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Adani Wilmar acquires Kohinoor rice brand in India to strengthen position
Adani Wilmar Limited (AWL) on Tuesday declared the obtaining of a few brands, including the eminent Basmati rice brand - Kohinoor for the India area from McCormick Switzerland GMBH for an undisclosed sum. The procurement would give AWL selective freedoms over the brand 'Kohinoor' basmati rice alongside 'prepared to cook', 'prepared to eat' curries and suppers portfolio under the Kohinoor Brand umbrella in India. The Kohinoor brand portfolio includes Kohinoor - for premium Basmati rice; Charminar - for reasonable rice and Trophy for inns, eateries, providing food (HORECA) section. "The option of Kohinoor's homegrown image portfolio reinforces Adani Wilmar's administrative role in the food FMCG classification by enlarging a solid item bin with premium brand
alongside potential to scale esteem added items," Adani Wilmar said in a stock trade documenting. "It additionally use the compass of Kohinoor brand to drive collaborations for AWL across geologies and supplements the scope of its lead image 'Fortune' in the food FMCG area," it added....READ MORE