How to Get Consulting Clients Dallas McMillan
https://digitalinfluence.com.au/lead-generation-for-consultants/ Video URL: https://www.youtube.com/edit?video_id=7FcYWJdu4pA Lead Generation for Consultants http://www.slideshare.net/dallasmcmillan/lead-generation-for-consultantsamp-coaches https://www.linkedin.com/pulse/lead-generation-coaches-consultants-dallasmcmillan
Lead Generation for Consultants Dallas McMillan
How to Get Consulting Clients Dallas McMillan
How to get Clients with Online Lead Generation If you are a coach or consultant and want to grow your business, having a steady stream of high quality leads is essential. Developing a reliable system for generating qualified leads means that you won’t have to face the stress of wondering where your next client is coming from or dealing with tyre kickers or poor quality clients.
The Old Way to Get Coaching & Consulting Clients Most coaches and consultants have built their business on referrals, word of mouth and networking. These used to be reliable ways to get clients, but as buyers increasingly search for, choose and buy things online their effectiveness has fallen. Networking and word of mouth can still be effective, these approaches to marketing and lead generation suffer from being labor intensive, inconsistent, and difficult to scale. This often results in a feast/famine cycle of new businesss business, uncertainty about future revenue, and the constant stress of wondering where the next client is coming from.
How to get Realizable Leads that Grow with Your Business If you want to reliable income then you need a reliable and predictable source of leads that can grow with your business. Successful coaches and consultants realise this and implement a scalable lead generation system that can provide a steady supply of new, qualified prospective clients on demand. Lead Generation Funnels In my book High Ticket Sales Funnels for Coaches & Consultants, I talk about the three top performing high ticket sales funnels that you can use in your business to bring in leads for your highest value products and services.
Top 3 Lead Generation Funnels for Coaches & Consultants The three funnels are the Client Funnel, the Webinar Funnel and the Launch Funnel. Each of these funnels can dramatically grow your business, but the key is choosing the right funnel to use, the one to get started with and for most businesses, especially those offering high ticket, one-‐on-‐one, or done for you services, I recommend you start with the Client Funnel and I'll tell you why. Any of these funnels help you both to filter, qualify and automate the process of bringing in new prospective clients to talk to about buying your products and services. So, it basically turns strangers into buyers -‐ people who are ready to buy. From the client's perspective, it helps them get to know, like, and trust you so that they're then ready to try and buy your products, programs and services. For you as a business owner, the lead generating process is bringing in large numbers of prospective clients, filtering them according to where they are in the buying process and qualifying people before you even talk to them so you're only talking to people who are ready, willing, and able to invest in you.
Lead Generation for Consultants Dallas McMillan
How to Get Consulting Clients Dallas McMillan From the client's perspective, it helps them to feel confident that you're right for them before they apply to work with you and positions you as an expert so therefore confident moving forward with you.
Lead Generation Funnel 1: The Client Funnel In the Client Sales Funnel, we achieve this with a series of webpages, which invites people to a conversation about working with us to solve their problem. Typically, we would start with something like a Facebook ad where we can advertise to strangers with a free offer to download an eBook or some other online gift. Typically, a PDF report, cheat sheet or blueprint. They give us their name and email address and then they go to a thank you page with a video where we say: “Thank you for downloading that free gift! Because you're interested in this topic, I've got some extra video training for you about this topic and then at the end if you still need help I'd like to invite you to apply to speak with us if you meet this criteria.” In the video training you can say what you do, who you help, who you'd like to apply and then you get them to fill out an application form so you're only talking to people who you know met your criteria and then on the call you can help identify where they are, what they're trying to get done, what their problems are, and what they need to do to get the result they want. Then you can talk about how you can help them or if it's not a good match you can point them in another direction. If it is a good match you can sign them up on the phone or sell them your product or service. This can dramatically shorten your sell cycle. It reduces the number of unqualified prospects that you talk to, such as people you can’t help or who aren’t ready to buy. It also helps you increase the number of leads that are coming in, so it can really supercharge your sales process. In the videos that you get with a high ticket sells funnel guide, I walk you through every page, what its function is, what we need to do there, and how to build it for all three funnels, so make sure you download a copy of the guide.
Benefits of the Client Funnel The Benefits of the Client Funnel, this first one I'm showing you is that it's the simplest to design and build. It's the pure Lead Generation Funnel. It's perfect for selling high ticket one-‐to-‐one services such as coaching or consulting, or done-‐for-‐you services such as marketing or accounting. The other thing I love about the Client funnel is that it helps you get inside the brain of your buyer. It helps you understand your buyer and the sales process, and that’s one of the most important things that you need to do as the business owner and sales person in order to market and sell your services and serve your clients.
Lead Generation for Consultants Dallas McMillan
How to Get Consulting Clients Dallas McMillan By truly understanding the buyer’s wants and needs you can develop better products and services and market and sell them better. If you do this well enough, your programs will practically sell themselves because they are so close to what buyers are looking for. This is very hard to achieve without speaking directly to clients, so I consider your sales conversations one of the most important things that you can be doing in your business. In particular, it’s important to get 100% clear about what your clients want to buy before you try to build a more automated sales funnel such as a webinar or a launch funnel.
Downsides of the Client Funnel The downside of this funnel is that you're only selling one to one. It can be labour intensive to scale and the short sales cycle can limit the ticket price because people go quite quickly from seeing your ad to filling out the form and the strategy call. You don't have as much time to build up the relationship. Whereas with the webinar and the launch funnel, that's extended over more hours and days, which builds more rapport.
Get Your Guide to Lead Generation Funnels for Coaches & Consultants All this is covered in High Ticket Sales Funnels for Coaches and Consultants. Make sure you download your copy now. If you want to improve your lead generation or you have an existing lead generation process that you want reviewed, or you just want to get started with high ticket sales in your business, then you can book a strategy call with me. I strongly suggest that you read the book and go through the video training first, but if you're ready to start investing in your business and your sales, and marketing and lead generation to get more high ticket sales then jump on a call with me, click the button below and I'd love to talk to you about your business and how we can help you achieve your goals.
Lead Generation for Consultants Dallas McMillan
How to Get Consulting Clients Dallas McMillan Hey there, it's Dallas here. Welcome to lead generation for coaches and consultants. I'm Dallas McMillan, I'm the author of High Ticket Sales Funnels for Coaches and Consultants. In the book I go through the three top performing high ticket sales funnels that you can use to generate leads for your coaching or consulting firm. The three funnels are, the client funnel, the webinar funnel and the launch funnel. All these funnels can dramatically grow your business. We're going into detail in the client funnel and just walk you through how this works as a lead generating funnel because, of course, if we're selling stuff online, that's a sales funnel. If we're generating leads, people are willing to talk to us to buy stuff from us, that's a lead generation funnel. They're kind of the same. Sales funnel produces sales online, a lead generation funnel produces leads online. Either way, we're taking people through a process where we don't know whether they're a good customer, all the way through to where we know they're ready to buy, we get on the phone with them and then we sell them nice valuable products and services. The client goes through their own process of getting to know, like and trust us, so they're willing to try and buy our most valuable products and services, generating revenue around our business and also building a relationship with the customer. In the client sales funnel, we start with something like a Facebook ad or an email or a blog post sidebar ad saying hey, click this thing and get this thing. We'll generally offer something like a free eBook or report or some other PDF, something that's quick and easy for them to download and get instant value. Very importantly, the offer of that eBook, the promise or the value proposition should be the same as what we're going to sell them at the end, because we want the people to be clicking on this who are going to say yes at the end of the funnel. You'll see in this funnel I'm offering lead generation for professionals, get more clients, at the end I say hey, I've got a solution to help you get more clients. That's what happens in that funnel. If I offered hey, get a great website and at the end said hey, get more clients, then there's a disconnect and people won't buy. They click on the ad and then they go to a landing page and it says the same thing as the ad in more detail. Here's how you can generate more leads or get more clients in your business. Here's some of the stuff you'll learn when you download this. Just put your name and email address in and we'll send you the report. When they enter their name and email, they go to a thank you page, so I say hey thank you for downloading the report. I've emailed it to your inbox, it should be there in a few minutes. Now here's some more stuff you need to know about generating leads in your business. Here's some more stuff you need to know about getting clients. Here's what's great about it, here's some essential things you have to have and here's how you can take the next step forward. If you'd like help with that, you can apply to work with me or to have a conversation with me to see whether you might be a good fit to work with me. If they are interested, they'll click on the link and then
Lead Generation for Consultants Dallas McMillan
How to Get Consulting Clients Dallas McMillan they go to an application form. I make people apply to speak to me so that I know I'm talking to the right people. If I can't help them, there's no point in us getting on the call. If they're not someone I want to talk to, I don't want to spend my time talking to them. I qualify them on an application form. If they're a good fit, then I'll jump on the call with them. On the call, I go through where they are now, where they want to get to, what's standing in their way and how my solution might help them get there. If we agree it's a good match and they're interested in learning more, then I can tell them about my product, service, or programme and if we're all in agreement that it's a great idea we can enrol them on the spot or sell them the product or service. What's great about this funnel is it's easy to design and build, it's perfect for selling high ticket one to one services because it's selling one to one very funnel intensive. The downside though is you're only selling one to one and it can be very labour intensive because you're on the phone a lot. Also it's quite a quick funnel, so that means people don't get to know you as well before hand, so that limits how much you can sell stuff for. If you want to sell at a high ticket price, you need more interactions and more time. All this is covered in my book, High Ticket Sales Funnels for Coaches and Consultants. If you don't have a copy you should download it now. This is the Lead Generation Approach, you can also sell stuff with it. Great book and heaps of extra bonus video training if you download it, so grab your copy now. If you want help implementing this in your business, if you want to start making high ticket sales and generating leads for your high end coaching and consulting programmes, get in touch with me. You can book a call at influential.com.au/high-‐ticket-‐sales. You can also just Google me. I am all over the web for high ticket sales and look forward to speaking to you and seeing how I can help you grow your consulting or coaching business.
digitalinfluence.com.au/lead-generation-funnel/ https://digitalinfluence.com.au/lead-generation-coaches-consultants/ Video URL: https://www.youtube.com/watch?v=R6vr_C0Ac_Y See more High Ticket Sales Funnels http://howtogetclientsonline.com/
Thanks. I'm Dallas from Influential. Great talking to you about lead generation, funnels and how they can
Lead Generation for Consultants Dallas McMillan
How to Get Consulting Clients Dallas McMillan help your business. Do you want more Leads but need expert help? If you’d like grow your business and are ready to invest in your lead generation process, you can apply to speak to me about our Lead Generation Consulting Services or Done for You Lead Generation Funnels.
https://digitalinfluence.com.au/lead-generation-for-consultants/ Video URL: https://www.youtube.com/edit?video_id=7FcYWJdu4pA Lead Generation for Consultants http://www.slideshare.net/dallasmcmillan/lead-generation-for-consultantsamp-coaches https://www.linkedin.com/pulse/lead-generation-coaches-consultants-dallasmcmillan
Lead Generation for Consultants Dallas McMillan