BASIC ELEMENTS OF VISUAL STORYTELLING PHOTOS Photos work as symbolic representations and also as literal metaphors. Visual marketing using photos could be as easy as sharing photos from your company’s latest event on Instagram. Also, you could use more symbolic pictures which convey a larger idea through images.
GIFs A GIF helps to pique the interest of people on your website or web page and is a great tool to improve your engagement rates. They can become a part of any type of media, be it, blog posts, Instagram stories or even social media posts.
INFOGRAPHICS Infographic is something as simple as a bar graph goes a long way in simplifying data. This not only helps you highlight important statistics, but also makes it easier to understand and retain the audience.
MEMES Memes provide a carefree approach to marketing & are extremely useful when the environment is casual. However, care must be taken to ensure that the memes used are popular enough to be funny. The biggest advantage when using memes is that they help to lighten the mood, while also getting a point across.
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