The Great American West promotions in India

The Utah Office of Tourism organised a series of roadshows and media meets in Mumbai and Delhi from 16-20 January 2023. Ms. Rachel Bremer, Global Markets Director and Mr. Zach Fyne, Global Markets Specialist, were seen enthusiastically interacting with the travel fraternity and media professionals, while assuring them about the importance of the India market for Utah's tourism industry. U.S. Commercial Officer Mr. David Pasquini and Ms. Ruma Chatterjee were also present in Mumbai, while Commercial Attaché Ms. Debra Martin and Ms. Aashima Sachdeva attended Delhi event.

Speaking on event Zach Fyne said, "Bringing a new destination on the other side of Earth to a market as massive as India is a challenge we've been thrilled to take on. Our India representative AVIAREPS have created the brand awareness and had partnered with affluent consumer media to the reach the consumer market".

In 2023, the Utah Office of Tourism will aim at doubling down on the achievements it accomplished in 2022, by continuing to collaborate with top wholesalers in building out new Utah product, host more travel trade and media across the state to absorb and learn our destination offerings, attend roadshows in partnership with Indian DMCs to spread awareness of their Utah-based tours, and opt in to the Brand USA roadshow in March for additional exposure. The Utah Office of Tourism has also been working on developing a new training platform, Utah Specialist Academy, for the travel trade to become certified as Utah Specialists, with a heavy emphasis on showcasing beautiful imagery and video assets to drive home the gorgeous landscapes each region of our state has to offer across the platform. The platform will be launched in early 2023. For further info visit www.visitutah.com