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MARKETING 2017
MARKETING DIRECTION As the original action sports protective wear brand, and a continued leader in the category for nearly 45 years, Pro-Tec is a house-hold name. With the superior infrastructure from parent company, Bravo Sports, their grass roots, and core marketing efforts in 2016 has left them poised for a great 2017.
Pro-Tec has started off the year strong by resigning their top athletes, from legends to up and comers. The A-list of riders will reinforce the brands message of being the Original Action Sports protective brand and a staple in the category through the year as we create unique product and content for the rider’s and the brand’s social media outlets as well as the industry’s media channels.
LEGENDS Steve Caballero Christian Hosoi Jason Jessee Mark Gonzales PROS Bucky Lasek Omar Hassan Alex Perelson Jimmy Wilkins Josh Borden
GIRLS Lizzie Armanto Allysha Le Jordyn Barratt YOUNG GUNS Tate Carew Kiko Francisco Ryann Cannon
JASON JESSEE
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75.5K FOLLOWERS SPONSORS: • SANTA CRUZ SKATEBOARDS • INDEPENDENT TRUCKS • BRIXTON • CONVERSE • STANCE
LIZZIE ARMANTO> 199K FOLLOWERS SPONSORS: • TONY HAWK’S BIRDHOUSE • 1 OF 2 VANS GIRLS RIDERS • MONSTER ENERGY • INDEPENDENT TRUCKS
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MARKETING 2017
MARKETING GOALS Reinforce the brands long standing heritage as the premium skate protective wear brand through athlete endorsements, event sponsorships, consumer and retail marketing to regain market share and maximize sales.
JIMMY WILKINS
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20.2K FOLLOWERS DEW TOUR VERT CHAMPION 2015 SPONSORS: • CREATURE SKATEBOARDS • ROCK STAR ENERGY • SKELETON KEY MFG
STEVE CABALLERO> 279K FOLLOWERS SPONSORS: • POWELL SKATEBOARDS •V ANS - 25 YRS W/ SIGNATURE SHOE • INDEPENDENT TRUCKS
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MARKETING 2017
MARKETING GOALS ENDORSED ATHLETES - SKATE
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BUCKY LASEK
ALEX PERELSON>
159K FOLLOWERS SPONSORS: • SUBARU USA • ROCKSTAR ENERGY • GREEN ISSUE SKATEBOARDS • INDEPENDENT TRUCKS • PUMA
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P R O T E C B R A N D . C O M
MARKETING 2017
MARKETING GOALS ENDORSED ATHLETES - SKATE
JOSH BORDEN
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12.7K FOLLOWERS SPONSORS: • SANTA CRUZ SKATEBOARDS • VANS SHOES • INDEPENDENT TRUCKS
CHRISTIAN HOSOI> 178K FOLLOWERS SPONSORS: • HOSOI SKATEBOARDS • VANS SHOES • DIAMOND SUPPLY CAPSULE COLLECTION
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MARKETING 2017
MARKETING GOALS ENDORSED ATHLETES - WATER/ BIKE
ANGE SCHRIBER 25K FOLLOWERS SPONSORS: • LIQUID FORCE • BREATH • RIXEN • FOLLOW
KEVIN HENSHAW
CHASE HAWK>
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14.4K FOLLOWERS
199K FOLLOWERS
SPONSORS: • LIQUID FORCE • MONSTER ENERGY
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MARKETING 2017
MARKETING STRATEGY EVENT Sponsorships to strengthen the
SPONSORSHIPS • Phoenix Am - Cowtown Skate Shop • Central Mass Skate Festival - N.O.T.B. • New England Am - The Edge Skate Park • Rays Bike Park - Cleveland, OH
brand’s relationship with retailers, support the of the local community and to create a touch point with the consumer through activations on a global scale.
DEW TOUR NBC COVERAGE
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Vert Attack - Malmo Sweden Dew Tour - Long Beach, CA Highland Showdown - Vista CA
RAY’S INDOOR BIKE PARK
TWO 45 MINUTES SHOWS AIRED ON NBC
• LOGOS THROUGHOUT THE VENUE IN LONG BEACH • LOGOS ON COURSE • BOOTH ACTIVATION •P ROTEC BRANDED CHAIRS GIVEN TO ALL SKATERS & VIP GUESTS
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PARK SPONSORSHIP
•B MX SECTION FULLY PAINTED AND BRANDED WITH LOGOS •B ANNER LOGOS ON MOUNTAIN BIKE AREA •E XCLUSIVE HALF-SHELL (BMX HELMET)
MARKETING 2017
MARKETING STRATEGY EVENT SPONSORSHIPS VERT ATTACK MALMO SWEDEN
PHOENIX AM PREMIER VERT SKATEBOARD CONTEST LIVE WEBCAST • • •
ANNERS ON SITE & STICKERS ON RAMP B COMMERCIALS THROUGHOUT WEBCAST MENTION ON SITE AND WEBCAST
PREMIER AMATEUR SKATE EVENT WITH RETAILER LIVE WEBCAST • • •
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MARKETING 2017
MARKETING STRATEGY SOCIAL campaigns to encourage
FACEBOOK Videos And Live Stream Opportunities INSTAGRAM Post to promote happenings and product releases as well as unique content of athletes #Protec #OGsince73 #ProtecSkate #ProtecWake #ProtecBike
engagement and excitement around product, riders and brand. With a full time videographer ProTec is consistently producing new unique content for distribution through their social outlets as well as their athlete’s, athlete’s other sponsor’s and the industry’s channels.
INSTAGRAM POST
SNAPCHAT FILTER
SNAPCHAT Filters at high profile parks and events YOUTUBE Profiles - what the riders skate Techniques – trick tips Product features with key riders Pro-Tec “sessions” skate sessions with team at local ramps or parks.
TRICK TIP
17.7K FOLLOWERS POST FROM EL GATO CLASSIC CONTEST IN PALM SPRINGS. GROW FOLLOWER BASE BY 25-50% BY ENGAGING PROMOTIONS AND UNIQUE CONTENT AND RIDERS MENTIONS ON THEIR SOCIAL CHANNELS T H E
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RUMBLE IN ROMONA FILTER. ENCOURAGE ATTENDEES TO SHARE IMAGE WITH PROTEC BRANDING & PRODUCT
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YOUTUBE - STEVE CABALLERO TECHNIQUE (HOW TO VIDEO) GROW FOLLOWERS BY CREATING CONTENT AND SYNDICATING IT ACROSS ALL SKATE MEDIA OUTLETS AND RIDERS SOCIAL MEDIA BRANDING & PRODUCT MARKETING 2017
MARKETING STRATEGY ADVERTISING with the right mix of digital, print and retail advertising Pro-Tec continues to build it’s brand presence across all age groups and consumer demographics. Print ads run to support product releases, events or rider coverage. Or in trade publications to announce involvement at shows or new products.
ENDEMIC SKATE PLATFORMS Hellaclips.Com Thrashermagazine.Com Skateboarding.Com Theskateboardmag.Com
“KING OF THE ROAD” PRINT AD
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WOMEN’S ISSUE PRINT AD
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MARKETING 2017
MARKETING STRATEGY
ADVERTISING Trade ads to promote upcoming products, shows and riders associated with the brand. • Web take over on Transworld Biz during Interbike Show • Web takeover on Transworld Biz during Surf Expo Show • Web Banners leading up to both shows on ridebmx.com skateboarding.com & transworldbusiness.com SITE TAKEOVER GRAPHICS
BRAND WEB BANNER
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MARKETING 2017
MARKETING STRATEGY ADVERTISING Trade Print advertising in Board Sport Source and Bicycle retailer Interbike Show dailies to promote the release of JR. helmets, Certified Full Cuts and continued support of the City Lite commuter helmet. BIKE RETAILER INTERBIKE ISSUE
BIKE RETAILER INTERBIKE DAILY AD
BOARD SPORT SOURCE ISPO ISSUE
RIDE IN COMFORT, SAFETY & STYLE
THE ORIGINAL FULLCUT *NOW CPSC & CE CERTIFIED
COME CHECK IT AND THE REST OF THE PROTEC LINE OUT AT INTERBIKE BOOTH #3102
THE CITY LITE
CPSC CE certified In-mold design 4- position integrated LED light Fit system 30% lighter than tradition Certified EPS helmets
CHECK US OUT @ BOOTH 3102
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TEL.: +44 117 202 0120 • SALES@SHINER.CO.UK • PROTECBRAND.COM
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1/13/17 12:50 PM
MARKETING 2017
MARKETING STRATEGY ADVERTISING Email marketing campaigns targeted at consumers, retailers and distributors notify them of product drops, rider activity and unique web content.
JORDYN BARRATT WINS GIRLS COMBI S
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PROTEC “TECHNIQUE” W/ STEVE CAB
MARKETING 2017
NEW PRODUCTS CERTIFIED FULL CUT Spring 2017 will
The iconic Full Cut Style has only been available in the U.S. until this year. Now that it’s CE & CPSC certified it can be sold in Europe and in Bike Shops in the U.S.
see the addition of 2 major new product pieces from Pro-Tec. A Certified Full Cut and a JR. helmet line The Addition of both will give the brand a wider range of products available to a broader global distribution.
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NEW PRODUCTS JUNIOR CLASSIC The Classic JR. line will
give Pro-Tec the largest sizes scale of any core protective wear brand with helmets from XXXSXXL That’s 47cm all the way to 64cm.
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NEW PRODUCTS THE CLASSIC In addition to the new
Certified style and sizes, we have added colors to the line and updated pads in more fun and stylish retro colors to go along with our Heritage theme.
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P R O T E C B R A N D . C O M
MARKETING 2017
WE’RE OFTEN IMITATED BUT NEVER TRULY DUPLICATED. THAT’S BECAUSE NO OTHER ACTION SPORTS BRAND HAS NEARLY 45-YEARS OF SKATE HERITAGE. WE ARE THE ORIGINAL.
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