Holiday Gift Guide
Thursday, November 22, 2018
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Northwest Herald / NWHerald.com • Thursday, November 22, 2018
| HOLIDAY GIFT GUIDE
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The history of Black Friday Black Friday marks the unofficial start of the holiday shopping season. Come Black Friday, shoppers strive to get the lowest prices on gifts for their loved ones. Much of the focus of Black Friday is on finding the best deals, but it can be interesting to take a breath and learn how this phenomenon developed and how it has evolved over the years.
“Black Friday” The term “black Friday” was originally associated with gold prices and manipulation on the part of speculators Jay Gould and James Fisk. This scandal occurred in September 1869. Commodity prices plummeted 50 percent as a result, and the term “black Friday” was coined to refer to that drop. The phrase “black Friday” also
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HOLIDAY GIFT GUIDE | Northwest Herald / NWHerald.com
became famous for all the wrong reasons in 1966. Philadelphia police used it to refer to the Friday traffic jams and crowding in downtown stores from tourists and shoppers who flooded into the city in advance of the Army-Navy football game held the Saturday after Thanksgiving each year. Bigger crowds and rowdiness contributed to long hours and stressful shifts for local police.
Black Friday reinvented The retail industry started using the term “Black Friday” in the late 1980s. Spin doctors turned previously negative connotations into positive ones by associating the phrase with stores turning a profit and moving accounting ledgers from “red to black” thanks to big year-end sales. Retailers and consumers rallied around low-cost “doorbusters” and other discounted prices. Interestingly enough, according to the National Retail Federation, Black Friday really hasn’t been the most lucrative day for retailers over the years. In fact, greater profits and larger crowds are often seen on the last Saturday preceding Christmas.
Shopping weekend evolves
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• Thursday, November 22, 2018
While Black Friday may have been the catalyst, in recent years shoppers have made the entire weekend of Black Friday a lucrative one for retailers. Many stores now open on Thanksgiving and extend sales through the entire weekend. Small Business Saturday and Sunday promote patronizing mom-and-pop stores. Cyber Monday emerged when online shopping became a popular way to grab deals, and it marks the close of the opening weekend of the holiday shopping season. In 2017, Black Friday weekend attracted 174 million shoppers who spent an average of $335.47, according to the NRF.
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Northwest Herald / NWHerald.com • Thursday, November 22, 2018
| HOLIDAY GIFT GUIDE
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8 best things to buy in December and January Oh the weather outside is frightful. Rather than succumb to cabin fever, people can use the winter months as the perfect time to visit area stores and score a few deals. Savvy shoppers understand that key items go on sale at specific points throughout the year. Learning how to shop the sales can lead to considerable savings.
December
1. Toys: Toys are perhaps the best items to purchase in December. Apart from Christmas gifts, it is a good time of year to stock up on toys children have coveted, which can be put away for birthday presents or other occasions. Retailers tend to lower toy prices as Christmas approaches. 2. Holiday decor: Decorative holiday items also tend to be heavily discounted in December. Stores slash prices on ornaments, gift wrap, artificial trees, holiday-themed baking items, and much, much more. If it has a passing connection to the holidays, chances are stores will cut prices by 50 percent or more once Christmas is over.
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6. Linens: “White sales” are traditionally in January, with home
Black Friday sales have come and gone. Keep eyes trained on the circulars and jump when sales are advertised, as inventory may be limited. 4: Bubbly: Competition in the market will help drive down the cost of champagne and other sparkling wines. According to the wine resource GuildSomm, 22 percent of all champagne sales are run during the month of December.
goods retailers running discounts all month long. These sales generally encompass towels, bed sheets, curtains, and other linens. 7. Fitness items: January is the ideal time to purchase a new gym membership or fitness equipment since these purchases tie into New Year’s resolutions to get fit. Gyms may waive extra fees or offer discounted rates. 8. Travel and entertainment: Most people return home after the holidays, and that can generate a slow travel season afterward. The travel industry attracts new customers with discounted hotel rates and other deals. Tickets to Broadway shows and other theaters also may be discounted to encourage people to leave the house.
January
5. Winter apparel: As the winter progresses, the amount of clothing stock in stores starts to dwindle to free up room for a new season’s worth of attire. Starting in late December and continuing into the latter half of January, retailers are eager to liquidate their stock of scarves, sweaters, boots, and winter coats. This is a prime time to replenish wardrobes.
December and January are great times to grab steep deals on an array of products.
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HOLIDAY GIFT GUIDE | Northwest Herald / NWHerald.com
3. Televisions: It’s possible to find discounted TVs even after the
• Thursday, November 22, 2018
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Northwest Herald / NWHerald.com • Thursday, November 22, 2018
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• Thursday, November 22, 2018
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HOLIDAY GIFT GUIDE | Northwest Herald / NWHerald.com
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Northwest Herald / NWHerald.com • Thursday, November 22, 2018
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• Thursday, November 22, 2018
Thanks to families being more spread out than ever before, today’s holiday shoppers must figure out ways to get holiday gifts to their destination on time. The holiday season tends to be the busiest time of year for many delivery services. The following tips should help shoppers ensure their loved ones’ gifts arrive on time. • Ship directly. Adobe Analytics reported that online shopping hit a record high of $108.2 billion in the 2017 holiday shopping season, and all indicators suggest online shopping will only increase in the years to come. Holiday shoppers who want to ensure their loved ones will receive their gifts on time can rely on online shopping. When checking out, have gifts shipped directly to loved ones’ homes. Many online retailers will even wrap gifts for a nominal fee. • Research shipping options. In 2018, Christmas falls on a Tuesday. Shoppers who plan to rely on two-day or overnight shipping should keep that in mind. Some delivery services may be open throughout the weekend before Christmas, while others may only be open on Saturday.
HOLIDAY GIFT GUIDE | Northwest Herald / NWHerald.com
Get gifts there on time
Northwest Herald / NWHerald.com • Thursday, November 22, 2018
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Pets and holiday gifting
WHAT IF YOU PICK NOW OVER NEVER?
Furry, finned and feathered friends help make a house a home. These companions are more than just pets; they’re often cherished family members. So it should come as no surprise that, come the holidays, people want to lavish extra attention on their animals by way of presents. The American Pet Products Association says pet owners spend billions of dollars on their pets each year. The majority of pet owners plan to gift their pets on holidays such as Valentine’s Day, Halloween and Christmas. DogTime.com says that pet presents are not a North American phenomenon, either. Pet owners in the United Kingdom are
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• Thursday, November 22, 2018
expected to spend the equivalent of $46 U.S. per pet on gifts. While dog owners are more likely to buy their pets gifts, cat owners have been closing that gap over the years. Some pet parents even offer Christmas cards or hang Christmas stockings for their pets. According to data from PricewaterhouseCoopers, shoppers between the ages of 17 and 21 are willing to spend more than anyone else ($70) on holiday gifts for their pets. Gifting pets has become the norm, but various animal welfare organizations advise that giving companion animals as pets should be avoided. Pets given as gifts may be at a higher risk for surrender to shelters by families who miscalculated the amount of time and money that’s necessary to care for pets. Welcoming a pet into the family is often a personal decision, and one that should be weighed carefully by all members of the household.
HOLIDAY GIFT GUIDE | Northwest Herald / NWHerald.com
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Northwest Herald / NWHerald.com • Thursday, November 22, 2018
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