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VOL. 97 ISSUE 24
The Student Voice of Cal State Fullerton Since 1960
FALL
A GUIDE TO 2014 AND SUCCESSFUL SPRING ADVERTISING 2015
The Daily Titan, the official newspaper of Cal State Fullerton welcomes you to the 2014 - 2015 school year. Advertising with the Daily Titan gives you the opportunity to introduce your business and establish permanent connections with more than 40,000 people - the faculty, staff and students at Cal State Fullerton.
Accolades COLLEGE NEWSPAPER BUSINESS & ADVERTISING MANAGERS INC. 1• st Best
Online Newspaper Promotion Ad, 2014
1• st Best
Sales Pitch/Proposal, 2013
1• st Best
Sales Promotion Materials, 2012
1• st Best
Black & White Display Ad, 2012
2• nd Best
Mobile App Strategy, 2014
2• nd Best
Color Display Ad, 2012
2• nd Best
Classifieds Page, 2012
2• nd Best
Printed Rate Card, 2012
2• nd Best
Newspaper Marketing/Promotion Plan, 2012
AMERICAN SCHOLASTIC PRESS ASSOCIATION 1• st Top
Scoring Newspaper, with Special Merit, 2014
1• st Most
Outstanding Story, 2014
COLLEGE MEDIA ASSOCIATION 1• st Best
Facebook, 2014
CALIFORNIA COLLEGE MEDIA ASSOCIATION
1
1• st Best
Color Advertisement, 2014
1• st Best
Group Promotion Advertisements, 2014
1• st Best
Newspaper Cover Design, 2014
1• st Best
News Photograph, 2014
1• st Best
Photo Illustration, 2014
1• st Best
Media Kit, 2013
2• nd Best
Online Promotion Ad, 2014
Table of Contents
3 4 5 6 7 8 9 10
our audience learn about our diverse community at csuf
adrax the places our newspaper calls home
daily issues advertising rates
special sections unique advertising opportunities
digital new media advertising
games and religious directory where all the fun happens
policies “yada yada yada �
calendar when is that ?
ANA GODINEZ
AYESHA DOSHI
RAMIRO JAUREGUI
Director of Advertising
Senior Account Executive
National Sales Executive Promotions Manager
(657) 278-4411 agodinez@dailytitan.com
(657) 201-9505 adoshi@dailytitan.com
(657) 278-4452 rjauregui@dailytitan.com
2
Our Audience CSUF HAS MORE THAN
Cal State Fullerton’s average student is 23 years old.
38,000 ENROLLED STUDENTS
57.3% FEMALE
42.7% MALE OUR STUDENTS COME FROM ALL OVER SOUTHERN CALIFORNIA. THE AVERAGE CSUF STUDENT TRAVELS OVER
17.3 MILES THE AVERAGE COMMUTE IS OVER
30 MINUTES 80%
70%
78%
50%
71%
STUDENTS
STUDENTS WHO
STUDENTS WHO
STUDENTS
STUDENTS WHO
WHO NOTICE
RESPOND TO
USE COUPONS OR
WHO RESPOND
READ SCHOOL
DISPLAY ADS
DISPLAY ADS
PROMO CODES
TO AT LEAST
PUBLICATIONS
ONE AD, DAILY
FOR NEWS AND ENTERTAINMENT
ADVERTISING READERSHIP INCREASES WITH THE USE OF SIZE AND COLOR.
3
FRACTIONAL
23 %
ONE-PAGE BLACK AND WHITE
32 %
ONE-PAGE TWO-COLOR
34 %
ONE-PAGE THREE-FOUR COLOR
43 %
BLACK AND WHITE SPREADS
42 %
FOUR-COLOR SPREAD ADS
54 %
Adrax Placed on high traffic locations all over campus, Adrax are large billboard style advertisements placed on the actual Daily Titan newsstands. This option advertises your business for Daily Titan readers and non-readers alike.
YOUR AD HERE
X3 X2 X2
X2
YOUR AD HERE
X2
X2 X3 X2
X2
325
$
X2
PER MONTH PER LOCATION 17’’ X 21’’ GLOSSY
Inserts
ALREADY HAVE FLYERS? INSERT THEM INTO THE NEWSPAPER!
A minimum of 4,500 inserts for regular issues and 6,000 inserts for week-long issues must be pre-printed and sent to: YOPIE SIOENG 14133 ARBOR PL. CERRITOS, CA 90703 *Must arrive 5 days prior to insertion & after 2:00 pm units
cpm
1-4
$
5-8
$
55.00
$
83.00
110.00
9 - 12
$
13 - 16
$
17 - 20
$
daily edition
week- long
247.50
$
$
373.50
$
495.00
$
621.00
$
742.50
$
$
138.00
$
165.00
$
330.00
498.00
660.00 828.00
990.00
4
Daily Issues
LOCAL RATE: $8.85
ALL RATE FIGURES ARE PER COLUMN INCH; NET AND NONCOMMISSIONABLE
FULL PAGE
3/4 PAGE
1/2 PAGE
1/2 PAGE
6 col. x 21’’ (10.5’’ x 21’’)
6 col. x 16’’ (10.5’’ x 16’’)
3 col. x 21’’ (5.17’’ x 21’’)
6 col. x 10.5’’ (10.5’’ x 10.5’’)
126 TOTAL COL. INCHES
96 TOTAL COL. INCHES
63 TOTAL COL. INCHES
63 TOTAL COL. INCHES
1,115.10
849.60
1/4 PAGE
1/4 PAGE
1/8 PAGE
1/8 PAGE
6 col. x 5.25’’ (10.5’’ x 5.25’’)
3 col. x 10.5’’ (5.17’’ x 10.5’’)
4 col. x 4’’ (6.94’’ x 4’’)
2 col. x 8’’ (3.39’’ x 8’’)
31.5 TOTAL COL. INCHES
31.5 TOTAL COL. INCHES
16 TOTAL COL. INCHES
16 TOTAL COL. INCHES
278.77
278.77
$
Non-Modular Sizes total col. inches
4’’ Ad
2 col. x 2’’
6’’ Ad
2 col. x 3’’
8’’ Ad
2 col. x 4’’
$
10’’ Ad
2 col. x 5’’
$
12’’ Ad
2 col. x 6’’
$
20’’ Ad
4 col. x 5’’
$
price
35.40
$
53.10
$
70.80 88.50
106.20 177.00
Front Page Ads 250.00 per day
$
125.00 per day
1 col. x 4’’
$
6 col. x 2’’
$
2 col. x 4’’
$
3 col. x 6’’
$
141.60
$
$
141.60
$
Color
sizes
1 col. x 8’’
$
557.55
$
$
5
557.55
$
375.00 per day
250.00 per day
300.00 per day
1 Spot Color + B&W:
+ $150.00
2 Spot Colors + B&W:
+ $300.00
Full Color:
+ $600.00
Special Sections FULL PAGE
3/4 PAGE
1/2 PAGE
1/2 PAGE
6 col. x 10.5’’ (10.25’’ x 10.5’’)
6 col. x 7.5’’ (10.25’’ x 7.5’’)
3 col. x 10.5’’ (5’’ x 10.5’’)
6 col. x 5.25’’ (10.25’’ x 5.25’’)
555.00
415.00
280.00
280.00
$
$
$
$
1/4 PAGE
1/4 PAGE
1/8 PAGE
1/8 PAGE
6 col. x 2.6’’ (10.25’’ x 2.6’’)
3 col. x 5.25’’ (5’’ x 5.25’’)
3 col. x 2.6’’ (5’’ x 2.6’’)
2 col. x 4’’ (3.3’’ x 4’’)
150.00
150.00
$
75.00
$
75.00
$
$
Color One Spot Color With Black & White:
+ $75.00
Full Color:
+ $300.00
Cover Sponsorship Each Special Section has space for one sponsor at a cost of $2,000.00. INCLUDES: • Front page mention: “Special Section brought to you by (Your Logo)” • Full-page, full-color back page advertisement • Social media advertising while the Special Section is available • Special Promotions leading up to the Special Section SPECIAL SECTIONS:
ORIENTATION GUIDE
BACK TO SCHOOL GUIDE
FITNESS & WELLNESS GUIDE
COUPON BOOK
GRADUATION GUIDE
AUG 25
SEP 2
JAN 26
MAR 9
MAY 11
Coupon Book PUBLISHES: 03/09/15 Our coupon books are very successful. We distribute 6,000 coupon books throughout the week just before spring break. Inserted in Monday’s issue and delivered all over campus by our guerilla marketing team. A presence in the coupon book is certain to make an impact. (5’’ X 4’’): $250.00
6
Digital Website Leaderboard
(728 x 90)
$
300
Medium Box
(300 x 250)
$
Full Banner
(468 x 60)
$
Button
(125 x 125)
250
200 100
$
Text Link
75
$
Social Media 12 Posts
(6 Facebook, 6 Twitter)
$
350
10 Posts
(5 Facebook, 5 Twitter)
$
8 Posts
(4 Facebook, 4 Twitter)
$
6 Posts
(3 Facebook, 3 Twitter)
$
4 Posts
(2 Facebook, 2 Twitter)
300 250
200 150
$
*ONE BUSINESS PER DAY PER PLATFORM
Mobile App
BANNER ADS: $ 150 a month
7
YOUR AD HERE
YOUR AD HERE
YOUR AD HERE
YOUR AD HERE
SPONSORSHIP TILES: $
250 a month
HOROSCOPES PROVIDED BY: celebrity.yahoo.com/horoscope
Classifieds ARIES
CANCER
(MARCH 21 - APRIL 19):
Try to just calm down and let the people have their say. Your reputation shouldn’t suffer too much, and things ought to get a lot better as a result of this freedom. Keep it going!
You’re feeling the pull of something from your past -- which is sweet, but almost certainly a distraction from your real life in the here and now. Find a way to embrace PAGEit 5 while staying present. THURSDAY SEPTEMBER 11, 2014
SCORPIO CLASSIFIEDS (OCT. 23 - NOV. 21):
LEO
(APRIL 20 - MAY 20):
(JULY 23 - AUG. 22):
SUDOKU
Single (large)
GEMINI 2’’ x 8’’
Classified Ads
one day
SAGITTARIUS
(NOV. 22 - DEC. 21):
Your work -- or job search -- yields some interClip coupons or do whatever else it takes to save HOROSCOPES esting results today, though it likely has more your money today -- you’ve got a big expense to do with your personal life than with getting coming. It may be for something totally fun and ahead in business. It may even give your love optional, but you want to be able to go for it. life a boost. PROVIDED BY: DAILYSUDOKU.COM PROVIDED BY: celebrity.yahoo.com/horoscope
ARIES
CANCER
(MARCH 21 - APRIL 19):
TAURUS
5.50
Someone close is a font of wisdom today -- so listen up! You are sure to be surprised when you hear their ideas, not just because they’re sensible but because they come from somewhere deep.
GEMINI
18.70
$
$
follow us:0.39
1.00
$
$
(SEPT. 23 - OCT. 22):
SCORPIO
(JULY 23 - AUG. 22):
Someone close to you needs help -- maybe lots of it! Now is a good time to make a deposit in the First Bank of Karma, so do what’s right and take care of your own needs some other day.
VIRGO
You shouldn’t show all your cards at once today -- in fact, you may want to hold on to that one ace until the final showdown. It may feel deceitful, but that’s just how the game is played sometimes.
You’re feeling the pull of something from your past -- which is sweet, but almost certainly a distraction from your real life in the here and now. Find a way to embrace it while staying present.
(OCT. 23 - NOV. 21):
Someone’s good mood makes your day ten times easier -- so draw closer to those with smiles on their faces. If it’s a boss or teacher, you can get that favor you’ve been hoping for.
SAGITTARIUS
(AUG. 23 - SEPT. 22):
Your work -- or job search -- yields some interesting results today, though it likely has more to do with your personal life than with getting ahead in business. It may even give your love life a boost.
(NOV. 22 - DEC. 21):
Clip coupons or do whatever else it takes to save your money today -- you’ve got a big expense coming. It may be for something totally fun and optional, but you want to be able to go for it.
CAPRICORN
(DEC. 22 - JAN. 19):
You make an amazing impression on a potential employer or love interest today -- so make the most of it! You should be able to show them your best side for as long as you need.
AQUARIUS
(JA. 20 - FEB. 18):
Today is extremely confusing, but that doesn’t mean that you can’t get things done. In fact, you may be able to push in a bold new direction, since you can’t make the progress you want.
PISCES
5.95
$
8.50
$
14.30
$
20.25
$
30.00
$
37.20
$
mean that you ca may be able to since you can’t m
PISCES
(FEB. 19 - MAR
You’re not quite working group o tell that some ne things up. Try a again.
YOUR HER
(FEB. 19 - MARCH 20):
You’re not quite sure what’s wrong with your working group or gaggle of friends, but you can tell that some new element is required to liven things up. Try anything until the group clicks again.
CROSSWORD
CROSSWORD
Not on campus every day?
PROVIDED BY: jokes4u.mycybernet.ca
HELP WANTED
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That’s okay!
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HEATH AND FITNESS
$
Border or Logo
2.60
$
1.75 We are looking for awesome people Part-Time, Flexible$2.50 Face-to-Face, By Appointment Sales $ 5.50 $160 WK guaranteed Based on 10 appointments www.workforstudents.com
16 pt. Headline
60.00
$
Your deeper awareness of today’s secrets and hidden agendas really helps you make progress. It’s one of those days when you’re sure to surprise at least one person with your insider knowledge.
LEO
(APRIL 20 - MAY 20):
monthly
LIBRA
(JUNE 21 - JULY 22):
SUDOKU
Try to just calm down and let the people have their say. Your reputation shouldn’t suffer too much, and things ought to get a lot better as a result of this freedom. Keep it going!
weekly
HELP@thedailytitan WANTED
12 pt. Headline
Space is limited!
(AUG. 23 - SEPT. 22):
(MAY 21 - JUNE 20):
Each additional word
To place a classified ad, call: 657. 278. 4411
$
You shouldn’t show all your cards at once today -- in fact, you may want to hold on to that one ace until the final showdown. It may feel deceitful, but that’s just how the game is played sometimes.
Insertion less than 20 words
(JA. 20 - FEB. 1
THURSDAY SEPTE Today is extrem
easier -- so draw closer to those with smiles on their faces. If it’s a boss or teacher, you can get that favor you’ve been hoping for.
VIRGO 800.00
250.00
$
(MAY 21 - JUNE 20):
specifics
You make an am tial employer or the most of it! Yo your best side fo
AQUARIUS
YOUR AD Someone’s good mood makes your day ten times HERE!
PROVIDED BY: DAILYSUDOKU.COM
follow us: @thedailytitan
Double (small)
(DEC. 22 - JAN
CLASSIFIEDS
Someone close is a font of wisdom today -- so Someone close to you needs help -- maybe lots size weekly cost monthly cost listen up! You are sure to be surprised when you of it! Now is a good time to make a deposit in hear their ideas, not just because they’re sensible the First Bank of Karma, so do what’s right and $ $ 2’’ x 4’’ they come 125.00 but because from somewhere deep.400.00 take care of your own needs some other day.
CAPRICORN
(SEPT. 23 - OCT. 22):
Your deeper awareness of today’s secrets and hidden agendas really helps you make progress. It’s one of those days when you’re sure to surprise at least one person with your insider knowledge.
Sudoku Ads
TAURUS
LIBRA
(JUNE 21 - JULY 22):
To place a N ad, c 657. 278
Read all the stories online at:
www.dailytitan.com
Top nutritional company with world’s most famous doctor seeks 2 key people for health and fitness industry. Flexible Hours. Contact Scott at 310-428-3680 or scott@ mytruehealthandwealth.com Email scott@ mytruehealthandwealth.com
WEB-PROGRAMMER Seeking experienced undergrad/ grad student with excellent knowledge/experience with developing front-end web pages using HTML5 and CSS3; VB.NET & XML a plus. Flexible 15-20 hrs/wk; $18-20/hr; located in north Long Beach. Send resume & letter, including links to examples of your work, to contactesa@earthsci.com
Read all stories on your computer or mobile device
Space is l
Comment on stories Search the website for past stories you might have missed Watch our multimedia packages
ONLINE CLASSIFIEDS: http://dailytitan.com/classifieds HEATH AND FITNESS • All ads must run on consecutive days Top nutritional company with world’s most famous for doctorclassified seeks • No tearsheets provided ads 2 key people for health and fitness • No refunds for partial industry. Flexible cancellations Hours. Contact
Gymnastics and Cheer facility in Los Alamitos is seeking a part-time and experienced gymnastics or tumbling coach. Please visit our website at www. kidnastics.net for more program information. Competitive pay for those who qualify. Please email resume to kidnastics@gmail.com if interested.
Gymnastics and Cheer facility in Los Alamitos is seeking a part-time and experienced customer service representative. Please visit our website at www.kidnastics.net for more program information. Competitive pay for those who qualify. Please email resume to kidnastics@gmail. com if interested. CONTACT US: CLASSIFIEDS@DAILYTITAN.COM
Scott at 310-428-3680 or scott@ mytruehealthandwealth.com Email scott@ mytruehealthandwealth.com
Re
GYMNASTICS & TUMBLING COACHES NEEDED
CUSTOMER SERVICE REPRESENTATIVES NEEDED
ww
VISIT US AT: DAILYTITAN.COM/CLASSIFIEDS
Religious Directory
HOROSCOPES PROVIDED BY: celebrity.yahoo.com/horoscope
ARIES
21 - APRIL 19): Titan’s(MARCH Religious Directory
CANCER
(JUNE every 21 - JULYThursday 22): publishes
The Daily and WEB-PROGRAMMER Try to just calm down and let the people have Your deeper awareness of today’s secrets and hidtheir say. Your reputation shouldn’t suffer toois limited! den agendas really helps you make progress. It’s Seeking undergrad/ locate the church ofexperienced their choice. Space
Yearly
much, and things to get a lot better as a grad student withought excellent result of this freedom. Keep it going! knowledge/experience with developing front-end web pages TAURUS using HTML5 and CSS3; (APRIL & 20XML - MAY 20):Flexible VB.NET a plus. Someone is a font of wisdom today -- so 15-20 hrs/wk;close $18-20/hr; located listen up! You are sure to be surprised when you in north Long Beach. Send hear&their ideas, not just because they’re sensible resume letter, including links to newspaper listings and but becauseofthey come fromtosomewhere deep. examples your work, contactesa@earthsci.com online listings at
480.00 32 weeks of 52 weeks of GEMINI dailytitan.com (MAY 21 - JUNE 20):
$
Semester
You shouldn’t show all your cards at once today -- in fact, you may want to hold on to that one ace until the final showdown. It may feel deceitful, but that’s just how the game is played sometimes.
one of those days when you’re sure to surprise at least one person with your insider knowledge.
LEO
LIBRA
(SEPT. students 23 - OCT. 22): helps
You’re feeling the pull of something from your past -- which is sweet, but almost certainly a distraction from your real life in the here and now. Find a way to embrace it while staying present.
SCORPIO
(JULY 23 - AUG. 22):
Someone close to you needs help -- maybe lots of it! Now is a good time to make a deposit in the First Bank of Karma, so do what’s right and take care of your own needs some other day.
VIRGO
(OCT. 23 - NOV. 21):
Someone’s good mood makes your day ten times easier -- so draw closer to those with smiles on their faces. If it’s a boss or teacher, you can get that favor you’ve been hoping for.
SAGITTARIUS
(AUG. 23 - SEPT. 22):
Your work -- or job search -- yields some interesting results today, though it likely has more to do with your personal life than with getting ahead in business. It may even give your love life a boost.
(NOV. 22 - DEC. 21):
Clip coupons or do whatever else it takes to save your money today -- you’ve got a big expense coming. It may be for something totally fun and optional, but you want to be able to go for it.
CAPRICORN
(DEC. 22 - JAN
You make an am tial employer or the most of it! Yo Rea your best side fo c
AQUARIUS
(JA. 20 - FEB. 1
Today is extrem mean that youC ca may be able to since you can’t m
Sea pa (FEB. 19 - MAR
PISCES
You’re not quite working group o tell that some ne Wa things up. Try a again.
280.00 16 weeks of newspaper listings and PROVIDED BY: jokes4u.mycybernet.ca N 52 weeks of online listings at GYMNASTICS & TUMBLING CUSTOMER SERVICE HELP WANTED dailytitan.com COACHES NEEDED REPRESENTATIVES NEEDED We are looking for awesome
$
CROSSWORD
people Part-Time, Flexible Face-to-Face, By Appointment Sales $160 WK guaranteed Based on 10 appointments
PRINT SPECIFICATIONS: Gymnastics and Cheer facility in Los Alamitos is seeking a part-time experienced • 2’’ x 4’’and ad space customer service representative. Please visit our website at www.kidnastics.net forFREE more program • Ad design of charge information. Competitive pay for those who qualify. Please email resume to kidnastics@gmail.
8
Gymnastics and Cheer facility in Los Alamitos is seeking a part-time and experienced gymnastics or tumbling coach. Please visit our website at www. kidnastics.net for more program information. Competitive pay for those who qualify. Please email resume to kidnastics@gmail.com if interested.
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ORIENTATION GUIDE
31
BACK TO SCHOOL GUIDE FITNESS & WELLNESS GUIDE
9
SUN MON
AUG 25 TH SEP 2 ND JAN 26 TH
COUPON BOOK
MAR 9 TH
GRADUATION GUIDE
MAY 11 TH
Policies AD PLACEMENT Advertising may be placed at the Daily Titan offices at the College Park Building, 2600 E. Nutwood Ave. Suite 660, Fullerton, California, 92831-3110. Ads may be placed by mail by forwarding the ad and proper payment to this address. Advertising materials may be sent by fax (657) 278-2702 (instructions, text or rough layouts only; fax quality does not allow logos, photos or layouts to be used in an ad). Ad information may be e-mailed to: ads@ dailytitan.com. No advertising materials will be returned unless accompanied by specific instructions. All advertising is subject to acceptance by the Daily Titan, which reserves the right to reject copy at its sole discretion at any time prior to publication. The Daily Titan will not knowingly publish advertisements, which discriminate on the basis of race, color, sex, sexual orientation, religion, national origin, ancestry or physical or mental handicap.The Daily Titan will make all reasonable effort to see that advertising is published as accepted, and that preprinted inserts are distributed as ordered. However, the Daily Titan will not be responsible for any consequential damages resulting from failure to do so.The advertiser and / or agency agrees to assume full and complete responsibility and liability for the content (including text representations, illustrations, and copyrights) of any advertisements placed in the Daily Titan.Specific placement is neither sold nor guaranteed, but may be requested.
ERRORS & ADJUSTMENTS The advertiser must notify the account executive of any error or omission within seven working days of the advertiser’s ad publication to be eligible for a makegood. The Daily Titan’s liability, if any, will not exceed the original cost of the incorrect advertisement. Credit will be given for the first incorrect insertion only. The original copy and instructions must be clear and legible. The Daily Titan is not responsible for incorrect copy submitted by the client. Adjustments will be based on the percentage the error detracts from the effectiveness of the total advertising message, as determined by the Advertising Sales Manager or Business Manager. Our liability does not extend to advertisements which do not appear, or for errors in ads submitted after deadline or after proof has been approved. Display/Classified Display: Ad insertion and payment must be completed by noon, three working days prior to the publication date. All advertising canceled after deadline for publication is subject to a service charge up to 2/3 the cost.
RATES & CONTRACTS All rates are net and noncommissionable. Advertisers without contract will be charged the open rate. A contract must be signed with the Daily Titan to receive frequency or other special discounts. A frequency contract shall become effective only upon the approval of the Business Manager. If an advertiser fails to order instructions and furnish copy for space as agreed in the contract, the advertiser will be billed a “short rate” equal to the difference between the contract rate and the approp-riate earned rate for the ads actually run.
layout, and design at no extra charge. In cases where advertisements require excessive work, the client may be charged additional production charges.
DEADLINES & CANCELLATIONS All advertising canceled after deadline for publication is subject to a service charge up tp 2/3 the cost of the ad. Classified Line: Ad text, insertion and payment must be completed by noon two working days prior to publication. All ad changes and cancellations must be made before the advertising deadlines. No refunds will be offered after the first insertion deadline. The Daily Titan is responsible for the first incorrect ad insertion only. It is the advertiser’s responsibility to proofread the ad on the first day of publication. If an error should appear in the ad, the advertiser must notify the Daily Titan by noon of that day in order to receive a one-day ad extension with the correction made. Minor typographical errors do not qualify for a refund.
PAYMENT TERMS All advertising rates for the CSUF Daily Titan quoted herein are net 10 days; no commissions are allowed. Payment in advance is required from all advertisers until credit has been established. Advertisers with approved credit will be invoiced upon publication. One tearsheet per ad insertion will be sent with invoice. Payment is due upon receipt of the invoice. A monthly 1.5% service charge will be added to accounts 30 days delinquent. Accepted forms of payment are cash, check and Visa, MasterCard, DiscoverCard and American Express credit cards. There is a $10.00 charge for returned checks. Classified ads placed through the mail should be addressed to “Classified”. Please include ad copy and payment in check or money order. Allow five additional days for campus mail delay.
MECHANICS & CAMERA CHARGES • The Daily Titan is a standard (broadsheet) newspaper and is printed by the offset process. • For screens and halftones, a 70-line screen is preferred. 85-line screen is acceptable. • Each spot color (in addition to black) $150.00. • All advertisements 18” or more in height will be charged for the full 21” height. Ads must be supplied through one of the following formats: • PDF files are preferred (no changes can be made)
- EPS, TIFF files are acceptable
- Apple Macintosh Formats 1. CDs. 2. Adobe Illustrator (CS6 or less), Adobe InDesign (CS6 or less) or Adobe Photoshop (CS6 or less). 3. ALL fonts, artwork and related items MUST be included.
• Ads submitted by e-mail must be compressed.
PRODUCTION & CREATIVE SERVICES The Daily Titan ad production team can do it all! From logo design, effective copy, clean and professional art to complete ad campaigns: creative services are easily accessible and complimentary. If you would like to benefit from these services, please inquire with your account executive. The Daily Titan Production department provides basic ad typesetting,
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