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Indian consumers start buying virtual products amid metaverse buzz
In the midst of the buzz around metaverse, almost 66% (64%) of customers universally, remembering for India, bought a virtual decent or partook in a virtual involvement with the previous year, a figure that is set to ascend as 83% now show interest in making buys by means of metaverse, another report displayed on Thursday. Moreover, 42% of respondents universally, remembering for India, said they had visited a retailer in the virtual world to get exhortation and make an installment or peruse an item range while looking for an actual thing. The developing utilization of vivid innovations, for example, expanded and augmented reality will prod shopper confronting organizations, like those in retail, customer products and travel, to increment interest in new capacities and encounters to mix physical and virtual universes, or hazard being abandoned, as per a worldwide study from Accenture. "By embracing metaverse, organizations have the chance to rehash purchaser encounters and furthermore change the manner by which items and administrations are being made and
offered," said Anurag Gupta, overseeing chief and lead, procedure and counseling, Accenture in India.