Kelly Hippenmeyer & Shaniya Shabrach-Ortiz
Dove History
Positivity & Feedback
Growth over last 6 months
+
Overall followers compared with competitors...
Target Audience
Ages 18-35
Thank You!
Sources http://epowers4.blogspot.com/2015/02/social-media-audit-of-dove.html http://www.postcontrolmarketing.com/453/tag/dove/ http://strategyonline.ca/2007/12/01/tributedove-20071201/ https://www.slideshare.net/laurafalotico/dove-brand-evolution http://www.mbaskool.com/brandguide/fmcg/805-dove-soap.html http://www.businessinsider.com/how-doves-real-beauty-sketches-became-the-most-viral-ad-video-of-all-time-2013-5 http://www.adweek.com/digital/dove-and-twitter-built-tool-measure-how-positive-or-negative-your-tweets-are-170165/