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Design is not a job, it is a continuous pr ocess. Passion is not something you do just to make a living. It has to be the way you live life itself.
C O N T E N T S ARGENT
Logo/packaging design
MAGNUS MARINA
Logo/branding/stationer y design
ADONICA
Logo/patter n/packaging design
DECODING Y
Editorial/layout/infographic design
GNAMMA
Logo/identity/branding design
ARGENT: LOGO/PACKAGING DESIGN OVERVIEW Ar gent is a men’s fragrance made for the urban moder n man. Tar get audience for this fragrance was nineteen to thirty-two year old males. The fragrance contains base notes of leather and musk, which makes the wear er confident for intimate situations, and the shar pest version of himself.
CHALLENGE To design packaging that appeals to young males in a highly established market segment. The personality and look of the perfume should match that of target audiences.
SOLUTION Ambition and drive of a man during important and defining years of his life ar e prime deter minants of his personality. Smell also plays a ver y important r ole in shaping up this personality. Ar gent means silver in Fr ench, the color that r epr esents moder n sophistication, style and the contemporar y man.
TA R G E T A U D I E N C E M O O D B O A R D Nineteen to thirty-two year old males Urban sophisticates with contemporar y tastes Men who consider gr ooming and appearance important Car eer driven, entr epr eneurs and outgoing personalities
L O G O I N S P I R AT I O N M O O D B O A R D Urban and contemporar y tone Shar pness for confidence and conviction Shapes and for ms which attract male inter est Upward movement showing pr ogr ess and ambition
Pr ess lid spray
Paper over board uncoated stock
Inbuilt perfume nozzle
Silver embossed logo
Matte chr ome bottle
Silver foil text
Glossy aluminum emboss
MAGNUS MARINA: LOGO/BRANDING/STATIONERY DESIGN OVERVIEW Magnus Marina Hotel offers unique experiences to its privileged guests. The hotel is built on a harbor with impeccable views and extraordinar y ser vice. The objective was to cr eate branding and stationar y for a 5 star hotel, but it developed into a whole new world of sophistication and extravagance.
CHALLENGE To captur e an extraordinar y 5 star luxur y experience thr ough branding collateral. The pr omise of ser vice, quality and sophistication should translate into ever y piece of stationer y.
SOLUTION Gold foil on black stock gives a classy and timeless personality to the brand. The logo is inspir ed by top fr ont views of yachts and combining the letter M, which stands for Magnus as well as Marina. The bottom of the logo is kept floating , synonymous to boats and yachts on water. Pr obably the best experience at the Magnus Marina is a cruise into endless oceans of luxur y.
ADONICA: LOGO/PACKAGING/PATTERN DESIGN OVERVIEW Bojenmi Tea fr om China combines 12 herbs that help incr ease digestion, r educe cholester ol and impr oves br eathing. This unique method of making tea goes back to 1481 A.D. and is consider ed to be ver y healthy if consumed ever yday. This pr oduct was r ebranded and called Adonica.
CHALLENGE Converting the appearance of for eign pr oduct (China) to appeal for wester n tar get audiences. The packaging should r eflect honesty and cultural hints of its origin.
SOLUTION The concept was to combine Chinese ceramic design and ingr edients of the tea thr ough packaging. A patter n comprising of 12 ingr edients, which for m the tea, would make the packaging itself. An honest way of saying ADONICA is made fr om these special constituents.
P AT T E R N I N G R E D I E N T S The ingr edients wer e vectorized in a unique style based on their appearance. ADONICA Herbal Tea is made fr om the following: Crataegus, Malt, Pharbitis, Pogostemon, Hoelen, Citrus, Alisma, Cassia, Phaseolus, Shen-chu and Raphanus.
Print Ready Die-Line
GNAMMA: LOGO/IDENTITY/BRANDING DESIGN OVERVIEW Gnamma is a limited edition fashion collective of 4 designers specializ ing in urban fashion, knitwear, men’s for mals and accessories such as one off bags, caps and shoes. The idea was to cr eate a brand which r eflected young adaptive ener g y of moder n day consumers in the fashion industr y.
CHALLENGE To cr eate a brand for a niche market who pr efer tailor made fashion over mainstr eam. The brand had to be adaptive and r esonate personalities of young and ener getic individuals (20-32 year olds).
SOLUTION Cr eating a concept that r ecognized fashion pr efer ences of young tar get market gr oups. The logo was kept or ganic to accept imperfection and support ideas of embracing differ ent cultur es amongst youth. The logo and identity of the brand would r emain constant, however the tone would be flexible based on color.
CONCEPT “Gnamma� is a for mation in the gr ound, which collects rainwater. Water (fashion) is absorbed easily by land (consumers) ar ound it. Gnamma holds its own limited edition fashion styles and clothing , which ar e available to people who want it and know wher e to find it.
TA R G E T A U D I E N C E M O O D B O A R D Young adults who take style seriously Limited edition clothing is important since it’s uncommon Cr eativity, colors, fabric and fit should be tailor ed to their liking Appearance plays a major part of their personality and self-identity
DECODING Y: EDITORIAL/LAYOUT/INFOGRAPHIC DESIGN OVERVIEW Decoding Y is an infographic book designed to decipher the enigma generation of Millennials. A Millennial is someone who is cur r ently between 19 to 32 years of age. This generation nearly accounts to mor e that half of the world’s population and is popularly known as Gen Y.
CHALLENGE To pr esent complex data in compr ehensible infographics. Since the audience for this book was market r esearch pr ofessionals and people looking for insights into the futur e consumer, the overall look had to be kept neutral.
SOLUTION Color codes wer e used to specify differ ent sections of the infographic book. Since data was extensive, minimal sanserif fonts wer e used to pr esent infor mation. Black stock and color codes cr eated contrast, which made content stand out.
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027 302 2322 shaunakpandit29@gmail.com