autumn/winter 2024
In the shadow of Mount Kilimanjaro, in a region known as Merelani in northern Tanzania, a spectacular discovery was made in the late 1960s. It was 1967 when Ndugu Jumanne Ngoma - a Maasai tribesman stumbled upon a cluster of vibrant blue crystals. These crystals were unlike any other gemstone found before, captivating with their intense blue-violet hue. The discovery was initially mistaken for sapphires, but further examination revealed a new and rare gem: tanzanite.
Just like every unique story starts with a first chapter, even a SHAMBALLA® Bracelet begins with an initial step. We are happy to invite you to Creator - our digital playground, where you can build your unique SHAMBALLA ® Bracelet from scratch. Bead by bead, you can imprint your personal life story into a design like no other and let your creativity run free. And if you happen to already have a SHAMBALLA® Bracelet, you can easily redesign it by typing in the unique lock number from your bracelet.
Scan the QR code below and start playing today from any device of choice. Once you are happy with your design, share it with the nearest official Shamballa Jewels retailer in your location.
creator.shamballajewels.com
Our story started in 2001 when the very first bracelet, now known as the iconic SHAMBALLA ® Braided Bracelet, was sketched for the music impresario Jay-Z. Back then, our co-founder Mads Kornerup designed a bracelet with a handful of precious stones connected with a simple string. This minimalistic yet luxurious design has rebelled against everything we knew about high-end jewelry until then.
Being inspired by Buddhist prayer beads called malas and connecting them with the quality of Nordic design, the Jay-Z bracelet has opened an exciting chapter for Mads and Mikkel Kornerup - the two brothers, who later established Shamballa Jewels.
Drawing inspiration from East-Asian tales and Nordic design principles, Shamballa Jewels takes its name from a mythical kingdom hidden in a valley in the Himalayas where peace, tranquility, and pure happiness thrive. Shamballa Jewels creates jewelry based on 18K gold, diamonds and precious stones and the design repertoire now includes customizable bracelets, necklaces, cufflinks, earrings and rings.
Published by SHAMBALLA JEWELS in Copenhagen
Present in over 26 countries worldwide, Shamballa Jewels creations are braided and polished by hand in an atelier in Copenhagen, Denmark. Find your nearest retailer at www.shamballajewels.com/stores.
The SHAMBALLA® name and logo (THE STAR OF SHAMBALLA®) are registered trademarks belonging to Shamballa Jewels A/S. All other intellectual property rights to the content of this catalogue, including all copyrights, belong to Shamballa Jewels A/S and all rights are reserved.
Copenhagen Flagship Store | +45 3336 5959 | info@shamballajewels.com
www.shamballajewels.com creator.shamballajewels.com
Shamballa Jewels Official Shamballa Jewels