1
2
3
Blue = Non-verbal features, Red = Moves, Green = Others
Bubbles: related to the theme & Spa/ bath
Big image: Grab attentions
Blue color: related
v
to the theme & Gas
Title: You approach
Water Heater & logo
Establishing desire
Pictures of the
Introducing the
product
product
Incentive
v Establishing desire Establishing
Pressure tactic
credential
Establishing credential Another in-house brand from Towngas: Logo of the brand & slogan
Promoting together with the core in-house brand
Blue = Non-verbal features, Red = Moves, Green = Others
Bubbles: related to the theme & Spa/ bath
Incentive
Blue Blue Name of the section Blue
=
Incentive Detailing the products Company name
Incentives Introducing the products
Company name
Incentive Incentive
Name of the section
Introducing the product by picture Establishing needs: Incentive
for ‘health’
Showing the original price
Incentive Terms and conditions:
Enclosing
Protecting the company
Documents
Soliciting Response: Pointer & magnifying glass encourage you to ‘click in’
Blue = Non-verbal features, Red = Moves, Green = Others
Introducing the service
‘iPad’: showing image of ‘high-tech’ & ‘advanced technology’ Detailing the service
‘Real hands’: encouraging readers to ‘involve’
Indicating the value:
Detailing the service
Customer-oriented company
Establishing credentials Establishing needs: expectation of their living
Detailing the service
Soliciting R
Indicating the value: Customer-oriented company
Separating parts: Using different patterns but same theme and color
4 5
6
Blue = Non-verbal features, Red = Moves, Green = Others Different font style
Company name: Restaurant by Towngas & slogan
Headline
Pressure tactic
Introducing the offer
Incentives
X’mas balls: Related to the theme (festivals, party)
For non-member: soliciting response; For member: incentive
Big image: attract the readers & know what the offer is about
Enclosing Documents: Related information in the website
Enclosing
Soliciting Response
Documents
Soliciting Response: magnifying glass encourage you to ‘click in’
Blue = Non-verbal features, Red = Moves, Green = Others Establishing credential
Incentive
Enclosing document: Not much details Introducing the service
provided in this page
Incentive Terms and Conditions: Disclaim the liabilities & protect the company
Pressure tactic
Indicating the value: What they can offer
Detailing of the course
Soliciting Response
Soliciting Response
Indicating the value Detailing of the course
Related image: using
Soliciting Response
computer to register Indicating the value
Enclosing
Soliciting Response
Documents
Soliciting Response: Pointer, magnifying glass encourage you to ‘click in’
Snowflake:
Blue = Non-verbal features, Red = Moves, Green = Others
associated with winter
Company name Headline Snowflake: associated with winter Introducing the products
Introducing the products: images
Detailing the products Incentive
Detailing the products Original price Procedures of using the products
Terms and Conditions: Disclaim the liabilities &
Introducing the products
protect the company
Detailing the products Company name & logo
Introducing the products: images
Detailing the products
Incentive
Pressure tactic
Enclosing documents
Pressure tactic
Incentive Enclosing
Terms and Conditions: Disclaim the liabilities & protect the company
documents