Digital Advertising: Changing the Future of Business
Digital Advertising •
Digital advertising is a targeted, data-driven advertising strategy for reaching consumers in every stage of the buying funnel and moving them from one stage of the buying funnel to the next.
Source: www.webfx.com
How is Digital Advertising different from Traditional Advertising? •
In comparison, traditional advertising delivers the bare minimum when it comes to data. You don’t have immediate insight into your campaign’s performance.
Source: www.webfx.com
Why use Digital Advertising? •
Companies use digital advertising for a variety of reasons, including: – Increasing brand awareness – Improving product sales – Generating qualified leads – Driving repeat purchases
Source: www.webfx.com
Digital Advertising reaches your target audience. • •
With digital advertising, you’re reaching (and directing your ad spend) towards the people with actual interest in your business. Using targeting options like location, interests, and behavior, you can ensure your ads focus on the people that matter most to your business.
Source: www.webfx.com
Digital advertising provides measurable results • •
Digital ad campaign data not only helps your team show the results of your strategy but also find opportunities for improvement. For example, if you have a low-performing ad, you could brainstorm new copy, images, and more to increase its performance.
Source: www.webfx.com
Digital advertising supports every ad budget • •
Compared to traditional advertising, online digital advertising allows your business to create a budget. You don’t have to fulfill specific budget requirements to launch a billboard or air a television commercial.
Source: www.webfx.com
Digital advertising offers options when it comes to strategy •
With digital advertising, you have options. You can launch ads on Google, Facebook, or YouTube. Not to mention, you can choose between text, image, and video ads.
Source: www.webfx.com
Digital advertising delivers instant results • •
As soon as you launch your paid campaigns, you can start receiving clicks, orders, phone calls, and more. You can also track and associate each of these actions with your campaigns.
Source: www.webfx.com
Digital Ads Can Help You Reach The Right People with the Right Message • •
This form of advertising allows you to reach the right people with the right message at the right time. As we explore digital campaigns together, you’ll see just how much digital ads are raising the bar in the advertising industry.
Source: www.webfx.com
How Do Digital Ads Work? • •
Digital Ads work by using Internet-based advertising tools to research, manage, track, analyze and improve online advertising campaigns. Digital media advertising isn’t just putting up quick digital ads on Twitter, Pinterest or Yahoo.
Source: www.singlegrain.com
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