IAM Prospectus 2014 15 by Shajan Kumar

OBJECTIVE VISION REPUTATION

To develop innovation driven leadership in Fashion education space with a key focus on Business of Fashion, Innovation and Entrepreneurship

MISSION

25 Years of cumulative experience in setting up of highest standard in Fashion & Design Education in India

WHY US

LOCATION We are located in the heart of Gurgaon City and are easily accessed by all transport links, including Metro/Rapid Metro (5 minutes walk from Huda City Centre Metro Station)

CREATIVITY We specialise in Business of Fashion Innovation & Entrepreneurship with passion for Creativity and New Ideas.

The key objective of the Institute of Apparel Management is to create “Industry ready managerial cadre” for Apparel & Fashion Industry.

FUTURE CAREERS

IAM is focused on shaping industry-ready professionals who are ready to hit the ground and run in this fiercely competitive industry.

Envisioned growth of the Indian Apparel industry will need over one million merchandisers, marketing and design professionals, strategic design managers, product development experts, production managers and technologists. IAM is poised to fill this gap for competent professionals in the textile, fashion and lifestyle industry while working closely with the training arm of AEPC, the network of ATDC’s SMART Centre across the country catering to various skills sets as indicated in the “Skill Pyramid”.

To be a premier “ B-School in Fashion” with a big I&D stand for ‘Innovation and Design’ providing higher learning opportunities and certification/ qualifications to train managerial cadre for fashion & apparel sector.

“

The multi-varsity offers a “bouquet” of programs/ courses under twinning/validation mode from select premier international/ national institutes apart from offering its own certificate/ diploma, covering the entire “Fibre-to-fashion” “Concept to consumer” chain.

CONTENTS

1 Under the aegis of Apparel Export Promotion Council (AEPC), sponsored by Ministry of Textiles, GOI, supported by 8000+ member exporters

PROGRAMS

PARTNERSHIPS

STUDENT’s WORK

RECOGNITIONS

PLACEMENTS

OTHERS

Institute of

Apparel Management (IAM)

ABOUT The parent organization of IAM is “Apparel Export Promotion Council (AEPC)”. The Council, a nodal agency sponsored by the Ministry of Textiles, Govt. of India is entrusted with the task of undertaking all activities to promote Apparel Export from India including developing technically competent Human Resources to achieve the same with the export promotion of ready made garments from India. Council has more than 8000 apparel exporters as its members who contribute to 4% of the world trade in clothing and more than 8% of India's total exports. It plays a significant role in creating an Apparel-led economy in many parts of India. AEPC has been continuously involved in the task of promoting of ready made garment exports.

E&T Arms initiated by AEPC has been contributing skilled manpower from 1996 to 2002 have helped in reshaping the education landscape for fashion & apparel related careers for the youth in the country. AEPC has played a pivotal role in Fashion education space by supporting creation of NIFT focusing on design, setting up of ATDC focusing on manufacturing & production related skills and starting IAM in 2007 for developing Managerial cadre for the apparel industry.

The “AEPC SOCIETY FOR HUMAN RESOURCE DEVELOPMENT” registered under the Societies Act 1961 known as “Institute of Apparel Management” for training junior to middle level managerial cadre with leadership skills, technological know how and hands on experience in Apparel Industry. The Institute of Apparel Management has been positioned as a muti-varsity offering both International & Indian programs in State-ofArt Infrastructure at 7th, 6th & 5th Floors of Apparel House, Gurgaon. IAM has established 4 distinct Academic Tracks to impart training and skills in order to cater to growing skilled manpower needs for export and rapidly growing domestic market.

TRACK-1 Fashion & Lifestyle Design

TRACK-3 Advance Production Technology & Supply Chain Management

TRACK-2

Apparel Marketing & Management

TRACK-4

Fashion Retail & Brands Management

DISTINGUISHED VISITORS

IAM

Board of Governors (BoG)

IAM Board of Governors (BoG) include prominent personalities from Exports, Retail, Fashion, Design & Lifestyle industries. Dr. A. Sakthivel, Chairman AEPC, IAM & ATDC M/s Poppys Knitwear Pvt. Ltd.

Secretary General Apparel Export Promotion Council Jt. Secretary (Exports), Ministry of Textiles, GOI

Sh. Rahul Mehta Vice Chairman, IAM M/s Creative Casual (India) Pvt Ltd. Dr. Darlie Koshy Director General & CEO IAM & ATDC

Sh. B.S. Nagesh, Vice-Chairman M/s Shopper's Stop Ltd. Sh. Sanjeev Mohanty Managing Director M/s Benetton India Pvt. Ltd.

Sh. H K L Magu M/s Jyoti Apparels Sh. Ashok Rajani M/s Midas Touch Exports

Dr. S. Neelamegham, President NIILM Centre for Management Studies

Sh. Rakesh Vaid M/s Usha Fabs Pvt. Ltd.

Ms. Deepika Rana Executive Vice-President & Country Head Li & Fung India Pvt. Ltd.

Sh. Virender Uppal M/s Richa & Company

Sh. Sabyasachi Mukharjee M/s Sabyasachi Couture

Sh. Harish Ahuja M/s Shahi Export Pvt. Ltd.

Ms. Ritu Beri M/s Ritu Beri Design Pvt. Ltd.

Sh. Gautam Nair M/s Matrix Clothing P Ltd.

Sh. Somesh Singh, Joint Director, IAM and Member Secretary

(The BoG of IAM also suo moto form the membership of the AEPC society for Human Resource Development)

PROGRAMS International Diploma Programs Indian Degree Programs B. Tech & MBA Programs Short-Term Certificate Programs

ÂŠ IAM 2014-15

INTERNATIONAL PATHWAY/MBA PROGRAMS

ADMISSION CALENDAR Important Dates

Season-1

Registration opens Last date for submission of online/offline form Online written examination Declaration of results Last date for submission of fee Commencement of program

2nd Dec 2013 31st Jan 2014 2nd Feb 2014 7th Feb 2014 25th Apr 2014 July 2014

INR

MBA

25000

15000

8000

10000

48000

50000

TUITION FEE

65000

75000

125000

FASHION INNOVATION LAB & KMRC FEES

10000

25000

Craft Studies, Field Trip/Industry Exposure

10000

85000

95000

150000

TOTAL

2 Single campus in Millennium City and similar to the best institutes in the world (like FIT, London College of Fashion etc.) Indian Degree & International Face to Face Programs with various options available to the students.

Bank Loan: The Institute has tie-ups with Indian Overseas Bank, Axis Bank and others for financial assistance. Scholarships : The Institute also provides scholarships to the students on merit cum mean basis and it is supported by the Apparel Export Promotion Council. Earn While You Learn: IAM is promoted by 8000 exporter members. AEPC regularly organizes domestic, international fairs, India market days when buyers across the world travel and interact with exporters at their offices/showrooms at 2nd to 4th floor of Apparel House, primarily. Such interactions also provide work opportunities and real life projects to the students of IAM. *IAM reserves the right to change the fee structure and the dates * Fee inclusive of service tax @12.33%

ÂŠ IAM 2014-15

3 Entails Global exposure in UK and Europe through students exchange/study overseas programs at Mod’Spe, Paris/SMR University, Italy

INTERNATIONAL DIPLOMA PROGRAMS UNDERGRADUATE PROGRAMS (3-yrs) Eligibility: 10+2 from a recognised board in any discipline Certification: HND from Edexcel, UK following which students can pursue further progression at 167 universities across the world that recognises many Indian universities as well as recognized HND, qualifications for progression (List of Universities can be accessed at www.edexcel.com.

Fashion and Lifestyle Design Fashion and Lifestyle Design is one of the most distinctive program creating a unique definition for career seekers in the fashion industry. Often people confuse this with a conventional ‘Fashion Design’ program, where the inputs are only limited to ready-to-wear garments. However ,IAM's Fashion and Lifestyle Design program involves fashion, lifestyle accessories covering areas including textile, clothing, apparel, accessories, etc. with the aim to produce "integrated professionals " for the industry. Possible Areas of Employment : Designer

Couturier, Costume Designer & Lifestyle Accessory

Fashion Arts and Photography This program is a combination of art and design, specifically designed to nurture creativity to excel in the field of fashion specification for those individuals who want to pursue a career in the creative industries. A convincing and appealing work of art or design can be created and presented in many forms like art , painting , photography, video , illustration , graphic , etc. This program is designed in a manner that the courses build on each other ,exploring various mediums of visual art and design, allowing the individuals to meet their particular creative and artistic goals. It helps in developing a range of skills and techniques, personal qualities and attitudes essential for a successful creative professional. Possible Areas of Employment : Fashion Photographer, Fashion Artist/Stylist & Fashion Art Directors About Edexcel: Edexcel, a Pearson company, is the Uk’s largest awarding body offering academic and vocational qualifications and testing to schools, colleges, employers and other places of learning in the UK and internationally. Edexcel offers a variety of qualifications, including A-levels (GCEs), GCSEs and the BTEC suite of vocational qualifications. It is an international organization, awarding over 1.5 million certificates to students around the world every year which is accepted by 167 universities across USA, Canada, UK and Australia.

ÂŠ IAM 2014-15

4 Exposure through Fashion weeks, Tex-Trends, IIGF, Source Zone and other 20-25 International Fairs like Hongkong Fashion Week, Magic Fair and others.

INDIAN DEGREE PROGRAMS UNDERGRADUATE PROGRAMS (3-yrs) Eligibility: 10+2 from a recognised board in any discipline. Certification : B.Sc from Mewar University

B.Sc (Fashion Communication) This program goads students to gain basic concepts skills and knowledge in core subjects related to the fashion communication, branding and promotion, its related business and industry & allied studies related to eventual specialization in fashion communication. Such a program ensures that each professional, although specifically qualified for a particular specialization area, is also able to interact competently with other non-specialized areas of functioning necessary for an effective Fashion Communicator. Possible Areas of Employment : Fashion Journalist, Fashion Photographer & Stylist, Brand/Event Managers

B.Sc (Apparel Design and Merchandising) An Undergraduate program that offers students a unique opportunity to explore the relationship between innovative design and contemporary cutting edge technologies. The students will acquire and develop both technical and business skills to succeed in today's competitive fashion industry as well as study the processes involved in the production of various fashion garments as these are the building blocks for any successful fashion designer. It provides an opportunity to challenge the time cycles through technology, and in the process, develops innovative techniques for mastering fashion. Such a program ensures that each professional, although specifically qualified for a particular specialization area, is also able to interact competently with other non-specialized areas of functioning necessary for competent design technologists. The program inculcates functioning within the context of design and merchandising as a responsible member of a core team. Possible Areas of Employment : Entrepreneurs

Designer, Creative Merchandisers & Fashion

ÂŠ IAM 2014-15

INDIAN DEGREE PROGRAMS POST GRADUATE PROGRAMS (2-yrs) Eligibility: Students who have completed their graduation in any stream or appearing in the final year of the graduation from recognised universities & institutions with minimum 50% aggregate are eligible to apply Certification : M.Sc from Mewar University

M.Sc in Apparel Production Management IAM's two year PG program in Apparel Production Management is designed to provide the apparel manufacturing industry (domestic as well as the export sector) with technically trained managers capable of managing large manufacturing facilities. The two year PG program is designed to motivate and facilitate students to excel in understanding and integrating the areas of technology and management for product manufacturing and develop capabilities to offer creative solutions. Possible Areas of Employment : Quality Managers, Production Managers, Technical Managers

M.Sc in Fashion Retail Management The two year PG program in Fashion Retail Management has been designed to meet the requirements of Fashion Retail Industry. It’s course curriculum is designed to train students in Buying & Merchandising, Store Operations, Supply Chain Management & Visual Merchandising, Brand Development & Management. The program focuses on practical training in areas like consumer behavior, customer r e l a t i o n s h i p m a n a g e m e n t , s a l e s management & brand building. Possible Areas of Employment : Fashion Buyers, Retail Merchandisers, Fashion Retail Entrepreneurs

5 IAM, ATDC/ATDC-SMART/ToT Academy trains over 25000 students per annum, shop floor to managerial cadre through various skill initiatives for the entire fiber to fashion chain.

Indian Pathway Programs in collaboration with Mewar University © IAM 2014-15

B.Tech & MBA Programs B.Tech (Fashion & Lifestyle Design) (4-yrs) Eligibility: Students having an aggregate of 50% & above in science stream are eligible to apply Fashion & Lifestyle Design is a unique 4 year program with a well defined curricula coming to help students gain exposure in design methodology, material exploration and production technologies & entrepreneurship. The program has evolved to cover the entire spectrum of Fashion & Lifestyle products including apparel, accessories, jewellery, leather goods, footwear etc. Possible Areas of Employment: Assistant Fashion Designers, Sampling Managers & Design Coordinators.

MBA Programs (2-yrs) Eligibility : Students who have completed their graduation in any stream or appearing in the final year of the graduation from recognised universities & institutions with minimum 50% aggregate are eligible to apply or having qualified the Management Aptitude Test of IIM/AIMA etc. The minimum age for applying is 20 years upto 26 years with relaxation of 2 years for professionals with work exposure of 2-3 years.

MBA (Fashion Marketing & Merchandising) The objective of the 2 year in Fashion Marketing & Merchandising program is to provide the export and domestic industry with trained professionals equipped with managerial skills in the field of marketing and merchandising. FMM students are exposed to creative merchandising/marketing practices, trends in fashion forecasting and commonly followed business practices by the industry through real time projects at class room level as well as regular exposure to the industry.

Possible Areas of Employment : Merchandisers/Buyers, Fashion Marketing Professionals, Sourcing and Product Managers

MBA (Fashion Design Management)

6 Supported by entire apparel industry through lead councils like AEPC, CMAI, GEA, TEA, AEMA etc.34-years of collective experience and excellence through AEPC and other sister organizations in the Apparel Export Industry.

The FDM program is amongst few programs in the country that offers unique blend of design management related training. The design management skills are required by designers as well as managers to manage creative businesses, holistic learning through assimilating newer areas of design, management & technology. It helps in creating innovative learning methods required by the industry whose key thrust is on “ Design” as core of their businesses.

Possible Areas of Employment : Design Managers, Design & Merchandising Coordinators, Design Consultants Indian Pathway Programs in collaboration with Mewar University

MODULAR & FLEXIBLE LEARNING Pro-Up PROGRAMS (Short Term) Fashion Design Technology (1-yr) This course maximises the learner’s ability of technical and business knowledge while enabling them to develop their creativity designing talents and abilities through design, forecasting, textile, pattern making, draping and other core areas required to be and entrepreneur in-depth understanding of fashion evolving in local, nationally and on international platforms. The course also focuses on students to gain technical proficiency and help them in building newer areas to st-up own business

Eligibility: Minimum 10+2 with aptitude for Fashion/Work Experience Fee: INR 1, 30, 000/- inclusive of tuition & KMRC fee, lab fee and service tax Award: IAM Certificate

Apparel Export Merchandising (4 months) Export merchandisers encounters several challenges of planning and buying, understanding merchandising calendars etc. The curriculum offers the training necessary to meet the demands of the apparel industries. The course content embraces the wide range of subjects relating to the concept of Trends, Fashion Forecasting Costing and Future of Merchandising etc. The program in Apparel Export Merchandising promotes and enhances the development of knowledge and skills requisite for continuing personal and professional development. The program is organized to provide the knowledge and understanding in Apparel Export Merchandising.

7 5 Acre State-of-Art campus at Apparel House with world class infrastructure like Fashion Innovation Lab, KMRC and other futuristic labs & resources.

Eligibility: Minimum 10+2 from a recognised board in any discipline Fees: INR 65,000/- inclusive of tuition & KMRC fee, lab fee and service tax Award: IAM Certificate

Indian Pathway Programs in collaboration with Mewar University © IAM 2014-15

ÂŠ IAM 2014-15

Pattern & Fit Engineering and CAD/CAM (6 Months) The program covers a range of modules that provides hands on training to explore the concepts of technology in apparel industry. The learners will acquire and develop both technological and manual skills to succeed in today's competitive fashion industry. This program aims to provide a learner centric approach to provide them with an environment to up-skill them. The emphasis is on skilling the people on pattern making, on manual and digital platform and then transformation of 2D patterns into 3D virtual garments. It initiates to design fashion apparel using a variety of digital tools and as the outcome, the learner develops skills in fashion designing across different platforms.

Eligibility:10+2 from a recognised board in any discipline Fees: INR 60,000/- inclusive of tuition & KMRC fee, lab fee and service tax Award: IAM Certificate

Retail Experience and Visual Merchandising (3 Months) The program caters to the special requirements of retail, small to large corporate set ups. It aims to develop operational visual merchandising skills in retail to specialize in the areas of window display store layout, signage and lighting. The program aims towards upgradation of visual merchandising skills, developing essential skills, providing real world experience through projects & assignments & providing a right platform to exhibit creativity.

Eligibility: 10+2 from a recognised board in any discipline Fees: INR 35,000/- inclusive of tuition & KMRC fee, lab fee and service tax Award: IAM Certificate

8 Faculty members from leading fashion institutions, founders and leaders of key academic programs at National Design Institutions. ÂŠ IAM 2014-15

Dr. A. Sakthivel Chairman, AEPC & IAM/ATDC

Rahul Mehta Vice Chairman

Dr. Darlie Koshy Director General & CEO (IAM / ATDC)

Somesh Singh Joint Director

R. S. Kataria Senior Registrar

Deepak Singh Head, Media Design Cell

9 Connectivity through Gurgaon Metro / Rapid Transports system at door steps at HUDA CITY CENTRE Metro Station

FACULTY MEMBERS

Neera Chandra Adjunct Professor

Snehasish Ray Chief Coordinator-International Pathways & Professor

Shibani Sud Faculty Associate

Mridu Vijh Kataria Assistant Professor

Manka Vasti

Shalini Sharma Assistant Professor

Archana Puri Faculty Associate

DESIGN Archana Ranjan

Gurmeet Singh Faculty Associate

Soniyaa Chaudhry Chief Coordinator-Indian Pathways & Professor

Garima Vashisht Pattern Engineering & Fit Technologist

RETAIL

MANAGEMENT

Assistant Professor

Guncha Sharma Faculty Associate

Shajan C. Kumar

Sr. Instructor

Rakhi Mittal Assistant Professor

Associate Professor

TECHNOLOGY © IAM 2014-2015

ÂŠ IAM 2014-15

PARTNERSHIPS

Academic

Collaboration

with Fashion Design Institute, Mauritius

Academic Collaborations Institute of Apparel Management has signed a Memorandum of Understanding (MoU) with Fashion Design Institute (FDI), Mauritius in January 2013.

South African Designers interact with IAM students

ÂŠ IAM 2014-15

STUDENT’S WORK

Students of IAM

travel to rare locations to explore Indian Craft Traditions

The students of Fashion & Lifestyle Design went to Bhuj in Gujarat to explore the craft treasure as part of their curriculum under the subject named “Craft Documentation”. Ms. Garima Vashisht, a faculty member of IAM accompanied the students to the villages of Gujarat. The magnificent hands on experience of two weeks on “Exploration of Indian Craft Traditions Project” with the artisans in the workshops of KalaRaksha, an NGO in ‘Toonda Vand’ provided students a splendid exposure about the existence of art in Gujarat. Away from the hustle and bustle of the Metropolitan life, the students got the insight of the incredible craftsmanship of Gujarat. The workshops incorporated the embroideries done by different tribes of Kutch, famous Block printing–Ajrakh, Batik Block printing, weaving on the pit loom and the colorful tie and dye process. Ms. Judy Frator, a world renowned author of the book named “Threads of Identity”, interacted with the students regularly to upgrade the knowledge of the students about the craft at present. The students indeed got great exposure by living among the craftsmen of Gujarat.

Quilling on theme

‘rainbow and earth’

FASHION

Art-What-Not! The students of Apparel Design and Merchandising (ADM) had put up an exhibit “Fashion Art-What-Not!” displaying exploration of the current semester (Jan-May 2013) which was evaluated by a panel of eminent jury members. The students displayed exclusive work done in Elements of Fashion, Fashion Illustration, Pattern making, Draping, Garment Construction, Surface Ornamentation, Computer Aided Design (CAD), and Design Projects showcasing the ‘creative flavours towards the end of the semester’. Dr. Darlie Koshy, DG & CEO, IAM & ATDC while appreciating the efforts put in by the students and the creative output from the budding fashion designers said “Fashion is timeless, but innovative ideas can only create sustenance and help in the industry growth”.

Three students of IAM, Kriti Biala, Irika Mehta and Suchi Smita of Fashion and Lifestyle Design, second semester experimented on theme ‘rainbow and earth’ on quilling. Quilling or paper filigree is an art form that involves the use of strips of paper that are rolled, shaped, and glued together to create decorative designs. The paper is wound around a quill to create a basic coil shape. The paper is then glued at the tip and these shaped coils are arranged to form flowers, leaves, and various ornamental patterns similar to ironwork. This exercise helps students to develop a great sense of design quality into their future original work. “We prepared this dress based on the theme ‘rainbow and earth’. The seven colours of rainbow have been used extensively. And the skirt in earth colour helps neutralize the rainbow colours” said Kriti Biala. “Through this design we are trying to depict how the rain and sun together form the rainbow with the drop shaped quillsmade from paper in the shades of a rainbow. These droplets fall on the barren ground depicted by the black flower quills and the flowers bloom and grow in beautiful rainbow colours” added Irika Mehta. IAM students are trained under the able guidance of Mr. Snehasish Ray (Chief Coordinator, International Pathways) and Ms. Garima Vashist.

“Do Denim Makeover”

INSPIRED from Indian Craft: “Back to Future of Fashion”

Two students of IAM, Kanishk Bhardwaj and Kanika Mahajan participated in the “Do Denim Makeover” event organised by the Future Group at Central Mall, MG Road Haryana. The event started on 4th June 2013 for a period of one month. Students got an opportunity to apply real time Denim Makeover advises and work on makeover plans with the customers. Activities on Do Denims include Embellishments, Embroidery, Patch works, Threading, Prints, Colour, Shredded and Embossing. Gurgaon Central provided the raw material and tailoring support. They got a chance to work on denims brands like Lee, Wrangler, Levi’s, Voi, Pepe Jeans, Flying Machine and U.S. Polo. “The response is really amazing. We have an average of 8 to 10 walk-ins every day for the makeover. And we feel good when the customers are happy at the end of the makeover.” said Kanishk Bhardwaj, student of IAM. Do Denim was born in 2004 and the international distribution started in 2007. Do Denim is a lifestyle apparel concept that brings together global fashion trends and product value without compromising top quality materials and finishes. Unlike most market participants, Do Denim has introduced a wide assortment of styles in its Tops and Jeans throughout the year.

The final year students of Apparel Design and Merchandising visited different places in Uttar Pradesh to explore the traditional art and craft as part of “Craft Documentation”. Ms. Archana Puri and Mr. Gurmeet Singh, faculty members of IAM accompanied the students to various places of Uttar Pradesh such as Bareilly, Rampur and Moradabad. While in Bareilly, the students learnt vivid art and craft work like Zari & Zardozi, cane furniture, bamboo work, wooden furniture etc. The students also visited different villages in Bareilly named as Kargaina, Maheshpura, Bidoliya to interact with the artisans to explore about the variety of pearls, sequins etc. After Bareilly, the students proceeded to Rampur, the place famous for its hand crafted product of applique work called Patti work. This handcraft is one of the majorly adopted sources of women empowerment in Rampur. The students learnt this work from the ladies and understood how the fabric is cut into motifs, hemmed onto the base fabric and stems are embroidered in stem stitch. Thereafter, the students went to Moradabad, which helped them understand functions of many small scale brass ware industries of art brass ware. The students of ADM are inspired from Indian craft and are now converting it to “Furture of Fashion”.

Participation in “In-Store Asia” Mumbai

IAM’s students of Fashion Retail and Fashion Communication participated in “In-Store Asia” at Mumbai. The 8th edition of In-Store Asia was a platform that had helped students to make the most of the highly potent retail dynamics. The three days of the show offered great networking opportunities, new ideas, cutting edge solutions, and much more. It had three modules Expo, Convention and Awards, each of it enabled meaningful interaction and engagement. At the Convention industry veterans from India and abroad such as Chip Conley, Author & Founder-CEO of Joie de Vivre Founder, a hospitality company with a collection of over 35 award-winning hotels or Mark Ashman, Chief Executive Officer - Hypercity Retail (India) Ltd, and others spoke on a host of topics sharing their perspectives and experiences, thus making it the perfect knowledge sharing, where students of IAM learned ‘Future of Retailing and e-tailing’ platform.

Trend Forecasting for Indian Apparel Industry

IAM Privilege card being launched.

IAM students and Faculty displayed the latest Fashion Forecast for Spring/Summer 13 for Indian Retail Market at National Garment Fair organized by Clothing Manufacturers Association of India (CMAI), Mumbai. Shri A.B. Joshi, Textile Commissioner had shown a great interest in Fashion Forecast and mentioned that though Indian public only follows Bollywood Fashion but a forecast like this for the domestic market would be of great significance. He also added that Fashion Forecast for Indian Retail is a new effort by IAM for the Whole-seller and Retailers and in future it can be expanded to all other categories of fashion. Shri. Rahul Mehta, President, CMAI and Vice Chairman, IAM also appreciated IAM’s display and cited that this kind of forecast will definitely be beneficial for Indian Retailers. Manufacturers at the fair wanted IAM to offer In-house training programs and workshops to upskill their employees. The students of IAM also received internship/placement queries due the fair.

Seminar on

“Best out of Waste” paper craft to recreate magic in garments The Workshop conducted by Mr. Givseppe, Lanaro, Advisor to SMR University, Italy discussed on the Italian Fashion Industry, with reference to ‘United Colors of Benetton’ one of the globally recognised Italian Apparel, Company. He also gave a brief on the Do’s and Don’t of designing Kids Wear Range getting improved on the styles of 80’s and 40’s which are now global trends. Ms. Shibani Sud Siddhartha helped the Design Project for Spring Summer 14, Kids Wear, inspired from the look of 40’s. On the bases of the inspiration and trend analysis, the students selected three concepts: Camp Fun Age Group 8 to 14, Smile Bright (Age Group 4 to 8) and New Prepsters (Age Group 4 to 8). The class was divided into three groups and research on Concept Boards, Colors, Fabrics, Trims and Silhouettes were done. Finally each Group created an Ensemble Range of 3 Boys’ and 3 Girls’, incorporating the brief given by the Guest Faculty. This was presented to a panel of Mr. Somesh Singh; JD, IAM, Mr. Givseppe Lanaro and Ms. Shibani Sud.

“Sewing Threads and Quality” organised at IAM

Apparel Production Management Department of IAM organized a Seminar on “Sewing Threads and Quality” for the students and staff members. The seminar was conducted by Ms. Neera Chandra, Coordinator-Apparel Production Management and the experts from Vardhaman Yarns and Threads Ltd., Gurgaon including Mr. Mandeep Singh, Manager R & D, Mr. Dinesh Chopra, Asstt. Vice President-Industry and Mr. Avanish Kumar, GRS Coordinator. Ms. Neera Chandra commenced the session with the significance of ‘Thread’ in a garment in spite of its trivial direct cost contribution in the garment. The audience were made aware about the technical issues that arise when inappropriate threads are used in the garment. The team of experts from Vardhaman Yarns and Threads Ltd. enlightened the audience with different concepts and processes like Spinning the Yarn into a thread, Twist in threads, Spun Polyester & Dyeing of Spun Polyester, Lubrication of threads and so on. The Experts also explained the 7 Thread Construction characteristics along with basic Needle Parts and Importance of Needle in Sewing of a garment. Mr. Mandeep Singh also explained the audience about the reasons for the Thread Breakage, the difference between Lockstitch & Chain Stitch thread usage and the different seam strengths according to different types of stitches in the garment. Mr. Dinesh Chopra and Mr. Avinash Kumar demonstrated the method to use the Selection kit of threads. Thread Selection Kit and thread selection guide has been given by Vardhaman Yarns and Threads Ltd. to the Knowledge Management & Resource Centre of IAM for the students, faculty and industry.

2nd Convocation Ceremony The 2nd Convocation Ceremony of Institute of Apparel Management (IAM) was held on 17th Jan 2013 (Thursday) at the Auditorium, Apparel House, Gurgaon. Smt. Kiran Dhingra (IAS), Secretary, Ministry of Textiles, Govt. of India, was the Chief Guest and Convocation Speaker. Sh. V. Srinivas, Joint Secretary, Exports, Min. of Textiles, Govt. of India and Mr. Sunil Sethi, President, Fashion Design Council of India (FDCI) were the Guest of Honours, along with other dignitaries.

Textiles Minister Inaugurates 51st IIGF and visits IAM theme pavillion

Smt. Kiran Dhingra on the occasion said “IAM has a great potential as the millennium institute that has been set-up by the Apparel industry to cater to the manpower needs of this industry. With the DNA of the apparel industry driving the institute and with the focus on creating Industry-ready professionals, IAM has carved a niche in a short span of time since its formal launch of long-term Academic programms for Academic Year 2012-13. I compliment the team of IAM for building on the concept of Multi-Varsity with a learner-centric approach where a student has multiple options to choose from the bouquet of programs.”

Union Minister for Textiles Dr. Kavuru Sambasiva Rao, inaugurated the 51st India International Garment Fair, at Pragati Maidan in New Delhi on Monday 15th July, 2013. Secretary Textiles, Zohra Chatterji and Chairman AEPC, IAM/ATDC, Dr. A. Sakthivel addressed the gathering. After the successful Golden Jubilee of India International Garment Fair (IIGF), 51st IIGF spring/summer- 2014 brings new energy to the industry with innovations tried out by many national and international production houses. Dr A. Sakthivel, commenting on the 51st IIGF inauguration remarked, “We are very hopeful that 51st IIGF will serve as a much needed platform and an opportunity for a large number of exhibitors and buyers from across the globe to interact under one roof. Response to the earlier IIGF had been commendable and this time too it will definitely provide the much needed fillip to the Indian Textile industry.” At the fair IAM presented a theme pavillion which was focused on Spring Summer’14 based on the fusion of “Nature and Man Made Creations”. This will not only help our Indian Retailers but also our consumers in deciding “What will be in Fashion” ahead of fashion seasons. The IAM theme pavillion at the event made an impact to many youngsters aspiring to join fashion and apparel industry. Union Minister for Textiles, Dr. Kavuru Sambasiva Rao released a brochure, at the inauguration of the 51st India International Garment Fair.

Safety and Dignity for Women Students for the cause

Final Project with Ace Designer J.J. Valaya Two students of IAM, Itee Bansal from Apparel Production Management (APM) and Sukanya

The young and fashionable students of Institute of Apparel M a n a g e m e n t, G u r g a o n draped up in trendy look and traveled in Metro train to reach IAM Gurgaon Campus. They wanted to prove that being fashionable is not a crime but their right. It is the perception of public that needs to change. Delhi NCR has been very rude to women and sense of insecurity after the ‘gang rape’ incident has raised questions on women security. The students of Institute of Apparel Management took out a Fashion Parade from Kashmiri Gate to Huda City Centre, Gurgaon where the college is situated. “It was a great experience, people noticed us. The slogans like “Women empower you don’t destroy your power”, “Don’t tell me how to dress, tell your sons not to rape” were put up by us which were read and understood by the public around. Our focus was on ‘Women Security’. and we proved that being fashionable is not a bad thing.”

Jagga from Apparel Marketing and Merchandising (AMM) got opportunity to pursue their final project at Valaya Luxury Holding Pvt. Ltd., Gurgaon. “The learning was exhaustive” quoted Itee Bansal who handled a couple of Trunk Shows at Ludhiana and Delhi. The shows displayed the Spring summer collection for the current year. Itee also got the opportunity to work on the production follow up for Women’s wear, Men’s wear and Couture. Itee added “IAM made me learn nuances of fashion industry and guided real life experience and exposure.” Sukanya Jagga who is working with Valaya Luxury Holding Pvt. Ltd., Gurgaon has assisted five Trunk Shows, Production department, follow up on job cards, and the working on the upcoming Couture Week in July 2013, she adds the overall exposure of working at Valaya Luxury Holding Pvt. Ltd., Gurgaon was awesome.” The Valaya Luxury Holding Pvt. Ltd., is a super luxury brand and encompasses Couture and High Prêt segment and is a dominant player in international luxury fashion and lifestyle industry.

ITEE BANSAL

SUKANYA JAGGA

RECOGNITION WITH AWARDS, PRIZES

l The Star of Italian Solidarity awarded to Dr. Darlie Koshy, DG & CEO, IAM & ATDC for contributing to strengthening the ties of friendship between India & Italy. l “Fashion Boson ” as “Theme Pavilion” IAM in “Tex Trends 2012” was winner of Bronze Trophy l Students of IAM participated in “Stylize” competition (The Fashion Show) at Indian Fest in th Goa held on 4th - 5 Feb 2011 and won the first prize in Channel-V “India Fest” Awards. l Students of IAM participated in “Prevent AIDS”: An HIV AIDS Awareness Campaign conducted by Denim Club of Indian and won First & Second prize. l Two students of IAM were selected for the “World of Wearable (WoW)” Art design competition, Montana New Zealand. l IAM qualifies as a certified Edexcel Centre status with Centre No. 93136 for providing approved BTEC Qualifications in and across India. l IAM has been awarded membership of prestigious International Council of Societies of Industrial Design (ICSID). l IAM student Aditi Bhalhotra won the first runner up award at the Femina Style Diva North which was held at The Westin Gurgaon. l IAM student won the first prize in Handloom Mark Awareness programs organized by Textile Committee, Ministry of Textiles, Govt. of India. l IAM Students also won the first prize at Verve Inter College fest award at JIMS Delhi. l Student of IAM have done styling for a fashion celebrity, Bina Ramani, which was also covered by Libas.

The July issue of Education World magazine which carries ‘India Fashion Design Institute Ranking 2013’ has ranked Institute of Apparel Management (IAM) amongst top-3 Fashion institutes in Delhi, NCR amongst 10-top Fashion Institutes nationally.

NATIONAL IAM has been listed

No.1

Nationally

Delhi, NCR

Institute in Design amongst public institutions 0 by Career 360 .

IAM has been ranked amongst

Top-3

Fashion Institute in Delhi, NCR and amongst Top-10 Institute by the Education World.

EDUCATION LEADERSHIP AWARD Presented to

Institute of Apparel Management by

Dainik Bhaskar

IAM has been awarded with “Dainik Bhaskar National Education Leadership Award 2013”, the award was received by Mr. Somesh Singh, Jt. Director, IAM on behalf of Team IAM on 23rd October, 2013 at Taj Lands End, Bandra, Mumbai. The Dainik Bhaskar National Education Leadership Award has been given to the institutions who have adopted innovative approaches, distinct branding, marketing and advertising, communications, pedagogy and use of latest technology alongwith Industry interface. These awards have been well researched and chosen by independent jury and a panel of professionals who believe in nourishing talent, in recognising the best of the best. The Dainik Bhaskar National Education Leadership Award has been conferred upon to the institutions that have made a difference to the education fraternity.

In today's dynamically changing market building an effective career strategy becomes imperative. The industry interface & consultancy unit is a resource for seeking career-related information that helps students of IAM to take advantage of new and upcoming job opportunities.

Top Recruiters of IAM PIE CHART PLACEMENT 2013

PLACEMENTS

Good Earth

Tahiliani Design

Westside

The Body Shop

Arigato & Obligado Creations

Carrefour

Appartment 9

WECA

Ambika Overseas

HG Retail Solutions

Rivoli Group (Dubai)

Freelook

Big Bazaar

Orient Craft

Pantaloon Retail India Ltd.

Lacoste (sports & Leisure

Apparel Ltd.) 09

Tummy Hilfiger

Reliance Trends Ltd.

Gian Exports

Maya Exports Corporation

TCNS

Ebony Retail Ltd.

Gulati Exports

Benetton India Pvt. Ltd

Fusion Consulting Services

Mohan Clothing Pvt Ltd.

38%

(Blackberry) 14

Woodland

V&s International (P) Ltd.

Teechnopak Advisors Pvt. Ltd.

Triburg Consultants (India) Pvt. Ltd.

14% Export House Buying House Retail

Vishal Retail Ltd.

Jyoti Apparels

Impulse International Pvt. Ltd.

Hasejaa Group

Levis

Marks & Spencers

Aman Atlantic Ltd.

42 Bargain

Pee Emporo Exports Pvt. Ltd.

Reliance Brands J J Valya

Alok Industries Limited41.

Genesis Colors

Modelama Exports Ltd.

Adigear International

Design House

IAM students placed at

Armani & Gucci Two students of IAM, Rahul Chibbar of Fashion Design Management and Dishank

By Jayeta Rohilla Lipakshi Kakkar

a new language of clothing brand

Chibbar of Fashion & Lifestyle Design are working with Giorgio Armani and Gucci which are amongst the two topmost brands in the world. Rahul Chhibar who is working at Giorgio Armani says that “After finishing studies at IAM, I went to London College of Fashion for further studies. The infrastructure, faculty and the programs have helped me to achieve my goals and books of KMRC at IAM have Rahul Chhibar

always encouraged me to look beyond the obvious. Because of my education at IAM, I have got an opportunity to get into Luxury Retail where I was always interested in.” Dishank Chhibar who is working with Gucci says that “Faculty at IAM have really helped me to reach where I am today. They guided me to work on my strength and weakness for achieving what I want in life. IAM has been certainly the best choice.” IAM also has programs in Luxury, Lifestyle and Fashion Retail

Dishank Chhibar

which have been closely committed to domestic, export and high fashion brands.

Kanishk Bhardwaj

A brand inspired from Haryana ‘Har-Yarn-V’

NVEQF FRAMEWORK FOR APPAREL SECTOR, LAUNCHING EVENT AT IAM, GURGAON

Dr. Koshy invited as key panelist by World Intellectual Property Organisation at Geneva Dr. Darlie Koshy, DG & CEO, IAM & ATDC was invited by the World Intellectual Property Organisation (WIPO) at Geneva, as a key panelist for speaking on the role of “Design & Innovation” in Wealth Creation and Competitiveness in Emerging Economies like India on May 27, 2013.

The NVEQF framework was launched on 30th July 2013 by Hon’ble Minister of Textiles Dr. Kavuru Samba Siva Rao, Prof. S S Mantha, Chairman, AICTE in presence of Chairman- AEPC, DG & CEO- IAM & ATDC and other dignitaries.

l Services of Media Design Cell can also be rendered to the exporters, manufacturers and brands on turn key basis or project basis to earn revenue for the cell.

INSIDE THE DENIM WORLD is a comprehensive and informative Digital multimedia presentation on Denim Business, with the objectives of:

Services to the Industry (a) Fashion Innovation Lab (FIL) in association with Tukatech Inc., U.S.A. The Institute of Apparel Management has established India's First Digital Concept to Consumer Lab for the students and industry professionals in India. This Fashion Innovation Lab will lead to creation of a genre of “New Age” digital fashion designers and merchandisers for the growth of Apparel Textiles and Retail Industry which has become part of a global supply chain. The vision to put in place “Fashion Innovation Lab” is to offer new opportunities for students and industry's professionals to develop a “Concept to Consumer” products/ services Digital Lab including Digital Design to Digital Product which will cover ideation, story boarding, pattern engineering, marker making and virtual prototyping, apparel collections in a seamless flow, using Tukatech software's. The “Fashion Innovation Lab” has State-of-Art facilities from Tukatech (a) Tukacad (Pattern making, grading and marking making suite of applications). (b) e-fit (Simulator) 3D Virtual Prototyping, Design and Fit verification, and animated and visual Stor yboarding and other applications. (c) TUKAstudio (Fabric and Print Design Color ways Repeats, Storyboard and much more). (d) Students

TUKAcad Rental Programme (Students rent our TUKAcad LE with all the fundamental tools for patternmaking on a monthly rental basis). (b) “Media Design Cell (MDC)” at IAM The “Media Design Cell (MDC)” of IAM has been setup to meet the growing requirements of media design advertisements and promotions, events, outdoor activities etc of AEPC. The following objectives have been set-up for operations of Media Design Cell:l To support overall design work for Branding, Advertisements, Exhibition, Signages, Graphics, and on location Graphic activities for fairs and events of AEPC, whereas in case of IAM & ATDC admissions, promotions and branding would be carried out by Media Design Cell. Also design for seminars, workshops and events organized by student and faculty members.

Under IGTM project AEPC/IAM initiated the project, 3i -inspiration, innovation & incubation, with the creation of a pilot E learning multimedia DVD on the first identified product category – Denim Garments.

Promoting, motivating and encouraging entrepreneurship in Denim wear,

Providing basic overview and prospects of Denim wear manufacturing/ business,

Provide detailed overview of Denim garment processing

Providing business intelligence / data base of the Denim wear Value Chain.

Theme Pavilion Design for Tex-Trends India 2012

IAM as Knowledge Partner for (C) Innovative Garment Technology Mission (IGTM) AEPC initiated Innovative Garment Technology Mission (IGTM), to identify, encourage and create “Resource & Product Innovation Centers” for indentified garment categories. IGTM project further aims to demonstrate capability through pilot projects with select garment exporters to achieve acquired “Innovative product capability”.

SNAPSHOTS OF DIGITAL CD:

l To ideate assimilation, interpret and execute all media related work. l To create designs which are insync with latest trend and forecast of the given year and time. l To deliver all the design work assigned in stipulated time frame and given deadlines.

Media Design Cell

Hon’ble Minister & Secretary, Textiles, GOI Inaugurates KRITIKA

Launch of IAMs “Innovation Initiative”

Media Design Cell of IAM undertakes consultancy assignments in design & media related areas to design Ads & Promotions, Catalogues, Exhibitions, Branding, 3-D Modelling, Animation, Graphic Design and various Design assignments. If you want to avail Annual Design Services, Please Contact : Mr Deepak Singh, Head, Media Design Cell Ph: 09899595195 • Email : mdc@iamindia.in

OTHERS

10 “Mall Mile”, Hospitals, Hotels and Community Centres, PG Accommodation, all in nearby areas, within half a kilometer

IAM’s

State-of-Art Infrastructure

KNOWLEDGE MANAGEMENT & RESOURCE CENTER Knowledge Management & Resource Centre is to facilitate creation of new knowledge through, acquisition, organization and dissemination of knowledge resources and providing valued added services. The KMRC (at IAM) has a select collection of books and periodicals. Knowledge Management & Resource Centre also brings together traditional library services and comprehensive computing and multimedia facilities, with expert help and advice on how to make the best of them, to provide a high quality-learning environment for our students. IAM’s KMRC has a wide variety of knowledge resources to support the teaching, research and consultancy activities of the institute. KMRC holds a rich collection of printed as well as electronic resources which include Books, Journals, Databases, Audio-Visual materials, CD’s, E-journals, Case studies, Project Reports etc. Other facilities include •

Books, periodicals, journal and thesis collections and specialist materials, statistical data and media materials

•

Online resources include information databases, electronic journals, subject guides,reading lists and study skill resources Design Studio Knitted out with new technologies selected for practitioners by practitioners, this “hands on” resource is representative of a world class manufacturing environment

FASHION INNOVATION LAB LOCATION AND MAP Situated on Delhi border, in the National Capital Region, the satellite town of Gurgaon is now a prosperous city providing a quality life and varied opportunities of work to its people. With the opening of multilane highways offering smooth connectivity between Gurgaon city and Delhi, commuting to-and-fro is a comfortable and enjoyable task. How to reach Gurgaon (Haryana)

“Fashion Innovation Lab” ioffers new opportunities for students and industry professionals to develop a “Concept to Consumer” products/ services digital lab including digital design to digital product which will cover ideation, story boarding, pattern engineering, marker making and virtual prototyping, apparel collections in a seamless flow, using Tukatech and other softwares.

STATE-OF-ART GARMENT CONSTRUCTION LAB IAM has latest Apparel manufacturing, trimming, pressing and fitting machines, including Button hole stitch and attaching machines, Over lock machines (3-thread, 4-thread, 5thread), Collar and Cuff turning machines, and Cutting machines (Straight cut, Round knife cut, Rib cut), etc.

By Air Nearest airport is Indira Gandhi International Airport New Delhi, which is just at a distance of 10 km from Gurgaon By Road State transport buses connect Gurgaon to neighboring cities within the state and in neighboring states. Taxis, metered auto-rickshaws, private buses and state buses are available for local transport. By Rail/Metro Gurgaon is well connected with Delhi Metro & it takes around 45 minutes from New Delhi Railway station to reach HUDA City Centre (nearest Metro station) Google Map

FASHION CAFÉ A roof-top air conditioned cafeteria at Gurgaon with a panoramic view provides an ideal place for students to unwind & interact with their peer group. Its menu provides a wide variety of hygienic & basic food items prepared in the Café Kitchen. The Café also hosts folk shows, seminars and other activities of students.

AUDITORIUM** Spread in an area of 11620 sp. Ft., the AEPC Auditorium provides an apt place for meetings, presentations, seminars, workshops and other institute functions. Capacity: 312 person Equipped with green room | Equipped with multi media projection system. “ The Campus is fully equipped with the State-of-Art amenities like security with surveillance/CCTV, Centrally Air conditioned, well maintained green landscape, power backup, fire safety, exhibition art gallery as well as open Hi-Fi theaters etc. © IAM 2014-15