Where do you want your practice to go? How will you get there?
You start with a vision.
gary p. jones, md | cardiovascular & thoracic surgeon | alexandria, la
When Gary Jones, MD, started Louisiana Cardiovascular & Thoracic Institute, he never imagined he would someday need professional marketing help to make his vision a reality. He believed, like many healthcare practitioners, that all he had to do was hang out a shingle and practice good medicine and the business end would take care of itself. But when his practice reached $2.4 million in revenues, it stalled. Over the next few years, he and his associates saw zero additional growth. They found themselves working much harder to maintain the same compensation. Reimbursements were getting tighter and competition was getting tougher. Repeating the same tactics would only get Dr. Jones the same results. He knew he had to do something different. So Dr. Jones did what over 15,000 healthcare practitioners before him had done. He attended a Practice Builders strategic marketing workshop. Though still skeptical, he accepted the strategic marketing plan created exclusively for his practice and made us his marketing partner. Working closely with us, Dr. Jones watched his revenues soar from $2.4 million to $4.1 million in just 18 months. Louisiana Cardiovascular & Thoracic Institute. Just one of the thousands of success stories at Practice Builders since 1979.
Trust the right marketing partner. kevin asp, crt, rpsgt | sleep medicine | sugar land, tx
...made Practice Builders his marketing partner. His Sleep Technology Institute went from $500,000 annually to an astonishing $6.5 million in four years – a twelve-fold increase! howard babushkin, dds | dentist | new york, ny
...discovered that, despite years of perceived success, his practice revenues were actually declining.Within a year of launching an effective, ethical marketing program with Practice Builders, practice revenue increased 21%. bryan t. nolt, md | radiologist | pueblo, co
...wanted to increase revenue and improve his patient mix, but he and his partners couldn’t agree on how to best achieve their goals. Practice Builders helped him increase his revenue four-fold and attract many more of the right patients.
Successes such as these can only happen under the right circumstances. Based on working closely with thousands of past and current clients, the right circumstances include trusting the combined talent, experience and marketing expertise of our marketing consultants, award-winning marketing agency and professional staff trainers. Whether your ultimate dream is to someday sell your practice and sail around the world, save lives in a third-world country, send your children to the best colleges or build a championship golf course in your backyard, Practice Builders can help you make it a reality.
Discover the science behind successful marketing. Marketing is 5% magic and 95% science. That’s why we call our approach the Scientific Method of Marketing™. We begin with a thorough analysis of your practice and your market. We uncover your strengths, weaknesses, opportunities and threats. We learn about your competitors and your patients. This discovery process leads us to proven strategies and your unique marketing plan. We create and help you implement time-tested strategies. Then we carefully track response and evaluate results, adjusting our tactics based on actual outcomes. By combining what we learn with the universal principles of healthcare marketing and the most successful strategies of past clients in each specialty and subspecialty, we can deliver measurable results. The magic, by the way, happens when you build an alliance with your Practice Builders marketing team. Many of our clients have worked with us for 5, 10, 15 years or longer – all thanks to their continuing success with our scientific method... and a little marketing magic.
d. matt m cdanald, md | obstetrician & gynecologist | la grange, ky
“The astonishing results: My partnership with Practice Builders has helped increase my revenue 65%. And equally important, I now do the kinds of cases I really want.”
Hire a team of experts in practice success. The people at Practice Builders are educated career healthcare professionals. We are well-versed in medical and dental specialties and subspecialties, knowledgeable about technology and treatment techniques and fluent in healthcare terminology. We know the difference between a pulmonologist, a thoracic surgeon and a cardiothoracic surgeon. A periodontist, a prosthodontist and a pedodontist. We understand modalities and procedures. We stay abreast of issues you face every day – from insurance reimbursement to staff training to ever-changing referral patterns and HIPAA regulations. We are marketing consultants, trainers, strategists, account managers, writers, art directors and support staff – all with a singular purpose: to help you succeed. We are dedicated to helping you find and attract your preferred patient mix, grow your practice and achieve your goals, whatever they may be.
a. paul serrano, dds | orthodontist | phoenix, az
“My orthodontic practice was on a growth curve, but I still wanted to market. I always want to do better than one year before. But I had no idea how to do that; how to market the practice in an ethical, tasteful way, but still see patients. So after getting their brochures in the mail for a long time, I finally called Practice Builders. My Practice Builders marketing consultant had ideas that were practical and easy to implement. Since they began helping with my marketing, I have seen a healthy increase in patient counts and practice revenue. Not only that, many people have told us how much they like our marketing.” zena levine, md | obstetrician & gynecologist | los gatos, ca
“Since we teamed up with Practice Builders two years ago, our collections have increased by 40% and we have happy, satisfied patients. It has been a very worthwhile investment.”
Enlist critical strategic guidance. St rate gic Mark et ing Work shop s
We host over 70 of these each year in locations across North America. Our marketing consultants teach the tenets of healthcare marketing. After a detailed analysis of your practice, we determine your marketing needs. Then we create a practical strategic plan designed to help you achieve your specific marketing objectives. “ Ho use Ca l l ” St r ateg i c M a r keti n g o ns ite c o ns u ltat ion
We bring the strategic marketing workshop – and your own customized strategic marketing plan – directly to you. In addition to offering you greater convenience, our house call focuses solely on you and your practice. V i rt ua l M a r keti n g “ Ho use Ca l l ” c o ns u ltat i o n
Our one-on-one online workshops make it easy for you to learn what you need to know about successful practice marketing strategies and tactics and give you an effective plan to reach your goals. H a nds - On S ta ff T raining
To ensure that your staff understands and implements your marketing plan, we provide real-world training and motivation to help them turn inquiries into the kinds of patients you want. Prac t ic e Re prese ntat ive Training
Whether you already have a practice rep or you’re thinking of hiring and training one, talk to Practice Builders. As experienced practice representatives, our trainers will provide hands-on education as they accompany trainees during actual office visits. Lea der shi p a nd T ea m-Bui l di ng T r a i ni ng
Experienced corporate psychologists and staff trainers understand healthcare practices and the dynamics of doctor-staff-patient interactions. They’ll enhance your leadership skills and work with your staff to resolve conflict and build consensus.
lauris s. rigdon, pt | physical therapy | syracuse, ny
“Recently, after years of growth, I noticed my patient count dropping. Since attending the Practice Builders workshop, I am happy to report a 33% increase in patient visits, a 60% increase in net receipts and the imminent opening of our third office. This couldn’t have happened without Practice Builders!”
Take your practice to the next level... Remember back when you started your practice? Remember your hopes and dreams for the future? Attract the right patients. Practice good medicine or dentistry. Grow the practice. Hire the right associates. Retire early. Spend more time with your loved ones. Start a hobby. What was your vision? Where do you really want your practice to go? That’s entirely up to you. How will you get there? Leave that up to us, just as thousands of practitioners have done before you.
lawrence h. bloom, md | ophthalmologist | philadelphia, pa
“On the surface, my ophthalmology practice was doing well. Revenue was steady, and my patient load kept me busy. Nevertheless, I was noticing some disturbing trends: My clientele was aging. The flow of new, younger patients had slowed to a trickle, and my website was not driving any new traffic to my office. Simply put, my practice was stagnant. I chose Practice Builders to help me; the results far exceeded my expectations: Cataract surgeries have steadily rebounded. Some patients were delighted to find out that I treated diabetes-related problems. “These days, you can’t take the success of your practice for granted. I’m very happy with the progress Practice Builders has helped me make in increasing revenue and building my dream practice.”
... and beyond. As your practice grows and evolves, look to Practice Builders for ongoing consulting, training and additional marketing support. You’ll find a host of powerful tools to get you where you want to go: B ra nd B u i ld i n g
Our marketing agency team will build your brand with the right image and consistent messages across all media, including radio, TV, Internet and outdoor. We’ll add value to your healthcare practice – whether your audience is referring physicians or prospective patients – with exceptional brochures and a broad range of collateral designed to increase physician and newpatient referrals. Pu b l i c Rel at i o n s
Our results-oriented PR partners guarantee TV, radio and print exposure for your practice. Share your expertise and information about the latest treatments and techniques with potential new patients via the most powerful mass media. M ed ia P l a nn i n g
We map out the most effective strategies for getting your message out to your local and surrounding communities via newspapers, magazines, TV and radio. W eb D esi g n, H o stin g , S E O a nd O n go i n g S u p p o rt
We work closely with our web-hosting partner to bring your practice to life on the web. Our services include search engine optimization and long-term support. T ra c k i n g
To make the most of your ongoing marketing efforts, we help you track the sources of all calls and inquiries into your practice so you can fine-tune your marketing tactics. M yster y Sh o p p i n g
Professional “patients” will “shop” your office or your competitors’ and help you optimize your front-office staff’s capabilities for patient interaction, care and retention. E ven t P l a nn i n g S u p p o rt
Our consultants and account managers can help you plan and promote your next seminar, patient appreciation day or sponsored community event.
Make your next call count. The decision to work with a healthcare marketing company is not one you should make lightly or haphazardly. With the future of your practice and the attainment of your dreams at stake, you should consider working with the proven leader in professional practice marketing. Since 1979, Practice Builders has been helping medical and dental healthcare professionals grow their practices and attain success. Today, as a member of the $100+ million Ascend Media family of companies, Practice Builders has the resources and capabilities to help you get where you want to go... and make your unique practice vision a reality.
Call Practice Builders today at 800.679.1262.
o ur mi ssi o n
Help healthcare practices and businesses achieve maximum success by being devoted to their goals, informed about their specialties, fast and flexible in the face of change and completely focused on client service.
333 s. anita drive, suite 300, orange, ca 92868 | 800.679.1262 | www.practicebuilders.com