Top 7 Things to Look for in an SEO Expert
Anyone can start a Digital Marketing Agency and call themselves SEO experts, but it takes time, practice and deep understanding of Search Engine Optimization terms to master this skill. Whether you are a startup, mid-level company or a multinational company, SEO for any business plays a key role.
Whether it is an in-house SEO team or an agency, every company needs an SEO expert who is knowledgeable and professional and who can drive better result for
your organization. If you’re looking to hire an SEO Experts for your business, then these are the top 7 things you can’t ignore.
Proven SEO Success Track Record An SEO professional needs to have a good experience in handling SEO tasks. You can check his/her past performance for a better understanding of skills and ability.
Years of experience Becoming an SEO expert is not an easy task. It is an art that no one can master in one day. You need to consider SEO expert for your business who has experience and is qualified to perform all the SEO techniques effectively. Speaking of which, Contenu team has over 10 years of experience in Search Engine Optimization strategies and we believe in achieving set targets and goals for our clients.
Understanding of SEO Jargons SEO is mainly done in three parts, and being an SEO expert, he/she should have experience and knowledge in these techniques.
Technical SEO It comprises the design and development of a website, site performance, formats and structure of your website.
On-page SEO It involves meta tags, titles, description, links, etc.
Off-page SEO Activities like social bookmarking, SEO submissions, Image Sharing comes under Off-page SEO.
Familiarity with Tools & Techniques An SEO expert is someone who has extensive knowledge and who is familiar with all the tool and techniques like Keyword Research Tool, Google Analytics, Google AdWords etc to perform better result driven SEO strategy.
Analytical Skills SEO without analysis of past and current performance is of no value. An SEO expert should have problem-solving and analytical skills. Analysis and understanding of websites SEO activities are critical in driving genuine traffic and leads for your business.
Content Marketing Knowledge Content is an important aspect of SEO strategy, in fact, SEO and content combined can get you good quality results. An SEO expert should have good content marketing knowledge. He/she or an agency should have content writing and branding skills so that business can achieve targets and accomplish goals.
Business Ethics A carefully planned SEO strategy follows business ethics and drives genuine results. An SEO expert should result oriented, but he should not implement Blackhat SEO just to rank in the top of SERP’s. A good SEO strategy is the one which targets quality visitors to your website and brings leads with proper ethics.