No! I mean Shaflian. Well nice to meet you! Yes, I’m a designer. I enjoyed much design since i was 3rd grader, lol.
Hi, I’m Sapi
and Yes, I’m also a kpoper. ups, joke. just a little bit. A little bit of blackpink, red velvet, sunmi, chung ha, lee hi, twice, taeyeon, itzy, somi and IU. hehe
I’m strong at design-thinking, passionate to join problem solving session, explore on how to communicate best a message in the most unique way. Able to execute and iterate design fast, experienced to handle a bit copywritings and known to query data :p
my education
2002-2008 2008-2011 2011-2014 2014-2018
work experiences
2016-now Freelance Design Branding, Interior Design, Photography 2017-2018 Research Assistant Designing public toilet in Cikini, Jakarta 2018-now Gojek Indonesia Creative Designer, Growth and Digital Marketing 2018-now Freelancer at Kanvasaur Motion Graphic, Branding, UI/UX
organizational experiences
2012-2013 Chairman Science Experiment’s Club 2012-2013 Head of English and Art Student’s Executive Council 2015 Vice Head of Publication Dongkrak Seni UI 2015-2016 Chairman Ikatan Mahasiswa Arsitektur
SDN Sukasari 4 SMPN 1 Tangerang SMAN 2 Tangerang Universitas Indonesia Faculty of Engineering, Archicture
2016 2017 2018
workshops and publication
achievements
Campaign Leader Elected Candidates for BEM Chief of Publication, Relation and Design Badan Eksekutif Mahasiswa FTUI Head of Publication and Design Faculty Student Orientation
2016-2019 Speaker for Design Nano Research, MPM FTUI, FIA FISIP UI, BEM FTUI, Faculty Workshops, Campus Open House 2017 Presenter International Jakarta Design Ws JKTWS - University of Tokyo and Keio University 2018 Published Book Indexed ISBN Eco City Workshop - Cardiff and Florida University 2018 International Paper Presenter 5th ISSC’18, Kuching Sarawak. Malaysia 2018-2019 Design, Marketing Best Practices Several Workshops from Google, Facebook, Youtube, Twitter, other marketing agencies. 2013
1st Prize Winner National Science Olympiad, Computer (City) 2014 Department Delegates, Best Leadership Faculty Student Orientation 2014-2017 Department Delegates, Orator Faculty Student Orientation 2017 1st Prize Winner Archicare Competition 2017 Top 10 Arcasia International Competition 2018 Published Design in Architectural Magazine Volzero International 2018 1st Runner Up Afair UI International Competition 2019 Most Favored Design Adobe Creative Cloud, Design Sprint 2019 Top 10 Finalist Amongst 727 Participants Jabar Web UX - Redesign 2020 Top 10 Finalist, Ongoing Jenius BTPN UX - Redesign 2020 SQL for data science Coursera
jutsu’s Motion Graphic Digital Imaging Layout/Infographic Illustration Visual Identity Logo Design 3D Design UI Design UX Design Photography Editorial Writings SQL Adobe Photoshop Illustrator After Effects Lightroom inDesign XD/Sketch/Figma Principle Rhinoceros Sketchup Html/CSS Metabase BigQuery
Jutsu = Skill Senpai = Youtube
architect
design impact
communicate related/reflects human or nature
Editorial Design Report Architectural Design Studio 5 - Heritage Design Process Well, It is only a design report, but i tend not to present it like only a report (it’s should be a regular black and white-ish architectural drawings). So, I decided to make it more story-telling from my photography, diagram also drawings
est. 2016
Guidebook FTUI Student Orientation Guidebook for Parents Design Process Student orientation have a propensity to be more frightening, nerve-racking experience - some parents might think this kind of activities didn’t cherish it’s value. This one isn’t like that, student can decide whether they want to join or not it’s totally free! along with the colorful brand + clear and concise purpose by defining their benefit of doing it, then might twist parents perspective on how valuable it is. est. 2018
Editorial
est. 2018
Academic Book Eco City International Workshop. indexed ISBN Design Process The challange is how to make others understand it’s context and how to make people really believes what we did have an impact. Clear structure. First thing first make people compassionate about existing condition and deliver before-after condition on how we intervene on each specific site
Logo
Institutional Heritage Architecture
Organization BEM FTUI 2017
Club Society T-club
Company e-umrah.co.id
Workshop Eco-City
Event MADK FTUI 2018
Company Elysian Interior
Company Draft for Gojek logo
Digital Imaging In-App Experiment Take Me Out
In-App Experiment Promo Code For New User
Inbox Experiment Find AHA Moments
Inbox Experiment Cyclical Voucher V3
Problem Statment How to make people book GoTix and GoPulsa by ordering GoFood?
Problem Statment How to activate phone-verified users to do first booking within next 7D?
Problem Statment How to make users spend at least 20k within next 7D after sign up?
Problem Statment How to increase conversion rate to do 1st book by challange a quest?
Idea Leverage romance to lure user into using third service type. Give a prescription to user as a doctor to ask someone to go out and date since pulsa and tix relevance to be a dating tools
Idea Well basically we use FOMO on this. To push urgency of activation rate, giving an image of something will be disappeared in a near time.Turn an image of gift contain promo with avengers disintegration effect.
Idea Since they were new on the App, they still don’t have any use case to user our products then we give a fact why they should use and twist by visualizing a Nurition fact
Idea You’ll be happy when you found a treasure. Yes indeed, we translate a treasure as something that you can found on your pocket and it progressively changing like a quest
Digital Imaging Shuffle Experiment Find AHA Moments
Shuffle Experiment Food Saucy Web Article
Shuffle Experiment Find AHA Moments
Shuffle Experiment Conver to Multiservice User
Problem Statment How to prove causation of More GoFood unique merchant can have higher retention?
Problem Statment How do we increase weekly-app opens through non-transactional contents?
Problem Statment How to prove causation of using two service type will create a higher retention rate on next 7D?
Problem Statment How do we make our target users to become multiservice users (consist of 4 products)?
Idea Again, find new user behaviour that results best on retention. an yes they don’t have any use case so we try to communicate and suggest a choice what to do today! by using LKS visual
Idea As an early engagement content on our app we need to find which that have a highest impact as their read. We prove a food recommendation that instagrammable and available on GoFood so they can also convert!
Idea What kind of things that stick to you when someone sells a pack of promo? Yes, it’s a home shopping TV commercial, that also tells an urgency of time limited purchase
Idea Because it’s a transport/logistics user they tend to send and receive a gift. Giving GoFood, GoPulsa, GoSend and GoTix in a single package gift box like a hampers. Well in fact it’s a voucher
Illustration
Gamification Experiment Badges Completion Problem Statement A Gamification approach to encourage more bookings Ideas How to sparks joy when you complete an achievement? “Hmm it’s when my friend congratulate me.” Esp. when they being witty. Yes this one also, “Gas bosquh” for GoRide, “Nelpon Kuy” fod GoPulsa, “Makan Mamen” for GoFood combine them for multiservice user like “Telpon-Nyos” for Pulsa Food, “Calling-Capcus” for Ride Pulsa, “Maem-Cus” for Ride Food.
Activation Experiment Project Mythos Objective How to make new user do 1st booking?
Ideas Engage a storytelling content of user while also drive them to convert. It’s a “Life monster” that disturb your life. Hanging-Clothes to use GoPulsa before getting hanged by girlfriend. Sandals before being slapped not to go to movies and Traffic signs that make you angry while you commute then use GoRide lah!
Voucher Experiment 1st Voucher Bundle Objective How to convert single service user (GoCar) to use more than 3 services?
Ideas Since they were GoCar loyal user, they might familiar with Little trees fresheners, this means we can get easier attraction for them to digest this promo.
Illustration
Commissioned Projects Well this mostly my gifts to my dearest friend on their special day! and some of my dearest friend ask me to help them gift their dearest dear friend
Commissioned Proects Telkom Landmark Tower
Infographic
Academic Architectural Design Studio 5
Ideas Explain buildings utility on each level, which is electrical, plumbing, gray water air conditioner, vertical transportation and fire prevention system. This is a project of my School of Designs Building that being transformed from Heritage buildings located in North Jakarta
Workshops Presentation #HijauAmpiunku
Ideas Explain on end to end workshop activities that being held 14 Days on Cikini Kampung along with University of Tokyo and Keio University. This contains an information on how do we use leftover things for Kampung’s better space ambience by using Bricolage design thinking
Company Draft for Gojek
3D Design
Competition Eventhough i’m not being an architect, but really.. I loved much only on design process that’s why I used to join about 10+ Architectural design competition. The tools that I used mostly is Sketchup, Vray, Rhinoceros abd still learning on Cinema 4D
UX > UI
JÄ mata ne!
Photography
Street Photography Human, Composition and Expressions. That three things I owned and believe when I shoot. Photo can drive emotions or motivation when we see. I loved capturing moments and it’s precious context
Motion Graphic
Re-engagement Ads Giving re-engaging contents on churn GoFood user to do conversion.
Ideas We try to intercept what is most relevant on what their doing, on each user segmentation. The context is on Youtube, so we try to find most trending on that specific length of trends. we found Soccer, Horror and Kpop was dominant. then we intercept what their doing by giving solution to order GoFood for best experience of watching
Company Draft for Gojek
User Acquisition Ads Experiment Find which one is best whether call to action on the first frame or on the last frame?
Ideas Regular ads mostly story-telling and revealing on the last frame on what to do next, on this we try to A/B test which one is best, by telling to “Download Gojek� with CTA first then try to articulate why they must download Gojek on the next frame
Motion Graphic
Cross-Sell Ads Experiment Convert to GoFood user
Cross-Sell Ads Experiment V2 Convert to GoFood user
Ideas This one is just general. But, using Facebook best practices to engage user get rid the food by swipe up untul voucher revealed
Ideas This one is a bit different because we don’t have tools to reduce friction by not using vouchers. Then we utilize user research that user find it hard to cook that’s why they should order GoFood then :p
User Acquisition Always-On Acquire user to install Ideas This one is also general by showing new UI and telling user our top product unique selling points with engaging illustrations.
Visual Identity Organization BEM FTUI Ideas Hardiansyah, a person whom compete as a candidate for president BEM FTUI 2017 wants to create a charmed, friendly personal branding. charm comes from blue represent faculty color and yellow as a brighter vision and mission that He brings to be chosen. His value also represent on the Logo. He was being elected and use this design on his tenure.
Event MADK FTUI Ideas They wanted to create an iconic yet giving message to about struggling and different paradigm between students and college students. Recreate lion as a faculty icon with flame as a representation of struggle. Gradients as a transition between students. By giving clear value parents wouldn’t have a propensity to think of this event to be frightening, or nerve-racking experience that might didn’t cherish it’s value.
Visual Identity Social Activities Jakarta Design Workshops 2018 Ideas Join studio wokshop between Univ. of Tokyo and Keio university and Universitas Indonesia is an annual workshop collecting ideas about issues in urban space of kampung, Jakarta. This year JKTWS focused on practice of tactical urbanism, in the form of combination between betawi and japanese context wedding party and parade.
Restaurant Chingu Korean Fan Cafe, Character Design Ideas Project comes from Chingu restaurant, based in Bandung. They wanted to create an animal character branding that cheerful, funny and relate to Korean style. This character structure inspired by Line Characters like cony and brown, then we explore on Korean or Kpop style fashion statements. The one that being chosen is the one that we colored
Visual Identity Club Society Tangerang Cycling Activities Ideas This just a draft for weekly sport activities that being held on city’s park, the logo represent a T and C as their name is Tclub and rounded inspired from a city park’s landscape.
Company PT. Syklik Berkah Utama Ideas Project comes from Construction and Architectural Company that have a vision to pursue the digital trends, which means always being continues improvement and strong interconnectivity within the client & stakeholders. This represented by S and Y that being intertwined like how they connect with stakeholders, and the Y looks like a “small plants” that need high atention and full of hopes to grows bigger.
Visual Identity Company PT Raya Tours & Travel Ideas Project comes from Umrah travel tour to design their logo on their newest App (e-umrah). Logo must represent Ka’Bah and Hijr Ismail. Then, this logo is a real trace from top view of Ka’Bah and Hijr Ismail. Umrah typeface is using ‘Ubuntu’ adjusted to Hijaiyah or islamic language structure‘s unique when it comes to connecting each characters. The Color comes from company’s value
Company PT. Adhika Berkantindo Abadhi Ideas Project comes interior furnishing company named Elysian that focuses on bringing the best values for client. The logo represents a heaven gate deriving from the name of the brand itself which means heaven-like. The simplistic typography gives off an exclusive yet modern feel.
Let’s discuss great ideas! Phone/Whatsapp +6285694358358 E-mail shaflian.islami@gmail.com Linkedin Shaflian Islami A Instagram @shaflian