shape. So, one-way we translated that to online by having a black background to website, so everything black, and then all texts and photographs are obviously pop out. And obviously we use all of same typography. The general branding is exactly the same here as online, so hopefully people feel like they get. Even though they can’t come to the store, they feel like a taste of what we’re about and feel of the store, just like being on own website
[SL] So, do you adopt Omni-channel strategy? [DR] Yes, exactly. We want to keep it really focus, really identifiable as Darkroom. And when people shop here or online, they know this is all brand, and this is what they are going to get.
[SL] What kind of atmosphere or experience would you want to create at Darkroom? [DR] We try to make it a very welcoming place. We appreciate that for some customers maybe feel a little bit daunting because it quite bold and very strong look, which I think some people may feel like if that is not an aesthetic that they are particular knowledgeable about or comfortable with, some people may feel a little put off, so we try to make it a very worm and inviting place that people can come in and can just have look around if they want to. And also through our styling, we try to invite people to looking, touching, feeling texture and trying on, and not feel scare to try to get in involve to the store. We tell pretty much all of our products, which have some source of interesting back-story. So, we try to tell people even face-to-face or through the text on the website. We try really to tell people about the story of each product.
9
[SL] Your store has very beautiful visual merchandise. [DR] Rhonda is a lead merchandiser. We’re quite a small store as you can tell, so we try to group everything together rather than having one section just being for blanket or one section just for jewelry. We try to mix everything together. And then also with online, we do style photography, not just product photography. We try to have every product to use a style shoot, which shows maybe someone might want to use it at home. Because we have an identifiable style, strong aesthetic, I think some people also appreciate it, but they might think “my home doesn’t look like that, so it’s not right for me”. So, we try to do kind of style photography to show that it actually can be work in different ways and take it out of context. It’s quite versatile products.
[SL] Please tell us one sentence to describe Darkroom. [DR] Our goal is to provide a stimulating antidote to the generic and bland, whilst also recognising the basic human desire for beauty and comfort.
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DARKROOM 52 Lamb's Conduit Street, London WC1N 3LL, United Kingdom https://darkroomlondon.com
0.3 mile l 5 min walk from LCF HIGH HOLBORN
FEATURES
LN-CC
TRACEY NEULS EAST
18 SHACKLEWELL LANE DALSTON, LONDON, E8 2EZ +4420 7275 7265
73 RED CHURCH STREET, LONDON, E2 7DJ +44 20 7018 0872
appointments@ln-cc.com (APPOINTMENT ONLY)
traceyneuls.com
SCENT of The Bloom Pitcha Mekseepralard
Scent is so powerful. The sense of smell can evoke memo-
visit BLOOM PERFUMERY. It takes only five minute
ries and those memories can bring back nostalgic pleas-
walk from Brick Lane, one of the most trendy, fashion-
ure, for example, the smell of cake baking may remind you
able, and enjoyable areas in London.
of spending your time with your mom in the kitchen, the smell of rose might remind you of your memorable date night with your lover. If you’re a fragrance fan, be sure to
13
Located in Spitalfields, East London, BLOOM PERFUMERY is a perfume shop providing wide selection of niche perfume brands that you can’t easily find in a depart-
“ Our perfumes are for everyone”
ment store. As soon as we stepped inside, we saw a number of perfume bottles which are stacked behind the assistant’s counter! There, we spent the whole afternoon with Federico, the store staff who was very friendly, knowledgeable, and charming, talking about perfumes and the concept behind this interesting store (and smelling! Of course!). Here is an interview that Shades of London have with Federico at BLOOM!
14
i. How long have you been working at Bloom?
could change due to the weather or temperature. Sometimes we hold an event or invite the creative directors to
I’ve been working here around 10 months. I really like per-
come here with raw materials to smell.
fumes. i. Could you please tell us a bit about your responsibility? Basically, my role is giving advice or suggestion about a perfume to the customers. i. Your business is very interesting and widely known by many people. What is the idea or inspi-
i. What is the challenge you have faced when working? Sometimes it’s hard to understand what people want, for example, customers may said they like rose or something sweet but in fact they like something else, or someone said she likes vanilla, but there’s about 600 types of vanilla scents! We also try to provide information about the niche brands to the customers.
ration behind Bloom? The owner of this shop, she likes collecting perfumes. Then she decided to open a little shop where she can have the selection of perfumes that she likes. Here, we try to present a selection of independent and unique brands that you can’t find in a department store. Most of them are French, and Italian. We also have some from Spain and Switzerland. These brands invest their money on their ingredients instead of packaging or advertising on magazine. We also target wide audiences from 16 up to 50. Our perfumes are for everyone. i. Are there any criteria when selecting the perfume
FEDERICO BLOOM
brands? The concept behind the brands and good ingredients is a must, for example, here, we have a very classic brand from 1895, and we also have an extraordinary scents like pumpkin or ginger! i. What kind of experience or atmosphere that Bloom wants to provide for customers? At Bloom, we provide friendly, easy-going, and comfortable environment to the customers. We can provide a sample perfume for customer to try for a few days before deciding to purchase a bottle of perfume because the scent
15
BLOOM PERFUMERY Â 4 Hanbury Street, London E1 6QR, United Kingdom https://bloomperfume.co.uk
0.5 mile. l 10min walk from LCF CURTAIN ROAD
16
FEATURES
PENHALIGON’S REGENT STREET
NEAL’S YARD REMEDIES
125 REGENT STREET, LONDON, W1B 4HT +4420 74343608
15 NEAL’S YARD , LONDON, WC2H 9DP +4420 7397222
Hit the right track : NIKETOWN Orachat Laohaphol
“everyone is smiling as soon as they steps in and hear the music.”
MUSIC ON
Have you ever heard your favorite song playing while you are walking into the store, you couldn’t resist singing along, ordancing? Music has the ability to effect us physically by increase and decrease our heart rate and most importantly able to increase physiological arousal. Most of the store will have a professionally designed playlist to suit its purpose, clothing stores, boutiques and restaurants will tend to play fast tempo to get their customers excited as well as increase dwell time in the store. Music has an effect on consumer behavior and is able to drive consumer to purchase. Imagine you are walking on Oxford Street, looking for places to shop. Would you feel temped to pop into the store if you can hear the music blasting out? You would, wouldn’t you? I’m sure you wouldn’t miss out on this standout “Niketown” store, not only the remarkable size of 70,000 square-foot but also offer full range of women clothing line, trainers, and everything you could imagine of sport wears. If this is not enough, it also has a resident DJ playing the hottest and coolest songs, making sure that you will be singing and dancing as soon as you pop in.
20
Exclusive interview with DJ ACE of Niketown. Dj Ace is a permanent DJ at NikeTown Oxford st, offering the largest collection of women and men sportswear.
Q:!
Q:!
A:
First question, how long have you
What kind of experience or atmosphere
would you want to create for customers inside Nike store? It’s like a mobile party atmosphere, like you might
been working for Nike as a DJ? What are
go out on a Saturday night but while you’re shopping, so
your responsibilities within the store?
for them to enjoy their shopping experience. They can just
A:
Over all, as a Dj, about 10 years but for Niketown it
has been about a year and a half. My responsibilities are
browsing around looking at the shoes or sport gears and dancing at the same time.
making sure the music is going and creating a good vibe in the store, playing new releases, Top charts but most im-
Q:!
portantly clean music, not offending anyone so everyone
sumer’s behavior in the store?
can have a good time.
A:
Do you think music has an effect on conYes definitely, I’ve seen people, walk into the store,
starts dancing a little bit when they hear the music. Smile, Q:!
what kind of music do you normally play?
everyone is smiling when as soon as they steps in and hear the music.
Any specific requirements for the music? A:
I mostly play RnB and Hip
Hop. The store doesn’t really give me any specific requirements other than
“I think it makes shopping a little bit more interesting.
the songs will need to be clean, so
It’s a nice surprise for some
clean lyrics, not racist or offending
people when they come in
anyone. We want to make sure that
and they don’t expect it.”
everyone that steps inside will have a
Q:! What’s the challenge in your job? A:
Not to offend anybody because
some people might not like RnB and Hip Hop, so I have to sort of walk the line a little bit and try to play a bit of everything and nothing that people
good time regardless of sex, age, race
will be offended by it. This can be
and background.
quite difficult at times as you have people from all over the world walking into the store, differ-
Q:!
What do think about the idea of having a DJ
inside Nike store?? A:
ent age groups, sex, ethnicity and background but this is what I’m good at, Djing.
I think it’s a brilliant idea, I think it makes shopping
a little bit more interesting. It’s a nice surprise for some
Q:!
people when they come in and they don’t expect it. It
one sentence?
helps creates a vibe in the store. I guess you buy more
A:
when you are happy.
One last thing, can you describe your job in I enjoy playing here I think it’s a good job. I’m
happy that people are enjoying listening to music, I think when I was younger I would loved to have had a DJ in the shop while I was shopping I’m happy that it is happening now more and more.
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DJ ACE NIKETOWN
22
NIKE TOWN 236 Oxford Street, W1N 9DS London, United Kingdom http://www.nike.com
315 ft. l 1min walk from LCF JOHN PRINCE’S STREET
FEATURES
SISTER RAY RECORD
RADIO ROOFTOP BAR
100 SHOREDITCH HIGH STREET,
336-337 STRAND, LONDON
LONDON E1 6JQ
WC2R 1HA
+4420 7729 3142
+44 845 601 8980
T
ASTE hird Space
Interview with the general manager: Chris Robson By: Aimmarin Siritantitam
“Though, we’re retail store, but we don’t call ourselves a store or a shop, or anything like that. It's pretty much a cycle club. So the reason for having a café as part of the unit is that we encourage people to come down and watch the race.”
With a development in online channel that it becomes more valuable in term of marketplace worth, the retailers are reconsidering on their physical space. The actual store is no longer serve as one function, but to also enhance the overall experience for the customers when they visit. Every thing that appears in-store is representing the whole brand experience where this includes the first impression when first entre the store, the store interior design, the store's customer service, the music that arouses, the scent that reminds, as well as the in-store unique environment like "third space." Customers are visiting the retail store for a reason more than just to purchase; hard sell is decreasingly important when creating a fulfill environment is the next big thing. And this is same for this bicycle retail store who also offers a café and a live cycle event for the visitors especially the cyclist club member. Rapha Cycle Club London is placed on the heart of London near to Picadilly Circus (W1F 9ZN). The store was first started from being the Rapha Continental in the US, 2007. They began to offer the cycling clothing and accessories online before launching the actual stores in the UK. Rapha is now well known for being cycling products store and a place for cyclists to gather around together with one of the best coffee providers.
26
How long have you been running the business? I’ve been running this business since July last year. I’m the general manager, so I'm in charge of the retail and cafe sides. And the system manager follows me and the cafe manager as well. Could you please tell us about your daily routine? My basic responsibility is to make sure the club is running exactly in the way it should which is every thing from having enough stock, the right product, having the right team members, and making sure that the customer service is at the level it should be. Your store is looking very busy! What is the idea behind this business?
The main idea behind what we’re doing here is that we’re the cycle club, the cycle club of London. Though, we’re retail store, but we don’t call ourselves a store or a shop, or anything like that. It's pretty much a cycle club. So the reason for having a café as part of the unit is that we encourage people to come down and watch the race. That's why we'd always have the race on TV. People could come down for the live event as well as for the replay. And the café is here to add the maximum of service to the retail products we sell. (So is it more like a community?) Yes, it's about building a club, a community space. People could come and join or get together to cycle. Obviously, because of where we are in the central London, we do have a lot of people who come down for a business meeting or just come to grab a cup of coffee because we do have a good reputation for coffee as well. But the vast majority of customers are themselves a cyclist. 27
“
No matter how much more kit you do, how
much you talk about it online. People still like to have a place physically, and to come and touch the cloth if it'sType worth. So that's what Rapha has been designed for, just to come and experience the brand of what we're stand for.
”
What do you expect your customer to experience when they come into the store? As far as we concern, we're not interested for them to come in just to buy something. Instead, they would just come here and chat about road cycling or be part of the community around the club. That just values more than people coming in to buy a thousand of pound worth of kit. To provide a service for our community. And I think it's really important to have somewhere like this in London. We have our own line bike; we have the store available here. Since we're a business, but we are more than just a place to come and buy something. (There’s an iPad in your store, what is it for?) We started off only an online business. The London cycle club was the first permanent, and Rapha store is the retail unit. We now have eight across the world, and we'd like to have ten by the end of this year. It’s really important that people have got somewhere to come and experience the brand. When you're just an online retailer, it's going to difficult for people to understand what the brand is about. No matter how much more kit you do, how much you talk about it online. People still like to have a place physically, and to come and touch the cloth if it's worth. So that's what Rapha has been designed for, just to come and experience the brand of what we're stand for. What is you challenge? The big challenge at a moment, to be honest, it’s to keeping up with the demand. We’re very lucky that we have fantastic customer base growing over time. And we’re very ambitious business in term of what we want to be. Not only in the spot of cycling, but also in term of the expansion of the store. The biggest challenge at the moment is to making sure that we are very busy unit like what we are, and that everybody receives the Rapha experience which is to be at the top end of customer service. So just to give you an idea, for myself, I worked for Burberry before. And there's vastitude kind of levels of service that we're looking to bring to the club. That's important that we maintain the level no matter how busy we are.
28
Could you tell us one last thing? For me, I love the fact that I can spend somewhere working generally 20, 50, 60 hours per week to be able to feel as it's somewhere that there's something like community involved in. And our customers appreciate and to be able to come down. They might not spend a couple of hundred or a thousand pounds. But the lifestyle for Rapha is just to come in for coee and chat, or to ride a bicycle or sit here on Sunday. I like the fact that we're more than just a business, a place to buy something.
CHRIS ROBSON RAPHA
85 Brewer Street, W1F 9ZN London, United Kingdom 0.5 mile l 10 min walk from LCF JOHN PRINCE’S STREET
29
FEATURES
L'ETO 243 Brompton Road, London, SW3 2EP +4420 7854 2860
AlLBION CAFE 2 - 4 Boundary Street, London, E2 7DD +44 20 7729 1051
Touch l Tech l Ten minutes Noppachamai Chavee
TOUCH TO PLAY VIDEO If you are bored with off-the-shelf garments and nothing
at Oxford street where you will find friendly staffs who
will satisfy you except being head-to-toe in your own de-
will guide you through innovative touchscreen experience.
sign, YR store will make your dream come true.
Starting by select your favourite types of garment various
Offering unique experience of live print garments since 2013 and collaborated with many well-know brands such as Nike, Google, Adidas, A Bathing Ape. You may visit YR current location inside TOPSHOP and TOPMAN
from T-shirts, Crop top, vest, sweater, Skirt, leggings, or even a pair of socks! Then use your imagination and create your own print design by your fingertip on YR touchscreen kiosks. After that you will experience a transformation of your design into reality within ten minute! 31
Talking to SHADES of LONDON, Jada Simone,
exciting and having new ideas which I work on with my
manager of YR store reveal her passion for YR inno-
bosses on how can we do something new. That’s a fun
vations.
challenge. So do think that your touchscreen kiosks could
How long have you been working at YR store?
facilitate all the functions and does work well
[YR] Since May last year so about ten months.
with the customers? [YR] Yes, I think that anybody else that has have this con-
What is the idea or inspiration behind YR STOER? [YR] The idea about YR store is all about innovation and it’s all about fashion on demand. So, it like a idea for the future, It will be the future for retail that you can design something and have it made in ten minutes. So YR store is the first brand to do it in entire world. I also believe that this will lead fashion in the future.
cept before the customer isn’t involve in it while we with the touchscreen they can do everything themselves. If you go to a shop and you want a T-shirt printed, they do it behind closed doors and you pick it up the next day and you seen non of the process but the most interest thing about this here is that you design with the costumers, they do it themselves and then they watch you print it. So they involve in every aspect of it. So even precise UK supplier, British, it seem good for people that are against sweatshop, they don’t like manual labor, people that have ethi-
What is your challenging when running this busi-
cal reasons for cloth. I think it’s great for them as well be-
ness?
cause we are making it and you see us making it. It’s not
[YR] Challenging while running the business is sometime
made in crazy sweat shop in India or China. So it coming
selling to people because a lot of people want ready made
from a good place.
clothes. This is a great idea but not everybody has a creativity to make a top themselves. So sometime you have customers and they get quite frustrated because they can’t get the perfect design and then they leave.The other challenges could be always having new contents and make it
JADA SIMONE YR
32
“It is the future of fashion and probably the future of the world.”
What kind of experiences that your customers
And can we also do this online or on our mobile?
will get from touchscreen kiosks?
[YR] We have a mobile app but it quite
[YR] I think it good with kind of digital media now we all
limited so it allow you can do your name and number on
use smartphones. I think in the future every thing is
the back, a stripe on sleeves and all over like summer
touchscreen. So it is very personal to the customers. They
prints but the app is been under develop at the moment so
can design with their hands. So I think that probably the
it will release again later this year and then they are work-
best thing about it and nobody else dose it. It’s very new
ing on online for soon because all the software are made
and excited for the customers. You touch the screen and
in-house so they have to create the software themselves at
then in five to ten minute you can touch real product. It is
why it takes quite a long time.
interested because it all to do with the senses so you can use sight, with music you can use your hearing, and then you see the product in the end. So it all about your senses which is very cool.
33
So your company is like base on digital and
[YR] “No two days are the same” everyday is completely
technology then develop into fashion line?
different here which is fun !!
[YR] Our company is more technology and innovation rather than a fashion. It’s not a fashion brand. It’s more about technology and the future innovation. How can we change the concept of shopping. Before this there is a graffiti wall and they invented this big huge touchscreen and has a spire can for graffiti and you can draw on it and then all sources develop from that. So it about technology which is fun.
Can we say that technology is the future trends of fashion? [YR] Yeah I guess so! even you go to the fashion week very thing been in Instagram, it all about hashtag everything is digital media now so I think that it is the future of fashion and probably the future of the world.
Tell us one sentence to describe your experience in your store?
“ It will be the future for retail that you can design something and have it made in ten minutes.”
YR store 36-38 Great Castle Street, W1W 8LG London, United Kingdom http://yrsto.re
0.1 mile l 2 min walk from LCF JOHN PRINCE’S STREET
SIMS & MCDONALD 46 Lamb's Conduit St, London WC1N 3LJ +44 20 7430 1909
FEATURE
ORHAN LONDON TAILORING 25A Pitfield Street, London N1 6HB +44 20 7250 3569
36
UALs are talking about
&OTHER
TOPSHOP
SHORYU
STORIES
36-38 Great Castle Street,
9 Regent Street, SW1Y 4LR
256-258 Regent Street, W1B 3AF
W1W 8LG Ching-wen
Samita R.
Huang
BA Textiles
MA Strategic Fashion Marketing
Design CSM
LCF
DOVER STREET MARKET 17-18 Dover Street, Westminster W1S 4LT
J Nanchaya MA Graphic branding and Identity LCC
Vaewwan T. BA Graphic Design
CSM
YUMCHAA TEAS 45 Berwick Street, W1F 8SF Jan Chandr MA Illustration and Visual Media
DUKE STREET EMPORIUM 55 Duke Street, W1K 5NR
Shruti J. MA Fashion Retail LCF
LCC
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