Key partners Key Activities

Our key partners will be cigarette companies since we will be pitching this design to them only. Another important player who will play a part in this journey will be grit paper and normal paper manufacturers.

Also Government approval will be required to put up a fire hazard warning.

The essential pursuit will be to patent the design and then approach cigarette companies who will eventually go to convenience stores and gas stations.

Key Resources

Our key resource would be the patent. All other investments & assets will be primarily belonging to the cigarette companies.

Our solution aims at solving the customer's issue of not being able to find a dustbin nearby or for them to carry a different portable product altogether, just for the purpose of disposing of their cigarette butts.

While the goal is to cater to their mental model and give them something handy, we can't not mention reducing the number of fire hazards like wildfires.

Relationships

We would build this awareness and maintain the relationship via social media campaigns.

Segments

Each and every person on this planet who smokes cigarettes. There could be three categories here:

Channels

The method to launch the design and spread awareness would be social media promotions on Instagram, Facebook, Twitter & YouTube.

Cost Structure Revenue Streams

The basic costing for the new packaging will only include costing for paper & grit paper. The money spent on cleaning the butt litters can be invested into the packaging instead, leading to no additional cost for anyone, neither the customers nor the cigarette companies.

-People who dump the butts in dustbins, but face difficulty in finding the dustbins in their proximity

-People who throw the butts on the streets out of habit.

-People who carry a separate product for this very purpose.

As for us, the designers, we would generate the revenue by patenting the design and then selling the design (not the patent) to the cigarette companies across the globe.

3 million In 2021, approximately by International Coastal Cleanup

Source: Burden of Tobacco Use in the U.S. (2022, August 8). Centers for Disease Control and Prevention.

17% Out of these,

Source: Burden of Tobacco Use in the U.S. (2022, August 8). Centers for Disease Control and Prevention.

Source: Why are cigarette butts the most littered item on earth? (2019, March 19). Truth Initiative.

In a study conducted by Cindy Zipl, the executive director of Clean Ocean Action https://patentimages.storage.googleapis.com/cc/76/67/d9411ad62ee2be/WO2011151474A1.pdf

There's something about flicking that cigarette butt.

Existing patented design for cigarette butt containers, but the biggest drawback for this is that it hasn't been seen in the market yet.