M A N G O B E A N FRA NC HISE BROC HURE
I N T R O D U C TI O N F R O M O U R H E A D H ONC HO, SHA NE SA UNDERS
Hey everyone, First of all, I’d like to thank you for your interest in Mangobean. Can’t blame you really since we are pretty awesome! I’m happy (bit of understatement!) to introduce our Mangobean Coffee Shop brochure for prospective joint venture partners. Here at Mangobean, we’ve had an amazing year with a number of shops now in full swing around the country! People are starting to fall in love with our awesome coffee and having a fun experience in our coffee shops! I’ve been setting up coffee shops, selling own branded products and banging on about the perfect coffee shop concept for years, now we are taking the Mangobean brand and concept nationwide! It’s simple, if you love coffee and having a bit of crack with people and want the independence that comes with running you own coffee shop business you will love Mangobean! Our brand is all about delicious coffee, enjoying life, great products and obviously making loads of WONGA! We’re offering an innovative, exciting concept that’s already making a big splash in the UK Coffee Shop market! Come and meet us and see why we are going to become the UK’s next generation coffee chain! Let’s meet for coffee
Mangobean - £7,500 + 5% royalties + VAT instead of £17,500 limited time*
Caffe Latte - £18,500 + 8% royalties + VAT
Esquires - £19,500 + 8% royalties and 2% marketing + VAT
Coffee Republic - £17,500 + £5,000 training and 7.5% royalties + VAT Shane Saunders, Head Honcho
*This offer is available for the first 15 partners The above comparison from 01/05/2015
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T H E UK C OFFEE M A RKET
85% of the population visit a coffee shop once a week
The coffee market is booming! By 2018, it’s estimated there will be 20,500 coffee shops nationwide!
The UK drinks 1.7 billion cups of coffee annually from coffee shops
1 in 5 visit a coffee shop every day
The coffee market will be worth an estimated £8.7billion by 2018
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mangobean.co.uk
The Purveyors of Happiness Yeah you’re right it’s cheesy but we love making people happy! There are too many coffee shops where the owner or the brand is a bit ‘stuffy’, where you need a degree in understanding what a “half-decaf no-foam cortado with an extra shot of espresso is” or a “Grande, iced, sugar free vanilla latte with soy milk” when you just want a cuppa with your friends!
Here at Mangobean, we keep things simple as a concept and it works a treat for us, our partners and customers! We provide full support from finding the right location to negotiating, assisting and raising finances to build your coffee shop from the ground up! We offer complete barista and managerial support with soft and grand opening for your store (or stores).
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MA N G O B E A N I N F O R M AT I O N
What’s great about Mangobean? Absolutely everything, but let’s tell you what’s FABULOUS about our brand and concept! We will be roasting coffee on site, so your customers can choose what strength or blend they desire different days, different needs.
Now the exciting part of our store – you will be able to roast coffee on site and offer consumers choice and freshness in a cup that is not only real value for money but is the freshest coffee in any high street!
We are the main supplier – this means as a business we are well accustomed to sourcing and marketing our own products! We’ve done this for over 10 years now!
WHY CHOOSE MANGOBEAN? • One of our exciting attributes is that we wanted to be affordable and very appealing to prospective partners. We are in the drinks game not building rocket ships game! Keeping things very simple is central to our brand ethos. • We don’t charge management fees or admin fees - we are the main supplier of products meaning we make our money with you, not from you! (and for the suspicious person reading this, don’t worry all of our products are set at market prices) The more you sell - the more you buy! It’s a beautiful partnership! We are creating fun within our stores, a relaxed and not rushed environment where a consumer can drink delicious coffees with friends or colleagues and chuckle at our quirkiness or humorous point of sale.
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We also do:
Coffee Cockta il but doesn’t it s (sorry, not booze) a ‘Tracey Jan sound better asking for e a ‘half decaf or Hillbilly’ instead of n extra shot of o foam cortado with an espresso’. What else?... sm frozen yoghu oothies, frappes, rt, waffles ( mmmmmmm), freshly made sa and much mor ndwiches, crisps, snacks e.
mangobean.co.uk
WE SUPPORT YOU WITH DEDICATED ACCOUNT MANAGER SITE LOCATION SITE NEGOTIATION NOMINATED SUPPLIERS PROJECT MANAGEMENT DESIGN AND SURVEY Sales Analysis Product Development Weekly Promotions LEGALS SHOP FIT OUT RECRUITMENT SOCIAL MEDIA PRESENCE BARISTA AND MANAGERIAL TRAINING TO SOFT OPENING AND GRAND OPENING
MA N G O B E A N Q &A
Mangobean FAQs I’VE COMPLETED THE APPLICATION FORM SO WHAT’S NEXT? If you haven’t already had a 1-2-1 or met the management team at one of our Discovery Days, we’ll arrange a meeting with you (in person or over the phone) to establish your suitability for a Mangobean Joint Venture Partnership.
OK COOL, I MEET THE CRITERIA AND I’M RARING TO GO - THEN WHAT? By now you should have had all the information you need (if not, just get in touch!) and can’t wait to jump on board! At this point you’ll need to pay 50% of the license fee. During the process you are free to either seek legal council or go through the franchise agreement yourself to ensure you’re happy with all of the documentation. Once you’re happy, the franchise agreement gets signed and you pay the remainder of the license fee.
WELCOME ON BOARD PARTNER! LET’S GET STARTED! By now you will know exactly where you want your coffee shop location to be and we will start searching for the right retail unit for you, either using our database or via third parties. We recommend as it’s your business and you will know where you would love to be located that you do most of the searching in the first instance. We will always attend once you have found a site you desire. At this stage we can give you our expert opinion and discuss how to proceed.
OK SO WE HAVE FOUND YOUR SITE - WHAT NOW? Once you’re happy with the location then it’s a case of agreeing HOT’s with the landlord, ensuring the finances are all in place whether that be with banks, finance companies and/or parents. We give the solicitors the green light to organise the legals and then work with you and a surveyor to get the layout agreed! You will have your own project manager to make sure the site build runs smoothly and they will help with recruitment and training, ensuring the stores opens on time and you start to see a return on your investment straight away!
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mangobean.co.uk
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MA N G O B E A N T H E U K ’S M O S T A F F ORDA BLE C OFFEE SHOP FRA NC HI SE
Here’s some examples of typical costs Franchise license fee - £7.5k + VAT (usually £17.5k)
Legal fees and applications £5k + VAT
Store design/ surveyor £4.5k + VAT
Shop fit and project management £35k + VAT
Equipment, furniture and counter £40k + VAT
Outdoor and indoor signage £7k + VAT
Primarily location turn over can be £365,000/£450,000 6 days a week trading Secondary location turn over can be £220,000/£260,000 6 days a week trading Can be upto 20% net profit Please note: example costs can vary depending upon size of the premises.
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mangobean.co.uk
A mammoth saving of ÂŁ10,000 + VAT for the first 15 partners!
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South 128 cannon workshops 3 Cannon workshops London E14 4AS North Unit 3 glenfield park Phillip road Blackburn BB1 5PF Tel: 01254 433510 Email: passion@mangobean.co.uk mangobean.co.uk