Shaista Singh
Social Media and Content Portfolio Personal and professional projects (2015-2018)
Bookmyshow (India) Content & Social Media (2018-2016) Bookmyshow is an online ticketing company that provides movie showtimes, music events and other festivals around India and south east Asian countries. The company website alone garners around 42M visitors and is successfully growing to be one of the leading digital media companies and e-commerce business. Bookmyshow’s website blog is a one stop place for all movie and music buffs, with honest reviews, listicles and credible trivia around entertainment, celebrities and movies. The content is created as part of promotional campaigns for movies by our client production houses, with an collective goal to increase overall ticketing and viewership.
BLOG
Content Strategy
Website Design
To create relevant and engaging content for the website, bringing in new readers and increasing ATS.
Design layout and content of the ‘Entertainment’ section of the website to maximize page views, ATS and smooth user experience.
Content Creation
Google Analytics
Written and populated the website blog with SEO articles around entertainment and lifestyle, with effective inbound and outbound links to enhance Google ranking.
Measure insights using Google analytics to build KPI reports to measure highs and lows.
Website Visits - 145.8M
Content Creation Write interesting articles around upcoming movies/events and celebrities.
Social Media Listening Stay updated with latest social media trends and news to create content around what’s trending and start conversations.
Paid Social Campaigns Strategize, create and run paid social campaigns (Brand Awareness and Lead Generation) and manage affiliates to gain promising post traction.
Facebook Insights/Audience Targeting Use the tool to understand audience persona and behavior for best results through audience targeting and campaign set-ups.
Brand Awareness Update followers with ongoing trends and upcoming movies/events.
Community Management Stay connected with the audience, on-time replies with customer reviews, grievances to encourage brand loyalty.
Content Creation Think out of the box Ideas for social media posts/memes to keep engagements and write stellar captions.
Instagram Analytics Measure best time to post and understand Instagram audiences to create relevant content.
Brand Promotion Update followers with ongoing trends and upcoming events to promote brand and ticketing.
Content Creation Create amazing content and carry smooth posting for upcoming events, fests and movies.
Community Management Stay connected with the audience, on-time replies with customer reviews, grievances to encourage brand loyalty.
Contests/Giveaways Carry engaging contests and give-away alerts to bring in new customers and promote upcoming movies.
Daily Social Content & Social Media 2018-2016 Daily Social is an online content website that replete with super relatable content around entertainment and lifestyle. Within 10 months of its inception, Daily Social reached up to 1.5 million followers churning memes, videos and written articles around what’s trending and inspiring. The primary focus of our content strategy was to build Daily Social across Facebook and Instagram and morph its reader base into Bookmyshow’s customer base. I have written more than 1500 articles for Daily Social along with handling social media content for the Facebook page.
BLOG
Content Strategy To create relevant and engaging content for the website, bringing in new readers.
Content Creation Created and populated the website blog with SEO Articles around entertainment and lifestyle.
304,760
Website Design Design layout and content of for the entire website to maximize page views, ATS and smooth user experience.
Google Analytics/SEO Measure insights using Google analytics to build KPI reports to measure highs and lows. Carry SEO and keyword research.
Daily Trends Write and post the page with articles on How-To Guides, Listicles, Trending and inspiring content.
Acquire Followers Started with 200 followers and took the Facebook page to 1.5 million in 10 months, (70% organic
Community Management Stay connected with the audience, on-time replies and engagement with followers.
Paid Campaigns Carry successful paid campaigns keeping minimum CPC and maximizing CTR’s for decided budgets.
Acquire Followers Use ongoing trends and events across social media to conceptualize memes/ relatable posts to gain followers and engagement.
Content Conceptualization Think out of the box Ideas for social media posts/memes to keep engagements and write stellar captions.
Community Management Stay connected with the audience, on-time replies with customer reviews, grievances to encourage brand loyalty.
Instagram Analytics Measure best time to post and understand Instagram audiences to create relevant content.
VIDEO SCRIPTS
Discover Video Content
Eye Catching Captions
Use social media listening tools and online research to find potentially hit stories to create video content.
Post and schedule video content with well-written copy and captions on social media to ensure maximum views.
Video Script
Design Video Thumbnails
Work closely with video editors to create catchy, engaging video scripts. .
Design and conceptualize video thumbnails that are click worthy and engaging.
Bright Side Freelance Author 2018-Present
BrightSide is an online content mill by TheSoul Publishing with 42 M followers on Facebook. One of the leading content mills with Buzzfeed, Bored Panda and Shareable as it’s competitors, Bright Side creates crisp, relatable content around anything that inspires and makes you day better. Content ideas and creation with BrightSide are based on solely one motive- the final piece should be share worthy and make people happy when they finish the piece, not compromising on social media performances.
Content Creation and Social Media Posts
Blatant Lies Personal Project (Present- 2018) Design Posts Write and design Instagram posts using Adobe Photoshop, Pixlr within the genre of micro-blogs and prose.
Instagram Analytics Understand post reach and audience to create relatable and like-worthy content.
Boost Posts Promote posts based on post performance using custom audiences and Facebook Ad Manager, understanding demographics and audience targeting.
BlogAdda Content Writer October 2016 -May 2016 BlogAdda is a digital agency based out of Mumbai, that brings its blogger base of approximately 50K influencers (like Blogmint) across genres like fashion, lifestyle, food and travel with brands to create successful campaigns that work best. Understanding that the market would be headed by influencers in the coming time, BlogAdda was already thinking ahead of its time and has build some amazing campaigns with brands like Ariel, Bio Oil and Red Chillies Entertainment (a leading production house in India). Along with campaigns, Blog Adda creates unique content and social media conversations with its content properties like Buzzing Blogosphere, Perky Tweets and AddaTales to bring influencers together and engage digitally to increase their exposure and grow within the industry.
#AddaTales @Twitter
Carried #Adda Tales Conceptualized a weekly impromptu story telling contest to engage influencers In building stories through tweet threads.
Challenging Gender Roles with #SHARETHELOAD CAMPAIGN- ARIEL
Social Media Strategy Successfully carried #ShareTheLoad Campaign with P&G’s Ariel India to create brand awareness by challenging gender perceptions in laundry. The challenge prompted men to upload pictures of them doing laundry using Ariel.