Cannes Insider’s Guide
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Shannon Lewis Founder of Liberty & Co. Communications
L&Co’s curated guide to all things french and fashionable is back to navigate you through your time at Cannes Lions Festival of Creativity. To start, here are some pro tips from the expert herself on where to take a moment and enjoy Cannes away from the crowded Croisette. Bon Voyage!
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“Only a 15 Minute Boat Journey From Cannes” When in Cannes do as the Cannois do Cruise over to the beautiful Lérins Islands where you can walk in pine forests and explore the little coves. The beauty is that this treasure is only a 15 minute boat journey from Cannes.
Ready, set, “enjoy France’s most beloved pastime” Leave your glass of rosé behind and enjoy France’s most beloved pastime by cycling through Cannes’ beautiful terrain. Even better, opt for one of the lionwinning workouts Cannes has organized throughout the week.
go!
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“Take a Reprieve from the World of Media & Tech” Take a reprieve from the world of media and tech at La Malmaison. Devoted to contemporary and modern art since 1993, this gallery hosts rotating exhibitions of major artists from the Riviera. A must see for art connoisseurs, casual appreciators and passers by.
Art Sans Commerce
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“Journey through the narrow, winding, and cobbled streets” Kick off your stilettos and journey through the narrow, winding, and cobbled streets of Le Suquet - The oldest district of Cannes filled with boutiques, restaurants and galleries galore. Climb the Musee de la Castre, something lovely awaits you at the top.
“Don’t forget your breton stripes! ” A stone’s throw from La Croisette, Five Seas Hotel & Spa is the perfect place to get some me time. This luxurious destination boasts a rooftop pool, Cinq Mondes Spa and an 88foot yacht - Don’t forget your breton stripes! Five-seas-hotel-cannes.com
All Aboard
e i F d o o F Indulge during your stay in Cannes! From fine dining to light lunch, there’s something for
everyone. Here are Shannon’s top spots that are sure to delight your senses. Bon Appétit!
“tucked away treasure”
HiddenGem
Restaurant Mantel on 22 Rue Saint Antoine is a tucked away treasure on one of the charming streets of Cannes’ old quarter. Enjoy authentic French cuisine off the noisy Croisette while sipping a cold chardonnay.
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“a truly luxurious experience” Garçon, S’il Vous Plaît! Head to the swanky Martinez Hotel for a truly luxurious experience. Enjoy Sunday brunch at Le Relais or have a drink overlooking the bay at this beautiful art deco property. Enjoy! You are experiencing the best of Cannes!
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“Shhh...It’s Our Little Secret!” La Guérite restaurant on Île Sainte Marguerite is the perfect spot away from the action to take in the beautiful Côte D’Azur and grab a delicious bite to eat. C’est la vie! But shhh… it’s our little secret!
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Anchor “Golden Age of film” Preceding even the Golden Age of film, La Mère Besson has been a beloved Cannes restaurant since the 1930’s. No trip to the French Riviera is complete without ordering the Estouffade Provençal at La Mère.
“perfect place for a discrete tête-à-tête ” Known as a hotspot for camera-shy celebrities, L’Affable features simple and elegant decor, warm service worthy of its name and attractive prices to make it the perfect place for a discrete tête-à-tête or romantic outing...wink-wink.
Hideaway
“ Creativity takes courage.” - Henri Matisse
Talks
Cannes Edition
With What are the three must-have items that you can’t live without at Cannes? L&Co. guide, iPhone charger, notebook and gold business card holder.
DEB HALL
Where will your secret hideaway be in Cannes this year? Where is the place to be seen?
CEO, Founder at DIVE Networks
Meetings on the yachts are my favourite place to be - I have met lifetime friends at Cannes at those events. Also, Brun Restaurant has the best local seafood.
What are three key elements of an awardwinning campaign? Award-winning campaigns combine technology and design in a graceful way. They could be either a category creator, because award winners break new ground, or something that reinvents ideas to bring the best of old to new.
Last year, Cannes Lions was branded as a Creative Playground. What are your thoughts on this year’s theme, Thank You Creativity?
We owe everything interesting in life to creativity - so yes - Merci!
What’s your most memorable moment over the past few years at the festival? I’ve had so many - there is nothing like experiencing that feeling of being short-listed yourself for a campaign, and sitting next to a gold winner when they find out they have won.
What excites you about the festival, any must attend talks? I’m excited about the data / tech / ideas track for 2016. Specifically, Dana Anderson’s sessions are great inspiration due to their many brands and innovation.
How do you stay creatively inspired? What is your all-time favourite Cannes Lions winning campaign? My all-time favorite was Intel’s 2014 campaign, “Impossible” because nothing is impossible.
As a returning Cannes Lions Festival attendee, what advice do you have for first-timers? Soak it all in! Meet as many new people as you can and don’t be shy - the best in our business are all around you. Ask great questions and share your dreams.
I surround myself with people who believe they can change the world, and do. We are all a product of the people around us. My two children are the most creative people I know - their minds are constantly open to new possibilities.
What is your personal mantra in a tweet? #Bebrave, don’t waste time and shoot for the stars
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Michelle Ronchin Marketing Coordinator
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“Wake up with The Economist” Commencer! Wake up with The Economist for breakfast on the Cannes Lions Beach. Meet and mingle with the world’s most creative marketers. Bring your business cards and your favourite sunnies, and you’re set!
Beaches, galas and sessions oh my! With so much to do and so little time, you won’t want to leave anything out. Be in the know of this year’s Cannes Lions top events to plan your week to the fullest. Michelle has you covered on what her ideal trip to Cannes would include.
“Learn From the Best” Cannes is a great opportunity to learn from the best in your field. Head to Le Palais to hear industry executives, creatives and celebs, from Anna Wintour to BBDO’s David Lubars. Be sure to have your Moleskine handy!
Rise & Shine!
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“Showcasing the Creative Mind” Chat and chill at this year’s hottest soirées. Between the Opening and Closing Galas, be sure to attend the Twitter + Spotify #CannesAfterDark event. And look up! - Be wowed by production company S8’s stunning visual vignettes showcasing the creative mind. #ThankYouCreativity
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“like-minded people” Get social at ‘The Meet Ups’. Taking place at the Getty Images Gallery on the Piazza, these Cannes Lions networking events are perfect for first-timers and lone wolves. You’ll be connecting with like-minded people in no time!
Suave Soirées
“Remember to Exit Gracefully” Next to the Martinez Hotel, is 72 Croisette – a.k.a the infamous “Gutter Bar”. Just remember to exit gracefully because what happens at the Gutter Bar stays on Gutter Bar’s own Twitter feed @guttertweets.
Talks
Cannes Edition
With What are the three must-have items that you can’t live without at Cannes? Sunscreen, Advil, and an iron constitution.
Where will your secret hideaway be in Cannes this year? Where is the place to be seen? Sadly, my hideaway will be recovering in Toronto. Otherwise I’d be front and centre at the Opening and Closing Galas, which are THE place to be seen.
What are three key elements of an award-winning campaign? A great campaign has to have a core truth. Something universal. It needs to be a complete distillation of the brand. And it has to tie the idea to the brand indivisibly.
Last year, Cannes Lions was branded as a Creative Playground. What are your thoughts on this year’s theme, Thank You Creativity? I love it. As creative director of the visuals for this year’s Galas, we’ve taken the theme and asked 25 creative genii to help us interpret how they see the spark of inspiration. Everyone lucky enough to go to Cannes with something in the show should raise a glass to Creativity. Right now!
GARY THOMAS Creative Director, Smith As a returning Cannes Lions Festival attendee, what advice do you have for first-timers? Sleep on the return flight, and never go on a boat. Once you’re on, you aren’t getting off.
What’s your most memorable conversation over the past few years at the festival? Had an intense conversation about Borje Salming (the great Swedish defenseman of the Toronto Maple Leafs) with a Swedish creative director and his bored witless Argentine counterpart. At least I think he was bored. He might have passed out. We were having an excellent conversation nonetheless.
What excites you about the festival this year? I always try to attend as many sessions as I can. You can never get such an amazing array of creative people and try giants from all walks of life.
How do you stay creatively inspired? There’s always something new. The world is a constant fountain of new inspirations. I am never short of things that astound and amaze me.
What is your all-time favourite Cannes Lions winning campaign?
What is your personal mantra?
So many. I really loved the “Like a Girl’ campaign last year. It was such a clear and simple way to make a point. It worked globally.
If you aren’t excited and terrified at the same time, quit and work in a bank.
“ Those who tell
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stories rule society. - Plato
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Chloe Picton Communications Assistant
Figuring out what to wear in Cannes can be just as stressful as securing that Golden Lion. Stand out in these top 10 must haves to get you through every Cannes Lions occasion.
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Fashion
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2.Marysia bikini, net-aporter.com
1.Embellished leather sandal, stylebop.com
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Don’t forget your suit! (Bathing suit that is) Take a splash in the Côte D’Azur in this season’s retro inspired swimwear.
For the perfect summeryyet-professional look grab a sophisticated dress, your favourite floppy hat, and a pair of day-to-night sandals - Et Voila!
Must-Have Accessories Make sure your bases are covered in Cannes with these tech essentials.
3. Rose gold beats by Dr. Dre ear buds, apple.com Apple watch, apple.com
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. 4 Beach Bag Essentials 5. 6. Nautical 7. Chic . 9 8. A Sight to S ee 10. Packing list: Headband, sunscreen, and Love + Salt’s moisturizing salt spray for perfect beachy waves. You’re ready for a day in the sun! 4.Mary Sol beach bag, nordstrom.com 5.Missoni Headband, missoni.com 6.Love + Salt Sea Spray, amazon.com
Sail through Cannes in these la marinière must-haves.
7.Rumisu scarf, shopBAZA AR.com 8.Manebi espadrilles, ssence.com 9.Aurélie Bidermann bracelet, shopstyle.com
Dazzle in this season’s best cat eye frames.
10.Karen Walker, Starburst Cat-Eye Glasses
We believe that every company, every brand and every executive has a story to tell. And really, what’s a compelling story without the right audience to share it with? Liberty & Co. is a strategic communications consultancy dedicated to elevating your profile, both corporate and professional. By crafting impactful stories to amplify your brand in media, online and into conversations, we’re out to win the hearts and minds of all your reputation stakeholders - your employees, clients and the business community. Nimble and connected, at Liberty & Co. we-make-things-happen. By leveraging our global expertise and fingertip-access to the most talented resources in media, design and technology, we ensure your story reaches the right audience.
“ Curiosity about life “ Those who tell is in all of its aspects, stories rule society. ” still the secret of great creative people.” - Plato - Leo Burnett
Bon Voyage
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