Introduction /ˌɪntrəˈdʌkʃ(ə)n/
noun 1. a formal presentation of one person to another, in which each is told the other's name.
introduction Hi Shaun here, Communications student majoring in advertising design, with little to none creative/arts background, i find myself falling in love in what I do now. From conceptualising ideas to executing it, I love everything. This portfolio will showcase some of my work that I categorize as a 'not bad' work.
bata x coca cola
01 Table of content /ˈkɒntɛnt/
noun 1.
a list of the chapters or sections given at the front of a book or periodical. plural noun: table of contents "the contents page"
branding
02 Personal
03 hotel seri malaysia 04 magazine layout 05 newsletter 06 Social POst 07 unfiltered
The
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The bata x coca cola campaign is a campaign to create awareness for the recent lineup of bata sneakers. This section will showcase the designed magazine ad, websites and also brochures.
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Magazine-ad 2 page, 1 spread 2 page 1 spread magazine ad has been designed. Magazine ad is planned to be included not in every magazine, but only a handful of fashion and related magazines.
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The design, to bring out the uniqueness of the shoe and its timeless design. Tons of sneakers out there, but this is different, The collaboration between coca cola and bata is deemed as 'rare'. That's what makes up its uniqueness. The copy, "Different, Like you" it literally means, the shoe, the collaboration, both brands are not always seen collborating with each other, That's why this pair of sneakers is different.
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website Website, A total of 6 website pages is created to display the new lineup of bata sneaker, the BATA HOTSHOT. With all designs have the iconic bata and coca cola red and dark background to put the shoe in the spotlight. All website pages are designed to give readers a good visibility of text and image.
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brochure Brochure, It is designed to showcase the new lineup of sneakers in a vending machine. Front of the brochure is interactive and it allows customers to flip open. The back part consist of information of the new Bata Hotshot sneaker.
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Personal branding, A personal logo, business card, resume and cover letter has been developed.
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business card Business card A tilted 'S' is the initial of my name, "SHAUN". With teal being my favorite colour, and energetic be my vibe, i've decided to go with something more vibrant and colourful and somehow playful, because that really potrays me as a person.
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Resume
Cover letter Cover Letter & Resume
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Rebranding, This project aims to rebrand the current identity that Hotel Seri Malaysia has. With its hotel spread across outskirts areas in the Malaysia, this project aims to also developed a new identity that suits the target audience. Gold stamping finishing was used on most of the stationeries to enhance the elegant feel.
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Full stationery Full stationery, A letterhead, business card, envelope and compliment slip has been designed for the proeject's rebranding.
Letterhead, White background being the base of the letterhead and elements of the terengganu batik and the official logo on the top right.
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Letterhead
Business card Business card, The business card was designed to bring out the elegance of it.
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with compliments slip Compliments slip, White and grey background to create contrast. With a touch of Gold in all the other elements to complete the look.
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envelope Envelope, The envelope is designed to incorporate all the main elements of the project. but, with a white background. Presentation folder, Grey and gold folder
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Presentation folder
Redesigning a bad Magazine layout, contents of the previous magazine was not touched nor changed. Just redesigning it, visually.
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Magazine Magazine layout, with the content being retro fashion, new images of photoshoot were chosen again to showcase the retro-ness of the whole magazine layout. Layout was kept in a clean to allow readers have an ease to read.
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Magazine
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Newsletter, Editor-in-chief, - To set art direction for newsletter. - Editors note - Cover & back page
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back
Cover
Front and back page, "T.A.C.O" being the newsletter name. The art direction that the newsletter has was to bring out a 'rebel' vibe. So "T.A.C.O" spells as 'Tattoos are cool, okay?'
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editors note Editor's note, To showcase both editor-in-chief and assistant editor in chief.
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Cover
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back
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editors note
Social Post Basically everything that have been done for digital purposes - Social post - album art
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Facebook Facebook cover photo Both are done for Sime Darby Property.
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Album Art
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Album Art
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Unfiltered, unfiltered is created to showcase my photographs, my perspective of everything. Many photos were taken while travelling around. *taken using a smartphone. In addition, i've also released a series of postcards. This section aims to showcase all of my released postcards.
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postcard
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postcard
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postcard
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